Exhibit 99

          Dillard's Celebrates 13 Years of Partnership with
                  Ronald McDonald House Charities(R)


    LITTLE ROCK, Ark.--(BUSINESS WIRE)--Jan. 26, 2007--Dillard's, Inc.
is proud to announce that it will again make a significant
contribution of approximately $95,000 to Ronald McDonald House
Charities (RMHC(R)). This donation was made possible through the sale
of a limited edition gift set with a 27-exposure single-use camera and
a beautiful "Memories are Made of This..." photo album. The limited
edition gift set was produced to be sold in 330 Dillard's stores and
online during the 2006 holiday season. Profits from those sales were
earmarked to benefit Ronald McDonald Houses serving local communities.

    With this year's contribution, Dillard's has now donated almost
$3.8 million to Ronald McDonald Houses over the past 13 years. Denise
Mahaffy, Vice President of Advertising for Dillard's, said, "We are
once again so grateful to be a part of this organization that touches
so many children and their families year round."

    Marty Coyne, Vice-President of Ronald McDonald House Charities,
said, "We thank Dillard's for the generous support they have shown us
for the past 13 years. Dillard's has been, and continues to be, a key
corporate partner aiding us in our mission to better the lives of
children and their families."

    About Ronald McDonald House Charities

    Ronald McDonald House Charities, a non-profit 501c3 corporation,
creates, finds and supports programs that directly improve the health
and well being of children. Its programs are grassroots-driven to
enable the Charity to offer help where children need it most - right
in their own communities. RMHC makes an immediate, positive impact on
children's lives through its global network of local Chapters in
nearly 50 countries and its three core programs: the Ronald McDonald
House(R), Ronald McDonald Family Room and Ronald McDonald Care Mobile.
RMHC and its global network of local Chapters have awarded more than
$430 million in grants and program services to children's programs
around the world. For more information, visit www.rmhc.org.

    About Dillard's

    Dillard's, Inc. (NYSE:DDS) ranks among the nation's largest
fashion apparel and home furnishings retailers with annual revenues
exceeding $7.7 billion. The Company focuses on delivering maximum
fashion and value to its shoppers by offering compelling apparel and
home selections complemented by exceptional customer care. Dillard's
stores offer a broad selection of merchandise and feature products
from both national and exclusive brand sources. The Company operates
330 Dillard's locations spanning 29 states, all with one nameplate -
Dillard's. For more information, visit www.dillards.com .


    CONTACT: Dillard's, Inc.
             Julie J. Bull, (501) 376-5965
             Director of Investor Relations