EXHIBIT 10.1

                            BUFFALO WILD WINGS, INC.
                           2003 EQUITY INCENTIVE PLAN
                     (As Amended and Restated May 15, 2008)


                                   SECTION 1.
                                  DEFINITIONS
                                  -----------

         As used herein,  the following terms shall have the meanings  indicated
below:

         (a) "Affiliates" shall mean a Parent or Subsidiary of the Company.

         (b)  "Award"  shall  mean a grant  made  under  the Plan in the form of
Options, Restricted Stock or Restricted Stock Units.

         (c) "Board" means the Board of Directors of the Company.

         (d) "Code" means the Internal  Revenue Code of 1986,  as amended and in
effect from time to time, and the regulations promulgated thereunder.

         (e)  "Committee"  shall mean a  Committee  of two or more  non-employee
directors who shall be appointed by and serve at the pleasure of the Board. Each
member of the Committee shall be (i) an independent  director within the meaning
of  Rule  4200(a)(15)  of the  NASDAQ  Marketplace  Rules,  (ii) a  non-employee
director  within the  meaning of Exchange  Act Rule 16b-3,  and (iii) an outside
director for purposes of Code Section 162(m).

         (f) The  "Company"  shall mean  Buffalo  Wild Wings,  Inc., a Minnesota
corporation.

         (g)  "Exchange  Act"  means the  Securities  Exchange  Act of 1934,  as
amended and in effect from time to time.

         (h) "Fair  Market  Value" of a share of stock as of any date shall mean
(i) if the stock is listed on the NASDAQ Stock  Market,  or another  established
stock  exchange,  the closing sale price of a share of the stock at the close of
the regular trading session of such market or exchange on such date, as reported
by The Wall Street Journal or a comparable  reporting service, or, if no sale of
such stock shall have occurred on such date, on the next  preceding day on which
there was a sale of  stock;  (ii) if such  stock is not so listed on the  NASDAQ
Stock Market, or another established stock exchange,  the average of the closing
"bid"  and  "asked"  prices  quoted  by the OTC  Bulletin  Board,  the  National
Quotation Bureau, or any comparable  reporting service for a share of such stock
on such date or, if there are no quoted  "bid" and "asked"  prices on such date,
on the next  preceding  date for which there are such  quotes;  or (iii) if such
stock is not publicly  traded as of such date, the per share value as determined
by the Board,  or the Committee,  in good faith and in a manner  consistent with
Code  Section  409A to be 100% of the fair market value of a share of such stock
on that date.

         (i)  "Option"  means a right  granted  under  the  Plan to  purchase  a
specified  number of shares of Stock at a specified  price per share.  An Option
may be either an "Incentive Stock Option" that is designated as such and granted




in  accordance  with the  requirements  of Code Section 422, or a  "Nonqualified
Stock Option" that is any Option other than an Incentive Stock Option.


         (j) The  "Participant"  means (i) an  employee  of the  Company  or any
Affiliate to whom an Incentive Stock Option has been granted pursuant to Section
9, or (ii) a consultant  or advisor to or  director,  employee or officer of the
Company  or any  Affiliate  to whom any  other  type of Award  has been  granted
pursuant to Section 10 or Section 17.

         (k)  "Parent"  shall  mean any  corporation  which  owns,  directly  or
indirectly in an unbroken chain, fifty percent (50%) or more of the total voting
power of the Company's outstanding stock.

         (l) The "Plan" means the Buffalo Wild Wings, Inc. 2003 Equity Incentive
Plan, as amended from time to time,  including  the form of Award  agreements as
they may be  modified  by the Board or  Committee  from time to time.  This Plan
amends and  restates  the  Buffalo  Wild Wings,  Inc.  1995 Stock  Option  Plan,
formerly  known as the bw-3,  Inc. 1995 Stock Option Plan,  and,  prior to that,
known as the JMS  Associates,  Inc. 1995 Stock Option Plan.  For purposes of the
ten-year period described in Section 7, this amendment and restatement  shall be
deemed a new stock option plan.

         (m)  "Restricted  Stock" means shares of Stock issued to a  Participant
that are subject to such  restrictions  on transfer,  forfeiture  conditions and
other  restrictions  or  limitations  as may be set  forth in this  Plan and the
applicable Award agreement.

         (n)  "Restricted  Stock Unit" means a right to receive,  in cash and/or
shares of Stock as determined by the Committee, the Fair Market Value of a share
of Stock,  subject to such restrictions on transfer,  forfeiture  conditions and
other  restrictions  or  limitations  as may be set  forth in this  Plan and the
applicable Award agreement.

         (o)  "Stock"  shall  mean  Common  Stock  of the  Company  (subject  to
adjustment as described in Section 12).

         (p) A  "Subsidiary"  shall mean any  corporation of which fifty percent
(50%) or more of the total voting power of outstanding stock is owned,  directly
or indirectly in an unbroken chain, by the Company.

                                   SECTION 2.
                                    PURPOSE
                                    -------

         (a) The  purpose of the Plan is to promote  the  success of the Company
and its  Subsidiaries by facilitating  the employment and retention of competent
personnel  and  by  furnishing  incentive  to  officers,  directors,  employees,
consultants,  and advisors upon whose efforts the success of the Company and its
Subsidiaries will depend to a large degree.

