EXHIBIT 99 The Middleton Doll Company Reports Third Quarter Profit PEWAUKEE, Wis.--(BUSINESS WIRE)--Nov. 11, 2004--The Middleton Doll Company (OTCBB:DOLL) today reported net income of $182,619 or $0.05 per diluted share for the third quarter of 2004, compared to a net loss of $78,623 or $0.02 per diluted share for the third quarter of 2003. For the quarter, the consumer products segment earned $91,328 and the financial services segment earned $91,291. For the nine months ending September 30, 2004, the company reported a net loss of $1,390,756 or $0.37 per diluted share, compared to a net loss of $100,126 or $0.03 per diluted share for the same period in 2003. For the nine months ending September 30, 2004, the consumer products segment lost $1,954,985 and the financial services segment earned $564,229. Net income for the financial services segment decreased as loans outstanding and leased properties declined from $90,513,142 at September 30, 2003 to $63,716,982 at September 30, 2004. The planned liquidation of the company's financial services subsidiary is expected to be completed in June 2008 to enable the company to redeem its preferred stock at maturity. Commenting on the third quarter results for the consumer products segment, George R. Schonath, president and chief executive officer of The Middleton Doll Company, said, "In the future, we expect gross profit margins to increase as we complete the transition of our production to China. Operating expenses are expected to decrease as we continue to reduce costs related to our restructuring and eliminate the legal fees associated with winning a recent copyright infringement lawsuit. More importantly, we believe that we are in the initial stages of reducing our dependence on the sale of collectible dolls and increasing sales of play dolls through our Newborn Nursery(R) Adoption Centers." Two Newborn Nursery Adoption Centers opened at Saks Department Store Group locations in the third quarter of 2004 and an additional three centers opened in October 2004. The new openings increase the total number of Newborn Nursery centers in Saks stores to eight. The Newborn Nursery Adoption Centers enable young girls to experience the "adoption" of their very own lifelike baby doll in a simulated hospital nursery setting and help parents to teach their children moral values and parenting responsibilities of a parent-child relationship. Newborn Nursery Adoption Centers are located in Parisian stores in Birmingham, Ala., Rochester Hills, Mich. and Alpharetta, Ga., a Proffitt's store in Chattanooga, Tenn., a Younkers store in Des Moines, Iowa, a McRae's store in Sanford, Fla., a Carson Pirie Scott store in Lombard, Ill., and a Boston Store in Milwaukee, Wis. The Middleton Doll Company operates in two segments, consumer products and financial services. The company's consumer products segment is comprised of Lee Middleton Original Dolls, Inc., a designer and marketer of lifelike collectible and play dolls, and License Products, Inc., a designer and marketer of clocks and home decor products that are sold to major national retailers. The company's financial services subsidiary is a real estate investment trust (REIT). This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 with respect to the financial condition, results of operations, plans, objectives, future performance and business of the Company. Forward-looking statements, which may be based upon beliefs, expectations and assumptions of the Company's management and on information currently available to management, are generally identifiable by the use of words such as "believe," "expect," "anticipate," "plan," "intend," "estimate," "may," "will," "would," "could," "should," or other similar expressions. Additionally, all statements in this document, including forward-looking statements, speak only as of the date they are made, and the Company undertakes no obligation to update any statement in light of new information or future events. A number of factors, many of which are beyond the ability of the Company to control or predict, could cause actual results to differ materially from those in its forward-looking statements. Significant risks and uncertainties include (i) the continuing effect of adverse economic conditions and (ii) the effect of increasing competition in the collectible doll market. Additional information concerning the Company and its business, including factors that could materially affect the Company's financial results, is included in the Company's filings with the Securities and Exchange Commission. The Middleton Doll Company news releases are available on-line 24 hours a day at: http://www.middletondollcompany.com The Middleton Doll Company (OTCBB:DOLL) (Unaudited) STATEMENTS OF OPERATIONS BY SEGMENT - ----------------------------------- Three months ended Nine months ended September 30, September 30, 2004 2003 2004 2003 ----------- ----------- ------------ ------------ STATEMENTS OF OPERATIONS BY SEGMENT - ---------------------- Consumer Products: Net sales $5,294,276 $4,369,513 $10,851,477 $11,588,324 Cost of sales 3,275,987 3,191,680 7,432,281 7,732,486 ----------- ----------- ------------ ------------ Gross profit 2,018,289 1,177,833 3,419,196 3,855,838 Other expenses (income): Operating expenses 1,738,375 1,847,281 4,913,597 6,023,598 Interest/rental expense to parent 191,798 221,394 573,908 659,160 Management fees to parent - 124,599 - 342,000 Other expense (income) (4,134) 695 (93,794) (10,087) Income tax expense (benefit) - (374,533) - (1,160,817) Minority interest in earnings of subsidiary 922 (6,362) (19,530) (19,819) ----------- ----------- ------------ ------------ Total other expenses 1,926,961 1,813,074 5,374,181 5,834,035 Net income (loss) $91,328 $(635,241) $(1,954,985) $(1,978,197) =========== =========== ============ ============ Financial Services: Net rental/interest income: Interest on loans $496,966 $770,949 $1,727,737 $2,578,917 Rental income 757,284 840,339 2,286,306 2,501,233 Interest/rental income from subsidiary 191,798 221,394 573,908 659,160 Interest expense (484,337) (667,547) (1,564,829) (2,238,345) ----------- ----------- ------------ ------------ Total net rental/interest income 961,711 1,165,135 3,023,122 3,500,965 Other income: Other income 38,727 35,606 63,062 125,864 Management fees from subsidiary - 124,599 - 342,000 Gain on sale of swap contract - - - 484,304 Gain on sale of property 81,290 215,397 81,290 518,967 ----------- ----------- ------------ ------------ Total other income 120,017 375,602 144,352 1,471,135 Other expenses: Depreciation expense on leased properties 156,424 195,970 512,011 582,974 Other operating expenses 570,726 485,677 1,375,396 1,382,228 Income tax expense 37,012 76,196 37,012 183,695 ----------- ----------- ------------ ------------ Total other expenses 764,162 757,843 1,924,419 2,148,897 Preferred stock dividends expense 226,275 226,276 678,826 945,132 ----------- ----------- ------------ ------------ Net income $91,291 $556,618 $564,229 $1,878,071 =========== =========== ============ ============ STATEMENTS OF OPERATIONS - COMBINED - -------------------------- Net income (loss): Consumer Products $91,328 $(635,241) $(1,954,985) $(1,978,197) Financial Services 91,291 556,618 564,229 1,878,071 ----------- ----------- ------------ ------------ Net income (loss) available to common shareholders $182,619 $(78,623) $(1,390,756) $(100,126) Earnings (Loss) Per Share - Basic $0.05 $(0.02) $(0.37) $(0.03) Earnings (Loss) Per Share - Diluted $0.05 $(0.02) $(0.37) $(0.03) Basic average shares outstanding 3,727,589 3,727,589 3,727,589 3,727,589 Diluted average shares outstanding 3,727,589 3,743,389 3,727,589 3,734,733 CONTACT: The Middleton Doll Company George R. Schonath, 262-523-4300