Exhibit 99.1


                       The Bon-Ton Stores, Inc. Announces
                        First Quarter Fiscal 2007 Results

                  Net Loss reported of $1.78 Per Diluted Share

                Company reaffirms guidance range for fiscal 2007



    YORK, Pa.--(BUSINESS WIRE)--May 24, 2007--The Bon-Ton Stores, Inc.
(NASDAQ: BONT) today reported results for the first quarter of fiscal
2007 ended May 5, 2007.

    For the first quarter of fiscal 2007, the Company reported a net
loss of $29.3 million, or $1.78 per diluted share, compared to a net
loss of $10.8 million, or $0.66 per diluted share, for the first
quarter of fiscal 2006.

    Bud Bergren, President and Chief Executive Officer, commented,
"Our first quarter 2007 results included the first five weeks of
Carson's operations compared to the first quarter 2006 results which
did not include this five-week period. This is historically a
clearance-driven period with low margins. We were comfortable with our
performance in the first two months of the quarter and then the
coldest April in ten years hit, which had a substantial adverse impact
on our sales results and put pressure on our margin dollars. We are
encouraged by the strong performance in several key merchandise
categories in the first quarter including better sportswear,
children's, intimate apparel and shoes, and by the overall sales
trends that improved once the weather became more seasonal. Customers
have been responding positively to our assortments. We will continue
to manage our inventories and control expenses to plan."

    Mr. Bergren continued, "I would like to reiterate what we said a
year ago - the integration of the Carson's and Bon-Ton is a two-year
process; we will not have a 'normalized' year until 2008. We are still
on track with the integration process. We believe we have the right
initiatives in place and remain intently focused on driving sales and
profit for our Company."

    Sales

    For the first quarter of fiscal 2007, total sales increased 31.3%
to $737.6 million compared to $561.8 million for the same period last
year. The first quarter of fiscal 2007 sales include Carson's stores
sales of $476.9 million for the period ended May 5, 2007. For the
first quarter, Bon-Ton comparable store sales decreased 2.5% and
Carson's comparable store sales decreased 0.8%.

    Other Income

    Other income increased $7.8 million to $22.6 million in the first
quarter of fiscal 2007, compared to $14.8 million in the prior year
period, primarily due to the inclusion of thirteen weeks of Carson's
operations as compared to eight weeks of Carson's operations in the
prior year period and the program revenue received under the Credit
Card Program Agreement with HSBC Bank Nevada, N.A.

    Gross Margin

    In the first quarter of fiscal 2007, gross margin dollars
increased $36.7 million compared to the prior year period. The
increase in gross margin dollars is primarily attributable to the
inclusion of thirteen weeks of Carson's operations as compared to
eight weeks of Carson's operations in the prior year period. The gross
margin rate decreased 3.9 percentage points, to 33.5% of net sales, as
compared to 37.4% reported in the prior year period. The decrease in
the gross margin rate primarily reflects the negative margin impact of
the sales for the first five weeks in the quarter in the Carson's
stores which were not included in the first quarter results of fiscal
2006.

    Selling, General and Administrative Expenses

    Selling, general and administrative ("SG&A") expenses in the first
quarter of fiscal 2007 increased $60.4 million to $260.1 million as
compared to the prior year period. The increase in SG&A dollars is
primarily attributable to the inclusion of thirteen weeks of Carson's
operations as compared to eight weeks of Carson's operations in the
prior year period. The SG&A expense rate decreased 0.3 percentage
point to 35.3% of net sales, compared to 35.6% of net sales in the
prior year period. Integration expenses in the first quarter of fiscal
2007 approximated $0.8 million.

    EBITDA

    EBITDA, defined as net income (loss) before interest, income
taxes, depreciation and amortization, decreased $15.8 million in the
first quarter of fiscal 2007 to $9.4 million compared to $25.2 million
in the first quarter of fiscal 2006. EBITDA is not a measure
recognized under generally accepted accounting principles - see Note 1
below.

    Depreciation and Amortization and Amortization of Lease-related
Interests

    Depreciation and amortization expense, including amortization of
lease-related interests, in the first quarter of fiscal 2007 increased
$9.0 million to $28.2 million compared to $19.2 million in the prior
year period. The increase in deprecation and amortization dollars is
primarily attributable to the inclusion of thirteen weeks of Carson's
operations as compared to eight weeks of Carson's operations in the
prior year period.

    Interest Expense, Net

    Interest expense, net, in the first quarter of fiscal 2007
increased $3.6 million to $27.5 million compared to $23.9 million in
the prior year period. The increase in interest expense dollars is due
to the debt incurred in connection with the acquisition of Carson's.
In the first quarter of fiscal 2006, the Company recorded a charge of
$6.8 million reflecting the write-off of fees associated with a bridge
facility and the early payoff of the Company's previous debt.