         (b) It is the  intention  of the Company to carry out the Plan  through
the  granting of  Incentive  Stock  Options  pursuant to Section 9 of this Plan,
through the granting of  Nonqualified  Stock  Options  pursuant to Section 10 of
this Plan,  and through the granting of Restricted  Stock and  Restricted  Stock
Unit Awards pursuant to Section 17 of this Plan.  Adoption of this Plan shall be


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and is expressly subject to the condition of approval by the shareholders of the
Company within twelve (12) months after the adoption of the Plan by the Board.

                                   SECTION 3.
                             EFFECTIVE DATE OF PLAN
                             ----------------------

         The Plan originally  became effective as of its date of adoption by the
Board on April 18, 1995. The effective date of this amendment and restatement of
the  Plan  is the  date  such  amendment  and  restatement  is  approved  by the
shareholders of the Company as required in Section 2.

                                   SECTION 4.
                                 ADMINISTRATION
                                 --------------

         (a)  Except as  otherwise  provided  in this  Plan,  the Plan  shall be
administered  by  the  Committee,  referred  to  as  the  "Administrator".   The
Administrator  shall have all of the powers vested in it under the provisions of
the Plan, including but not limited to exclusive authority (where applicable and
subject  to the  limitations  described  herein) to (i)  determine,  in its sole
discretion,  the type of Awards to be granted,  the individuals to whom, and the
time or times at which, Awards shall be granted, the number of shares subject to
each Award,  the  exercise  price,  and the other terms and  conditions  of each
Award;  (ii)  cancel or  suspend  an Award;  (iii)  accelerate  the  vesting  or
exercisability  of an Award, but only in connection with a Change in Control (as
defined  in  Section  12(c)),  a  Participant's   death  or  disability,   or  a
Participant's  retirement (as may be defined under applicable Company policies);
or (iv) otherwise amend the terms and conditions of any outstanding  Award.  The
Administrator  shall have full power and authority to  administer  and interpret
the Plan, to make and amend rules,  regulations and guidelines for administering
the  Plan,  to  prescribe  the  form  and  conditions  of the  respective  Award
agreements  (which may vary from  Participant to  Participant)  evidencing  each
Award  and to make all  other  determinations  necessary  or  advisable  for the
administration of the Plan. The Administrator's  interpretation of the Plan, and
all actions taken and determinations  made by the Administrator  pursuant to the
power vested in it  hereunder,  shall be  conclusive  and binding on all parties
concerned.

         (b) No  member of the Board or the  Committee  shall be liable  for any
action  taken  or  determination  made in good  faith  in  connection  with  the
administration  of the Plan.  Any action of the  Committee  with  respect to the
administration  of the Plan shall be taken  pursuant  to a majority  vote of the
Committee  members  or  pursuant  to the  written  resolution  of all  Committee
members.  To the extent not  inconsistent  with applicable law or stock exchange
rules,  the Committee may delegate all or any portion of its authority under the
Plan to determine and administer  Awards to Participants  who are not subject to
Section  16 of  the  Exchange  Act  to  one  or  more  persons  who  are  either
non-employee directors or executive officers of the Company.

                                   SECTION 5.
                                  PARTICIPANTS
                                  ------------

         The  Administrator  shall  from  time to time,  at its  discretion  and
without approval of the  shareholders,  designate those employees of the Company
or any Affiliate to whom  Incentive  Stock Options shall be granted  pursuant to
Section 9 of the Plan, and those employees, officers, directors, consultants and


                                       3



advisors  of the  Company  or of any  Affiliate  to whom other  Awards  shall be
granted  pursuant  to Sections 10 and 17 of the Plan;  provided,  however,  that
consultants or advisors shall not be eligible to receive Awards hereunder unless
such  consultant  or advisor  renders  bona fide  services  to the Company or an
Affiliate  and such  services  are not in  connection  with the offer or sale of
securities in a capital  raising  transaction  and do not directly or indirectly
promote or maintain a market for the Company's securities. The Administrator may
grant additional Awards under this Plan to some or all Participants then holding
Awards  or  may  grant  Awards  solely  or  partially  to new  Participants.  In
designating  Participants,  the Administrator shall also determine the number of
shares to be subject to each Award made to each such Participant.

                                   SECTION 6.
                                     STOCK
                                     -----

         (a) Subject to  adjustment  as  provided  in Section 12 of the Plan,  a
total of 3,900,000  shares of Stock shall be reserved and  available  for Awards
under the Plan,  all of which may be granted as  Incentive  Stock  Options.  The
shares  of Stock to be  subject  to Awards  under  this Plan  shall  consist  of
authorized but unissued  shares of Stock. In determining the number of shares to
be counted  against the limit  expressed above in connection with any Award made
after May 15, 2008, the following rules shall apply:

                  (1) Shares that are subject to Option  Awards shall be counted
against the limit as one share for every one share granted.

                  (2) Shares that are subject to Restricted  Stock or Restricted
Stock Unit Awards shall be counted against the limit as 1.5 shares for every one
share granted.

                  (3)  Where  the  number  of  shares  subject  to the  Award is
variable  on the date of grant,  the number of shares to be counted  against the
limit  prior to the  settlement  of the Award  and  consistent  with  paragraphs
6(a)(1)  and (2) shall be the  maximum  number of shares  that could be received
under that particular Award.

