Exhibit 99.1

   Chattem Announces Further Extension and Amendment of Consent Solicitation

    CHATTANOOGA, Tenn.--(BUSINESS WIRE)--July 19, 2006--Chattem, Inc.
(NASDAQ: CHTT) - a leading marketer and manufacturer of branded
consumer products, today announced that it has extended until 5:00
p.m., New York City time, on Tuesday July 25, 2006 (the "Expiration
Time") the previously announced solicitation of consents from Holders
of its $107.5 million 7% Senior Subordinated Notes due 2014 (the
"Notes") to an amendment to the related indenture (the "Indenture") to
increase Chattem's capacity to make restricted payments by an
additional $85.0 million, including payments for the repurchase of
Chattem's common stock (the "Proposed Amendment"). The consent
solicitation, which commenced on June 26, 2006, was previously
scheduled to expire at 5:00 p.m., New York City time, on Tuesday, July
18, 2006.
    In addition, Chattem has amended the terms of the consent
solicitation as follows:

    --  Consent Payment. On the Payment Date, Chattem will pay a
        $50.00 Consent Payment for each $1,000 principal amount of the
        Notes to each Holder from which a properly completed and duly
        executed consent is received prior to the Expiration Time and
        not properly revoked, instead of the previously announced
        Consent Payment of $40.00 for each $1,000 principal amount of
        the Notes validly consented.

    --  Additional Proposed Amendment. In addition to the Proposed
        Amendment, Chattem has agreed to adjust the Fixed Charge
        Coverage Ratio (as defined in the Indenture) that the Company
        must satisfy in order for the Company and its guarantors to
        incur certain types of indebtedness or issue certain types of
        securities to 2.5/1.0 (the "Additional Proposed Amendment"
        and, together with the Proposed Amendment, collectively, the
        "Proposed Amendments").

    --  Effective Time. The Additional Proposed Amendment will require
        Chattem to obtain the consent of a majority of its lenders
        under its senior credit facility (the "Lender Consent").
        Accordingly, the Proposed Amendments will not become effective
        until such time as the Lender Consent has been obtained and
        the other conditions previously described in the Consent
        Solicitation Statement dated June 26, 2006 (as amended from
        time to time, the "Consent Solicitation Statement") have been
        satisfied.

    Wachovia Securities, as solicitation agent for the consent
solicitation, has advised Chattem that, based on discussions with, and
verbal commitments from, certain holders of the Notes, it believes
that holders of a majority of the aggregate principal amount of the
outstanding Notes will deliver their consents pursuant to the terms
set forth above.
    The Consent Solicitation Statement, including all references
therein to the "Consent Payment", "Effective Time" and "Proposed
Amendment", shall hereinafter be deemed modified in accordance with
the foregoing. All capitalized terms not defined herein have their
respective meanings as set forth in the Consent Solicitation
Statement. All other material terms of the consent solicitation remain
unchanged. Holders of the Notes who have already properly delivered
their consents do not need to deliver new consents. Consents (whether
previously or hereafter delivered) may only be revoked in the manner
described in the Consent Solicitation Statement.
    Chattem may further extend the consent solicitation on a daily
basis or for a specified period of time. If Chattem further extends
the consent solicitation, it will provide notice of such extension to
the Information Agent on the next business day following the scheduled
Expiration Time, which will be followed as promptly as practicable by
notice thereof to holders. Chattem currently intends to notify holders
of any such extension solely by issuing a press release, but may elect
to utilize other means reasonably calculated to inform holders of such
extension.
    If Chattem elects to further extend the period during which the
consent solicitation is open, all consents received will remain valid
(and subject to revocation as provided in the consent solicitation
statement) until the date and time to which the Expiration Time has
been extended.
    For a complete statement of the terms and conditions of the
consent solicitation and of the Proposed Amendments to the Indenture,
holders of the Notes should refer to the Consent Solicitation
Statement and the form of Supplemental Indenture attached as an
exhibit to Chattem's Current Report on Form 8-K filed July 19, 2006.
This release is for informational purposes only. It does not
constitute an offer to purchase, a solicitation of an offer to
purchase or a solicitation of consents. The consent solicitation will
only be made by means of the Consent Solicitation Statement.
    Questions regarding the consent solicitation may be directed to
Wachovia Securities, Liability Management Group, at (704) 715-8341 or
toll-free at (866) 309-6316. Global Bondholder Services Corporation is
serving as Information Agent in connection with the consent
solicitation. Requests for assistance in delivering consents or for
additional copies of the Consent Solicitation Statement should be
directed to the Information Agent at Global Bondholder Services
Corporation, 65 Broadway, Suite 704, New York, New York 10005,
Telephone: (212) 430-3774.
    Certain statements and information included in this release
constitute "forward-looking statements" within the meaning of the
Federal Private Securities Litigation Reform Act of 1995. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievements of Chattem to be materially different from
any future results, performance or achievements expressed or implied
in such forward-looking statements. Additional discussion of factors
that could cause actual results to differ materially from management's
projections, estimates and expectations is contained in Chattem's
Annual Report on Form 10-K for the fiscal year ended November 30, 2005
and the other documents Chattem files with the SEC from time to time.
Chattem undertakes no duty to update its forward-looking statements,
including its earnings outlook.

    About Chattem

    Chattem, Inc. is a leading marketer and manufacturer of a broad
portfolio of branded OTC healthcare products, toiletries and dietary
supplements. Chattem's products target niche market segments and are
among the market leaders in their respective categories across food,
drug and mass merchandisers. Chattem's portfolio of products includes
well-recognized brands such as Icy Hot(R), Gold Bond(R), Selsun
Blue(R), Garlique(R), Pamprin(R) and BullFrog(R). Chattem conducts a
portion of its global business through subsidiaries in the United
Kingdom, Ireland and Canada. For more information, please visit
Chattem's website: www.chattem.com.

    CONTACT: Chattem, Inc.
             Catherine Baker, 423-822-3209