Exhibit 99.1

   Fred Enlow Appointed to Board of Directors of Global Cash Access


    LAS VEGAS--(BUSINESS WIRE)--Oct. 23, 2006--Global Cash Access
Holdings, Inc. (NYSE:GCA) ("GCA" or the "Company") today announced
that Fred C. Enlow has been appointed to the Company's Board of
Directors as a Class III director, to serve until the Company's Annual
Meeting in 2008.

    Mr. Enlow, 66 years old, is a seasoned executive with extensive
experience in international banking and credit card activities. In
2000, he retired as Group Executive Director for Standard Chartered
Bank PLC in London where he was responsible for their global consumer
banking activities, overseeing a consumer portfolio of five million
customers, three million credit cards and $25 billion in loan assets.
During his time with Standard Chartered he was located in both Hong
Kong and Singapore. From 1994 to 1996, he was Vice Chairman and a
Director of MBNA America Bank, responsible for their international
card activities as well as their domestic individual banking. He also
spent 17 years with Seafirst Bank and Bank of America in a variety of
senior marketing, consumer banking and SME positions.

    "We are very fortunate to have Fred join our Board at this time in
our corporate development," said Kirk Sanford, President and CEO of
GCA. "His experiences and relationships in international banking
circles and his deep expertise in the credit card area will be of
tremendous value as we pursue opportunities in Asia and as we add to
the good start we have already made with the Arriva Card."

    "I am excited about joining the GCA Board," said Mr. Enlow. "The
Company has built a very strong business in gaming cash access in the
US and the UK, and I hope to be helpful as they begin to build in
Asia. At the same time, I am very impressed by the opportunity the
Company has identified with the Arriva Card. Given my background in
credit cards and consumer banking, I think I can provide some guidance
as the business continues to grow."

    With the appointment of Mr. Enlow, the Board of GCA is comprised
of nine directors.

    About Global Cash Access Holdings, Inc.

    Las Vegas-based Global Cash Access Holdings, Inc. is a holding
company whose principal asset is the stock of Global Cash Access, Inc.
("GCA"). GCA is a leading provider of cash access systems and related
marketing services to the gaming industry. For more information,
please visit the Company's Web site at www.globalcashaccess.com.


    CONTACT: Global Cash Access Holdings, Inc.
             Harry Hagerty, 702-262-5003 (Investor)
             or
             Katcher Vaughn & Bailey Communications
             Dean Flener, 615-248-8202 (Media)