         (b) In the event any portion of an outstanding Award under the Plan for
any reason  expires  (including  as a result of less than the maximum  number of
shares  subject to a variable  Award being  issued),  is terminated or forfeited
prior to  vesting  or  exercise,  or is  settled  for cash,  the shares of Stock
allocable to such portion of the Award shall again be available for Awards under
the Plan,  and the total  number of shares of Stock  available  for grant  under
Section 6(a) shall be  correspondingly  increased  as provided in Section  6(c).
However,  shares tendered by a Participant or withheld by the Company in payment
of the exercise  price of an Option or in  satisfaction  of any tax  withholding
obligation  with respect to an Award will not again become  available for Awards
or increase the number of shares available for grant under Section 6(a).

         (c) Each share that again  becomes  available for Awards as provided in
Section 6(b) shall increase the total number of shares available for grant under
Section 6(a) by (i) one share if such share was subject to an Option Award under
the Plan, and (ii) [2.0] shares if such share was subject to a Restricted  Stock
or Restricted Stock Unit Award.

         (d) The aggregate  number of shares of Stock subject to Options granted
during  any fiscal  year to any one  Participant  shall not  exceed one  hundred
thousand (100,000).


                                       4


                                   SECTION 7.
                                DURATION OF PLAN
                                ----------------

         Incentive  Stock Options may be granted  pursuant to the Plan from time
to time  during  a period  of ten (10)  years  from  the  effective  date of the
amendment and  restatement  of this Plan as defined in Section 3. Other forms of
Awards may be granted pursuant to the Plan from time to time after the effective
date of the Plan and until all  shares  of Stock  subject  to the Plan have been
issued or until the earlier  discontinuance  or  termination  of the Plan by the
Board.  Any Award granted within the time frames specified above shall remain in
full force and effect  until the  expiration  of the Award as  specified  in the
written Award  agreement and shall remain subject to the terms and conditions of
this Plan.

                                   SECTION 8.
                            OPTION EXERCISE PAYMENTS
                            ------------------------

         (a)  Participants  may pay for shares of Stock upon exercise of Options
granted  pursuant  to this Plan  with  cash,  personal  check,  certified  check
(including,  if permitted by the Administrator,  payment under a broker-assisted
sale and remittance  program) or, if approved by the  Administrator  in its sole
discretion, by delivery to the Company of previously-owned shares of Stock or by
withholding  shares of Stock otherwise  issuable upon exercise of the Option (in
either case, such shares having a Fair Market Value as of the date the Option is
exercised equal to the total exercise price of the shares being  purchased),  or
such  other  form of  payment as may be  authorized  by the  Administrator.  The
Administrator may, in its sole discretion,  limit the forms of payment available
to the  Participant  and may  exercise  such  discretion  any time  prior to the
termination of the Option granted to the Participant or upon any exercise of the
Option by the Participant.

         (b) With  respect  to  payment  in the form of  shares  of  Stock,  the
Administrator  may  require  advance  approval  or adopt  such rules as it deems
necessary  to assure  compliance  with Rule 16b-3  under the  Exchange  Act,  if
applicable.

                                   SECTION 9.
                 TERMS AND CONDITIONS OF INCENTIVE STOCK OPTIONS
                 -----------------------------------------------

         Each Incentive Stock Option granted pursuant to this Section 9 shall be
evidenced by a written  Award  agreement  (the "Option  Agreement").  The Option
Agreement  shall be in such  form as may be  approved  from  time to time by the
Administrator and may vary from Participant to Participant;  provided,  however,
that each Participant and each Option Agreement shall comply with and be subject
to the following terms and conditions:

         (a) Number of Shares. The Option Agreement shall state the total number
of shares covered by the Incentive  Stock Option.  An Option will  constitute an
Incentive  Stock Option only to the extent that the aggregate  Fair Market Value
(determined  as of the date the Option is  granted)  of the shares of Stock with
respect to which  Incentive  Stock  Options held by a  Participant  first become
exercisable  in any  calendar  year  (under the Plan and all other  plans of the
Company and its Affiliates) does not exceed  $100,000,  or such revised limit as
may subsequently be established  under Code Section 422. To the extent an Option
that would otherwise be an Incentive Stock Option exceeds this limit, the Option
shall be treated as a Nonqualified Stock Option.

                                       5



         (b) Exercise  Price.  The  exercise  price at which each share of Stock
subject to an Incentive Stock Option may be purchased shall be determined by the
Administrator  and set forth in the Option  Agreement,  but such exercise  price
shall not be less than one hundred  percent (100%) of the Fair Market Value of a
share of Stock on the date the Administrator  grants the Option.  However,  if a
Participant  owns  stock  possessing  more than ten  percent  (10%) of the total
combined  voting  power  of  all  classes  of  stock  of the  Company  or of any
Affiliate,  the exercise price per share of an Incentive Stock Option granted to
such  Participant  shall not be less than one hundred ten percent  (110%) of the
Fair  Market  Value of a share of Stock on the date of the grant of the  Option.
The  Administrator  shall have full authority and discretion in establishing the
exercise price and shall be fully protected in so doing.

