Exhibit 99.1


   Build-A-Bear Workshop, Inc. Announces It is Evaluating Strategic
        Alternatives for Enhancing Long-Term Shareholder Value


    ST. LOUIS--(BUSINESS WIRE)--June 28, 2007--Build-A-Bear Workshop,
Inc. (NYSE: BBW), an interactive, entertainment retailer of customized
stuffed animals, announced today that the company has retained Lehman
Brothers to assist it and the board of directors in an analysis and
consideration of a broad range of potential strategic alternatives to
enhance long-term shareholder value.

    "We believe that through our highly profitable business model and
unique retail-entertainment concept we will continue to grow total
revenues, increase net income, and generate excess cash flow", said
Maxine Clark, chairman and chief executive bear. "Our future success
and the drivers of our future growth will continue to be to implement
our strategy of expanding our North American store base to at least
350 stores, building our European store base to approximately 120
stores, growing our international franchising operations to
approximately 300 stores, developing and growing our existing
portfolio of new concepts and brand extensions, and investing in our
interactive website. That said, we also believe that we have an
obligation to shareholders to consider a broad range of potential
strategic alternatives that could further enhance shareholder value.
During this evaluation process, we will continue to remain focused on
business as usual for all operations of our company and on executing
our plans."

    There is no assurance that this process will result in any changes
to the company's current business plans or lead to any specific action
or transaction. However, while the process is underway, the company
does not expect to disclose further developments regarding the process
until the Board's review of strategic alternatives has been completed.
Also, during the process, the company will not provide any new
earnings guidance, nor will the company update or comment further upon
the earnings guidance previously provided.

    Build-A-Bear Workshop plans to release financial results for the
second quarter on Thursday, July 26, 2007, before the opening of
trading on the New York Stock Exchange.

    About Build-A-Bear Workshop, Inc.

    Build-A-Bear Workshop, Inc. is the only global company that offers
an interactive make-your-own stuffed animal retail-entertainment
experience. Founded in St. Louis in 1997, the company currently
operates more than 275 stores in the United States, Canada, the United
Kingdom and Ireland. The addition of franchise stores in Europe, Asia
and Australia make Build-A-Bear Workshop the leader in interactive
retail. In November 2004, the company expanded the make-your-own
concept from stuffed animals to dolls with the opening of its first
friends 2B made(R) stores, where Guests can make their own doll
friends. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of
$437 million in fiscal 2006. For more information, call 888.560.BEAR
(2327) or visit the company's award-winning Web sites at
www.buildabear.com and www.friends2bmade.com.

    Forward-Looking Statements

    This press release contains "forward-looking statements" (within
the meaning of the federal securities laws) which represent the
Build-A-Bear Workshop's expectations or beliefs with respect to future
events. These forward-looking statements are subject to certain risks
and uncertainties that could cause actual results to differ materially
from those anticipated. Those factors include, without limitation: we
may be unable to generate interest in and demand for our interactive
retail experience, or to identify and respond to consumer preferences
in a timely fashion; our marketing initiatives may not be effective in
generating sufficient levels of brand awareness and guest traffic; we
may be unable to generate comparable store sales growth; we may be
unable to open new stores or may be unable to effectively manage our
growth; we may be unable to effectively manage our international
franchises or laws relating to those franchises may change; we may be
unable to realize some of the expected benefits of the acquisition of
Amsbra and Bear Factory including making these operations profitable;
we do not know what the outcome of the strategic alternatives
evaluation process discussed above will be; customer traffic may
decrease in the shopping malls where we are located, on which we
depend to attract guests to our stores; general economic conditions
may deteriorate, which could lead to disproportionately reduced
consumer demand for our products, which represent relatively
discretionary spending; our market share could be adversely affected
by a significant, or increased, number of competitors; we may lose key
personnel, be unable to hire qualified additional personnel, or
experience turnover of our management team; the ability of our
principal vendors to deliver merchandise may be disrupted; the
availability and costs of our products could be adversely affected by
risks associated with international manufacturing and trade; high
petroleum products prices could increase our inventory transportation
costs and adversely affect our profitability; we may be unable to
realize the anticipated benefits from our company-owned distribution
center; fluctuations in our quarterly results of operations could
cause the price of our common stock to substantially decline; we may
fail to renew, register or otherwise protect our trademarks or other
intellectual property; we may have disputes with, or be sued by, third
parties for infringement or misappropriation of their proprietary
rights; we may be unable to renew or replace our store leases, or
enter into leases for new stores on favorable terms or in favorable
locations, or may violate the terms of our current leases; we may
suffer negative publicity or be sued due to violations of labor laws
or unethical practices by manufacturers of our merchandise; and we may
improperly obtain or be unable to protect information from our guests
in violation of privacy or security laws or expectations. These and
other applicable risks, cautionary statements and factors that could
cause actual results to differ from the Company's forward-looking
statements are included in the Company's filings with the SEC,
including as described in the Company's annual report on Form 10-K for
the fiscal year ended December 30, 2006. The Company undertakes no
obligation to update or revise any forward- looking statements to
reflect subsequent events or circumstances even if experience or
future changes make it clear that any projected results expressed or
implied therein will not be realized.


    CONTACT: Build-A-Bear Workshop, Inc.
             Investors Contact:
             Molly Salky, 314-423-8000, ext. 5353
             or
             Media Contact:
             Jill Saunders, 314-423-8000, ext. 5293