EXHIBIT 99

            Dillard's, Inc. Reports January Sales Results

    LITTLE ROCK, Ark.--(BUSINESS WIRE)--Feb. 3, 2005--Dillard's, Inc.
(NYSE:DDS) ("Dillard's" or the "Company") announced today that sales
for the four weeks ended January 29, 2005 were $491,052,000 compared
to sales for the four weeks ended January 31, 2004 of $478,857,000.
Sales increased 3% for the four-week period on both a total and
comparable store basis.
    Sales for the 13 weeks ended January 29, 2005 were $2,305,162,000
compared to sales for the 13 weeks ended January 31, 2004 of
$2,299,054,000. Sales were unchanged (on a percentage basis) for the
13-week period in both total and comparable stores.
    Sales for the 52 weeks ended January 29, 2005 were $7,529,834,000
compared to sales for the 52 weeks ended January 31, 2004 of
$7,598,934,000. Sales declined 1% for the 52-week period on both a
total and comparable store basis.
    During the four weeks ended January 29, 2005, sales in the Western
region were above the Company's average trend. Sales in the Central
and Eastern regions were slightly below trend.
    During the four weeks ended January 29, 2005, sales of lingerie
and accessories significantly exceeded the Company's average trend.
Sales of juniors' apparel and furniture were significantly below
trend.
    Dillard's, Inc. is one of the nation's largest fashion apparel and
home furnishing retailers. The Company's stores operate with one name,
Dillard's, and span 29 states. Dillard's stores offer a broad
selection of merchandise, including products sourced and marketed
under Dillard's exclusive brand names.

    CONTACT: Dillard's, Inc.
             Julie J. Bull, 501-376-5965