         (c) Term and  Exercisability of Incentive Stock Option. The term during
which any Incentive  Stock Option granted under the Plan may be exercised  shall
be  established  in each case by the  Administrator.  To the extent  required to
qualify the Option as an incentive  stock option under  Section 422 of the Code,
or any  successor  provision,  in no event shall any  Incentive  Stock Option be
exercisable  during a term of more than ten (10) years from the date on which it
is  granted.  However,  if a  Participant  owns stock  possessing  more than ten
percent (10%) of the total combined  voting power of all classes of stock of the
Company  or of any  Affiliate,  the  Incentive  Stock  Option  granted  to  such
Participant  shall be exercisable  during a term of not more than five (5) years
from the date on which it is granted.  The Option Agreement shall state when the
Incentive Stock Option becomes exercisable and shall also state the maximum term
during which the Option may be exercised. In the event an Incentive Stock Option
is exercisable immediately, the manner of exercise of the Option in the event it
is not exercised in full immediately shall be specified in the Option Agreement.

         (d) Other Provisions. An Option Agreement authorized under this Section
9 shall contain such other provisions as the Administrator shall deem advisable.
Any such Option Agreement shall contain such  limitations and restrictions  upon
the exercise of the Option as shall be necessary to ensure that such Option will
be considered an "incentive  stock option" as defined in Section 422 of the Code
or to conform to any change therein.

                                   SECTION 10.
               TERMS AND CONDITIONS OF NONQUALIFIED STOCK OPTIONS
               --------------------------------------------------

         Each  Nonqualified  Stock  Option  granted  pursuant to this Section 10
shall be evidenced by a written Option Agreement.  The Option Agreement shall be
in such form as may be approved from time to time by the  Administrator  and may
vary from Participant to Participant;  provided,  however, that each Participant
and each Option  Agreement  shall  comply  with and be subject to the  following
terms and conditions:

         (a) Number of Shares and Option Price. The Option Agreement shall state
the total number of shares of Stock  covered by the  Nonqualified  Stock Option.
The exercise price at which each share of Stock subject to a Nonqualified  Stock
Option may be purchased shall be determined by the  Administrator  and set forth
in the Option  Agreement,  but such  exercise  price  shall not be less than one
hundred  percent (100%) of the Fair Market Value of a share of Stock on the date
the Administrator grants the Option.

                                       6



         (b) Term and  Exercisability  of  Nonqualified  Stock Option.  The term
during  which  any  Nonqualified  Stock  Option  granted  under  the Plan may be
exercised  shall be  established in each case by the  Administrator.  The Option
Agreement shall state when the Nonqualified Stock Option becomes exercisable and
shall also state the maximum term during which the Option may be  exercised;  in
no event shall any  Nonqualified  Stock Option be  exercisable  during a term of
more than ten (10)  years from the date on which it is  granted.  In the event a
Nonqualified Stock Option s exercisable  immediately,  the manner of exercise of
the  Option  in the  event  it is not  exercised  in full  immediately  shall be
specified in the Option Agreement.

         (c) Other  Provisions.  The  Option  Agreement  authorized  under  this
Section 10 shall contain such other provisions as the  Administrator  shall deem
advisable.

                                   SECTION 11.
                               TRANSFER OF AWARDS
                               ------------------

         Except  as  provided  in this  Section  11,  (i) no Award  may be sold,
assigned,  transferred  or encumbered,  in whole or in part, by the  Participant
other than by will or by the laws of descent and  distribution,  and (ii) during
the Participant's  lifetime, only the Participant (or the Participant's guardian
or legal  representative) may exercise an Option or receive payment with respect
to any other Award. If the  Participant  shall attempt any transfer of any Award
in violation of this Section 11, such transfer  shall be void and the Award,  to
the extent not fully exercised or vested,  shall  terminate.  The  Administrator
may, however, permit the Participant to transfer by gift any or all Nonqualified
Stock Options to any "family member" (as defined by the General  Instructions to
Form S-8 under the Securities Act of 1933, as amended) of the  Participant.  Any
such transferred  Nonqualified  Stock Option shall continue to be subject to the
same terms and conditions as were applicable to such Option immediately prior to
its transfer.  For purposes of any provision of the Plan relating to notice to a
Participant  or to  acceleration  or  termination of an Option upon the death or
termination  of employment of a  Participant,  the  references to  "Participant"
shall mean the original grantee of an Option and not any transferee.


                                   SECTION 12.
             RECAPITALIZATION, SALE, MERGER, EXCHANGE OR LIQUIDATION
             -------------------------------------------------------

         (a)  In  the  event  of  any  merger,  reorganization,   consolidation,
recapitalization,  rights offering,  dividend or distribution  (whether in cash,
shares or other  property,  other than a regular  cash  dividend),  stock split,
reverse stock split, subdivision or consolidation of shares, spin-off or similar
transaction or other change in corporate structure affecting the shares of Stock
or the value thereof, the Administrator shall cause equitable  adjustments to be
made to (i) the number and kind of shares of Stock or other securities available
for future  Awards under the Plan,  (ii)  outstanding  Awards  (including to the
number and kind of shares of Stock or other  securities to which such Awards are
subject,  the  exercise  or purchase  price of such  Awards and any  share-based
Performance  Objectives  (as  defined in Section  17(c)(1))  applicable  to such
Awards),  and (iii) the  maximum  number of shares of Stock or other  securities
that may be the subject of Awards of a specific  type (such as  Incentive  Stock
Options) or Awards to a single  Participant.  Adjustments  contemplated  by this
Section 12(a) shall be made taking into  consideration  the  accounting  and tax
consequences,  and  specifically  in such a manner that will not cause Incentive
Stock  Options  to  violate  Section  422(b) of the Code or cause an Award to be

                                       7



subject to adverse tax  consequences  under Section 409A of the Code. The number
of Shares subject to an Award shall always be a whole number.

