EXHIBIT 99

       The Middleton Doll Company Reports Third Quarter Profit

    PEWAUKEE, Wis.--(BUSINESS WIRE)--Nov. 11, 2004--The Middleton Doll
Company (OTCBB:DOLL) today reported net income of $182,619 or $0.05
per diluted share for the third quarter of 2004, compared to a net
loss of $78,623 or $0.02 per diluted share for the third quarter of
2003. For the quarter, the consumer products segment earned $91,328
and the financial services segment earned $91,291.
    For the nine months ending September 30, 2004, the company
reported a net loss of $1,390,756 or $0.37 per diluted share, compared
to a net loss of $100,126 or $0.03 per diluted share for the same
period in 2003. For the nine months ending September 30, 2004, the
consumer products segment lost $1,954,985 and the financial services
segment earned $564,229.
    Net income for the financial services segment decreased as loans
outstanding and leased properties declined from $90,513,142 at
September 30, 2003 to $63,716,982 at September 30, 2004. The planned
liquidation of the company's financial services subsidiary is expected
to be completed in June 2008 to enable the company to redeem its
preferred stock at maturity.
    Commenting on the third quarter results for the consumer products
segment, George R. Schonath, president and chief executive officer of
The Middleton Doll Company, said, "In the future, we expect gross
profit margins to increase as we complete the transition of our
production to China. Operating expenses are expected to decrease as we
continue to reduce costs related to our restructuring and eliminate
the legal fees associated with winning a recent copyright infringement
lawsuit. More importantly, we believe that we are in the initial
stages of reducing our dependence on the sale of collectible dolls and
increasing sales of play dolls through our Newborn Nursery(R) Adoption
Centers."
    Two Newborn Nursery Adoption Centers opened at Saks Department
Store Group locations in the third quarter of 2004 and an additional
three centers opened in October 2004. The new openings increase the
total number of Newborn Nursery centers in Saks stores to eight.
    The Newborn Nursery Adoption Centers enable young girls to
experience the "adoption" of their very own lifelike baby doll in a
simulated hospital nursery setting and help parents to teach their
children moral values and parenting responsibilities of a parent-child
relationship. Newborn Nursery Adoption Centers are located in Parisian
stores in Birmingham, Ala., Rochester Hills, Mich. and Alpharetta,
Ga., a Proffitt's store in Chattanooga, Tenn., a Younkers store in Des
Moines, Iowa, a McRae's store in Sanford, Fla., a Carson Pirie Scott
store in Lombard, Ill., and a Boston Store in Milwaukee, Wis.
    The Middleton Doll Company operates in two segments, consumer
products and financial services. The company's consumer products
segment is comprised of Lee Middleton Original Dolls, Inc., a designer
and marketer of lifelike collectible and play dolls, and License
Products, Inc., a designer and marketer of clocks and home decor
products that are sold to major national retailers. The company's
financial services subsidiary is a real estate investment trust
(REIT).

    This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 with
respect to the financial condition, results of operations, plans,
objectives, future performance and business of the Company.
Forward-looking statements, which may be based upon beliefs,
expectations and assumptions of the Company's management and on
information currently available to management, are generally
identifiable by the use of words such as "believe," "expect,"
"anticipate," "plan," "intend," "estimate," "may," "will," "would,"
"could," "should," or other similar expressions. Additionally, all
statements in this document, including forward-looking statements,
speak only as of the date they are made, and the Company undertakes no
obligation to update any statement in light of new information or
future events. A number of factors, many of which are beyond the
ability of the Company to control or predict, could cause actual
results to differ materially from those in its forward-looking
statements. Significant risks and uncertainties include (i) the
continuing effect of adverse economic conditions and (ii) the effect
of increasing competition in the collectible doll market. Additional
information concerning the Company and its business, including factors
that could materially affect the Company's financial results, is
included in the Company's filings with the Securities and Exchange
Commission.

