Exhibit 99 Journal Communications Reports Second Quarter Results MILWAUKEE--(BUSINESS WIRE)--July 20, 2005--Journal Communications (NYSE:JRN) today announced that for its second quarter ended June 26, 2005, basic and diluted earnings per share from continuing operations were $0.25 and $0.24, respectively, compared to basic and diluted earnings per share from continuing operations of $0.26 and $0.25, respectively, for the second quarter 2004. Net earnings decreased 12.9% to $18.1 million compared to net earnings of $20.8 million. Earnings from continuing operations were $18.1 million compared to $19.8 million, a decrease of 8.2%. Note that unless otherwise indicated, all comparisons are to the second quarter ended June 27, 2004. Both quarters contained 91 days. "We experienced a solid finish to the second quarter as advertising strengthened at our daily newspaper and in a number of our radio markets," said Steven J. Smith, chairman and chief executive officer. "Our television business continues to be challenged as we face a soft advertising environment and tougher comparisons due to an off-cycle year in political and issue advertising. As expected, we reported reduced earnings in telecommunications. And our printing business experienced another quarter of earnings, reflecting the ongoing successful return to its core business. We continue to seek new revenue and new product opportunities in all of our businesses while being mindful of our margin and cost containment focus." Consolidated Revenue from continuing operations increased 1.4% to $194.7 million compared to revenue from continuing operations of $192.1 million. Operating earnings from continuing operations decreased 8.2% to $30.5 million compared to $33.3 million. Operating earnings margin was 15.7% compared to 17.3%. EBITDA (net earnings excluding the gain from discontinued operations, total other expense, provision for income taxes, depreciation and amortization) of $41.5 million decreased 6.8% compared to $44.5 million. Operating cash flow (cash provided by operating activities) decreased 5.7% to $57.4 million compared to $60.9 million. Publishing Publishing revenue increased 2.2% to $85.4 million from $83.6 million. Operating earnings from publishing increased 13.4% to $14.3 million compared to $12.6 million. These increases reflect stronger retail and classified advertising revenues at the daily newspaper and growth in Journal Interactive, while maintaining tight cost controls. Broadcasting Broadcasting revenue increased 1.6% to $42.9 million compared to $42.3 million. Broadcasting operating earnings decreased 19.4% to $8.9 million compared to $11.1 million. The decrease was caused by challenging comparatives for political and issue advertising primarily for television, as well as continued overall softness in advertising at most of our television stations. In the second quarter 2005, political and issue advertising revenue for television declined $1.6 million. Revenue from radio stations increased 4.6% to $21.4 million from $20.5 million. Operating earnings from radio stations increased 9.4% to $5.4 million compared to $5.0 million for the second quarter 2004. Revenue from television stations decreased 1.3% to $21.5 million compared to $21.8 million. Operating earnings from television stations decreased 42.8% to $3.5 million compared to $6.1 million. Excluding the Green Bay operations acquired in October 2004, revenue decreased 12.6% and operating earnings decreased 45.5%. Telecommunications Revenue from telecommunications decreased 1.9% to $36.1 million from $36.8 million. Operating earnings from telecommunications decreased 26.8% to $6.7 million compared to $9.1 million, due to lower wholesale revenue as well as increased operating costs associated with the enterprise business. Printing Services Revenue from printing services increased 3.8% to $18.1 million from $17.4 million. Operating earnings from printing services increased to $0.4 million compared to a loss of $0.6 million resulting from the ongoing successful strategic transition back to the core printing business and a continued emphasis on strict cost control. Other Revenue for "Other" of $12.2 million increased 1.9% compared to revenue of $12.0 million. For the second quarter 2005, "Other" operating earnings decreased to $0.2 million from $1.1 million. Stock Repurchase Program During the second quarter 2005, the Company repurchased 1,369,664 shares of its class A common stock. Year-to-date, the Company has repurchased 1,483,864 