    Comments

    Keith Plowman, Executive Vice President and Chief Financial
Officer, commented, "We were not satisfied with our fiscal 2007 first
quarter financial results. We planned for the fiscal 2007 first
quarter loss to exceed last year due to the inclusion of Carson's
operations for the first five weeks of the year, which is a
historically low margin period, while this same five weeks of Carson's
operations was not included in the fiscal 2006 first quarter results.
During the last month of the quarter, the unseasonably cold weather
and the resultant lower April sales volume pushed our margin dollars
below our expectations. With the return of more seasonable weather
during the month of May, we have seen an improvement in our sales
performance and we believe our fiscal 2007 performance will be in the
lower end of the range of the guidance provided previously for fiscal
2007, with the earnings per share range of $3.40 to $3.50 and the
EBITDA range of $315 to $320 million."

    The Company's quarterly conference call to discuss first quarter
fiscal 2007 results will be broadcast live today at 10:00 a.m. Eastern
time. To access the call, please visit the investor relations section
of the Company's website at www.bonton.com/investor/home.asp. An
online archive of the broadcast will be available within two hours
after the conclusion of the call. You may also participate by calling
(800)289-0572 at 9:55 a.m. Eastern time. A taped replay of the
conference call will be available within two hours of the conclusion
of the call and will remain available through Tuesday, June 5, 2007.
The number to call for the taped replay is (888) 203-1112 and the
conference PIN is 7728456.

    The Bon-Ton Stores, Inc. operates 277 department stores, which
includes eight furniture galleries, in 23 states in the Northeast,
Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston
Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers
nameplates and, under the Parisian nameplate, two stores in the
Detroit, Michigan area. The stores offer a broad assortment of
brand-name fashion apparel and accessories for women, men and
children, as well as cosmetics and home furnishings. For further
information, please visit the investor relations section of the
Company's website at www.bonton.com/investor/home.asp.

    Statements made in this press release, other than statements of
historical information, are forward-looking and are made pursuant to
the safe harbor provisions of the Private Securities Litigation Reform
Act of 1995. Such statements involve risks and uncertainties that may
cause results to differ materially from those set forth in these
statements. Factors that could cause such differences include, but are
not limited to, risks related to retail businesses generally,
additional competition from existing and new competitors, weather
conditions that could negatively impact sales, uncertainties
associated with opening new stores or expanding or remodeling existing
stores, risks related to the Company's integration of the business and
operations comprising the acquired Carson's and Parisian stores, the
ability to attract and retain qualified management, the dependence
upon key vendor relationships and the ability to obtain financing for
working capital, capital expenditures and general corporate purposes.
Additional factors that could cause the Company's actual results to
differ from those contained in these forward-looking statements are
discussed in greater detail under Item 1 A of the Company's Form 10-K
filed with the Securities and Exchange Commission.

    Note 1: As used in this release, EBITDA is defined as net income
(loss) before interest, income taxes, depreciation and amortization
and amortization of lease-related interests. EBITDA is not a measure
of financial performance under generally accepted accounting
principles ("GAAP"). However, we present EBITDA in this release
because we consider it to be an important supplemental measure of our
performance and believe that it is frequently used by securities
analysts, investors and other interested parties to evaluate the
performance of companies in our industry and by some investors to
determine a company's ability to service or incur debt. In addition,
our management uses EBITDA internally to compare the profitability of
our stores. EBITDA is not calculated in the same manner by all
companies and accordingly is not necessarily comparable to similarly
entitled measures of other companies and may not be an appropriate
measure for performance relative to other companies. EBITDA should not
be assessed in isolation from or construed as a substitute for net
income or cash flows from operations, which are prepared in accordance
with GAAP. EBITDA is not intended to represent, and should not be
considered to be a more meaningful measure than, or an alternative to,
measures of operating performance as determined in accordance with
GAAP. A reconciliation of net income to EBITDA is provided in the
financial schedules accompanying this release.



