EXHIBIT 99.1

     The Cheesecake Factory Announces a Three-for-Two Stock Split

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Nov. 9, 2004--The Board
of Directors of The Cheesecake Factory Incorporated (Nasdaq:CAKE)
today declared a three-for-two stock split to be effective at the
close of business on December 8, 2004. The stock split will be in the
form of a 50% stock dividend and will be distributed to stockholders
of record as of November 23, 2004. There were 51,911,854 shares of the
Company's common stock outstanding as of November 9, 2004.
    The Cheesecake Factory Incorporated operates 86 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.09. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates four upscale casual dining
restaurants under the Grand Lux Cafe(R) name in Los Angeles, Chicago,
Las Vegas and Dallas; one self-service, limited menu "express"
foodservice operation under The Cheesecake Factory Express(R) mark
inside the DisneyQuest(R) family entertainment center in Orlando,
Florida; and licenses three bakery cafe outlets to another foodservice
operator under The Cheesecake Factory Bakery Cafe(R) name.

    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000