class A shares. Third Quarter 2005 Guidance For the third quarter of 2005, Journal Communications currently anticipates revenue to be between $186 million and $191 million and net earnings to be between $14 million and $16 million. Webcast of Conference Call A live webcast of the second quarter 2005 conference call will be accessible through www.journalcommunications.com/investors and www.ccbn.com beginning at 10:00 a.m. CT this morning. An archive of the webcast will be available on these sites today through August 3. To access the call, dial 800-901-5217 (domestic) or 617-786-2964 (international) at least 10 minutes prior to the scheduled 10 a.m. CT start. The access code for the conference call is 42053569. Replays of the conference call will be available July 20 through July 24. To hear the replay, dial 888-286-8010 (domestic) or 617-801-6888 (international). The access code for the replay is 84846679. Forward-looking Statements This press release contains certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found on page 1 of our most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission. About Journal Communications Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media and communications company with operations in publishing, radio and television broadcasting, telecommunications and printing services. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and more than 90 community newspapers and shoppers in eight states. We own and operate 38 radio stations and seven television stations in 11 states and operate an additional television station under a local marketing agreement. Through our telecommunications segment, we own and operate a regional fiber optic network in the upper Midwest, provide integrated data communications solutions for small and mid-size businesses and offer network transmission solutions for other service providers. We also provide a wide range of commercial printing services - including printing for publications, professional journals and documentation material - as well as electronic publishing, kit assembly and fulfillment. In addition, we operate a direct marketing services business. Tables Follow Journal Communications, Inc. Consolidated Statements of Earnings (unaudited) (dollars in thousands, except for shares and per-share amounts) Second Quarter (A) ---------------------------- 2005 2004 % Change ---- ---- -------- Continuing Operations: Revenue: Publishing $85,408 $83,599 2.2 Broadcasting 42,911 42,254 1.6 Telecommunications 36,122 36,804 (1.9) Printing services 18,082 17,427 3.8 Other 12,207 11,979 1.9 ----------- ------------- Total revenue 194,730 192,063 1.4 Operating costs and expenses: Publishing 41,652 40,358 3.2 Broadcasting 18,110 16,384 10.5 Telecommunications 21,738 20,898 4.0 Printing services 15,293 15,459 (1.1) Other 10,327 9,993 3.3 ----------- ------------- Total operating costs and expenses 107,120 103,092 3.9 Selling and administrative expenses 57,061 55,698 2.4 ----------- ------------- Total operating costs and expenses and selling and administrative expenses 164,181 158,790 3.4 ----------- ------------- Operating earnings 30,549 33,273 (8.2) Other income and expense: Interest income and dividends 162 70 Interest expense (536) (390) ----------- ------------- Total other income and expense (374) (320) Earnings from continuing operations before income taxes 30,175 32,953 (8.4) Provision for income taxes 12,049 13,203 (8.7) ----------- ------------- Earnings from continuing operations 18,126 19,750 (8.2) Gain from discontinued operations, net of applicable tax benefit of $12 and tax expense of $685, $3,061 and $1,078, respectively 9 1,081 ----------- ------------- Net earnings $18,135 $20,831 (12.9) =========== ============= Weighted average number of shares: Basic 71,538,836 73,866,381 Diluted 76,003,152 78,319,839 Earnings per share: Basic: Continuing operations $0.25 $0.26 (3.8) Discontinued operations - 0.02 ----------- ------------- Net earnings $0.25 $0.28 (10.7) =========== ============= Diluted: Continuing operations $0.24 $0.25 (4.0) Discontinued operations - 0.02 ----------- ------------- Net earnings $0.24 $0.27 (11.1) =========== ============= Two Quarters (B) ------------------------- 2005 2004 % Change ---- ---- -------- Continuing Operations: Revenue: Publishing $163,322 $160,270 1.9 Broadcasting 80,117 76,889 4.2 Telecommunications 73,577 72,361 1.7 Printing services 36,388 39,191 (7.2) Other 22,754 22,443 1.4 ------------ ----------- Total revenue 376,158 371,154 