Exhibit 10.1

July 10, 2006

Mr. Joseph A. Boyle
President and Chief Executive Officer
Affinity Technology Group, Inc
8807-A Two Notch Road
Columbia, SC 29223


Dear Joe:

     This  letter  confirms  the  engagement  of Morgan  Keegan & Company,  Inc.
("Morgan Keegan") to act as exclusive  financial advisor to Affinity  Technology
Group,  Inc.  ("Affinity" or the "Company") to assist the Company in its review,
analysis, consideration and, if appropriate,  execution of various strategic and
financial  alternatives available to it, and such other matters to which you and
we may agree during the course of our  engagement.  Such strategic  alternatives
and other  matters may include  assisting  the  Company in  strategic  planning;
assessing  capital  markets  relative to Affinity;  securing  additional  equity
and/or debt capital;  and if requested by the Company,  assisting the Company in
its analysis and  consideration  of the financial  aspects of certain  potential
strategic transactions,  including,  but not limited to, mergers,  acquisitions,
spin-offs, joint ventures, minority investments,  negotiated purchases, or other
similar  transactions  (individually,  the "Transaction"  and collectively,  the
"Transactions").

     As exclusive  financial advisor to the Company,  Morgan Keegan will perform
the following functions:

          a.   Assist  Affinity  in the  assessment  of market  information  and
               business strategies relevant to the operations of the Company;

          b.   Assist  Affinity  in  developing   appropriate  value  ranges  in
               connection with various business strategies or Transactions;

          c.   Assist Affinity in reviewing, evaluating and structuring proposed
               business strategies or Transactions;

          d.   Assist Affinity in developing general negotiating  strategies and
               in  actual  negotiations  with  potential  partners,   investors,
               lenders and/or (if applicable) merger and acquisition  candidates
               and consult with and assist counsel and  independent  accountants
               in structuring  and carrying  through to conclusion any agreement
               which may be reached;

          e.   Assist   Affinity   in   preparing   summary   information   (the
               "Information")  with respect to the Company for  distribution  to
               potential  investors,  lenders and/or (if applicable)  merger and
               acquisition  candidates  selected by Morgan  Keegan and Affinity,
               describing  the Company and its business,  it being  specifically
               agreed  that (i) the  Information  shall be based  entirely  upon
               information supplied by the Company (or public information),  and
               Affinity hereby warrants that, to the best of its knowledge,  the
               Information  supplied  shall  be  complete  and  accurate  in all
               material  respects,  and not  misleading  and (ii) Morgan  Keegan
               shall not be responsible for the accuracy and completeness of the
               Information except as it pertains to public  information  derived
               from research performed by Morgan Keegan.



                                       7



          f.   Morgan Keegan will advise and assist Affinity,  on a best efforts
               basis,  in obtaining  equity and/or debt  investment  required to
               capitalize  the  Company  in such  amount  and upon such terms as
               deemed to be appropriate by the Company (any securities issued in
               connection  with  this  effort  are  referred  to  herein  as the
               "Securities") . Morgan Keegan agrees to provide  Affinity,  on an
               as requested  basis,  with a list of all  investors  contacted by
               Morgan  Keegan.  Morgan Keegan will provide advice and assistance
               in  structuring  and  pricing  the  securities  and  in  locating
               appropriate financing sources.

     In order to  coordinate  our efforts with  respect to a possible  financing
Transaction,  during the period of our engagement hereunder, neither the Company
nor  any  representative  thereof  (other  than  Morgan  Keegan)  will  initiate
discussions  regarding any  Transaction  except through  Morgan  Keegan.  If the
Company or its  management  receives  an inquiry  regarding a  Transaction,  the
Company or such persons will promptly advise Morgan Keegan of such inquiry.  All
contact with third parties by Morgan Keegan must be approved by the Company. The
Company  and Morgan  Keegan  hereby  agree that Kimble L.  Jenkins  shall be the
primary banker representing Morgan Keegan in connection with this engagement.

