SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549


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                                    FORM 8-K

                                 CURRENT REPORT




                     Pursuant to Section 13 or 15(d) of the

                         Securities Exchange Act of 1934




Date of report (Date of earliest event reported): November 3, 2006



                                   Coach, Inc.
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             (Exact name of registrant as specified in its charter)


   Maryland                          1-16153                     52-2242751
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  (State of                 (Commission File Number)           (IRS Employer
 Incorporation)                                             Identification No.)


                    516 West 34th Street, New York, NY 10001
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               (Address of principal executive offices) (Zip Code)


                                 (212) 594-1850
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              (Registrant's telephone number, including area code)




Item 8.01. Other Events.
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                            Rule 10b5-1 Trading Plan
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     On  November 3, 2006,  Lew  Frankfort,  the  Chairman  and Chief  Executive
Officer of Coach,  Inc.,  entered into a trading plan with Goldman,  Sachs & Co.
Pursuant  to this plan,  Goldman,  Sachs will  undertake  to sell  approximately
682,000 of Mr. Frankfort's shares of Coach common stock at specified  intervals.
This  trading  plan is intended  to comply  with Rule  10b5-1 of the  Securities
Exchange Act of 1934,  as amended,  and complies  with Coach's  insider  trading
policy.

     Under the trading plan, Mr. Frankfort will sell  pre-determined  numbers of
these shares at market prices  between  November 2006 and February  2007.  These
sales will be timed to follow Coach's  regular  earnings  announcements  for the
first and second  quarters of Coach's  fiscal year 2007  (ending on September 30
and  December  30,  2006,  respectively),  subject  to certain  minimum  prices,
reflecting Mr. Frankfort's  continued  confidence in the Company's outlook.  The
trading  plan  expires on  February  27, 2007 unless  terminated  earlier  under
certain conditions.

     The purpose of Mr.  Frankfort's  trading  plan is to diversify a portion of
his assets in an orderly  manner,  while still  maintaining  his outright  Coach
stock ownership over time through option  exercises.  Following Mr.  Frankfort's
exercise  and the sales of shares  under the new  trading  plan,  Mr.  Frankfort
expects  his  ownership  level to  remain at the  levels  shown  below,  further
reflecting his positive outlook for the company's prospects:

     o    approximately 3.5 million shares of Coach common stock;

     o    options to purchase  approximately  6.9 million shares of Coach common
          stock; and

     o    approximately 259,000 restricted stock units.




                                    SIGNATURE


     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Dated: November 3, 2006

                                      COACH, INC.

                                      By: /s/ Carole P. Sadler
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                                          Carole P. Sadler
                                          Senior Vice President, General Counsel
                                          and Secretary