1.3 Operating costs and expenses: Publishing 82,156 78,890 4.1 Broadcasting 35,451 31,486 12.6 Telecommunications 43,881 41,304 6.2 Printing services 31,071 33,919 (8.4) Other 19,320 18,544 4.2 ------------ ----------- Total operating costs and expenses 211,879 204,143 3.8 Selling and administrative expenses 112,433 108,036 4.1 ------------ ----------- Total operating costs and expenses and selling and administrative expenses 324,312 312,179 3.9 ------------ ----------- Operating earnings 51,846 58,975 (12.1) Other income and expense: Interest income and dividends 258 137 Interest expense (1,122) (1,002) ------------ ----------- Total other income and expense (864) (865) Earnings from continuing operations before income taxes 50,982 58,110 (12.3) Provision for income taxes 20,291 23,276 (12.8) ------------ ----------- Earnings from continuing operations 30,691 34,834 (11.9) Gain from discontinued operations, net of applicable tax benefit of $12 and tax expense of $685, $3,061 and $1,078, respectively 4,855 1,696 ------------ ----------- Net earnings $35,546 $36,530 (2.7) ============ =========== Weighted average number of shares: Basic 71,890,256 73,665,309 Diluted 76,352,459 78,118,888 Earnings per share: Basic: Continuing operations $0.41 $0.46 (10.9) Discontinued operations 0.07 0.02 ------------ ----------- Net earnings $0.48 $0.48 (0.0) ============ =========== Diluted: Continuing operations $0.40 $0.45 (11.1) Discontinued operations 0.07 0.02 ------------ ----------- Net earnings $0.47 $0.47 0.0 ============ =========== (A) 2005 second quarter: March 28, 2005 to June 26, 2005. 2004 second quarter: March 29, 2004 to June 27, 2004. (B) 2005 two quarters: December 27, 2004 to June 26, 2005. 2004 two quarters: January 1, 2004 to June 27, 2004. Journal Communications, Inc. Segment Information (dollars in thousands) Second Quarter (A) (unaudited) ------------------------------- 2005 2004 % Change --------- --------- ----------- Revenue - ------- Publishing $85,408 $83,599 2.2 Broadcasting 42,911 42,254 1.6 Telecommunications 36,122 36,804 (1.9) Printing services 18,082 17,427 3.8 Other 12,207 11,979 1.9 --------- --------- $194,730 $192,063 1.4 ========= ========= Operating earnings - ------------------ Publishing $14,342 $12,643 13.4 Broadcasting 8,920 11,072 (19.4) Telecommunications 6,659 9,103 (26.8) Printing services 389 (597) N/A Other 239 1,052 (77.3) --------- --------- $30,549 $33,273 (8.2) ========= ========= Depreciation and amortization - ----------------------------- Publishing $3,487 $3,917 (11.0) Broadcasting 2,190 2,159 1.4 Telecommunications 4,575 4,381 4.4 Printing services 521 597 (12.7) Other 192 219 (12.3) --------- --------- $10,965 $11,273 (2.7) ========= ========= Two Quarters (B) (unaudited) ------------------------------- 2005 2004 % Change --------- --------- ----------- Revenue - ------- Publishing $163,322 $160,270 1.9 Broadcasting 80,117 76,889 4.2 Telecommunications 73,577 72,361 1.7 Printing services 36,388 39,191 (7.2) Other 22,754 22,443 1.4 --------- --------- $376,158 $371,154 1.3 ========= ========= Operating earnings - ------------------ Publishing $21,822 $21,660 0.7 Broadcasting 14,304 17,576 (18.6) Telecommunications 14,434 17,833 (19.1) Printing services 780 317 146.1 Other 506 1,589 (68.2) --------- --------- $51,846 $58,975 (12.1) ========= ========= Depreciation and amortization - ----------------------------- Publishing $7,187 $7,897 (9.0) Broadcasting 4,376 4,259 2.7 Telecommunications 9,357 8,691 7.7 Printing services 1,100 1,180 (6.8) Other 384 421 (8.8) --------- --------- $22,404 $22,448 (0.2) ========= ========= (A) 2005 second quarter: March 28, 2005 to June 26, 2005. 2004 second quarter: March 29, 2004 to June 27, 2004. (B) 2005 two quarters: December 27, 2004 to June 26, 2005. 2004 two quarters: January 1, 2004 to June 27, 2004. Journal Communications, Inc. Publishing Segment Information (unaudited) (dollars in thousands) Publishing revenue by category: - ------------------------------ Second Quarter of 2005 (A) ---------------------------------------------- Community Daily Newspapers Newspaper & Shoppers Total ----------- ------------- ------- Advertising revenue: Retail $21,277 $14,886 $36,163 Classified 17,388 2,631 20,019 General 2,747 -- 2,747 Other 6,098 469 6,567 -------------- ---------- --------- Total advertising revenue 47,510 17,986 65,496 Circulation revenue 10,440 730 11,170 Other revenue 1,178 7,564 8,742 -------------- ---------- --------- Total revenue $59,128 $26,280 $85,408 ============== ========== ========= Second Quarter of 2004 (B) ---------------------------------------------- Community Daily Newspapers Newspaper & Shoppers Total ----------- ------------- ------- Advertising revenue: Retail $20,981 $14,840 $35,821 Classified 16,642 2,526 19,168 General 2,706 -- 2,706 Other 5,273 444 5,717 --------- -------- --------- Total advertising revenue 45,602 17,810 63,412 Circulation revenue 10,928 695 11,623 Other revenue 868 7,696 8,564 --------- -------- --------- Total revenue $57,398 $26,201 $83,599 ========= ======== ========= % Change %Change % Change Daily CN&S Total -------- ------- -------- Advertising revenue: Retail 1.4 0.3 1.0 Classified 4.5 4.2 4.4 General 1.5 - 1.5 Other 15.6 5.6 14.9 Total advertising revenue 4.2 1.0 3.3 Circulation revenue (4.5) 5.0 (3.9) Other revenue 35.7 (1.7) 2.1 Total revenue 3.0 0.3 2.2 Two Quarters of 2005 (C) ---------------------------------------------- Community Daily Newspapers Newspaper & Shoppers Total ------------- ------------- ------- Advertising revenue: Retail $39,676 $27,650 $67,326 Classified 32,857 4,586 37,443 General 5,613 -- 5,613 Other 11,429 1,042 12,471 -------------- ---------- --------- Total advertising revenue 89,575 33,278 122,853 Circulation revenue 20,870 1,454 22,324 Other revenue 3,617 14,528 18,145 -------------- ---------- --------- Total revenue $114,062 $49,260 $163,322 ============== ========== ========= Two Quarters of 2004 (D) ---------------------------------------------- Community Daily Newspapers Newspaper & Shoppers Total ------------- ------------- ------- Advertising revenue: Retail $39,304 $27,579 $66,883 Classified 31,718 4,478 36,196 General 5,978 -- 5,978 Other 9,517 1,064 10,581 --------- -------- --------- Total advertising revenue 86,517 33,121 119,638 Circulation revenue 21,437 1,398 22,835 Other revenue 3,323 14,474 17,797 --------- -------- --------- Total revenue $111,277 $48,993 $160,270 ========= ======== ========= % Change %Change % Change Daily CN&S Total -------- ------- --------- Advertising revenue: Retail 0.9 0.3 0.7 Classified 3.6 2.4 3.4 General (6.1) - (6.1) Other 20.1 (2.1) 17.9 Total advertising revenue 3.5 0.5 2.7 Circulation revenue (2.6) 4.0 (2.2) Other revenue 8.8 0.4 2.0 Total revenue 2.5 0.5 1.9 (A) 2005 second quarter: March 28, 2005 to June 26, 2005. (B) 2004 second quarter: March 29, 2004 to June 27, 2004. (C) 2005 two quarters: December 27, 2004 to June 26, 2005. (D) 2004 two quarters: January 1, 2004 to June 27, 2004. NOTE: Publishing segment information is provided to facilitate comparison of our publishing segment results with those of other publishing companies and is not representative of the overall business of Journal Communications or its operating results. Daily newspaper's core newspaper advertising linage by category: - --------------------------------------------------------------- Second Quarter (A) ------------------------- 2005 2004 % Change ---------- --------- --------- Advertising linage (inches): Full run Retail 179,538 188,916 (5.0) Classified 212,224 224,308 (5.4) General 11,566 12,438 (7.0) ---------- ------------ Total full run 403,328 425,662 (5.2) Part run 46,458 45,328 2.5 ---------- ------------ Total advertising linage 449,786 470,990 (4.5) ========== ============ Preprint pieces (in thousands) 216,765 187,974 15.3 ========== ============ Full pages of advertising and revenue per page of our community newspapers and shoppers: - --------------------------------------------------------------------- Full pages of advertising: Community newspapers 23,752 26,750 (11.2) Shoppers and specialty products 28,725 28,542 0.6 ---------- ------------ Total full pages of advertising 52,477 55,292 (5.1) ========== ============ Revenue per page $305.75 $287.54 6.3 ========== ============ Daily newspaper's core newspaper advertising linage by category: - ---------------------------------------------------------------- Two Quarters (B) ------------------------- 2005 2004 % Change ---------- ------------ --------- Advertising linage (inches): Full run Retail 344,003 346,430 (0.7) Classified 394,038 424,895 (7.3) General 24,743 28,348 (12.7) ---------- ------------ Total full run 762,784 799,673 (4.6) Part run 80,329 70,542 13.9 ---------- ------------ Total advertising linage 843,113 870,215 (3.1) ========== ============ Preprint pieces (in thousands) 421,637 373,748 12.8 ========== ============ Full pages of advertising and revenue per page of our community newspapers and shoppers: - --------------------------------------------------------------------- Full pages of advertising: Community newspapers 44,664 49,370 (9.5) Shoppers and specialty products 54,311 53,608 1.3 ---------- ------------ Total full pages of advertising 98,975 102,978 (3.9) ========== ============ Revenue per page $298.07 $284.85 4.6 ========== ============ (A) 2005 second quarter: March 28, 2005 to June 26, 2005. 