EXHIBIT 10.2

                            Buffalo Wild Wings, Inc.
                     NOTICE OF INCENTIVE STOCK OPTION AWARD

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Name of Optionee:

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No. of Shares Covered:                    Grant Date:

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Exercise Price Per Share:                 Expiration Date:

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Exercise Schedule (Cumulative):

               Date(s) of                        No. of Shares as to Which
             Exercisability                      Option Becomes Exercisable
             --------------                      --------------------------




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         This is a Notice of Incentive  Stock Option Award (the  "Notice")  from
Buffalo  Wild Wings,  Inc.,  a Minnesota  corporation  (the  "Company"),  to the
optionee  identified  above  (the  "Optionee")  effective  as of the Grant  Date
specified above.

                                   Background

         A. The Company  maintains  the  Buffalo Wild Wings,  Inc.  2003  Equity
Incentive Plan, as amended (the "Plan").

         B. Under the Plan, the Plan Administrator  administers the Plan and has
the authority to determine the awards to be granted under the Plan.

         C. The Plan  Administrator has determined that the Optionee is eligible
to receive an award under the Plan in the form of an incentive stock option.

         D. The Company  hereby grants such an option to the Optionee  under the
terms and conditions that follow.

                             Terms and Conditions*

         1. Grant of Option.  The  Company  hereby  grants to the  Optionee  the
option to purchase the number of shares of Stock of the Company specified in the

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*    Any  capitalized  term used in this Notice shall have the meaning set forth
     in this Notice (including in the table at the beginning of this Notice) or,
     if not  defined in this  Notice,  the  meaning  set forth in the Plan as it
     currently exists or as it is amended in the future.




table at the beginning of this Notice on the terms and  conditions  set forth in
this Notice and as otherwise provided in the Plan (the "Option").  The shares of
Stock purchasable upon exercise of the Option are hereinafter sometimes referred
to as the  "Option  Stock."  The  parties  intend  that the  Option  shall be an
"incentive  stock  option"  as such term is  defined  under  Section  422 of the
Internal  Revenue  Code,  but to the extent  the  Option  fails to qualify as an
incentive stock option, it will be treated as a non-statutory stock option.

         2. Exercise Price.  During the term of this Option,  the purchase price
for each  share of  Option  Stock  granted  herein  will be the  Exercise  Price
specified in the table at the beginning of this Notice.

         3. Exercise Schedule. The Option will vest and become exercisable as to
the  number of shares of Option  Stock on the dates  specified  in the  Exercise
Schedule  specified in the table at the  beginning of this Notice.  The Exercise
Schedule is  cumulative,  meaning  that to the extent the Option has not already
been exercised and has not expired,  terminated or been cancelled,  the Optionee
(or the person  entitled to exercise  the Option as provided  herein) may at any
time, and from time to time, purchase all or any portion of the shares of Option
Stock  then  purchasable  under the  Exercise  Schedule.  The Option may also be
exercised   in  full   (notwithstanding   the  Exercise   Schedule)   under  the
circumstances  described  in  Section  8 of this  Notice if the  Option  has not
expired prior thereto.

         4. Expiration.  The Option will expire at 5:00 p.m. Central Time on the
earliest of:

                  (a)  The  Expiration  Date  specified  in  the  table  at  the
beginning of this Notice;

                  (b) The  expiration  of the period  after the  termination  of
employment  of the  Optionee  within  which  the  Option  can be  exercised  (as
specified in Section 7 of this Notice);

                  (c) Upon  termination of the  Optionee's  employment for Cause
(as defined in Paragraph 9(a) of this Notice); or

                  (d) The date (if any) the  Option  is  cancelled  pursuant  to
Paragraph 8(a) of this Notice.

No one may  exercise  the  Option,  in whole or in part,  after it has  expired,
notwithstanding any other provision of this Agreement.

         5.  Personal  Exercise  by  Optionee.  This  Option  shall,  during the
lifetime of the Optionee,  be  exercisable  only by said Optionee (or his or her
personal  representative),  and shall not be  transferable  by the Optionee,  in
whole or in part, other than by will or by the laws of descent and distribution.

         6. Manner of Exercise of Option.

                  (a)  Notice  of  Exercise.  The  Option  may be  exercised  by
delivering written or electronic notice of exercise, in a form prescribed by the

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Plan Administrator, to the Company's Secretary at the principal executive office
of the Company, or to the Company's designated agent for receipt of such notice.
The notice shall state the number of shares of Option Stock to be purchased, and
shall  be  signed  (or  authenticated  if in  electronic  form)  by  the  person
exercising the Option.  If the person exercising the Option is not the Optionee,
he/she  also must submit  appropriate  proof of his/her  right to  exercise  the
Option.

