Exhibit 99.1 The Middleton Doll Company Reports Second Quarter Results PEWAUKEE, Wis.--(BUSINESS WIRE)--Aug. 5, 2005--The Middleton Doll Company (OTCBB:DOLL) today reported a consolidated net loss of $1,167,281 or $0.31 per diluted share for the second quarter of 2005, compared to a consolidated net loss of $852,439 or $0.23 per diluted share for the second quarter of the prior year. The company's consumer products segment reported a net loss of $1,253,923 for the second quarter of 2005 and the financial services segment reported a profit of $86,642. For the first six months of 2005, the company reported a consolidated net loss of $1,520,236 or $0.41 per diluted share, compared to a consolidated net loss of $1,573,375 or $0.42 per diluted share for the first half of 2004. The consumer products segment reported a loss of $2,254,102 and the financial services segment reported a profit of $733,866 for the first six months of 2005. "The results for the second quarter of 2005 include non-recurring expenses of approximately $340,000 in our consumer products segment. These expenses primarily relate to remaining lease payments on our former warehouse in Columbus, Ohio, following the consolidation of these operations into our existing facility in Belpre, Ohio. Excluding the one-time expenses, we achieved increased profit margins on relatively flat sales in the second quarter. The improvement is due to increased efficiencies resulting from the transfer of our collectible doll production to China," said George R. Schonath, president and chief executive officer of The Middleton Doll Company. "We are continuing to expand our Newborn Nursery(R) boutiques within selected Saks Department Store locations, and plan to add 14 new boutiques by the end of the year. Currently, there are 15 Newborn Nursery boutiques at Saks Department Store locations and five at Belk, Inc. stores. The new boutiques will increase our number of Newborn Nursery locations to 34," said Schonath. "In July 2005, we introduced our new Breathing Too(TM) babies. In addition to their huggable bodies and lifelike skin and hair, these babies also have a breathing mechanism that creates gentle movements of the chest and arms. These most real of all our Breath of Life(TM) baby dolls have been extremely well received by consumers and by dealers at recent gift shows," said Schonath. "We continue to believe our future growth will come from increased sales at our Lee Middleton Original Dolls Newborn Nursery boutiques and from new products such as Breathing Too. We have put a new management team in place at Lee Middleton to facilitate this growth," added Schonath. The company continues to carry out its plan to convert loans and leased properties in the financial services segment into cash to reduce outstanding debt so that it can redeem its $16.9 million of preferred stock before July 2008. On August 2, 2005, George Schonath, age 64, announced to the Board of Directors that he plans to retire from the company effective December 31, 2005. Schonath had previously alluded to his probable retirement at the company's annual meeting in May. The Board will appoint a successor to Schonath prior to his retirement. The Middleton Doll Company operates in two segments, consumer products and financial services. The company's consumer products segment is comprised of Lee Middleton Original Dolls, Inc., a designer and marketer of lifelike collectible and play dolls, and License Products, Inc., a designer and marketer of clocks and home decor products that are sold to major national retailers. The company's financial services subsidiary is a real estate investment trust (REIT). This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 with respect to the financial condition, results of operations, plans, objectives, future performance and business of the Company. Forward-looking statements, which may be based upon beliefs, expectations and assumptions of the Company's management and on information currently available to management, are generally identifiable by the use of words such as "believe," "expect," "anticipate," "plan," "intend," "estimate," "may," "will," "would," "could," "should," or other similar expressions. Additionally, all statements in this document, including forward-looking statements, speak only as of the date they are made, and the Company undertakes no obligation to update any statement in light of new information or future events. A number of factors, many of which are beyond the ability of the Company to control or predict, could cause actual results to differ materially from those in its forward-looking statements. Significant risks and uncertainties include, but are not limited to, (i) the continuing effect of adverse economic conditions, (ii) the effect of increasing competition in the collectible doll market and (iii) the effect of not reaching the Company's goal to expand to 100 boutiques over a three-year period. Additional information concerning the Company and its business, including factors that could materially affect the Company's financial results, is included in the Company's filings with the Securities and Exchange Commission. The Middleton Doll Company news releases are available on-line 24 hours a day at: http://www.middletondollcompany.com The Middleton Doll Company (OTCBB:DOLL) (Unaudited) Three months ended Six months ended ------------------ ---------------- June 30, June 30, -------- -------- 2005 2004 2005 2004 ---- ---- ---- ---- STATEMENTS OF OPERATIONS BY SEGMENT - -------------- Consumer Products: Net sales $ 2,581,213 $ 2,610,545 $ 5,349,550 $ 5,283,891 Cost of sales 1,607,753 2,015,666 3,216,197 3,672,921 ----------- ----------- ----------- ----------- Gross profit 973,460 594,879 2,133,353 1,610,970 Other expenses (income): Operating expenses 2,045,312 1,580,226 4,029,981 3,385,285 Interest/rental expense to parent 245,546 196,162 459,727 382,110 Management fees to parent - - - 114,000 Forgiveness of management fees to parent - (114,000) - (114,000) Other expense (income) (63,475) (6,927) (102,253) (89,660) Minority interest in earnings of subsidiary - (10,444) - (20,452) ------------ ----------- ------------ ----------- Total other expenses 2,227,383 1,645,017 4,387,455 3,657,283 Net loss $(1,253,923) $(1,050,138) $(2,254,102) $(2,046,313) =========== =========== =========== =========== Financial Services: Net rental/interest income: Interest on loans $ 417,850 $ 567,549 $ 877,085 $ 1,230,771 Rental income 496,239 813,563 1,031,088 1,529,022 Interest/rental income from subsidiary 245,546 196,162 459,727 382,110 Interest expense (428,170) (479,784) (883,054) (1,080,492) ----------- ----------- ----------- ----------- Total net rental/ interest income 731,465 1,097,490 1,484,846 2,061,411 Other income: Other income 8,660 11,790 21,088 24,335 Management fees from subsidiary - - - 114,000 Forgiveness of management fees from subsidiary - (114,000) - (114,000) Gain on sale of property - - 769,424 - ------------ ------------ ----------- ------------ Total other income 8,660 (102,210) 790,512 24,335 Other expenses: Depreciation expense on leased properties 93,916 181,134 195,674 355,587 Other operating expenses 333,291 390,171 687,064 804,670 Income tax expense - - 206,203 - ------------ ------------ ----------- ------------ Total other expenses 427,207 571,305 1,088,941 1,160,257 Preferred stock dividends expense 226,276 226,276 452,551 452,551 ----------- ----------- ----------- ----------- Net income $ 86,642 $ 197,699 $ 733,866 $ 472,938 =========== =========== =========== =========== STATEMENTS OF OPERATIONS - COMBINED - ------------------ Net (loss) income: Consumer Products $(1,253,923) $(1,050,138) $(2,254,102) $(2,046,313) Financial Services 86,642 197,699 733,866 472,938 ----------- ----------- ----------- ----------- Net (loss) income available to common shareholders $(1,167,281) $ (852,439) $(1,520,236) $(1,573,375) (Loss) Earnings Per Share - Basic $ (0.31) $ (0.23) $ (0.41) $ (0.42) (Loss) Earnings Per Share - Diluted $ (0.31) $ (0.23) $ (0.41) $ (0.42) Average shares outstanding - Basic 3,727,589 3,727,589 3,727,589 3,727,589 Average shares outstanding - Diluted 3,727,589 3,727,589 3,727,589 3,727,589 CONTACT: The Middleton Doll Company George R. Schonath, 262-523-4300