          1.   In  consideration  for the  services  rendered  by Morgan  Keegan
               hereunder, the Company shall pay Morgan Keegan:

               a.   An advisory  fee equal to a warrant with a five year term to
                    purchase  2,500,000  shares of Affinity  common stock for an
                    exercise  price of $0.50  per  share  (the  "Warrant  Fee"),
                    payable upon execution of this Agreement. Affinity will file
                    a  registration  statement  for the  shares  underlying  the
                    warrant  at the  earlier  of:  (i) the time  that it files a
                    registration  statement  related  to the sale of  additional
                    equity and/or debt  securities as contemplated by Section 1.
                    b. of at least $5 million;  (ii) within 60 days of receiving
                    patent licensing fees in the amount of at least  $5,000,000;
                    or,  (iii)  within  60  days of  closing  a  transaction  as
                    contemplated by Section 1.c. or 1.d. of this agreement,  the
                    result  of  which  is  to  provide  to   Affinity  at  least
                    $5,000,000 of working capital. Morgan Keegan agrees that for
                    a period  of one year  from the date of this  agreement,  it
                    will sell no more than 500,000 shares in any single calendar
                    quarter.


                                       8



               b.   In the event that the Company sells  Securities in an amount
                    in  excess  of  $5,000,000,  excluding  sales of  additional
                    convertible  notes (for which  there  shall be no fee),  the
                    Company  will  pay  Morgan   Keegan   placement   fees  (the
                    "Contingent  Placement  Fees") payable in cash at closing as
                    follows:

                    i.   Cash equal to five (5) percent of the principal  amount
                         of equity financing (common stock,  preferred stock and
                         convertible preferred stock); plus

                    ii.  Cash equal to three (3) percent of the principal amount
                         of mezzanine  financing (whether  subordinated or not);
                         plus

                    iii. Cash equal to one (1) percent of the  principal  amount
                         of senior debt  provided,  however,  that Morgan Keegan
                         shall not be  entitled  to such a fee with  respect  to
                         senior debt  sourced  from  commercial  banks and other
                         institutional lenders.

                    If more than one closing is required in connection  with the
                    sale of such Securities, only that portion of the Contingent
                    Placement Fee applicable to each closing shall be payable at
                    such closing.

               c.   In the event the  Company  decides to pursue the sale of the
                    Company to a third party,  Morgan Keegan agrees to represent
                    the Company in such  Transaction,  and the Company  will pay
                    Morgan  Keegan a  transaction  fee (the  "Transaction  Fee")
                    payable in cash at closing  equal to two (2)  percent of the
                    aggregate  consideration (the "Transaction  Consideration"),
                    as defined below,  paid to the Company and its  shareholders
                    (not including gains, if any, from the Warrant Fee).

               d.   In the event the Company decides to pursue an acquisition of
                    another  company  or  business,   Morgan  Keegan  agrees  to
                    represent the Company in such  Transaction,  and the Company
                    will pay Morgan Keegan a Transaction  Fee payable in cash at
                    closing  equal  to  two  (2)  percent  of  the   Transaction
                    Consideration  paid to a  target  or its  shareholders  (not
                    including gains, if any, from the Warrant Fee).

               In  addition,  whether or not a  Transaction  is  completed,  the
               Company will reimburse Morgan Keegan, on a monthly basis, for its
               reasonable out of pocket expenses (including fees and expenses of
               counsel)  incurred  in  connection  with its  acting  as  advisor
               hereunder.  Such out of pocket  expenses shall not exceed $50,000
               without  the prior  consent of the  Company,  which  shall not be
               unreasonably withheld.



                                       9



     The "Transaction  Consideration"  for purposes of calculating a Transaction
Fee shall mean the gross value of all cash,  securities  and other property paid
directly or indirectly by an acquirer to a seller or sellers in connection  with
a Transaction.  A seller may include the Company, an affiliate of the Company or
stockholders  of the  Company.  The  value of any  securities  (whether  debt or
equity) or other property delivered as consideration in any Transaction shall be
determined by the Company and Morgan Keegan based on the pricing  mechanics used
for purposes of determining  the purchase  price payable in connection  with the
Transaction.  Transaction  Consideration  also  shall be deemed to  include  the
aggregate principal amount of all indebtedness assumed or acquired,  directly or
indirectly,  by the acquiring party or any of its affiliates in a Transaction or
retired,  defeased or otherwise cancelled in connection with the Transaction and
the present value of any agreements not to compete or consulting agreements.

