SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 8-K

              CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                          DATE OF REPORT: July 7, 2004

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                                  YAHOO! INC..
             (Exact name of registrant as specified in its charter)

                                     0-28018
                            (Commission File Number)

               DELAWARE                                 77-0398689

    (State or other jurisdiction of        (I.R.S. Employer Identification No.)
    incorporation or organization)


                                 701 FIRST AVE.
                           SUNNYVALE, CALIFORNIA 94089
             (Address of principal executive offices, with zip code)

                                 (408) 349-3300
              (Registrant's telephone number, including area code)




Item 7.  Financial Statements and Exhibits.
         (c) Exhibits.

         99.1    Press release dated July 7, 2004 by Yahoo! Inc.


Item 12. Results of Operations and Financial Condition

     The  information in this Current Report is being furnished and shall not be
deemed "filed" for the purposes of Section 18 of the Securities  Exchange Act of
1934, as amended.

     On July 7, 2004, Yahoo! Inc., a Delaware corporation ("Yahoo!"),  announced
its  financial  results for the fiscal  quarter  ended June 30, 2004 and certain
other  information.  A copy of Yahoo!'s press release announcing these financial
results and certain  other  information  is attached as Exhibit  99.1 hereto and
incorporated by reference  herein.

     The press  release  attached  as an exhibit to this report  includes  "safe
harbor" language  pursuant to the Private  Securities  Litigation  Reform Act of
1995,  as  amended,  indicating  that  certain  statements  about the  Company's
business and other matters contained in the press release are  "forward-looking"
rather than  "historic."  The press  release  also  states that a more  thorough
discussion of certain factors which may affect the Company's  operating  results
is  included,  among other  sections,  under the  captions  "Risk  Factors"  and
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations"  in the  Company's  Annual  Report on Form 10-K for the fiscal  year
ended December 31, 2003 and the Company's  Quarterly Report on Form 10-Q for the
quarter ended March 31, 2004, which are on file with the Securities and Exchange
Commission  ("SEC") and available at the  Securities  and Exchange  Commission's
website  (http://www.sec.gov),  and  will  also  be  included  in the  Company's
Quarterly  Report on Form 10-Q for the  quarter  ended June 30, 2004 to be filed
with the Securities and Exchange Commission in the third quarter of 2004.

     The press release also discloses the financial  measures revenues excluding
traffic  acquisition  costs ("TAC"),  operating  income before  depreciation and
amortization,  and free cash  flow,  which  are  considered  non-GAAP  financial
measures.  Generally,  a non-GAAP  financial measure is a numerical measure of a
company's performance, financial position, or cash flows that either excludes or
includes amounts that are not normally excluded or included in the most directly
comparable  measure  calculated  and  presented  in  accordance  with  generally
accepted  accounting  principles.  We believe these financial  measures  provide
useful  information  to both  management  and  investors  by  excluding  certain
expenses,  gains and losses  that may not be  indicative  of our core  operating
results. We believe these financial measures are useful to investors in allowing
for greater  transparency to supplemental  information used by management in its
financial and operational  decision-making.  In addition,  we have  historically
reported  similar  financial  measures to our  investors  and  believe  that the
inclusion of comparative numbers provides consistency in our financial reporting
at this time.

     The  Company  believes  that  the  non-GAAP   financial  measures  revenues
excluding TAC, operating income before  depreciation and amortization,  and free
cash flow are helpful,  when presented in conjunction  with the comparable  GAAP
measures of gross profit,  income from operations,  and cash flow from operating
activities.





     Revenues  excluding  TAC is defined as gross  profit  before  other cost of
revenues. Following our acquisition of Overture Services, Inc. ("Overture"),  on
October 7, 2003,  our total costs of revenue  include TAC paid to  affiliates of
Overture in connection with its sponsored search services.  TAC also comprises a
significant  percentage  of the  revenues  reported  from  Overture.  We believe
revenues  excluding TAC is a useful measure to management and investors  because
it is more comparable to our  historically  reported  profitability  numbers.  A
limitation of revenues excluding TAC is that other cost of revenues are excluded
and therefore it does not represent the actual gross profit for the period.

     Operating income before  depreciation and amortization is defined as income
(loss) from operations  before  depreciation,  amortization of intangible assets
and amortization of stock  compensation  expense.  We consider  operating income
before  depreciation  and  amortization  to be an  important  indicator  of  the
operational  strength of the  Company.  This measure  eliminates  the effects of
depreciation,  amortization  of  intangible  assets  and  amortization  of stock
compensation  expense  from  period to  period,  which we  believe  is useful to
management and investors in evaluating the operating  performance of the Company
as  depreciation  and  amortization  costs are not directly  attributable to the
underlying  performance  of the  Company's  business  operations.  A  limitation
associated  with this measure is that it does not reflect the periodic  costs of
certain  capitalized  tangible and intangible assets used in generating revenues
in the Company's businesses. Management evaluates the costs of such tangible and
intangible assets through other financial measures such as capital expenditures.
A further  limitation  associated  with this measure is that it does not include
stock compensation expenses related to our workforce. Management compensates for
this limitation by providing  supplemental  information about stock compensation
expense on the face of our consolidated statements of operations.

     Free cash flow is defined as cash flow from operating  activities  less net
capital  expenditures.  In  addition  for the  quarters  ended June 30, 2002 and
December 31, 2003,  free cash flow also  included  change in long-term  deferred
revenue and  Overture  receivable  settled  through  acquisition,  respectively.
Change in long-term  deferred  revenue  represented  cash  payments  received in
advance of revenue  recognized.  Overture receivable settled through acquisition
represented  a Yahoo!  accounts  receivable  balance owed from Overture that was
settled as part of the acquisition. We consider free cash flow to be a liquidity
measure which provides useful  information to management and investors about the
amount of cash generated after the acquisition of property and equipment,  which
can then be used for strategic opportunities including,  among others, investing
in the Company's  business,  making strategic  acquisitions,  strengthening  the
balance sheet and repurchasing  stock. A limitation of free cash flow is that it
does not  represent  the total  increase or decrease in the cash balance for the
period.

     In addition,  management  refers to these financial  measures to facilitate
internal and external comparisons to the Company's historical operating results,
in making operating decisions,  for budget planning purposes,  and in some cases
as a factor in determining  management  compensation.  These measures  should be
considered  in addition  to, not as a  substitute  for, or  superior  to,  gross
profit, income from operations,  cash flow from operating  activities,  or other
measures of financial performance prepared in accordance with generally accepted
accounting principles.  The non-GAAP measures included in our press release have
been  reconciled  to the most  directly  comparable  GAAP measure as is required
under SEC rules regarding the use of non-GAAP financial measures.

      As used herein, "GAAP" refers to accounting principles generally accepted
in the United States.






                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                 YAHOO! INC.


Date: July 7, 2004               By: /s/ Susan Decker
                                    -----------------------------------
                                     Susan Decker
                                     Executive Vice President, Finance and
                                     Administration, and Chief Financial Officer






                                   YAHOO! INC.

                                INDEX TO EXHIBITS


Exhibit Number                          Description
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    99.1                                Press Release dated July 7, 2004.