EXHIBIT 99.1

  Deckers Outdoor Corporation Announced the Establishment of 10b5-1
         Pre-Arranged Stock Trading Plans by Senior Executives

    GOLETA, Calif.--(BUSINESS WIRE)--Aug. 20, 2004--Deckers Outdoor
Corporation (NASDAQ: DECK) today announced that certain of its
executive officers, including its Chief Executive Officer, Douglas B.
Otto, have established plans under Rule 10b5-1 of the Securities
Exchange Act of 1934 to provide for pre-arranged sales of Deckers
common stock by them on a quarterly basis, subject to certain price
restrictions and other contingencies set forth in each of the plans.
    The plans are effective for an initial term of 23 months from the
date they were established in August 2004. Stock transactions under
the plans are expected to commence in October 2004 and end in June
2006. At Deckers' current trading price, the maximum number of shares
that may be sold under these plans in any quarter is approximately
250,000 shares and, at Deckers' current trading price, the maximum
number of shares that may be sold during the 23-month terms of the
plans is approximately 1,000,000 shares.
    Rule 10b5-1 permits the establishment of a written plan by
insiders when officers and directors are not in possession of
material, non-public information, for future sales of company stock.
These plans enable officers and directors to gradually diversify their
investment portfolios and avoid concerns over whether they had
material non-public information when their stock was traded.

    Deckers Outdoor Corporation builds niche products into global
lifestyle brands by designing and marketing innovative, functional and
fashion-oriented footwear, developed for both high performance outdoor
activities and everyday casual lifestyle use. The Company's products
are offered under the Teva, Simple and UGG brand names.

    *All statements in this press release that are not historical
facts are forward-looking statements, including information related to
the number of shares that can be sold during any quarter or the
maximum number of shares that may be sold during the terms of the
plans. These forward-looking statements are inherently uncertain and
are based on the Company's expectations as of today, August 20, 2004.
In addition, such forward-looking statements involve known and unknown
risks, uncertainties and other factors that may cause the actual
results to differ materially from those expressed or implied by such
forward-looking statements. Many of the risks, uncertainties and other
factors are discussed in detail in the Company's Annual Report on Form
10-K/A for the fiscal year ended December 31, 2003. Among the factors
that could affect these forward-looking statements are the future
trading price of Deckers' stock, future stock option grants and future
stock option vesting, among others. The Company disclaims any
obligation to update any such factors or to publicly announce the
results of any revisions to any of the forward-looking statements
contained in the Annual Report on Form 10-K/A for fiscal year 2003,
the subsequent Quarterly Reports on Form 10-Q or this news release.

    CONTACT: Company Contact:
             Deckers Outdoor Corporation
             Scott Ash, 805-967-7611
             or
             Investor Relations:
             Integrated Corporate Relations, Inc.
             Chad A. Jacobs or Brendon E. Frey, 203-222-9013