                  (b) Tender of  Payment.  Upon  giving  notice of any  exercise
hereunder,  the Optionee  shall provide for payment of the purchase price of the
shares of Option  Stock  being  purchased  through one or a  combination  of the
following methods:

                           (1)  Cash  (including  check,  bank  draft  or  money
order);

                           (2)  To  the  extent  permitted  by  law,  through  a
broker-assisted cashless exercise in which the Optionee simultaneously exercises
the Option and sells all or a portion of the shares thereby acquired pursuant to
a brokerage or similar  relationship and uses the proceeds from such sale to pay
the purchase price of such shares;

                           (3) By delivery to the Company of unencumbered shares
of Stock having an aggregate  Fair Market Value on the date of exercise equal to
the purchase price of the shares of Option Stock; or

                           (4) By  authorizing  the Company to retain,  from the
total number of shares of Option Stock as to which the Option is exercised, that
number of shares having a Fair Market Value on the date of exercise equal to the
purchase  price for the total  number of shares of Option  Stock as to which the
Option is exercised.

Notwithstanding  the  foregoing,  the Optionee shall not be permitted to pay any
portion  of the  purchase  price with  shares of Stock,  or by  authorizing  the
Company to retain  shares of Option  Stock upon  exercise of the Option,  if the
Committee,  in its sole  discretion,  determines  that payment in such manner is
undesirable.

                  (c) Delivery of Certificates. As soon as practicable after the
Company  receives the notice of exercise and purchase  price provided for above,
it shall  deliver  to the  person  exercising  the  Option,  in the name of such
person,  a certificate or certificates  representing  the shares of Option Stock
being purchased. The Company shall pay any original issue or transfer taxes with
respect  to the  issue or  transfer  of the  shares  and all  fees and  expenses
incurred by it in connection  therewith.  All shares of Stock so issued shall be
fully paid and non-assessable.

         7. Continuous Employment  Requirement.  Except as otherwise provided in
this  Section 7, the  Option  may be  exercised  only if the  Optionee  has been
continuously  employed by the Company or a Parent or Subsidiary  since the Grant
Date and remains so employed on the exercise  date.  However,  the Option may be
exercised after  termination of employment (but in no event after  expiration of
the Option) in the following situations:

                  (a) The Option may be exercised for one year after termination
of the  Optionee's  employment  because of death or  Disability  (as  defined in

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Section  22(e)(3) of the Internal  Revenue Code), but only to the extent that it
was exercisable immediately prior to the termination of employment.

                  (b)  The  Option  may be  exercised  for  three  months  after
termination  of the  Optionee's  employment  for any reason  other  than  death,
Disability or Cause, but only to the extent that it was exercisable  immediately
prior to the termination of employment.

         8. Change in Control.  If a Change in Control (as defined in  Paragraph
9(b)) occurs while this Option  remains  outstanding,  then one of the following
shall occur:

                  (a) If, pending the Change in Control,  the Plan Administrator
determines that this Option will not continue following the Change in Control or
that the successor entity (or its parent) will not assume or replace this Option
with a comparable equity-based award covering shares of the successor entity (or
its parent) that would equitably preserve the compensation  element of the Award
at the time of the Change in Control, then one of the following shall occur:

                           (1) The Plan  Administrator  may  elect,  in its sole
discretion,  to cancel this Option and to pay to the  Optionee an amount in cash
equal to the difference  between the Fair Market Value  immediately prior to the
Change in Control of the shares of Option Stock still subject to the Option, and
the aggregate exercise price of those shares; or

                           (2) If the  Plan  Administrator  does  not  make  the
election  described  above,  the Option shall become fully  exercisable ten days
prior to the  scheduled  occurrence  of the Change in Control  and shall  remain
exercisable  for a period of ten days.  Any exercise of this Option  during such
ten-day period shall be conditioned upon the occurrence of the Change in Control
and shall be  effective  immediately  prior to the Change in  Control.  Upon the
occurrence  of the  Change  in  Control,  this  Option  shall  expire.  The Plan
Administrator   shall  provide  advance  notice  of  this  temporary  period  of
exercisability  to the  Optionee.  If the Change in Control does not occur,  the
Option shall continue according to its original terms.

                  (b) If, in  connection  with the Change in Control,  Paragraph
8(a) is not applicable and this Option is continued,  assumed or replaced in the
manner  described in Paragraph 8(a), and if within one year after that Change in
Control the Optionee's  employment with the Company and all of its  Subsidiaries
(or with any  successor  entity) is terminated by the employer for reasons other
than Cause,  [or is  terminated  by the  Optionee for Good Reason (as defined in
Paragraph 9(c)),] then this Option will immediately vest and become  exercisable
in  full  and  remain  exercisable  for  one  year  after  such  termination  of
employment.

