Exhibit 99.1


      The Bon-Ton Stores, Inc. Announces Quarterly Cash Dividend


    YORK, Pa.--(BUSINESS WIRE)--Nov. 22, 2006--The Bon-Ton Stores,
Inc. (Nasdaq: BONT) today announced the Board of Directors declared a
cash dividend of 2 1/2 cents per share on the Class A Common Stock and
Common Stock of the Company payable January 16, 2007 to shareholders
of record as of January 2, 2007.

    The Bon-Ton Stores, Inc. operates 275 department stores and seven
furniture galleries in 23 states in the Northeast, Midwest and upper
Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie
Scott, Elder-Beerman, Herberger's and Younkers nameplates and, under
the Parisian nameplate, one store in each of Indianapolis, Indiana and
Dayton, Ohio and two stores in the Detroit, Michigan area. The stores
offer a broad assortment of brand-name fashion apparel and accessories
for women, men and children, as well as cosmetics and home
furnishings. For further information, please visit the investor
relations section of the Company's website at
www.bonton.com/investor/home.asp.

    Statements made in this press release, other than statements of
historical information are forward-looking and are made pursuant to
the safe harbor provisions of the Private Securities Litigation Reform
Act of 1995. Such statements involve risks and uncertainties that may
cause results to differ materially from those set forth in these
statements. Factors that could cause such differences include, but are
not limited to, risks related to retail businesses generally,
additional competition from existing and new competitors,
uncertainties associated with opening new stores or expanding or
remodeling existing stores, risks related to the Company's integration
of the business and operations comprising the recently-acquired
Carson's and Parisian stores, the ability to attract and retain
qualified management, the dependence upon key vendor relationships and
the ability to obtain financing for working capital, capital
expenditures and general corporate purposes. Additional factors that
could cause the Company's actual results to differ from those
contained in these forward-looking statements are discussed in greater
detail in the Company's periodic reports filed with the Securities and
Exchange Commission.



    CONTACT: The Bon-Ton Stores, Inc.
             Mary Kerr
             Vice President
             Public & Investor Relations
             717-751-3071