         (b) Unless otherwise provided in an Award agreement,  in the event of a
Change in Control (as defined in Section  12(c)) of the  Company,  the Board may
provide for one or more of the following:

                   (1) the equitable  acceleration of (i) the  exercisability of
any  outstanding  Options and (ii) the vesting  and  corresponding  lapse of the
risks of forfeiture on any other Awards;

                   (2) the complete  termination of this Plan, the  cancellation
of  outstanding  Options not  exercised  prior to a date  specified by the Board
(which  date shall give  Participants  a  reasonable  period of time in which to
exercise the Options prior to the effectiveness of such Change in Control),  and
the  cancellation  of any Restricted  Stock or Restricted  Stock Unit Awards for
which the risks of forfeiture have not lapsed;

                   (3)  that  Participants  holding  outstanding  Options  shall
receive,  with respect to each share of Stock subject to such Options, as of the
effective  date of any such  Change in Control,  cash in an amount  equal to the
excess of the Fair Market Value of such shares on the date immediately preceding
the effective  date of such Change in Control over the exercise  price per share
of such  Options;  provided  that the Board may,  in lieu of such cash  payment,
distribute  to such  Participants  shares  of  Stock or  shares  of stock of any
corporation succeeding the Company (or of the parent of any such corporation) by
reason of such Change in Control,  such shares  having a Fair Market Value as of
the date  immediately  preceding  the  effective  date of such Change in Control
equal to the amount of the cash payment provided for in this clause 12(b)(3);

                   (4) that Participants holding outstanding Restricted Stock or
Restricted Stock Unit Awards shall receive,  with respect to each share of Stock
subject to such Awards,  as of the effective date of any such Change in Control,
cash in an amount equal to the Fair Market Value of a share of Stock on the date
immediately  preceding  the effective  date of such Change in Control;  provided
that  the  Board  may,  in  lieu  of  such  cash  payment,  distribute  to  such
Participants  shares of Stock or shares of stock of any  corporation  succeeding
the Company (or of the parent of any such  corporation) by reason of such Change
in Control,  such shares  having a Fair Market Value as of the date  immediately
preceding  the  effective  date of such Change in Control equal to the amount of
the cash payment provided for in this clause 12(b)(4);

                   (5) the  continuance  by the Company,  or the  assumption  or
replacement  by the  surviving or successor  corporation  (or its parent) in the
Change in Control,  of Awards that were outstanding as of the date of the Change
in Control.  For purposes of this clause 12(b)(5),  an Award shall be considered
assumed or replaced if,  following the Change in Control,  the  Participant  has
received,  in a  manner  that  complies  with  Code  Sections  424 and  409A,  a
comparable  equity-based award that preserves the existing compensatory value of
the Award at the time of the  Change  in  Control  and  includes  a  vesting  or
exercisability   schedule  that  is  the  same  as  or  more  favorable  to  the
Participant.

The Board may restrict the rights of or the  applicability of this Section 12 to
the extent necessary to comply with Section 16(b) of the Securities Exchange Act
of 1934, the Code or any other  applicable  law or  regulation.  The grant of an
Option or other  form of Award  pursuant  to the Plan shall not limit in any way

                                       8



the  right or  power  of the  Company  to make  adjustments,  reclassifications,
reorganizations  or changes of its  capital or business  structure  or to merge,
exchange or consolidate or to dissolve,  liquidate,  sell or transfer all or any
part of its business or assets.

         (c) Unless  otherwise  provided in an  applicable  Award  agreement,  a
"Change in Control" for purposes of this Section 12 means:

                  (1)   a   merger,   consolidation,   statutory   exchange   or
reorganization  approved  by  the  Company's  stockholders,   unless  securities
representing more than fifty percent (50%) of the total combined voting power of
the outstanding  voting securities of the successor  corporation are immediately
thereafter  beneficially owned,  directly or indirectly and in substantially the
same proportion, by the persons who beneficially owned the Company's outstanding
voting securities immediately prior to such transaction;

                  (2)  any   stockholder-approved   sale,   transfer   or  other
disposition of all or substantially all of the Company's assets;

                  (3) any transaction or series of related transactions pursuant
to which any  person or any group of  persons  comprising  a "group"  within the
meaning  of Rule  13d-5(b)(1)  under the  Securities  Exchange  Act of 1934,  as
amended (other than the Company or a person that,  prior to such  transaction or
series of related  transactions,  directly or indirectly controls, is controlled
by or is under common control with, the Company)  becomes directly or indirectly
the  beneficial  owner  (within  the  meaning  of Rule  13d-3 of the  Securities
Exchange Act of 1934, as amended) of securities  possessing (or convertible into
or exercisable  for securities  possessing)  thirty percent (30%) or more of the
total combined voting power of the Company's securities (determined by the power
to vote with respect to the elections of Board members) outstanding  immediately
after the  consummation of such  transaction or series of related  transactions,
whether  such  transaction  involves a direct  issuance  from the Company or the
acquisition  of  outstanding  securities  held by one or  more of the  Company's
stockholders;

                  (4) a change in the  composition of the Board over a period of
eighteen  (18)  consecutive  months or less such  that a  majority  of the Board
members  ceases to be  comprised  of  individuals  who have been  Board  members
continuously since the beginning of such period; or

                  (5) approval  by  the  Company's  stockholders  of a  complete
liquidation or dissolution of the Company.

