EXHIBIT 99.1

Enesco Appoints New Interim Chief Executive Officer

   ITASCA, Ill.--(BUSINESS WIRE)--Aug. 16, 2004--

 Enesco Board Member George Ditomassi, Former Chairman, President and
     CEO of the Milton Bradley Company, to lead Enesco Group, Inc.

   Enesco Group, Inc. (NYSE:ENC), a leader in the giftware,
collectible and home decor industries, today appointed George
Ditomassi, a member of the Company's Board of Directors, as its new
Interim Chief Executive Officer. Tom Bradley, who served as Chief
Financial Officer and Interim CEO, has resigned from Enesco to pursue
other interests.
   Prior to joining Enesco's Board of Directors in 2000, Ditomassi
was the Chairman (1990-2000), President and CEO (1985-1990) of the
Milton Bradley Company, a subsidiary of Hasbro, Inc., a worldwide
leader in children's and family leisure time and entertainment product
and services. He also served as COO of Hasbro Games and Hasbro
International (1990-1998), and President of Hasbro International
(1996-1997).
   "We are confident that with his knowledge of Enesco and the
industry, his leadership skills and his operational capabilities,
George will complement the talents and commitment of the entire
management team," said Anne-Lee Verville, Enesco's Chairman of the
Board. "We believe George is the right person to lead Enesco as we
continue to address the recent ERP (Enterprise Resource Planning)
system implementation issues and focus on enhancing customer service."
   The Company will continue its search for a permanent Chief
Executive Officer and begin a search for a Chief Financial Officer.

   About Enesco Group, Inc.

   Enesco Group, Inc. is a world leader in the gift, collectible and
home decor industries. Serving more than 40,000 customers globally,
Enesco distributes products to a wide variety of specialty card and
gift retailers, home decor boutique as well as mass-market chains and
direct mail retailers. Internationally, Enesco serves markets
operating in Europe, Australia, Mexico, Asia and the Pacific Rim. With
subsidiaries located in Europe and Canada, and a business unit in Hong
Kong, Enesco's international distribution network is a leader in the
industry. The Company's product lines include some of the world's most
recognizable brands, including Precious Moments, Walt Disney Classics
Collection, Nickelodeon, Heartwood Creek, Halcyon Days, Lilliput Lane,
and Border Fine Arts, among others. Further information is available
on the Company's web site at www.enesco.com.

   This press release contains various forward-looking statements
that are based on management's current assumptions and beliefs and
upon information currently available to management. The Company has
tried to identify such forward-looking statements by use of such words
as "expects," "intends," "anticipates," "could," "estimates," "plans,"
and "believes," and similar expressions, but these words are not the
exclusive means of identifying such statements. Such statements are
subject to various risks, uncertainties and other factors which could
cause actual results to vary materially from those anticipated,
estimated, expected or projected. Important factors that may cause
actual future events or results to differ materially and adversely
from those described in the forward-looking statements include, but
are not limited: the Company's success in developing new products and
consumer reaction to the Company's new products; the Company's ability
to secure, maintain and renew popular licenses, particularly our
licenses for Precious Moments, Cherished Teddies, Heartwood Creek and
Disney; the Company's ability to grow revenues in mass and niche
market channels; the Company's ability to identify and close on
strategic acquisitions; changes in general economic conditions, as
well as specific market conditions; fluctuations in demand for our
products; manufacturing lead times; the timing of orders and shipments
and our ability to predict customer demands; inventory levels and
purchase commitments exceeding requirements based upon incorrect
forecasts; collection of accounts receivable; changes in the
regulations and procedures affecting the importation of goods into the
United States; changes in foreign exchange rates; price and product
competition in the giftware industry; variations in sales channels,
product costs or mix of products sold; and, possible future terrorist
attacks, epidemics, or acts of war.
   In addition, the Company operates in a continually changing
business environment and does not intend to update or revise the
forward-looking statements contained herein, which speak only as of
the date hereof. Additional information regarding forward-looking
statement risk factors is contained in the Company's reports and
filings with the Securities and Exchange Commission. In light of these
risks and uncertainties, the forward-looking statements contained
herein may not occur and actual results could differ materially from
those set forth herein. Accordingly, you should not rely on these
forward-looking statements as a prediction of actual future results.

    CONTACT: Ashton Partners
             Nathan Elwell (Investors), 312-553-6706
             nelwell@ashtonpartners.com
             or
             Enesco Group, Inc.
             Donna Shaults (Media), 630-875-5464
             dshaults@enesco.com