              THE BON-TON STORES, INC. AND SUBSIDIARIES
                     CONSOLIDATED BALANCE SHEETS

(In thousands except share and per share data)   May 5,    February 3,
(Unaudited)                                       2007        2007
- ----------------------------------------------------------------------
Assets
Current assets:
 Cash and cash equivalents                        $24,391     $24,733
 Merchandise inventories                          824,571     787,487
 Prepaid expenses and other current assets         93,075      84,731
 Deferred income taxes                             17,858      17,858
- ----------------------------------------------------------------------
  Total current assets                            959,895     914,809
- ----------------------------------------------------------------------
Property, fixtures and equipment at cost, net
 of accumulated depreciation and amortization
 of $334,284 and $311,160 at May 5, 2007 and
 February 3, 2007, respectively                   880,381     897,886
Deferred income taxes                              76,873      76,586
Goodwill                                           27,824      27,377
Intangible assets, net of accumulated
 amortization of $14,487 and $12,087 at May 5,
 2007 and February 3, 2007, respectively          174,300     176,700
Other long-term assets                             40,132      41,441
- ----------------------------------------------------------------------
  Total assets                                 $2,159,405  $2,134,799
- ----------------------------------------------------------------------
Liabilities and Shareholders' Equity
Current liabilities:
 Accounts payable                                $229,882    $209,742
 Accrued payroll and benefits                      47,781      68,434
 Accrued expenses                                 141,215     178,642
 Current maturities of long-term debt               5,368       5,555
 Current maturities of obligations under
  capital leases                                    1,948       1,936
 Income taxes payable                              13,471      48,086
- ----------------------------------------------------------------------
  Total current liabilities                       439,665     512,395
- ----------------------------------------------------------------------
Long-term debt, less current maturities         1,246,953   1,120,169
Obligations under capital leases, less current
 maturities                                        68,955      69,456
Other long-term liabilities                        85,754      86,383
- ----------------------------------------------------------------------
  Total liabilities                             1,841,327   1,788,403
- ----------------------------------------------------------------------
Shareholders' equity:
 Preferred Stock - authorized 5,000,000 shares
  at $0.01 par value; no shares issued                  -           -
 Common Stock - authorized 40,000,000 shares at
  $0.01 par value; issued shares of 14,520,434
  and 14,469,196 at May 5, 2007 and February 3,
  2007, respectively                                  145         145
 Class A Common Stock - authorized 20,000,000
  shares at $0.01 par value; issued and
  outstanding shares of 2,951,490 at May 5,
  2007 and February 3, 2007                            30          30
 Treasury stock, at cost - 337,800 shares at
  May 5, 2007 and February 3, 2007                 (1,387)     (1,387)
 Additional paid-in-capital                       133,104     130,875
 Accumulated other comprehensive income               798       1,189
 Retained earnings                                185,388     215,544
- ----------------------------------------------------------------------
  Total shareholders' equity                      318,078     346,396
- ----------------------------------------------------------------------
  Total liabilities and shareholders' equity   $2,159,405  $2,134,799
- ----------------------------------------------------------------------




              THE BON-TON STORES, INC. AND SUBSIDIARIES
                CONSOLIDATED STATEMENTS OF OPERATIONS

                                                      THIRTEEN
                                                     WEEKS ENDED
                                               -----------------------
(In thousands except share and per share data)   May 5,     April 29,
(Unaudited)                                       2007        2006
- ----------------------------------------------------------------------

Net sales                                        $737,561    $561,774
Other income                                       22,646      14,813
- ----------------------------------------------------------------------
                                                  760,207     576,587
- ----------------------------------------------------------------------

Costs and expenses:
 Costs of merchandise sold                        490,672     351,580
 Selling, general and administrative              260,132     199,780
 Depreciation and amortization                     26,960      18,514
 Amortization of lease-related interests            1,229         702
- ----------------------------------------------------------------------
(Loss) income from operations                     (18,786)      6,011
Interest expense, net                              27,469      23,868
- ----------------------------------------------------------------------

Loss before income taxes                          (46,255)    (17,857)
Income taxes                                      (16,956)     (7,022)
- ----------------------------------------------------------------------

Net loss                                         $(29,299)   $(10,835)
- ----------------------------------------------------------------------

Per share amounts -
 Basic:
         Net loss                                  $(1.78)     $(0.66)
- ----------------------------------------------------------------------

 Basic weighted average shares outstanding     16,481,756  16,389,962

 Diluted:
         Net loss                                  $(1.78)     $(0.66)
- ----------------------------------------------------------------------

 Diluted weighted average shares outstanding   16,481,756  16,389,962

Other financial data:
EBITDA (1)                                         $9,403     $25,227


    (1) EBITDA Reconciliation

    The following table reconciles net income to EBITDA for the
periods indicated:



                                                        THIRTEEN
                                                       WEEKS ENDED
                                                   -------------------
(In thousands)                                      May 5,   April 29,
(Unaudited)                                          2007      2006
- ----------------------------------------------------------------------

Net loss                                           $(29,299) $(10,835)
Adjustments:
 Income taxes                                       (16,956)   (7,022)
 Interest expense, net                               27,469    23,868
 Depreciation and amortization                       26,960    18,514
 Amortization of lease-related interests              1,229       702
- ----------------------------------------------------------------------

EBITDA                                               $9,403   $25,227
- ----------------------------------------------------------------------




    CONTACT: The Bon-Ton Stores, Inc.
             Mary Kerr, 717-751-3071
             Vice President
             Public and Investor Relations
             mkerr@bonton.com