SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549


                                     ------

                                    FORM 8-K

                                 CURRENT REPORT


                     Pursuant to Section 13 or 15(d) of the

                         Securities Exchange Act of 1934


Date of report (Date of earliest event reported):    December 8, 2005



                                   Coach, Inc.
                                -----------------
             (Exact name of registrant as specified in its charter)


   Maryland                         1-16153                     52-2242751
- --------------                     ---------                   ------------
  (State of                (Commission File Number)            (IRS Employer
Incorporation)                                               Identification No.)


                    516 West 34th Street, New York, NY 10001
               (Address of principal executive offices) (Zip Code)


                                 (212) 594-1850
              (Registrant's telephone number, including area code)





Item 8.01.        Other Events.
                  ------------

                            Rule 10b5-1 Trading Plan
                            ------------------------

     On  December 8, 2005,  Lew  Frankfort,  the  Chairman  and Chief  Executive
Officer of Coach,  Inc.,  entered into a trading plan with Goldman,  Sachs & Co.
Pursuant  to this plan,  Goldman,  Sachs will  undertake  to sell  approximately
650,000 of Mr. Frankfort's shares of Coach common stock at specified  intervals.
This  trading  plan is intended  to comply  with Rule  10b5-1 of the  Securities
Exchange Act of 1934,  as amended,  and complies  with Coach's  insider  trading
policy.

     Under the trading plan, Mr. Frankfort will sell  pre-determined  numbers of
these shares at market prices between February and August 2006. These sales will
be timed to follow Coach's regular earnings  announcements for the second, third
and fourth  quarters of Coach's  fiscal year 2006  (ending on December 31, 2005,
April 1 and July 1, 2006,  respectively),  subject to  certain  minimum  prices,
reflecting Mr. Frankfort's  continued  confidence in the Company's outlook.  The
trading  plan  expires on  September  5, 2006 unless  terminated  earlier  under
certain conditions.

     The  shares  to be sold by Mr.  Frankfort  under the  trading  plan will be
acquired  pursuant to exercises of options to purchase a total of  approximately
4,066,000  shares of Coach common stock during the week of December 5, 2005. Net
of  shares  withheld  or sold to pay the  purchase  price  and  taxes  for these
exercises,  Mr.  Frankfort will receive  approximately  637,000 shares of stock.
Figures in this paragraph are based on a price of $35.00 per share,  the closing
price of Coach common stock on the New York Stock  Exchange on December 7, 2005,
rounded to the nearest dollar.

     The purpose of Mr.  Frankfort's  trading  plan is to diversify a portion of
his assets in an orderly  manner,  while still  maintaining  his outright  Coach
stock ownership over time through option  exercises.  Following Mr.  Frankfort's
exercise  and the sales of shares  under the new  trading  plan,  Mr.  Frankfort
expects his  ownership  level to remain at  approximately  3.5  million  shares,
further  reflecting  his  positive  outlook  for  the  company's  prospects.  In
addition, Mr. Frankfort continues to hold:

     o    options to purchase  approximately  7.2 million shares of Coach common
          stock (following the exercises described above); and

     o    approximately 294,000 restricted stock units.





                                    SIGNATURE


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

Dated:  December 8, 2005

                                    COACH, INC.

                                    By:   /s/ Carole P. Sadler
                                          ------------------------------------
                                          Carole P. Sadler
                                          Senior Vice President, General Counsel
                                          and Secretary