Exhibit 99.1

The Cheesecake Factory Appoints Chief Accounting Officer

    CALABASAS HILLS, Calif.--(BUSINESS WIRE)--March 2, 2005--The
Cheesecake Factory Incorporated (Nasdaq:CAKE) has appointed Cheryl
Slomann as Chief Accounting Officer. Ms. Slomann will be responsible
for overseeing the internal control functions and accounting
operations. She also will have oversight responsibility for fulfilling
financial reporting requirements to management, the Securities and
Exchange Commission and other regulatory agencies. Ms. Slomann has
served as the Company's controller since April 2004.
    "Cheryl has done an excellent job since joining our Company," said
Michael Dixon, the Company's Chief Financial Officer and Senior Vice
President. "We are happy to recognize her increased role and
responsibility in our internal control and financial reporting efforts
with the chief accounting officer designation." "I look forward to the
challenge of my expanded responsibilities and continuing to work with
Mike and the Cheesecake Factory financial team," added Ms. Slomann.
    The Cheesecake Factory Incorporated operates 88 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.60. The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors.
Additionally, the Company operates five upscale casual dining
restaurants under the Grand Lux Cafe(R) name; one self-service,
limited menu "express" foodservice operation under The Cheesecake
Factory Express(R) mark inside the DisneyQuest(R) family entertainment
center in Orlando, Florida; and licenses three bakery cafe outlets to
another foodservice operator under The Cheesecake Factory Bakery
Cafe(R) name.

    CONTACT: The Cheesecake Factory Incorporated
             Jane Vallaire, 818-871-3000