Exhibit 99.1

      The Middleton Doll Company Expands Newborn Nursery Adoption Centers;
         New centers to open in five additional Saks Incorporated stores

    PEWAUKEE, Wis.--(BUSINESS WIRE)--Sept. 9, 2004--The Middleton Doll
Company (OTCBB:DOLL) today announced that its Lee Middleton Original
Dolls subsidiary will expand its Newborn Nursery(R) Adoption Centers
into five additional Saks Department Store Group locations. The new
centers will be located in Parisian stores in Rochester Hills, Mich.
and Alpharetta, Ga., a McRae's store in Sanford, Fla., a Carson Pirie
Scott store in Lombard, Ill., and the Boston Store at the Mayfair
Shopping Center in Milwaukee. The new centers are scheduled to open in
September and October.
    "Our Newborn Nursery Adoption Centers are receiving an excellent
response from customers. The expansion of this unique award-winning
retail concept into additional Saks Incorporated stores will enable
many more young girls to experience the 'adoption' of their very own
lifelike baby doll in a simulated hospital nursery setting," said
George R. Schonath, president and chief executive officer of The
Middleton Doll Company.
    With chubby cheeks, bright eyes, soft hair and an incredibly
lifelike face, the Newborn Nursery baby dolls are so realistic they
look like a real baby. The Newborn Nursery centers provide the perfect
setting for the "adoption" experience.
    Once a young girl looks through the Newborn Nursery hospital
viewing window and selects her very own Newborn Nursery baby doll from
a wide variety of hair, skin and eye color combinations, a store
associate dressed like a nurse helps her complete official Newborn
Nursery "adoption" papers. The parent-to-be must promise to read
stories to her new baby doll and take her to the park. And of course,
the parent-to-be can name her baby doll whatever she likes. Once the
"adoption" certificate is complete, the parent-to-be dons a hospital
gown and watches the "nurse" carefully carry her baby doll out of her
crib to a changing table for a baby doll check-up. The new
parent-to-be is given careful instructions on how to properly care for
her baby doll while the "nurse" checks the baby doll's "heartbeat" and
powders the real diaper. Once the "nurse" determines the baby doll is
healthy enough to be "adopted," the parent-to-be is able to hold her
new baby doll for the first time.
    The addition of the five new Newborn Nursery Adoption Centers
increases the total number of centers in Saks Department Store Group
locations to eight. Newborn Nursery centers are also located at a
Parisian store in Birmingham, Ala., a Proffitt's store in Chattanooga,
Tenn., and a Younkers store in Des Moines, Iowa. Lee Middleton
Original Dolls first introduced the Newborn Nursery Adoption Center
concept at its factory store in Belpre, Ohio, and then expanded the
concept to a free-standing Newborn Nursery retail store in the Polaris
Fashion Place shopping mall in Columbus, Ohio. Additional Newborn
Nursery Adoption Centers are located in the company's factory store in
Flatwoods, W.Va., and at independent dealers throughout the country.
    "The expansion of the Newborn Nursery Adoption Centers is an
important component of our strategy to increase sales of our Lee
Middleton Original Dolls subsidiary. We are pleased with the customer
response to this creative concept in the retail marketplace," said
Schonath.

    The Middleton Doll Company operates in two segments, consumer
products and financial services. The company's consumer products
segment is comprised of Lee Middleton Original Dolls, Inc., a
designer, manufacturer and marketer of lifelike collectible and play
dolls, and License Products, Inc., a designer and marketer of clocks
and home decor products that are sold to major national retailers. The
company's financial services subsidiary is a real estate investment
trust (REIT).

    This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 with
respect to the financial condition, results of operations, plans,
objectives, future performance and business of the Company.
Forward-looking statements, which may be based upon beliefs,
expectations and assumptions of the Company's management and on
information currently available to management, are generally
identifiable by the use of words such as "believe," "expect,"
"anticipate," "plan," "intend," "estimate," "may," "will," "would,"
"could," "should," or other similar expressions. Additionally, all
statements in this document, including forward-looking statements,
speak only as of the date they are made, and the Company undertakes no
obligation to update any statement in light of new information or
future events. A number of factors, many of which are beyond the
ability of the Company to control or predict, could cause actual
results to differ materially from those in its forward-looking
statements. Significant risks and uncertainties include (i) the
continuing effect of adverse economic conditions and (ii) the effect
of increasing competition in the collectible doll market. Additional
information concerning the Company and its business, including factors
that could materially affect the Company's financial results, is
included in the Company's filings with the Securities and Exchange
Commission.

    The Middleton Doll Company news releases are available on-line 24
hours a day at: http://www.middletondollcompany.com


    CONTACT: The Middleton Doll Company
             George R. Schonath, 262-523-4300