Exhibit 99

            Dillard's, Inc. Reports February Sales Results

   LITTLE ROCK, Ark.--(BUSINESS WIRE)--March 3, 2005--Dillard's, Inc.
(NYSE:DDS) ("Dillard's" or the "Company") announced today that sales
for the four weeks ended February 26, 2005 were $653,492,000 compared
to sales for the four weeks ended February 28, 2004 of $620,979,000.
Sales increased 5% for the four-week period on both a total and
comparable store basis.
   During the four weeks ended February 26, 2005, sales in the
Central region were slightly above the Company's average trend. Sales
were in line with trend in the Eastern region and slightly below trend
in the West.
   During the four weeks ended February 26, 2005, sales of lingerie
and accessories, shoes and children's apparel significantly exceeded
the Company's average trend. Sales of cosmetics, women's apparel,
decorative home merchandise and furniture were significantly below
trend.
   Dillard's, Inc. is one of the nation's largest fashion apparel and
home furnishing retailers. The Company's stores operate with one name,
Dillard's, and span 29 states. Dillard's stores offer a broad
selection of merchandise, including products sourced and marketed
under Dillard's exclusive brand names.

    CONTACT: Dillard's Inc., Little Rock
             Investor Relations: Julie J. Bull, 501-376-5965