Exhibit 99

             Dillard's, Inc. Reports August Sales Results


    LITTLE ROCK, Ark.--(BUSINESS WIRE)--Sept. 6, 2007--Dillard's, Inc.
(NYSE: DDS) ("Dillard's" or the "Company") announced today that sales
for the four weeks ended September 1, 2007 were $537,038,000 compared
to sales for the four weeks ended August 26, 2006 of $556,700,000.
Total sales for the four-week period declined 4%. Sales in comparable
stores declined 5%.

    Sales for the 30 weeks ended September 1, 2007 were $3,949,148,000
compared to sales for the 30 weeks ended August 26, 2006 of
$4,078,407,000. Total sales declined 3% for the 30-week period. Sales
in comparable stores declined 4%.

    During the four weeks ended September 1, 2007, sales in the
Western and Central regions were slightly above the Company's average
sales performance for period. Sales were slightly below trend in the
Eastern region.

    During the four weeks ended September 1, 2007, the sales
performance trend in shoes was significantly better than the average
total trend for the Company. Sales in juniors' and children's apparel,
men's apparel and accessories and home and other were significantly
below trend.

    Dillard's, Inc. is one of the nation's largest fashion apparel and
home furnishing retailers. The Company's stores operate with one name,
Dillard's, and span 29 states. Dillard's stores offer a broad
selection of merchandise, including products sourced and marketed
under Dillard's exclusive brand names.


    CONTACT: Dillard's, Inc.
             Julie J. Bull, 501-376-5965
             Director of Investor Relations