Exhibit 99

Bull Run Corporation Subsidiary to Suspend Certain Events Tours
Indefinitely to Focus on Growth in Profitable Business Units

    ATLANTA--(BUSINESS WIRE)--Aug. 20, 2004--Bull Run Corporation
(Pink Sheets: BULL) announced today that its wholly-owned operating
subsidiary, Host Communications, Inc., plans to begin a new fiscal
year in September with an enhanced focus on its Collegiate,
Association Management and Printing/Publishing businesses by
indefinitely suspending two of its events tours - the 3v3 Soccer
Shootout and the Hoop-It-Up 3-on-3 basketball tour. As a result, 3v3
Soccer will end after the January 2005 finals event in Orlando and
Hoop-It-Up will end after its final 2004 event later this month.
    "We have decided to suspend these events tours in hopes that we
can either find a way to reposition and relaunch these tours in the
future or that we can perhaps find another company that may want to
acquire the rights to these events and keep them going," said HOST
President and Chief Executive Officer Tom Stultz. "We will be
searching for new ways to operate these events while also entertaining
proposals from potential buyers and operators." As of Friday, at least
five companies had expressed interest in HOST Events.
    Today's announcement should result in an immediate turnaround in
HOST's financial performance. The company's Collegiate, Association
Management and Printing/Publishing businesses have been profitable for
years. "The HOST Events business has been operated at a loss for
years. We see our decision to suspend the tours as part of our
strategy to return this company to profitability and grow those
business units that have historically been profitable," said Stultz
who joined HOST as CEO a month ago.
    Stultz added, "In addition, over the past month we have reduced
our corporate overhead by nearly $1 million. We believe that HOST is
now positioned for a very successful fiscal 2005 and an even brighter
future."
    Bull Run, through HOST, provides comprehensive sales, marketing,
multimedia, special event and convention/hospitality services to NCAA
Division I universities and conferences, and national/global
associations. Bull Run's common stock is quoted on the Pink Sheets
(www.pinksheets.com), a centralized quotation service for OTC
securities, using the symbol "BULL". Additional company information
and stock quotes are available on the Company's corporate web site at
www.bullruncorp.com.

    Forward-Looking Statements

    Certain statements in this press release are "forward-looking"
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. These statements are not guaranties of future
performance and actual results may differ materially from those
forecasted.

    CONTACT: Bull Run
             Robert S. Prather, Jr., 404-266-8333, or
             Thomas J. Stultz, 859-226-4356