EXHIBIT 99.1

Temecula Valley Bank Appoints William H. McGaughey as Chief Operating
                                Officer

    TEMECULA, Calif.--(BUSINESS WIRE)--Nov. 12, 2004--Temecula Valley
Bancorp Inc. (OTCBB:TMCV) announced today that William H. McGaughey
will join its principal bank subsidiary, Temecula Valley Bank, as
Executive Vice President, Chief Operating Officer. With over
twenty-one years in banking, McGaughey brings a strong and diverse
background with proven operating and leadership skills to the Bank.
McGaughey's responsibilities will include management of bankwide
operations as well as oversight of the SBA area.
    "The addition of Bill McGaughey as EVP, Chief Operating Officer
enhances our ability to grow and diversify on a safe and well managed
path," said Stephen H. Wacknitz, President and CEO.
    Prior to joining the Bank, McGaughey was with Bank of the West for
about 14 years, most recently as Senior Vice President, Secondary
Market Manager for Bank. McGaughey currently serves as a Board member
of the National Association of Government Guaranteed Lenders (NAGGL)
and as Chair of NAGGL's Secondary Market Committee.
    Mr. McGaughey will take Luther J. Mohr's place as Chief Operating
Officer. Mr. Mohr will continue at the Bank in an advisory capacity
until April 2005 when be plans to retire. Mr. Mohr will continue as a
Board member of Temecula Valley Bancorp and Temecula Valley Bank.
    Temecula Valley Bank was established in 1996 and operates
full-service offices in Temecula, Murrieta, Corona, Fallbrook,
Escondido, Rancho Bernardo and El Cajon. Temecula Valley Bancorp was
established in June 2002 and operates as a one-bank holding company
for Temecula Valley Bank. As a Preferred Lender (PLP) since 1998, the
locally owned and operated bank also has SBA loan production offices
in Sherman Oaks, CA; Fresno, CA; Chico, CA; Anaheim Hills, CA;
Bellevue, WA; Gurnee, IL; Westlake, OH; Ocean City, NJ; Tampa/St.
Petersburg, FL; Coral Springs, FL; Jacksonville, FL; and Atlanta, GA.
    Temecula Valley Bancorp's common stock is quoted in the over the
counter market and trades under the symbol TMCV. The Bank's website
is at www.temvalbank.com.

    Statements concerning future performance, developments, or events
concerning expectations for growth and market forecasts, and any other
guidance on future periods constitute forward-looking statements that
are subject to a number of risks and uncertainties. Actual results may
differ materially from stated expectations. Specific factors include,
but are not limited to, the effect of interest rate changes, the
ability to control costs and expenses, the impact of consolidation in
the banking industry, financial policies of the United States
government, and general economic conditions. Additional information on
these and other factors that could affect financial results are
included in the bank's Securities and Exchange Commission filings.

    CONTACT: Temecula Valley Bancorp Inc.
             Stephen H. Wacknitz, 951-694-9940