Exhibit 99.1

Build-A-Bear Workshop, Inc. Reports Fiscal 2007 First Quarter Results


    --  Earnings per diluted share were $0.39, including U.K.
        acquisition dilution of $0.14, vs. $0.41 in 2006.

    --  Fiscal 2007 earnings guidance remains $1.65 to $1.75 per
        diluted share. Guidance includes stock-based compensation
        expense of approximately $0.10 per diluted share.

    --  French franchise converted to Company-owned operation.


    ST. LOUIS--(BUSINESS WIRE)--May 1, 2007--Build-A-Bear Workshop,
Inc. (NYSE: BBW), an interactive entertainment-based retailer of
customized stuffed animals, announced that total revenue for the
fiscal 2007 first quarter (13 weeks ended March 31, 2007) increased
18% to $116.8 million, compared to $98.6 million in the prior year's
first quarter (13 weeks ended April 1, 2006).

    First quarter net income was $8.1 million or $0.39 per share.
These results include impacts of $0.14 per share related to the U.K.
acquisition which were not included in the year ago quarter. The
company reported net income of $8.3 million or $0.41 per diluted share
in last year's first quarter.

    "Our results in the first quarter were in-line with our plans,"
said Maxine Clark, chairman and chief executive bear. "With sales
trends improving and strategies in place to maximize product
opportunities moving forward, we are on track to meet the full-year
earnings we previously provided. During the quarter we also converted
our French franchise to a company-owned operation which will help us
deliver a much improved brand experience, further leverage our U.K.
operations, and grow our brand in this important market. We remain
focused on growing our business, driving business initiatives that
benefit the long-term success of our brand, developing products that
are relevant, and providing an exceptional experience to our Guests."

    Fiscal 2007 First Quarter

    Fiscal 2007 first quarter total revenue includes net retail sales
of $115.9 million, an increase of $18.2 million or 18.6% compared to
last year's first quarter. Net retail sales growth was driven by new
stores opened during the past twelve months in North America, U.K.
operation sales totaling $10.8 million, non-traditional store
locations, and an increase in Internet sales of 24.1% to $3.1 million.
Comparable store sales in North America declined 6.9%. First quarter
total revenue also includes revenue from international franchise fees
and third-party licensing.

    The first quarter net income of $8.1 million reflects several
items directly related to the U.K. acquisition, including an operating
loss of $2.2 million from that business, and the loss of interest
income and franchise income which would have been recognized if the
acquisition had not occurred. The U.K. operating loss included costs
associated with closing one store in France previously owned by a
franchisee. As anticipated, retail gross margin rate decreased to
46.4%, from 49.0% in the fiscal 2006 first quarter, primarily due to
higher store occupancy costs in the United Kingdom. Also included in
the 2007 first quarter is stock-based compensation expense of $0.6
million pretax ($0.4 million net of tax or $0.02 per diluted share).
Fiscal 2006 first quarter results include the impact of stock-based
compensation expense of $0.5 million pretax ($0.3 million net of tax
or $0.02 per diluted share).

    During the 2007 first quarter, the company opened four new
Build-A-Bear Workshop(R) (BABW) retail stores in North America, as
planned, compared with opening two new BABW stores during the 2006
first quarter. These openings include the company's first store in a
science center at the Saint Louis Science Center. The store includes
both Build-A-Bear Workshop and a full assortment of Build-A-Dino(R)
products. In the United Kingdom, the company opened two new stores in
Exeter, England and Edinburgh, Scotland.

    Build-A-Bear Workshop stores at the end of the first quarter
totaled 237 in North America and 40 in the United Kingdom.

    Fiscal 2007 first quarter results reflect the company's
acquisition, completed on April 2, 2006, of The Bear Factory Limited,
a United Kingdom-based stuffed animal retailer, and the acquisition of
Amsbra, Ltd., its franchisee in the United Kingdom.