2004 second quarter: March 29, 2004 to June 27, 2004. (B) 2005 two quarters: December 27, 2004 to June 26, 2005. 2004 two quarters: January 1, 2004 to June 27, 2004. NOTE: Publishing segment information is provided to facilitate comparison of our publishing segment results with those of other publishing companies and is not representative of the overall business of Journal Communications or its operating results. All data are subject to later adjustment. Journal Communications, Inc. Reconciliation of our consolidated net earnings to consolidated EBITDA (unaudited) (dollars in thousands) Second Quarter (A) Two Quarters (B) --------------------- ---------------------- 2005 2004 2005 2004 ---------- -------- ---------- ---------- Net earnings $18,135 $20,831 $35,546 $36,530 Gain from discontinued operations, net (9) (1,081) (4,855) (1,696) Total other expense 374 320 864 865 Provision for income taxes 12,049 13,203 20,291 23,276 Depreciation 10,643 10,852 21,748 21,536 Amortization 322 421 656 912 ---------- -------- ---------- ---------- EBITDA $41,514 $44,546 $74,250 $81,423 ========== ======== ========== ========== (A) 2005 second quarter: March 28, 2005 to June 26, 2005. 2004 second quarter: March 29, 2004 to June 27, 2004. (B) 2005 two quarters: December 27, 2004 to June 26, 2005. 2004 two quarters: January 1, 2004 to June 27, 2004. We believe that EBITDA is relevant and useful because it helps improve our investors' ability to understand our operating performance and makes it easier to compare our results with other companies that have different financing and capital structures or tax rates. We use EBITDA, among other things, to evaluate our operating performance, to value prospective acquisitions and as a component of incentive compensation targets for certain management personnel. Our lenders use EBITDA as one of the measures of our ability to service our debt. EBITDA is not a measure of performance calculated in accordance with accounting principles generally accepted in the United States. EBITDA should not be considered in isolation of, or as a substitute for, net earnings as an indicator of operating performance or cash flows measures from operating performance as a measure of liquidity. EBITDA, as we calculate it, may not be comparable to EBITDA reported by other companies. In addition, EBITDA does not represent funds available for discretionary use. Journal Communications, Inc. Consolidated Condensed Balance Sheets (dollars in thousands) (unaudited) June 26, December 26, 2005 2004 --------------- ------------- ASSETS Current assets: Cash and cash equivalents $ 7,000 $ 6,374 Receivables, net 90,154 89,690 Inventories, net 9,754 10,450 Prepaid expenses 11,029 13,302 Deferred income taxes 9,003 8,903 Investment in preferred stock - 4,394 Current assets of discontinued operations - 11,672 --------------- ------------- Total current assets 126,940 144,785 Property and equipment, net 288,685 297,405 Goodwill 136,102 136,286 Broadcast licenses 140,046 140,046 Other intangible assets, net 14,078 14,753 Prepaid pension costs 20,651 23,787 Other assets 8,685 8,565 Non-current assets of discontinued operations 321 8,892 --------------- ------------- Total assets $ 735,508 $ 774,519 =============== ============= LIABILITIES AND SHAREHOLDERS' EQUITY Current liabilities: Accounts payable $ 35,517 $ 39,239 Accrued compensation 17,562 22,364 Deferred revenue 18,691 20,255 Accrued employee benefits 11,123 10,171 Other current liabilities 15,791 12,518 Current liabilities of discontinued operations 2,444 7,273 Current portion of long-term liabilities 3,640 3,600 --------------- ------------- Total current liabilities 104,768 115,420 Accrued employee benefits 18,637 17,839 Long-term notes payable to banks 40,445 70,310 Deferred income taxes 64,791 64,491 Other long-term liabilities 15,556 16,964 Shareholders' equity 491,311 489,495 --------------- ------------- Total liabilities and shareholders' equity $ 735,508 $ 774,519 =============== ============= CONTACT: Journal Communications Sara Leuchter Wilkins (Investor Relations), 414-224-2633 swilkins@journalcommunications.com