Exhibit 99.1

   The Bon-Ton Stores, Inc. Announces Extension of Exchange Offer for 10 1/4%
                             Senior Notes Due 2014

    YORK, Pa.--(BUSINESS WIRE)--Aug. 4, 2006--The Bon-Ton Stores, Inc.
(NASDAQ: BONT) today announced that the exchange offer for the
outstanding 10 1/4% Senior Notes due 2014 in the aggregate principal
amount of $510,000,000, issued by its wholly owned subsidiary, The
Bon-Ton Department Stores, Inc., has been extended until 5:00 p.m.,
New York City time, on August 4, 2006. The extension of the exchange
offer will allow holders of these notes additional time to tender
their notes for exchange.
    The exchange offer was scheduled to expire at 5:00 p.m., New York
City time, on August 3, 2006. The exchange agent for the exchange
offer, The Bank of New York, has advised The Bon-Ton Stores, Inc. that
approximately $507,450,000 in aggregate principal amount of the
outstanding 10 1/4% Senior Notes due 2014 had been tendered as of 5:00
p.m., New York City time, on Thursday, August 3, 2006.

    Statements made in this press release, other than statements of
historical information, are forward looking statements and are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Such statements include, but are not
limited to, statements regarding the completion of and the timing of
the closing of the exchange offer. Such statements are based on
current beliefs and expectations of The Bon-Ton Stores, Inc.
management and are subject to significant risks and uncertainties.
Actual results may differ from those set forth in the forward-looking
statements.

    CONTACT: The Bon-Ton Stores, Inc.
             Mary Kerr, 717-751-3071
             Vice President
             Public and Investor Relations