Exhibit 99

            Dillard's, Inc. Reports January Sales Results


    LITTLE ROCK, Ark.--(BUSINESS WIRE)--Feb. 8, 2007--Dillard's, Inc.
(NYSE: DDS) ("Dillard's" or the "Company") announced sales for the
five, fourteen and 53 weeks ended February 3, 2007 in accordance with
the National Retail Federation fiscal reporting calendar. For
comparability purposes, the percentage change and regional and
merchandise performance information presented below are based upon
comparison of the four, thirteen and 52 weeks ended January 27, 2007
to the prior year corresponding periods ended January 28, 2006.

    Total sales for the five weeks ended February 3, 2007 were
$623,556,000. Total sales for the four weeks ended January 28, 2006
were $507,647,000. Total sales for the four weeks ended January 27,
2007 declined 2% compared to the four weeks ended January 28, 2006.
Sales in comparable stores for the same four-week period declined 3%.

    Total sales for the fourteen weeks ended February 3, 2007 were
$2,400,519,000. Total sales for the thirteen weeks ended January 28,
2006 were $2,338,994,000. Total sales for the thirteen weeks ended
January 27, 2007 declined 3% compared to the thirteen weeks ended
January 28, 2006. Sales in comparable stores for the same
thirteen-week period declined 4%.

    Total sales for the 53 weeks ended February 3, 2007 were
$7,645,728,000. Total sales for the 52 weeks ended January 28, 2006
were $7,560,902,000. Sales for the 52 weeks ended January 27, 2007
declined 1% compared to the 52 weeks ended January 28, 2006 in both
total and comparable stores.

    During the four weeks ended January 27, 2007, sales in the Western
region were above the average company performance for the period.
Sales were consistent with trend in the Central region and below trend
in the Eastern region.

    During the four weeks ended January 27, 2007, sales of apparel
were slightly above the average company trend for the period. Sales of
cosmetics and other merchandise were below trend.

    Dillard's, Inc. is one of the nation's largest fashion apparel and
home furnishing retailers. The Company's stores operate with one name,
Dillard's, and span 29 states. Dillard's stores offer a broad
selection of merchandise, including products sourced and marketed
under Dillard's exclusive brand names.


    CONTACT: Dillard's, Inc.
             Julie J. Bull, 501-376-5965
             Director of Investor Relations
             www.dillards.com