     Amounts paid into escrow and  contingent  payments in  connection  with any
Transaction  will  be  included  as  part  of  the  Transaction   Consideration.
Transaction  Fees on amounts  paid into escrow shall be payable upon the release
of those amounts from escrow.  If any portion of the consideration in connection
with any  Transaction  is payable in the  future on the basis of  occurrence  of
certain  future  events,  the portion of the  Transaction  Fee  relating to such
contingent  payments  shall be  calculated  and  payable at the time such future
payments are paid.

     2. Except as listed in Appendix A, the Company  represents  and warrants to
Morgan Keegan that it has not, directly or indirectly,  made any offers or sales
of any Securities during the six month period ending on the date of this letter,
and has no intention of making an offer or sale of any  Securities  for a period
of six months after completion of this financing, except for the offering of the
Securities  through Morgan Keegan  pursuant  hereto.  As used herein,  the terms
"offer" and "sale" have the meanings specified in Section 2(3) of the Securities
Act of 1933, as amended (the "Act").

     3. The Company and Morgan Keegan agree that:

          a.   The Company will not,  directly or indirectly,  make any offer or
               sale of any Securities, the result of which would cause the offer
               and  sale  of  the  Securities  to  fail  to be  entitled  to the
               exemption from registration afforded by Section 4(2) of the Act.

          b.   The Company  will comply with all  requirements  of  Regulation D
               promulgated under the Act. Without limitation, the Company will:

               i.   not  offer  or sell the  Securities  by means of any form of
                    general solicitation or general advertising;


                                       10



               ii.  not offer or sell the  Securities  to any person who it does
                    not have a  reasonable  basis to believe  is an  "accredited
                    investor" (as defined in Rule 501 under the Act);

               iii. exercise  reasonable  care to assure that the  purchasers of
                    the  Securities are not  underwriters  within the meaning of
                    Section  2(11)  of  the  Act  and,   without   limiting  the
                    foregoing,  that such purchases will comply with Rule 502(d)
                    under the Act; and

               iv.  file a Form D with the Securities and Exchange Commission as
                    contemplated by Rule 503 under the Act. (Morgan Keegan shall
                    have the right to review the Form D.)

          b.   Morgan  Keegan will comply with all  applicable  requirements  of
               Regulation  D  promulgated  under  the Act.  Without  limitation,
               Morgan Keegan will:

               i.   not offer  the  Securities  by means of any form of  general
                    solicitation or general advertising; and

               ii.  not offer the  Securities to any person who it does not have
                    a reasonable  basis to believe is an  "accredited  investor"
                    (as defined in Rule 501 under the Act).

          c.   The Company  agrees to take such action (if any) as Morgan Keegan
               may  reasonably  request to qualify the  Securities for offer and
               sale under the  securities  laws of such states as Morgan  Keegan
               may specify;  provided that in  connection  therewith the Company
               will not be required to qualify as a foreign  corporation or file
               a general consent to service of process.  The Company agrees that
               it will make any  filings or take other  actions  required  under
               applicable  state  securities  laws  to  permit  the  sale of the
               Securities.

