Exhibit 99

             Dillard's, Inc. Reports April Sales Results

    LITTLE ROCK, Ark.--(BUSINESS WIRE)--May 5, 2005--Dillard's, Inc.
(NYSE:DDS) ("Dillard's" or the "Company") announced today that sales
for the four weeks ended April 30, 2005 were $514,015,000 compared to
sales for the four weeks ended May 1, 2004 of $542,406,000. Total
sales declined 5% for the four-week period. Sales in comparable stores
declined 6% for the four-week period.
    Sales for the thirteen weeks ended April 30, 2005 were
$1,804,086,000 compared to sales for the thirteen weeks ended May 1,
2004 of $1,854,395,000. Sales decreased 3% for the thirteen-week
period on both a total and comparable store basis.
    During the four weeks ended April 30, 2005, sales in the Western
region significantly exceeded the Company's average sales performance.
Sales were slightly above trend in the Eastern region and below trend
in the Central region.
    During the four weeks ended April 30, 2005, sales of cosmetics,
lingerie and accessories and shoes significantly exceeded the
Company's average sales performance. Sales of juniors' and children's
apparel and furniture were significantly below trend for the period.
    Dillard's, Inc. is one of the nation's largest fashion apparel and
home furnishing retailers.
    The Company's stores operate with one name, Dillard's, and span 29
states. Dillard's stores offer a broad selection of merchandise,
including products sourced and marketed under Dillard's exclusive
brand names.

    CONTACT: Dillard's Inc., Little Rock
             Julie J. Bull, 501-376-5965