         9.  Definitions.  The following terms used in this Notice will have the
meanings indicated:

                  (a) "Cause"  means what the term is expressly  defined to mean
in a then-effective  employment  agreement between the Optionee and the Company,
or in the absence of any such then-effective agreement or definition, means:

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                           (1) Optionee's  commission of any act  constituting a
felony or  Optionee's  conviction  or guilty or no contest  plea to any criminal
misdemeanor involving fraud, misrepresentation or theft;

                           (2) gross misconduct or any act of fraud,  disloyalty
or dishonesty by Optionee related to or connected with Optionee's  employment by
the Company or  otherwise  likely to cause  material  harm to the Company or its
reputation;

                           (3) a material violation by Optionee of the Company's
policies or codes of conduct; or

                           (4) the willful or material breach by Optionee of any
agreement between the Optionee and the Company.

                  (b) "Change in Control" means what the term (or a word of like
import) is expressly  defined to mean in a then-effective  employment  agreement
between  the  Optionee  and  the  Company,   or  in  the  absence  of  any  such
then-effective  agreement  or  definition,  means a change in the  ownership  or
control of the Company effected through any of the following transactions:

                           (1)  a  merger,   consolidation   or   reorganization
approved by the Company's stockholders, unless securities representing more than
fifty percent (50%) of the total combined voting power of the outstanding voting
securities of the successor corporation are immediately thereafter  beneficially
owned,  directly or indirectly and in substantially the same proportion,  by the
persons who  beneficially  owned the  Company's  outstanding  voting  securities
immediately prior to such transaction;

                           (2) any stockholder-approved  sale, transfer or other
disposition  of all or  substantially  all of the  Company's  assets in complete
liquidation or dissolution of the Company;

                           (3) any transaction or series of related transactions
pursuant to which any person or any group of persons comprising a "group" within
the meaning of Rule  13d-5(b)(1)  under the Securities  Exchange Act of 1934, as
amended (other than the Company or a person that,  prior to such  transaction or
series of related  transactions,  directly or indirectly controls, is controlled
by or is under common control with, the Company)  becomes directly or indirectly
the  beneficial  owner  (within  the  meaning  of Rule  13d-3 of the  Securities
Exchange Act of 1934, as amended) of securities  possessing (or convertible into
or exercisable  for securities  possessing)  thirty percent (30%) or more of the
total combined voting power of the Company's securities (determined by the power
to vote with respect to the elections of Board members) outstanding  immediately
after the  consummation of such  transaction or series of related  transactions,
whether  such  transaction  involves a direct  issuance  from the Company or the
acquisition  of  outstanding  securities  held by one or  more of the  Company's
stockholders; or

                           (4) a change  in the  composition  of the  Board over
a period of eighteen (18) consecutive months or less such that a majority of the

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Board members ceases to be comprised of individuals  who have been Board members
continuously since the beginning of such period.

                   (c) "Good Reason" means what the term is expressly defined to
mean in a  then-effective  employment  agreement  between the  Optionee  and the
Company, or in the absence of any such  then-effective  agreement or definition,
means any of the following  conditions  arising without the consent of Optionee,
provided  that  Optionee  has first given  written  notice to the Company of the
existence  of the  condition  within  90 days of its first  occurrence,  and the
Company has failed to remedy the condition within 30 days thereafter:

                           (1) a  material  diminution  in the  Optionee's  base
salary;

                           (2) a   material   diminution   in   the   Optionee's
authority, duties, or responsibilities;

                           (3) relocation  of Optionee's  principal office  more
than 50 miles from its current location; or

                           (4) any other action or inaction  that  constitutes a
material  breach by the  Company  of any terms or  conditions  of any  agreement
between  the  Company  and the  Optionee,  which  breach has not been  caused by
Optionee.

         10.      General Provisions.

                  (a)  Employment.  Neither  this  Notice nor the  Option  shall
confer on Optionee any right with respect to  continuance  of  employment by the
Company or any of its Affiliates, nor interfere in any way with the right of the
Company to terminate such employment.  Nothing in this Notice shall be construed
as creating an employment  contract for any specified term between  Optionee and
the Company or any Affiliate.

                  (b)  Securities  Law  Compliance.  No shares of Stock issuable
pursuant to this Option shall be issued and delivered unless the issuance of the
shares complies with all applicable  legal  requirements,  including  compliance
with the provisions of applicable  state  securities laws, the Securities Act of
1933,  as amended,  the  Securities  Exchange Act of 1934,  as amended,  and the
requirements  of the exchanges on which the Company's Stock may, at the time, be
listed.

