Exhibit 99.1

      The Cheesecake Factory to Present at Investment Conferences in June;
                      Holds Annual Meeting of Stockholders

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--May 27, 2004--Management
of The Cheesecake Factory Incorporated (Nasadaq:CAKE) will be
presenting at three investment conferences during the month of June
2004. The dates and times of the live presentations are as follows:

    --  June 9, 2004 - 10:50 a.m. Eastern Daylight Time: Piper Jaffray
        Consumer Conference (New York).

    --  June 15, 2004 - 4:45 p.m. Eastern Daylight Time: Thomas Weisel
        Partners Annual Growth Forum (Laguna Beach).

    --  June 23, 2004 - 2:00 p.m. Eastern Daylight Time: William Blair
        & Company 24th Annual Growth Stock Conference (Chicago).

    Investors may listen to each presentation live through the
Internet by selecting the "Audio Webcasts" option under the "Investor"
section of the Company's website located at
http://www.thecheesecakefactory.com. An archived webcast will also be
available for thirty days following each presentation.
    The Company held its annual meeting of stockholders on May 18,
2004. Stockholders re-elected independent director Thomas Gregory to
the Company's Board of Directors for a three-year term and until his
successor is elected and qualified. Stockholders also approved the
Company's Amended and Restated Year 2000 Omnibus Performance Stock
Incentive Plan ("2000 Stock Plan"), the Amended and Restated 2001
Omnibus Stock Incentive Plan (the "2001 Stock Plan") and an amendment
to the Non-Employee Director Stock Option Plan. Under each of the
three plan amendments and restatements, stockholders approved an
increase in the number of shares authorized for issuance. Stockholders
also approved five additional types of incentive awards, in addition
to stock options, that may be granted under the 2000 Stock Plan and
the 2001 Stock Plan.
    The Cheesecake Factory Incorporated operates 75 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.09. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
    Additionally, the Company operates three upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago
and Las Vegas; one self-service, limited menu "express" foodservice
operation under The Cheesecake Factory Express(R) mark inside the
DisneyQuest(R) family entertainment center in Orlando, Florida; and
licenses three bakery cafe outlets to another foodservice operator
under The Cheesecake Factory Bakery Cafe(R) name.


    CONTACT: The Cheesecake Factory Incorporated, Calabasas Hills
             Jane Vallaire, 818-871-3000