Exhibit 10.15.1

                               FIRST AMENDMENT TO
                         EXECUTIVE EMPLOYMENT AGREEMENT

         This First Amendment to Executive  Employment  Agreement
(this  "Amendment") is made and entered into as of 22d day of April, 2005, by
and between Conn's Inc, a Delaware corporation ("Conn's"), and Thomas J. Frank,
Sr., an Individual (the "Executive").

         WHEREAS, the Executive is employed as Conn's Chairman of the Board and
Chief Executive Officer; pursuant to that certain Executive Employment Agreement
made as of November 19, 2003, by and between Conn's and the Executive (the
"Agreement"); and

         WHEREAS, The Board of Directors of Conn's and the Executive desire to
extend the term of the Agreement from January 31, 2006 to January 31, 2008 and
adopt certain other amendments to the Agreement to ensure that compensation paid
under the Agreement following this Amendment will continue to be considered
performance-based compensation that is excluded from the $1 million deduction
limit of Section 162(m) of the Internal Revenue Code and therefore remains fully
deductible.

     1.  Amendment to  Agreement.  Subject to the terms of this  Amendment,  the
Agreement is hereby amended in the following respects:

     1.1 Section A. of the  Agreement is amended by changing the end date of the
initial Employment Period to January 31, 2008.

     1.2 The first sentence of Section C.2. of the Agreement (relating to annual
incentive  compensation) is deleted and the following  sentences are inserted in
lieu thereof:

                  "With respect to each fiscal year during the Employment
                  Period, Executive shall be eligible to receive an annual cash
                  bonus (the "Incentive Compensation"), the amount of such bonus
                  to be determined by the Compensation Committee in accordance
                  with a pre-established performance goal which satisfies the
                  requirements of Section 1.162-27(e)(2) of the Treasury
                  regulations, taking into account any one or more of the
                  following criteria with respect to Conn's or any affiliates or
                  divisions of Conn's: (a) total revenues or any component
                  thereof; (b) operating income, pre-tax or after-tax income,
                  EBITA, EBITDA or net income; (c) cash flow, free cash flow or
                  net cash form operations; (d) earnings per share; (e) value of
                  the Conn's stock or total return to stockholders; and (f) any
                  combination of any or all of the foregoing criteria, in each
                  case on an absolute or relative basis. The Incentive
                  Compensation award for any year may not exceed $1,920,000."

     2.  Stockholder  Approval.  This  Amendment  is entered into subject to and
shall become effective upon approval by the stockholders of Conn's at their 2005
annual meeting.

     3. Miscellaneous.  Except as herein modified and amended, all the terms and
conditions  of the  Agreement  shall  remain in full force and  effect,  and the
execution of this  Amendment  shall in no event be deemed to constitute a waiver
of any right or claim of any of the parties  hereto under,  or by virtue of, the
Agreement.  This Amendment  shall be governed by the laws of the State of Texas,
without resort to the conflict of law principles thereof.  This Amendment may be
executed in one or more  counterparts,  all of which shall be considered one and
the same  agreement.  A facsimile  shall be deemed an original  for all purposes
hereof.


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         IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first written above.

EXECUTIVE                             CONN'S, INC.



/s/ Thomas J. Frank, Sr.              By:/s/ William C. Nylin, Jr.
- --------------------------            ----------------------------
Thomas J. Frank , Sr.                      William C. Nylin, Jr.
                                           President and Chief Operating Officer


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