                  (c) Rights as a  Shareholder.  No person shall have any rights
as a shareholder with respect to any shares of Option Stock until the shares are
actually issued to the person exercising the Option upon its exercise.

                  (d) Changes in Capitalization. Pursuant and subject to Section
12 of the Plan,  certain  changes  in the number of shares or  character  of the
Stock of the Company (through merger, consolidation,  exchange,  reorganization,
divestiture (including a spin-off), liquidation,  recapitalization, stock split,
stock dividend or otherwise)  shall result in equitable  adjustments by the Plan
Administrator to the number of shares subject to this Option and/or the exercise
price of this  Option to avoid  dilution or  enlargement  of  Optionee's  rights
hereunder.

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                  (e) Shares Reserved. The Company shall at all times during the
term of this Option reserve and keep available such number of shares of Stock as
will be sufficient to satisfy the requirements of this Option.

                  (f) 2003 Equity  Incentive Plan. The Option  evidenced by this
Notice is granted  pursuant to the Plan,  a copy of which is attached  hereto or
has been  made  available  to the  Optionee  and is  hereby  made a part of this
Agreement. This Notice is subject to and in all respects limited and conditioned
as provided in the Plan.  The Plan governs this Option and the Optionee,  and in
the event of any question as to the construction of this Notice or of a conflict
between  the Plan and this  Notice,  the Plan shall  govern,  except as the Plan
otherwise provides.

                  (g)  Transfer of Shares - Tax  Effect.  If any shares of Stock
received  pursuant to the exercise of this Option are sold within two years from
the Grant Date or within one year from the  effective  date of  exercise  of the
Option (a "disqualifying disposition"),  or if certain other requirements of the
Internal Revenue Code are not satisfied,  such shares will not be deemed to have
been acquired by the Optionee pursuant to an incentive stock option for purposes
of the  Internal  Revenue  Code.  If a  disqualifying  disposition  occurs,  the
Optionee agrees to promptly inform the Company of such disposition.  The Company
will not liable to the optionee if the Option,  or any part of it, is deemed for
any reason  not to be an  "incentive  stock  option"  within the  meaning of the
Internal Revenue Code.

                  (h) Scope of Notice.  This  Notice  and Option  shall bind and
inure to the benefit of the Company,  its  Affiliates  and their  successors and
assigns,  and shall bind and inure to the benefit of Optionee and any  successor
or successors of Optionee permitted herein.  This Option is expressly subject to
all terms and conditions  contained in the Plan and in this Notice, and Optionee
shall comply with all such terms and conditions.

                  (i)  Arbitration.  Any  dispute  arising out of or relating to
this Notice or the alleged breach of it, or the making of this Notice, including
claims of fraud in the  inducement,  shall be  discussed  between the  disputing
parties  in a good  faith  effort to arrive at a mutual  settlement  of any such
controversy. If, notwithstanding,  such dispute cannot be resolved, such dispute
shall be settled by binding arbitration. Judgment upon the award rendered by the
arbitrator  may be  entered  in  any  court  having  jurisdiction  thereof.  The
arbitrator  shall be a retired  state or federal  judge or an  attorney  who has
practiced  securities  or  business  litigation  for at least 10  years.  If the
parties cannot agree on an arbitrator within 20 days, any party may request that
the chief judge of the District Court of Hennepin County,  Minnesota,  select an
arbitrator.  Arbitration  will be conducted  pursuant to the  provisions of this
Notice,  and  the  commercial  arbitration  rules  of the  American  Arbitration
Association,  unless such rules are  inconsistent  with the  provisions  of this
Notice.  Limited  civil  discovery  shall be  permitted  for the  production  of
documents  and  taking of  depositions.  Unresolved  discovery  disputes  may be
brought to the attention of the arbitrator who may dispose of such dispute.  The
arbitrator  shall have the  authority to award any remedy or relief that a court
of this  state  could  order or  grant;  provided,  however,  that  punitive  or
exemplary  damages  shall  not be  awarded.  The  arbitrator  may  award  to the
prevailing party, if any, as determined by the arbitrator,  all of its costs and
fees,  including the arbitrator's  fees,  administrative  fees, travel expenses,
out-of-pocket  expenses and reasonable  attorneys' fees. Unless otherwise agreed
by the  parties,  the place of any  arbitration  proceedings  shall be  Hennepin
County, Minnesota.

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                  (j) Choice of Law.  This  Notice is subject to the laws of the
State of Minnesota and shall be construed and  interpreted  thereunder  (without
regard to its conflicts of laws principles).


                                          Buffalo Wild Wings, Inc.



                                          By:
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                                          Its:
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