Exhibit 99

                 Dillard's, Inc. Reports December Sales Results

    LITTLE ROCK, Ark.--(BUSINESS WIRE)--Jan. 6, 2005--Dillard's, Inc.
(NYSE: DDS) ("Dillard's" or the "Company") announced today that sales
for the five weeks ended January 1, 2005 were $1,255,851,000 compared
to sales for the five weeks ended January 3, 2004 of $1,246,154,000.
Sales increased 1% for the five-week period on both a total and
comparable store basis.
    Sales for the 48 weeks ended January 1, 2005 were $7,038,782,000
compared to sales for the 48 weeks ended January 3, 2004 of
$7,120,077,000. Sales declined 1% for the 48-week period on both a
total and comparable store basis.
    During the five weeks ended January 1, 2005, sales in the
Company's Eastern and Western regions were above trend, exceeding the
average sales performance in total stores. Sales in the Central region
were below trend.
    During the five weeks ended January 1, 2005, sales of accessories,
shoes and lingerie considerably exceeded the Company's average sales
performance. Sales were above trend in cosmetics and children's
clothing. Sales were slightly below trend in men's clothing and below
trend in women's and juniors' categories. Sales of home merchandise
were significantly below trend.
    Dillard's, Inc. is one of the nation's largest fashion apparel and
home furnishing retailers. The Company's stores operate with one name,
Dillard's, and span 29 states. Dillard's stores offer a broad
selection of merchandise, including products sourced and marketed
under Dillard's exclusive brand names.



    CONTACT: Dillard's Inc., Little Rock
             Julie J. Bull, 501-376-5965