Notwithstanding  anything  herein stated,  if any Award is determined to provide
for the  deferral of  compensation  within the meaning of Code  Section  409A, a
Change  in  Control  shall be  deemed  to occur  only if it would be  deemed  to
constitute  a change  in  ownership  or  effective  control,  or a change in the
ownership  of a  substantial  portion of the assets,  of the Company  under Code
Section 409A.

                                   SECTION 13.
                           SECURITIES LAW REQUIREMENTS
                           ---------------------------

         No shares of Stock  shall be issued  pursuant  to the Plan  unless  and
until there has been compliance,  in the opinion of the Company's counsel,  with

                                       9



all applicable legal requirements,  including without limitation, those relating
to federal and state  securities  laws and  applicable  stock  exchange  listing
requirements.

                                   SECTION 14.
                             RIGHTS AS A SHAREHOLDER
                             -----------------------

         A Participant (or the Participant's successor or successors) shall have
no rights as a  shareholder  with  respect to any shares of Stock  covered by an
Option or Restricted  Stock Unit Award unless and until the date the Participant
becomes the holder of record of the shares of Stock to which the Award  relates.
No adjustment shall be made for dividends (ordinary or extraordinary, whether in
cash, securities or other property), distributions or other rights for which the
record date is prior to the date the Participant becomes the holder of record of
such shares (except as otherwise provided in Section 12 of the Plan).

                                   SECTION 15.
                              AMENDMENT OF THE PLAN
                              ---------------------

         (a) The Board  may from  time to time,  insofar  as  permitted  by law,
suspend or discontinue the Plan or revise or amend it in any respect;  provided,
however, that no such revision or amendment,  except as is authorized in Section
12, shall impair the terms and  conditions of any Award which is  outstanding on
the  date of  such  revision  or  amendment  to the  material  detriment  of the
Participant  without the  consent of the  Participant.  It will be  conclusively
presumed  that any  amendment  to the Plan or any Award  agreement  necessary to
comply with  applicable  law or to avoid the  imposition of any  additional  tax
under  Section  409A  would  not  operate  to  the  material  detriment  of  any
Participant.  The  Company  shall  submit  any  amendment  of  the  Plan  to its
shareholders for approval if the rules of the principal  securities  exchange on
which  the  shares  of  Stock  are  then  listed  or  other  applicable  laws or
regulations require  stockholder  approval of such amendment.  Furthermore,  the
Plan may not, without the approval of the shareholders, be amended in any manner
that will cause  Incentive  Stock  Options to fail to meet the  requirements  of
Section 422 of the Code.

         (b) Except as provided in Section 12, no Option  granted under the Plan
may be amended to decrease  the  exercise  price  thereof,  or be  cancelled  in
conjunction  with the grant of any new Option with a lower  exercise  price,  or
otherwise be subject to any action that would be treated under  accounting rules
or otherwise as a "repricing" of such Option,  unless such action is approved by
the Company's shareholders.

                                   SECTION 16.
                        NO OBLIGATION TO EXERCISE OPTION
                        --------------------------------

         The  granting  of  an  Option  shall  impose  no  obligation  upon  the
Participant to exercise such Option. Further, the granting of an Award hereunder
shall not impose upon the Company or any Affiliate any  obligation to retain the
Participant in its employ for any period.

                                       10



                                   SECTION 17.
                RESTRICTED STOCK AND RESTRICTED STOCK UNIT AWARDS
                -------------------------------------------------

         Each Restricted  Stock/Restricted  Stock Unit Award granted pursuant to
the Plan shall be evidenced by a written Award agreement (the "Restricted  Stock
Agreement"  or  "Restricted  Stock  Unit  Agreement,"  as the case may be).  The
Restricted  Stock Agreement or Restricted  Stock Unit Agreement shall be in such
form as may be approved from time to time by the Administrator and may vary from
Participant to Participant;  provided,  however,  that each Participant and each
Restricted  Stock Agreement or Restricted Stock Unit Agreement shall comply with
and be subject to the following terms and conditions

         (a) Number of Shares.  The  Restricted  Stock  Agreement or  Restricted
Stock Unit Agreement  shall state the total number of shares of Stock covered by
the applicable Award.

         (b) Risks of Forfeiture.  The Restricted  Stock Agreement or Restricted
Stock  Unit  Agreement  shall  set  forth  the  risks of  forfeiture  and  other
restrictions, if any, which shall apply to the shares of Stock and units covered
by the applicable Award, and shall specify the timing and conditions under which
such  Awards  shall  vest and the  risks of  forfeiture  correspondingly  lapse,
subject to the following limitations:

                  (1) An  Award  that  is not  subject  to the  satisfaction  of
Performance  Objectives (as defined in Section 17(c)) may not fully vest earlier
than three years from the date the Award was granted.