     4. If, in  connection  with the services or matters that are the subject of
this Agreement,  Morgan Keegan or any controlling person,  affiliate,  director,
officer,  employee or agent of Morgan Keegan  (Morgan Keegan and each such other
person referred to as an "Indemnified  Person") becomes involved in any capacity
in any lawsuit,  claim or other  proceeding  for which  indemnity  may be sought
pursuant to Section 4 of this Agreement, the Company shall immediately reimburse
such  Indemnified  Person  for any and all  reasonable  legal or other  expenses
reasonably incurred by such Indemnified Person in connection with investigating,
preparing  to defend  or  defending  such  lawsuit,  claim or other  proceeding;
provided,  however,  that such Indemnified  Person shall promptly  reimburse the
Company  for all  amounts  so  advanced  if it  shall  be  determined  that  the
Indemnified  Person is not entitled to indemnification by the Company hereunder.
The Company also agrees to indemnify each  Indemnified  Person from, and hold it
harmless against, any and all losses, claims,  damages,  liabilities or expenses
to which such Indemnified Person may become subject arising in any manner out of
or in  connection  with the  services  or matters  which are the subject of this
Agreement;  provided,  however,  that the Company shall not be liable under this
Section 4 in respect of any loss,  claim,  damage,  liability  or expense to the
extent  that  it is  finally  judicially  determined  by a  court  of  competent
jurisdiction that such loss, claim,  damage or liability  resulted directly from
the gross  negligence or willful  misconduct of Morgan Keegan in the performance
of its services hereunder.


                                       11



     The Company agrees that the indemnification  and reimbursement  commitments
set forth in this  Section 4: (i) shall  apply  whether  or not any  Indemnified
Person is a formal party to any such lawsuit, claim or other proceeding and (ii)
are in addition to any  liability  that the  Company may  otherwise  have to any
Indemnified   Person.   The  Company  agrees  that,   unless  a  final  judicial
determination  is  made to the  effect  specified  in the  proviso  in the  last
sentence of the preceding paragraph, any settlement of a lawsuit, claim or other
proceeding  against the Company arising out of the transactions  contemplated by
this Agreement which is entered into by the Company shall include a release from
the party bringing such lawsuit,  claim or other  proceeding of each Indemnified
Person,  which release shall be reasonably  satisfactory  to Morgan Keegan.  The
Company  further  agrees that no  Indemnified  Person  shall have any  liability
(whether direct or indirect,  in contract,  tort or otherwise) to the Company in
connection with Morgan Keegan's  engagement  hereunder,  except for such losses,
claims,  damages  or  liabilities  incurred  by the  Company  that  are  finally
judicially  determined  by a court of competent  jurisdiction  to have  resulted
directly  from the gross  negligence or willful  misconduct of such  Indemnified
Person.

     The  Company  and  Morgan  Keegan  agree  that if such  indemnification  or
reimbursement sought pursuant to this Section 4 is finally judicially determined
by a court of competent  jurisdiction  to be unavailable,  then,  whether or not
Morgan  Keegan is the  Indemnified  Person,  the Company and Morgan Keegan shall
contribute to the losses,  claims,  damages,  liabilities and expenses for which
such indemnification or reimbursement is held unavailable (i) in such proportion
as is appropriate to reflect the relative benefits to the Company,  on one hand,
and Morgan Keegan on the other,  in connection  with the  transactions  to which
such  indemnification  or  reimbursement  relates,  or  (ii)  if the  allocation
provided  by clause  (i)  above is not  permitted  by  applicable  law,  in such
proportion as appropriate to reflect not only the relative  benefits referred to
in clause (i) but also the relative faults of the Company,  on the one hand, and
Morgan  Keegan  on the  other,  as well as any other  equitable  considerations;
provided,  however,  that in no event shall the amount to be so  contributed  by
Morgan  Keegan  exceed the amount of the cash fees  actually  received by Morgan
Keegan hereunder.



                                       12




     5.  The  term  of  this  Agreement  and  Morgan  Keegan's  appointment  and
authorization  hereunder shall extend from the date hereof through July 9, 2008,
or such other date as may be mutually  agreed by the Company and Morgan  Keegan,
and shall  thereafter be  automatically  renewed for successive  monthly periods
until  terminated  in  writing  by either  the  Company  or Morgan  Keegan.  The
provisions  of Sections 1 (to the extent  provided in the last  sentence of this
paragraph),  2,  3,  4,  6, 8, 9,  10 and  this  Section  5  shall  survive  any
termination  of this  Agreement.  Within thirty (30) days of the  termination of
this  Agreement,  Morgan  Keegan  and the  Company  shall  prepare a list of all
potential investors,  lenders and merger and acquisition  candidates that Morgan
Keegan contacted on behalf of the Company in its capacity as exclusive financial
advisor  during  the  engagement  and  with  whom  the  Company  had  meaningful
discussions  or that the  Company,  its  directors,  management  or  controlling
shareholders had actual knowledge were interested in merging with,  acquiring or
investing in or lending to the Company.  If the Company  completes a Transaction
with any entity on such list within  twelve (12)  months of the  termination  of
this  engagement,  the Company shall be responsible  for the payment of the fees
under Section 1 of this Agreement.