    The Middleton Doll Company news releases are available on-line 24
hours a day at: http://www.middletondollcompany.com


                      The Middleton Doll Company
                             (OTCBB:DOLL)
                              (Unaudited)

STATEMENTS OF OPERATIONS BY SEGMENT
- -----------------------------------
                       Three months ended       Nine months ended
                          September 30,           September 30,
                        2004        2003        2004         2003
                     ----------- ----------- ------------ ------------
STATEMENTS OF
 OPERATIONS BY SEGMENT
- ----------------------
Consumer Products:
Net sales            $5,294,276  $4,369,513  $10,851,477  $11,588,324
Cost of sales         3,275,987   3,191,680    7,432,281    7,732,486
                     ----------- ----------- ------------ ------------
  Gross profit        2,018,289   1,177,833    3,419,196    3,855,838
Other expenses
 (income):
  Operating expenses  1,738,375   1,847,281    4,913,597    6,023,598
  Interest/rental
   expense to parent    191,798     221,394      573,908      659,160
  Management fees to
   parent                     -     124,599            -      342,000
  Other expense
   (income)              (4,134)        695      (93,794)     (10,087)
  Income tax expense
   (benefit)                  -    (374,533)           -   (1,160,817)
  Minority interest
   in earnings of
   subsidiary               922      (6,362)     (19,530)     (19,819)
                     ----------- ----------- ------------ ------------
    Total other
     expenses         1,926,961   1,813,074    5,374,181    5,834,035
Net income (loss)       $91,328   $(635,241) $(1,954,985) $(1,978,197)
                     =========== =========== ============ ============

Financial Services:
Net rental/interest
 income:
  Interest on loans    $496,966    $770,949   $1,727,737   $2,578,917
  Rental income         757,284     840,339    2,286,306    2,501,233
  Interest/rental
   income from
   subsidiary           191,798     221,394      573,908      659,160
  Interest expense     (484,337)   (667,547)  (1,564,829)  (2,238,345)
                     ----------- ----------- ------------ ------------
    Total net
     rental/interest
     income             961,711   1,165,135    3,023,122    3,500,965
Other income:
  Other income           38,727      35,606       63,062      125,864
  Management fees
   from subsidiary            -     124,599            -      342,000
  Gain on sale of
   swap contract              -           -            -      484,304
  Gain on sale of
   property              81,290     215,397       81,290      518,967
                     ----------- ----------- ------------ ------------
    Total other
     income             120,017     375,602      144,352    1,471,135
Other expenses:
  Depreciation
   expense on leased
   properties           156,424     195,970      512,011      582,974
  Other operating
   expenses             570,726     485,677    1,375,396    1,382,228
  Income tax expense     37,012      76,196       37,012      183,695
                     ----------- ----------- ------------ ------------
    Total other
     expenses           764,162     757,843    1,924,419    2,148,897

Preferred stock
 dividends expense      226,275     226,276      678,826      945,132
                     ----------- ----------- ------------ ------------
Net income              $91,291    $556,618     $564,229   $1,878,071
                     =========== =========== ============ ============

STATEMENTS OF OPERATIONS -
 COMBINED
- --------------------------
Net income (loss):
  Consumer Products     $91,328   $(635,241) $(1,954,985) $(1,978,197)
  Financial Services     91,291     556,618      564,229    1,878,071
                     ----------- ----------- ------------ ------------
Net income (loss)
 available to common
 shareholders          $182,619    $(78,623) $(1,390,756)   $(100,126)

Earnings (Loss) Per
 Share - Basic            $0.05      $(0.02)      $(0.37)      $(0.03)
Earnings (Loss) Per
 Share - Diluted          $0.05      $(0.02)      $(0.37)      $(0.03)

Basic average shares
 outstanding          3,727,589   3,727,589    3,727,589    3,727,589
Diluted average
 shares outstanding   3,727,589   3,743,389    3,727,589    3,734,733


    CONTACT: The Middleton Doll Company
             George R. Schonath, 262-523-4300