                  (2) The performance  period of an Award that is subject to the
satisfaction of Performance Objectives may not be shorter than one year.

The  limitations  in clauses (1) and (2) above will not,  however,  apply in the
following  situations:  (i) an Award made to attract a key executive to join the
Company; (ii) upon a Change in Control; (iii) upon termination of employment due
to death or disability;  (iv) Restricted  Stock or Restricted Stock Units issued
in  exchange  for other  compensation;  and (v)  Awards  issued to  non-employee
directors.

         (c)   Performance-Based   Compensation.   To  the   extent   that   the
Administrator  determines  it to be  desirable  to qualify  Restricted  Stock or
Restricted   Stock  Unit  Awards   granted   hereunder   as   "performance-based
compensation"  within the meaning of Code  Section  162(m),  the vesting of such
Awards and the  corresponding  lapse of risks of forfeiture  shall be subject to
the achievement of one or more Performance  Objectives established in writing by
the Administrator for a specified performance period.

                  (1)  For   purposes  of  this  Section   17(c),   "Performance
Objectives"  shall be limited to any one,  or a  combination  of, the  following
performance criteria:  (i) revenue, (ii) net income, (iii) stockholders' equity,
(iv)  earnings  per share,  (v) return on equity,  (vi) return on assets,  (vii)
total shareholder return,  (viii) net operating income, (ix) cost controls,  (x)
cash flow, (xi) increase in revenue,  (xii) increase in share price or earnings,
(xiii) return on  investment,  (xiv)  department  or business  unit  performance
goals,  (xv) increase in market share,  (xvi) same-store sale increases,  (xvii)
increases in the number of store locations,  (xviii) financial  performance that
exceeds the financial performance of the Company's peers in the industry,  (xix)

                                       11



individual  performance  goals,  (xx) net  sales,  (xxi)  net  earnings,  (xxii)
earnings before income taxes, (xxiii) earnings before interest and taxes, (xxiv)
earnings before interest, taxes,  depreciation and amortization,  (xxv) earnings
per share (basic or diluted),  (xxvi) profitability as measured by return ratios
(including,  but not limited to, return on assets,  return on equity,  return on
investment  and return on net  sales),  (xxvii) or by the degree to which any of
the foregoing  earnings  measures  exceed a percentage of net sales;  cash flow;
market  share;  margins  (including,  but not  limited to, one or more of gross,
operating and net earnings  margins);  stock price;  total  stockholder  return;
asset quality;  non-performing assets; revenue growth; operating income; pre- or
after-tax  income;  cash flow per share;  operating  assets;  improvement  in or
attainment  of  expense  levels  or cost  savings;  economic  value  added;  and
improvement in or attainment of working capital levels,  in all cases including,
if selected by the Committee,  minimum  threshold,  mid-level and target levels.
Any Performance  Objective  utilized may be expressed in absolute amounts,  on a
per share  basis,  as a growth rate or change from  preceding  periods,  or as a
comparison to the performance of specified companies or other external measures,
may  relate to one or any  combination  of  corporate,  group,  unit,  division,
Affiliate or individual performance,  and may be expressed in terms of differing
levels of achievement, such as minimum threshold, target and maximum levels.

                  (2) When establishing Performance Objectives for a performance
period, the Administrator may exclude amounts or charges relating to an event or
occurrence that the Administrator  determines,  consistent with the requirements
of Code Section 162(m), should appropriately be excluded.  The Administrator may
also  adjust  Performance  Objectives  for a  performance  period to the  extent
permitted by Code Section  162(m) to prevent the  dilution or  enlargement  of a
Participant's  rights  with  respect  to  performance-based   compensation.  The
Administrator  will  determine any amount  payable in  connection  with an Award
subject to this Section 17(c)  consistent with the  requirements of Code Section
162(m),  and may adjust downward,  but not upward,  any amount  determined to be
otherwise payable in connection with such an Award.

         (d) Issuance of Shares; Rights as Shareholder.

                  (1) With  respect to a  Restricted  Stock  Award,  the Company
shall cause to be issued a stock  certificate  representing such shares of Stock
in  the   Participant's   name,  and  shall  deliver  such  certificate  to  the
Participant;  provided,  however,  that the Company shall place a legend on such
certificate  describing the risks of forfeiture and other transfer  restrictions
set forth in the Participant's  Restricted Stock Agreement and providing for the
cancellation  and return of such  certificate  if the shares of Stock subject to
the  Restricted  Stock  Award  are  forfeited.  Shares  of  Stock  subject  to a
Restricted  Stock Award may  alternatively  be evidenced by a book-entry  in the
name of the Participant  with the Company's  transfer agent,  and any book entry
position  shall be  subject  to the  applicable  risks of  forfeiture  and other
transfer restrictions and accompanied by a corresponding  legend/instructions to
the  transfer  agent.  Until the risks of  forfeiture  have lapsed or the shares
subject to such  Restricted  Stock Award have been  forfeited,  the  Participant
shall  be  entitled  to vote  the  shares  of Stock  represented  by such  stock
certificates  and shall receive all dividends  attributable to such shares,  but
the Participant shall not have any other rights as a shareholder with respect to
such shares.