    On February 20, 2007, the company's board of directors authorized
the repurchase of up to $25 million of its outstanding common stock
over the next 12 months. During the fiscal 2007 first quarter, the
company repurchased and retired 176,500 shares of common stock for
$4.7 million.

    Outlook

    The company reaffirmed its previous guidance for fiscal 2007 (52
weeks ended Dec. 29, 2007) of earnings per share (EPS) in the range of
$1.65 to $1.75. This guidance includes the anticipated impact of
expensing stock-based compensation of approximately $3.1 million
pretax ($2.0 million net of tax or $0.10 per diluted share). Fiscal
2006 full year results included the impact of stock-based compensation
expense of $2.1 million pretax ($1.3 million net of tax or $0.07 per
diluted share).

    The guidance for fiscal 2007 assumes North American comparable
store sales to be in the flat to negative mid-single digit range. The
company's earnings outlook also assumes no significant change in the
overall retailing environment. The guidance does not include any
positive impact that may come from the company's share repurchase
program.

    The guidance assumes that earnings per diluted share for the
second quarter will be between $0.15 and $0.19, and includes the
anticipated impact of expensing stock-based compensation of
approximately $0.9 million pretax ($0.5 million net of tax or $0.03
per diluted share). Second quarter earnings guidance also reflects the
anticipated costs associated with higher advertising expenses, higher
performance-based bonus compensation expense, and Canadian French and
Spanish language translation costs associated with the company's store
openings in Montreal and Puerto Rico in the second half of the year,
compared to the fiscal 2006 second quarter. Second quarter 2007 total
revenue growth is anticipated to be approximately 18% and North
American comparable store sales are assumed to be in the flat to
negative low-single digit range.

    In North America, Build-A-Bear Workshop expects to open a total of
38 new BABW stores this year. In the U.K., the company plans to open
seven to ten new stores, and in France the company plans to open
approximately three new stores this year. In North America, 15 new
BABW stores are planned to open in the second quarter, compared with
opening 14 new BABW stores during the 2006 second quarter.

    Other News

    The company also announced today that its total equity investment
in Retail Entertainment Concepts, LLC, also known as RIDEMAKERZ(TM),
has increased to $2.96 million. RIDEMAKERZ is an early-stage company
developing an interactive retail concept that allows children and
families to build and customize their own personalized cars. In
addition to an equity investment in RIDEMAKERZ, Build-A-Bear Workshop
has an agreement to provide operating and advisory services in
exchange for additional equity ownership.

    Build-A-Bear Workshop will host its Annual Meeting of Stockholders
on Thursday, May 10, 2007 at 10:00 a.m. local time (CST) in the
Redbird Club at Busch Stadium in St. Louis, Missouri. The company will
broadcast the meeting over the Internet via webcast. The webcast will
be accessible through the Investor Relations page of the Build-A-Bear
workshop corporate Web site, http://ir.buildabear.com. Following the
live meeting, a replay of the webcast will be available until the next
annual meeting.

    Today's Conference Call Webcast

    Today at 10:00 a.m. EDT, Build-A-Bear Workshop will host a live
audio webcast of its discussion with the investment community
regarding the company's fiscal 2007 first quarter results. The webcast
can be accessed at http://ir.buildabear.com. A replay of the webcast
will be available following the live webcast and available until the
company's next quarterly conference call.

    About Build-A-Bear Workshop, Inc.

    Build-A-Bear Workshop, Inc. is the only global company that offers
an interactive make-your-own stuffed animal retail-entertainment
experience. Founded in St. Louis in 1997, the company currently
operates more than 275 stores in the United States, Canada, the United
Kingdom and Ireland. The addition of franchise stores in Europe, Asia
and Australia make Build-A-Bear Workshop the leader in interactive
retail. In November 2004, the company expanded the make-your-own
concept from stuffed animals to dolls with the opening of its first
friends 2B made(R) stores, where Guests can make their own doll
friends. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of
$437 million in fiscal 2006. For more information, call 888.560.BEAR
(2327) or visit the company's award-winning Web sites at
www.buildabear.com and www.friends2bmade.com.