     6. Morgan  Keegan is a full  service  securities  firm and as such may from
time  to  time  affect  transactions,  for its own  account  or the  account  of
customers,  and hold  positions in  securities  or options on  securities of the
Company  and  other  companies  which  may be  the  subject  of  the  engagement
contemplated by this Agreement.

     7. All opinions and advice  provided to the Company in connection with this
engagement  are  intended  solely  for the  benefit  and use of the  Company  in
connection with the matters  described in this Agreement,  and accordingly  such
advice  shall not be relied upon by any person or entity other than the Company.
The  Company  will not make any other use of any such  opinions  or  advice.  In
addition,  none of (i) the name of Morgan  Keegan,  (ii) any advice  rendered by
Morgan  Keegan to the Company,  or (iii) any  communication  from Morgan  Keegan
pursuant  to this  Agreement  will  be  quoted  or  referred  to in any  report,
document,  release or other communication prepared, issued or transmitted by the
Company, or any person controlled by the Company,  without Morgan Keegan's prior
written consent, which consent will not be unreasonably withheld.

     8. In the event of  consummation  of any  transaction,  Morgan Keegan shall
have the right to place  advertisements  in financial and other  newspapers  and
journals at its own expense  describing  its services to the Company  hereunder,
provided that Morgan Keegan will submit a copy of any such advertisements to the
Company for its approval, which approval shall not be unreasonably withheld.

     9. The  invalidity or  unenforceability  of any provision of this Agreement
shall not affect the validity or  enforceability of any other provisions of this
Agreement, which shall remain in full force and effect.

     10. This Agreement may not be amended or modified  except in writing signed
by each of the  parties  hereto  and  shall  be  governed  by and  construed  in
accordance  with the laws of the State of Tennessee.  Each of the parties hereto
expressly waives all right to trial by jury in any action or proceeding  arising
out of this Agreement.  This Agreement  incorporates the entire understanding of
the  parties  with  respect to the  subject  matter  hereof and  supersedes  all
previous  agreements  should they exist with respect thereto  (provided that the
parties  acknowledge and agree that the  confidentiality  agreement  between the
Company  and Morgan  Keegan  shall  continue to be in full force and effect) and
shall be binding  upon and inure to the benefit of the Company,  Morgan  Keegan,
and the other  Indemnified  Persons and their  respective  successors,  assigns,
heirs and personal representatives.


                                       13



     If the  foregoing  correctly  sets forth the  understanding  and  agreement
between Morgan Keegan and the Company,  please so indicate in the space provided
below, whereupon this letter shall constitute a binding agreement as of the date
first above written.

                                           Very truly yours,

                                           MORGAN KEEGAN & COMPANY, INC.


                                           By:    /s/ Kimble L. Jenkins
                                                  ------------------------------
                                           Name:  Kimble L. Jenkins
                                                  ------------------------------
                                           Title: Managing Director
                                                  ------------------------------




Agreed and Accepted:


AFFINITY TECHNOLOGY GROUP, INC.

By:     /s/ Joseph A. Boyle
        -------------------------------------
Name:   Joseph A. Boyle
        -------------------------------------
Title:  President and Chief Executive Officer
        -------------------------------------



                                       14


                                   APPENDIX A

Pursuant to Section 2, the list below represents all offerings of the Securities
or securities of the same or similar  class as the  Securities  that the Company
has engaged in during the six-month period ending on the date of this letter.

On May 11, 2006, the Company sold five (5) of its two year, 8% convertible notes
in the aggregate principal amount of $150,000.