                  (2) With  respect to a  Restricted  Stock Unit  Award,  as the
Restricted Stock Units vest and the risks of forfeiture lapse, the Administrator
shall cause to be issued to the  Participant  shares of Stock in satisfaction of
such Restricted  Stock Units within such time period after vesting as will cause

                                       12



such  payment to qualify  for the  "short-term  deferral"  exemption  under Code
Section 409A.

         (e) Other  Provisions.  The  Restricted  Stock  Agreement or Restricted
Stock Unit Agreement  authorized  under this Section 17 shall contain such other
provisions as the Administrator shall deem advisable.

         (f) Delay of Payment for Section 162(m). In the event the Administrator
reasonably  anticipates  that the Company's income tax deduction with respect to
any issuance of shares of Stock following the vesting of a Restricted Stock Unit
Award would not be permitted by the application of Code Section 162(m),  and the
Administrator determines that as of the date the Restricted Stock Unit Award was
granted a reasonable  person would not have  anticipated the application of Code
Section  162(m) at the time of vesting and  settlement of the  Restricted  Stock
Unit Award,  the  Administrator  may,  subject to such terms and  conditions  as
determined  by the  Administrator,  delay the  issuance  of such shares of Stock
until  the date at  which  the  Administrator  reasonably  anticipates  that the
corresponding  income  tax  deduction  will no longer be  restricted  due to the
application of Code Section 162(m).

         (g) Limitation on Restricted  Stock and Restricted  Stock Units.  In no
event shall any Participant  receive during any one fiscal year Restricted Stock
and Restricted Stock Unit Awards for a number of shares of Stock that is greater
than (i) 175% of the  Participant's  base  salary  in  effect on the date of the
grant of the Award, divided by (ii) the Fair Market Value of a share of Stock on
the date of the grant of the Award.

                                   SECTION 18.
                                OTHER PROVISIONS
                                ----------------

         (a) Withholding  Taxes.  The Company or its Affiliate shall be entitled
to withhold and deduct from any  compensation  owed to a Participant all legally
required   amounts   necessary   to  satisfy   any  and  all   withholding   and
employment-related taxes attributable to the exercise,  vesting or payment of an
Award to the Participant, and to require a Participant receiving shares of Stock
under the Plan to pay a cash amount sufficient to cover any required withholding
taxes before actual  receipt of those shares.  In the event the  Participant  is
required under the applicable  Award  agreement to pay the Company or Affiliate,
or make arrangements satisfactory to the Company or Affiliate respecting payment
of, such withholding and employment-related taxes, the Administrator may, in its
discretion and pursuant to such rules as it may adopt,  permit such  obligations
to be satisfied, in whole or in part, by the Participant's delivery of shares of
Stock (including  shares received  pursuant to a Restricted Stock Award on which
the risks of forfeiture have lapsed) or by the Company or Affiliate  withholding
shares of Stock  otherwise  issuable  to the  Participant  upon the  vesting  or
exercise of an Award. Such shares delivered or withheld shall have a Fair Market
Value  equal to the  minimum  required  tax  withholding,  based on the  minimum
statutory  withholding  rates for  federal  and state  tax  purposes,  including
payroll taxes, that are then applicable. In no event may the Participant deliver
or have withheld  shares having a Fair Market Value in excess of such  statutory
minimum  required tax  withholding.  Any election by a Participant to deliver or
have  withheld  shares of Stock for this purpose  shall be made on or before the
date that the amount of tax to be withheld is determined  under  applicable  tax
law. Such election must be approved by the  Administrator  and otherwise  comply
with such rules as the  Administrator  may adopt to assure  compliance with Rule
16b-3 under the Exchange Act, if applicable.

                                       13



         (b)  Change  in  Status.  Neither  the  transfer  of  employment  of  a
Participant between any of the Company or its Affiliates, nor a leave of absence
granted to such  Participant  and approved by the  Committee,  nor any change in
status among employee, consultant or non-employee director of the Company or its
Affiliates  shall be deemed a termination of employment or services for purposes
of the Plan.

          (c) Code Section  409A.  It is intended that (i) all Awards of Options
and  Restricted  Stock  under  the Plan will not  provide  for the  deferral  of
compensation  within the meaning of Code Section 409A and thereby be exempt from
such Section 409A, and (ii) all Restricted Stock Unit Awards under the Plan will
either not provide for the deferral of  compensation  within the meaning of such
Section 409A,  or will comply with the  requirements  of such Section 409A,  and
Awards shall be structured  and the Plan  administered  in accordance  with this
intent.

          (d) Choice of Law. To the extent that  federal  laws do not  otherwise
control,  the Plan and all determinations made and actions taken pursuant to the
Plan shall be governed by the laws of the State of Minnesota  without  regard to
its conflicts-of-law principles and shall be construed accordingly.

          (e) Severability of Provisions.  If any provision of the Plan shall be
held illegal or invalid for any reason,  the illegality or invalidity  shall not
affect the  remaining  parts of the Plan,  and the Plan shall be  construed  and
enforced as if the illegal or invalid provision had not been included.



                                       14