Exhibit 99.1

The Middleton Doll Company Reports First Quarter Results

    PEWAUKEE, Wis.--(BUSINESS WIRE)--May 13, 2004--The Middleton Doll
Company (Nasdaq:DOLL) today reported a net loss of $720,936 or $0.19
per diluted share for the first quarter of 2004, compared to net
income of $481,245 or $0.13 per diluted share for the same period in
2003. The company's consumer products subsidiary reported a loss of
$996,175 for the first quarter of 2004 and the financial services
subsidiary reported net income of $275,239 for the period.

    "Our consumer products subsidiary continues to be affected by the
soft economy, with the greatest impact on Lee Middleton Original
Dolls. Sales in the entire collectible doll industry appear to be
lagging as a result of reduced consumer discretionary spending. In
addition, many of our dealers and customers are reducing their
inventory levels and purchasing new dolls in smaller quantities," said
George R. Schonath, president and chief executive officer of The
Middleton Doll Company.

    Schonath said the company was continuing to develop new products
to improve Lee Middleton's competitive position in the marketplace.
"In January 2004, we introduced 27 new Artist Studio Collection(TM)
dolls and one new Classic Miniature doll. We also introduced a new
line of Breath of Life Babies(TM), a collection of preemie-sized
babies that feature "New Baby Skin(TM)," made of a new dewy and soft
vinyl, and "Baby Fine Hair(TM), which is rooted hair similar to the
wispy hair on real newborn babies. We have already pre-sold nearly
5,500 Breath of Life Babies, which will first be available in the
market in July," said Schonath. He added that many Lee Middleton dolls
are now featured in limited editions to create added excitement and
increase demand.

    "In March 2004, we introduced our online Newborn Nursery, which
enables girls to 'adopt' their new baby doll through the company's
website: www.newbornnursery.com. This new feature was developed in
response to parents who wanted to purchase Newborn Nursery dolls, but
did not have a dealer in their area. We are pleased with the initial
response to the new website," Schonath said.

    Schonath said the company is continuing to pursue legal action to
prevent sales of certain dolls manufactured in China that it believes
infringe on Lee Middleton's copyrights and other intellectual
property.

    "We are also continuing our focus on reducing costs. While the
prolonged downturn in the collectible doll industry continues to
impact our business, we believe our strategies to reduce costs and
increase sales will benefit the company over the long term," said
Schonath.

    The Middleton Doll Company operates in two segments, consumer
products and financial services. The company's consumer products
segment is comprised of Lee Middleton Original Dolls, Inc., a
designer, manufacturer and marketer of lifelike collectible and play
dolls, and License Products, Inc., a designer and marketer of clocks
and home decor products that are sold to major national retailers. The
company's financial services subsidiary is a real estate investment
trust (REIT).

    This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 with
respect to the financial condition, results of operations, plans,
objectives, future performance and business of the Company.
Forward-looking statements, which may be based upon beliefs,
expectations and assumptions of the Company's management and on
information currently available to management, are generally
identifiable by the use of words such as "believe," "expect,"
"anticipate," "plan," "intend," "estimate," "may," "will," "would,"
"could," "should," or other similar expressions. Additionally, all
statements in this document, including forward-looking statements,
speak only as of the date they are made, and the Company undertakes no
obligation to update any statement in light of new information or
future events. A number of factors, many of which are beyond the
ability of the Company to control or predict, could cause actual
results to differ materially from those in its forward-looking
statements. Significant risks and uncertainties include (i) the
continuing effect of adverse economic conditions and (ii) the effect
of increasing competition in the collectible doll market. Additional
information concerning the Company and its business, including factors
that could materially affect the Company's financial results, is
included in the Company's filings with the Securities and Exchange
Commission.

    The Middleton Doll Company news releases are available on-line 24
hours a day at: http://www.middletondollcompany.com


                      The Middleton Doll Company
                           (NASDAQ/NMS:DOLL)
                              (Unaudited)

STATEMENTS OF OPERATIONS BY SEGMENT
- -----------------------------------
                                              Three months ended
                                       March 31, 2004   March 31, 2003
                                       --------------   --------------
Consumer Products:
Net sales                              $   2,824,048    $   3,911,868
Cost of sales                              1,915,243        2,207,399
                                       --------------   --------------
  Gross profit                               908,805        1,704,469

Other expenses (income):
  Operating expenses                       1,697,773        2,189,396
  Interest/rental expense to parent          185,948          217,661
  Management fees to parent                  114,000          120,000
  Other expense (income)                     (82,733)          (5,213)
  Income tax expense (benefit)                     -         (324,799)
  Minority interest in earnings of
   subsidiary                                (10,008)          (4,872)
                                       --------------   --------------
    Total other expenses (income)          1,904,980        2,192,173

Net loss                               $    (996,175)   $    (487,704)
                                       ==============   ==============

Financial Services:
Net rental/interest income:
  Interest on loans                    $     663,222    $     927,372
  Rental income                              715,459          811,454
  Interest/rental income from subsidiary     185,948          217,661
  Interest expense                          (600,708)        (797,957)
                                       --------------   --------------
    Total net rental/interest income         963,921        1,158,530
Other income:
  Other income                                12,545           12,973
  Management fees from subsidiary            114,000          120,000
  Gain on sale of swap contract                    -          484,304
  Gain on sale of property                         -          303,570
                                       --------------   --------------
    Total other income                       126,545          920,847
Other expenses:
  Depreciation expense on leased
   properties                                174,453          189,117
  Other operating expenses                   414,499          454,384
  Income tax expense (benefit)                     -          107,499
                                       --------------   --------------
    Total other expenses                     588,952          751,000

Preferred stock dividends expense            226,275          359,428
                                       --------------   --------------

Net income                             $     275,239    $     968,949
                                       ==============   ==============

STATEMENTS OF OPERATIONS - COMBINED
- -----------------------------------
Net (loss) income:
  Consumer products                    $    (996,175)   $    (487,704)
  Financial services                         275,239          968,949
                                       --------------   --------------
Net (loss) income available to common
 shareholders                          $    (720,936)   $     481,245

(Loss) Earnings Per Share - Basic      $       (0.19)   $        0.13
(Loss) Earnings Per Share - Diluted    $       (0.19)   $        0.13

Average shares outstanding - Basic          3,727,589       3,727,589
Average shares outstanding - Diluted        3,727,589       3,727,589

    CONTACT: The Middleton Doll Company
             George R. Schonath, 262-523-4300