    Forward-Looking Statements

    This press release contains "forward-looking statements" (within
the meaning of the federal securities laws) which represent the
Build-A-Bear Workshop's expectations or beliefs with respect to future
events. These forward-looking statements are subject to certain risks
and uncertainties that could cause actual results to differ materially
from those anticipated. Those factors include, without limitation: we
may be unable to generate comparable store sales growth and may
continue to have negative comparable store performance; our marketing
initiatives may not generate sufficient brand awareness and sales or
demand for our retail experience; we may be unable to respond to
changing consumer preferences; customer mall traffic may decrease as a
result of various factors, including a reduction of consumer
confidence because of terrorism or war; general economic conditions
may worsen; our market share could be adversely affected by
competitors; the availability and costs of our products could be
impacted by international manufacturing and trade issues; our
warehousing and distribution vendors may perform poorly, and we may be
unable to realize the anticipated benefits from our distribution
center; we may fail to protect our intellectual property and may have
infringement, misappropriation or other disputes or litigation with
third parties, which could be costly, distract our management and
personnel and which could result in the diminution in value of our
trademarks and other important intellectual property; we may be unable
to open new stores, renew or replace our store leases, enter into
leases for new stores on favorable terms, or continue to comply with
our current leases; we may lose key personnel or be unable to hire
qualified additional personnel, including store associates; vendor
deliveries may be disrupted; we may not realize some of the expected
benefits of the acquisition of Amsbra and The Bear Factory; we may be
unable to effectively manage our international franchises or comply
with changing laws relating thereto; we may experience communications
or information systems failures; we may suffer negative publicity or
be sued due to alleged violations of labor laws, employee regulations
or unethical practices, either by us or our merchandise manufacturers;
and we may violate or be accused of violating privacy or security laws
by reason of improperly obtaining or failing to adequately protect
Guest information. These and other applicable risks, cautionary
statements and factors that could cause actual results to differ from
the Company's forward-looking statements are included in the Company's
filings with the SEC, including as described in the Company's annual
report on Form 10-K for the fiscal year ended December 31, 2005. The
Company undertakes no obligation to update or revise any forward-
looking statements to reflect subsequent events or circumstances even
if experience or future changes make it clear that any projected
results expressed or implied therein will not be realized.


             BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES
      Unaudited Condensed Consolidated Statements of Operations
       (dollars in thousands, except share and per share data)

                      13 Weeks                  13 Weeks
                       Ended                     Ended
                     March 31,   % of Total     April 1,   % of Total
                        2007     Revenues(1)      2006     Revenues(1)
                    ------------ -----------  ------------ -----------
Revenues:
  Net retail sales  $   115,883        99.2   $    97,730        99.1
  Franchise fees            695         0.6           690         0.7
  Licensing revenue         236         0.2           211         0.2
                    ------------ -----------  ------------ -----------
    Total revenues      116,814       100.0        98,631       100.0
                    ------------ -----------  ------------ -----------
Costs and expenses:
  Cost of
   merchandise sold      62,140        53.6        49,860        51.0
  Selling, general
   and
   administrative        41,544        35.6        35,451        35.9
  Store preopening          688         0.6           615         0.6
  Interest expense
   (income), net           (545)       (0.5)         (866)       (0.9)
                    ------------ -----------  ------------ -----------
    Total costs and
     expenses           103,827        88.9        85,060        86.2
                    ------------ -----------  ------------ -----------
    Income before
     income taxes        12,987        11.1        13,571        13.8
Income tax expense        4,922         4.2         5,225         5.3
                    ------------ -----------  ------------ -----------
    Net income      $     8,065         6.9   $     8,346         8.5
                    ============              ============

Earnings per common
 share:
  Basic             $      0.40               $      0.42
                    ============              ============
  Diluted           $      0.39               $      0.41
                    ============              ============
Shares used in
 computing common
 per share amounts:
  Basic              20,281,820                20,078,876
  Diluted            20,525,347                20,401,378

(1) Selected statement of operations data expressed as a percentage of
 total revenues, except cost of merchandise sold which is expressed as
 a percentage of net retail sales. Percentages will not total due to
 cost of merchandise sold being expressed as a percentage of net
 retail sales and rounding.


             BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES
           Unaudited Condensed Consolidated Balance Sheets
       (dollars in thousands, except share and per share data)

                                              March 31,   December 30,
                                                2007         2006
                                             ------------ ------------
                                ASSETS
Current assets:
  Cash and cash equivalents                  $    42,375  $    53,109
  Inventories                                     48,013       50,905
  Receivables                                      6,028        7,389
  Prepaid expenses and other current assets       17,854       11,805
  Deferred tax assets                              2,437        2,388
                                             ------------ ------------
      Total current assets                       116,707      125,596

Property and equipment, net                      129,455      130,347
Goodwill                                          36,374       36,927
Other intangible assets, net                       2,984        2,873
Other assets, net                                  4,972        4,027
                                             ------------ ------------
Total Assets                                 $   290,492  $   299,770
                                             ============ ============


                 LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable                           $    44,167  $    46,761
  Accrued expenses                                12,378       16,301
  Gift cards and customer deposits                20,295       28,128
  Deferred revenue                                 6,613        6,454
                                             ------------ ------------
      Total current liabilities                   83,453       97,644
                                             ------------ ------------

Deferred franchise revenue                         2,418        2,297
Deferred rent                                     36,466       34,754
Other liabilities                                    308          352
Deferred tax liabilities                             460          459

Stockholders' equity:
  Common stock, par value $0.01 per share            206          205
  Additional paid-in capital                      84,796       88,866
  Other comprehensive income                      (1,868)        (997)
  Retained earnings                               84,253       76,190
                                             ------------ ------------
      Total stockholders' equity                 167,387      164,264
                                             ------------ ------------
Total Liabilities and Stockholders' Equity   $   290,492  $   299,770
                                             ============ ============


             BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES
             Unaudited Selected Financial and Store Data
           (dollars in thousands, except square foot data)

                                               13 Weeks     13 Weeks
                                                Ended        Ended
                                              March 31,     April 1,
                                                 2007         2006
                                             ------------ ------------

Other financial data:
  Gross margin ($) (1)                       $    53,743  $    47,870
  Gross Margin (%) (1)                              46.4%        49.0%
  Capital expenditures                       $     4,944  $     9,662
  Depreciation and amortization              $     6,260  $     4,782
  Sales over the Internet                    $     3,077  $     2,479

Store data (2):
  Number of stores at end of period
    North America                                    237          202
    United Kingdom and Ireland                        40           --
                                             ------------ ------------
        Total stores                                 277          202

  Store square footage at end of period
    North America                                721,467      623,360
    United Kingdom and Ireland (3)                59,351           --
                                             ------------ ------------
        Total square footage                     780,818      623,360

  Comparable store sales change (%) (4)            (6.9)%       (3.8)%

(1)Gross margin represents net retail sales less cost of merchandise
 sold. Gross margin percentage represents gross margin divided by net
 retail sales.
(2)Excludes our webstore and seasonal and event-based locations.
(3)Square footage in the United Kingdom and Ireland is estimated
 selling square footage.
(4)Comparable store sales percentage changes are based on net retail
 sales and stores are considered comparable beginning in their
 thirteenth full month of operation.

    CONTACT: Build-A-Bear Workshop, Inc.
             Investors:
             Molly Salky, 314-423-8000, ext. 5353
             or
             Media:
             Jill Saunders, 314-423-8000, ext. 5293