SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549



                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE

                         SECURITIES EXCHANGE ACT OF 1934



Date of report (Date of earliest event reported)              July 29, 2004
                                                              -------------


                                            Advanta Corp.
               (Exact Name of Registrant as Specified in Charter)


         Delaware                        0-14120               23-1462070
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(State or Other Jurisdiction            (Commission           (IRS Employer
     of Incorporation)                  File Number)        Identification No.)


         Welsh & McKean Roads,
P.O. Box 844, Spring House, Pennsylvania                         19477
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(Address of Principal Executive Offices)                      (Zip Code)


Registrant's telephone number, including area code          (215) 657-4000
                                                            --------------


- --------------------------------------------------------------------------------
         (Former Name or Former Address, if Changed Since Last Report)






ITEM 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS.

         (c) Exhibits.

99.1      Press  Release  issued July 29, 2004  regarding  financial
          results for the quarter ended June 30, 2004.

ITEM 12. RESULTS OF OPERATIONS AND FINANCIAL CONDITION


The information in this Current Report on Form 8-K is to be considered "filed"
under the Securities Exchange Act of 1934, as amended.

On July 29, 2004, Advanta Corp. (the "Company") issued a press release
describing its results for the quarter ended June 30, 2004. A copy of the press
release is attached hereto as Exhibit 99.1 and incorporated herein by reference.

On July 29, 2004 at 9:00 a.m. Eastern time, Company management also will hold a
conference call, publicly announced in its press release dated June 30, 2004.
The call will be broadcast for the public simultaneously over the Internet
through www.advanta.com or www.vcall.com. Replays of the call are available on
the Vcall site for 30 days from the date of the call.

In addition to historical information, this Current Report on Form 8-K contains
forward-looking statements that are subject to certain risks and uncertainties
that could cause actual results to differ from those projected. Risks that may
affect the Company's future performance are detailed in the Company's filings
with the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and its Quarterly Reports on Form 10-Q.


                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                      Advanta Corp.
                                      -------------------------------
                                      (Registrant)


Date: July 29, 2004

                                      By: /s/ Elizabeth H. Mai
                                      ------------------------------
                                      Elizabeth H. Mai
                                      Senior Vice President,
                                      Secretary and General Counsel






                                  EXHIBIT INDEX



Exhibit           Description                                 Method of Filing
- -------           -----------                                 ----------------
99.1              Press release issued July 29, 2004          Filed herewith
                  regarding financial results for
                  the quarter ended June 30, 2004