Exhibit 99.1

  The Cheesecake Factory to Broadcast Fourth Quarter and Fiscal 2004 Earnings
                        Conference Call on the Internet

     CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Jan. 25, 2005--The Cheesecake
Factory Incorporated (Nasdaq:CAKE) will hold its fourth quarter investor
conference call on Tuesday, February 8, 2005 at 2:00 p.m. Pacific Time. The
conference call will be broadcast live over the Internet and will be hosted by
David Overton, Chairman, President and CEO, and Michael Dixon, Senior Vice
President and CFO.
     To listen to the conference call, please select the "Audio Webcasts" option
under the "Investor" section of the Company's website located at
http://www.thecheesecakefactory.com several minutes prior to the start of the
call to register and download any necessary audio software. An archived webcast
will be available through March 8, 2005.
     The Cheesecake Factory Incorporated operates 87 upscale, casual dining
restaurants under The Cheesecake Factory(R) name that offer an extensive menu of
more than 200 items with an average check of approximately $16.09. The Company
also operates a bakery production facility that produces over 50 varieties of
quality cheesecakes and other baked products for the Company's restaurants and
for other leading foodservice operators, retailers and distributors.
Additionally, the Company operates five upscale casual dining restaurants under
the Grand Lux Cafe(R) name; one self-service, limited menu "express" foodservice
operation under The Cheesecake Factory Express(R) mark inside the DisneyQuest(R)
family entertainment center in Orlando, Florida; and licenses three bakery cafe
outlets to another foodservice operator under The Cheesecake Factory Bakery
Cafe(R) name.

     CONTACT: The Cheesecake Factory Incorporated
              Jane Vallaire, 818-871-3000