SCHEDULE 14C
                                 (Rule 14c-101)
                  INFORMATION REQUIRED IN INFORMATION STATEMENT
                            SCHEDULE 14C INFORMATION
             Information Statement Pursuant to Section 14(c) of the
                         Securities Exchange Act of 1934
                                (Amendment No. )

 Check the appropriate box:

 | |  Preliminary information statement      | |  Confidential, for use of the
                                                  Commission only (as permitted
 |X|  Definitive information statement            by Rule 14c-5(d)(2))



                          Blue Fish Entertainment, Inc.
                ------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


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            pursuant  to  Exchange  Act Rule 0-11 (set forth the amount on which
            the filing fee is calculated and state how it was determined):

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                          BLUE FISH ENTERTAINMENT, INC.
                            141 Adelaide Street West
                                Toronto, Ontario
                                 Canada M5H 3L5



To the Holders of Common Stock of
Blue Fish Entertainment, Inc.

         Blue Fish Entertainment,  Inc., a Nevada corporation  ("Company"),  has
obtained  written consent from the majority of the  stockholders as of August 5,
2003,  approving  a change in the name of the  Company to  "Pacific  Gold Corp."
Details of the name change and other important  information are set forth in the
accompanying  Information  Statement.  The  Board of  Directors  of the  Company
unanimously  approved the name change on August 5, 2003. Under Section 78.320 of
the corporate law of the State of Nevada,  action by  stockholders  may be taken
without a meeting,  without prior notice,  by written  consent of the holders of
outstanding  stock  having at least a majority of the voting power that would be
necessary to  authorize  the action at a meeting.  No other vote or  stockholder
action is required. You are hereby being provided with notice of the approval of
the name change by less than unanimous  written  consent of the  stockholders of
the Company.

         WE ARE NOT ASKING YOU FOR A PROXY AND YOU ARE  REQUESTED NOT TO SEND US
A PROXY.



                                          By Order of the Board of Directors



                                          Mitchell Geisler,
                                          President

Toronto, Ontario, Canada
August ___, 2003








                          BLUE FISH ENTERTAINMENT, INC.

                   -------------------------------------------

                              INFORMATION STATEMENT

                   -------------------------------------------

                CONCERNING CORPORATE ACTION AUTHORIZED BY WRITTEN
                    CONSENT OF STOCKHOLDERS OWNING A MAJORITY
               OF SHARES OF CAPITAL STOCK ENTITLED TO VOTE THEREON

                   -------------------------------------------

                      WE ARE NOT ASKING YOU FOR A PROXY AND
                    YOU ARE REQUESTED NOT TO SEND US A PROXY

                   -------------------------------------------

         This  Information  Statement is being furnished to the  stockholders of
Blue Fish Entertainment,  Inc., a Nevada corporation ("Company"), to advise them
of  the  corporate  action  described  herein,  which  has  been  authorized  by
stockholder  written  consent  owning  a  majority  of  the  outstanding  voting
securities of the Company  entitled to vote thereon.  This action is being taken
in accordance with the  requirements of the corporate law of the State of Nevada
("NGCL").

         The Company's Board of Directors  ("Board") announced that the close of
business  on  August  5,  2003  was the  record  date  ("Record  Date")  for the
determination of stockholders entitled to notice about the proposals authorizing
the  change in the name of the  Company  to  "Pacific  Gold  Corp."  (the  "Name
Change").

         On August 5, 2003,  the Board  approved the Name Change and  authorized
the Company's officers to obtain written consents from the holders of a majority
of the outstanding  voting securities of the Company to approve the Name Change.
Under Section 78.320 of the NGCL,  any action  required or permitted by the NGCL
to be  taken  at an  annual  or  special  meeting  of  stockholders  of a Nevada
corporation  may be taken without a meeting,  without prior notice and without a
vote, if a consent in writing,  setting forth the action so taken,  is signed by
the holders of outstanding  stock having at least a majority of the voting power
that would be necessary  to  authorize or take such action at a meeting.  Prompt
notice of the  approval of the Name  Change must be given to those  stockholders
who have not  consented in writing to the action and who, if the action had been
taken at a meeting, would otherwise have been entitled to notice of the meeting.

         On  August  5,  2003,  stockholders  who are the  owners  of  record of
18,000,000 shares of the Company's common stock, representing  approximately 83%
of the outstanding  voting securities of the Company,  executed and delivered to
the  Company  a written  consent  authorizing  and  approving  the Name  Change.
Accordingly,  no vote or further  action of the  stockholders  of the Company is
required to approve the Name Change.  You are hereby being  provided with notice
of the approval of the Name Change by less than unanimous written consent of the
stockholders of the Company.

         The executive offices of the Company are located at 141 Adelaide Street
West,  Suite 1004,  Toronto,  Ontario M5H 3L5, and its telephone number is (416)
214-1483.

         This information  statement is first being mailed to stockholders on or
about August 18, 2003 and is being furnished for informational purposes only.



                                       1


                                VOTING SECURITIES

         The Company  only has common stock  issued and  outstanding.  As of the
Record  Date,   there  were  21,640,000   shares  of  common  stock  issued  and
outstanding.  Each share of common  stock is entitled to one vote on all matters
submitted to the holders of common stock for their approval.  The consent of the
holders of a  majority  of all of the  Company's  outstanding  common  stock was
necessary to authorize the Name Change.


                 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

         The  following  table and  accompanying  footnotes  set  forth  certain
information  as of the Record Date with  respect to the stock  ownership  of (i)
those  persons  known to the  Company  to  beneficially  own more than 5% of the
Company's common stock, (ii) each director of the Company,  (iii) each executive
officer of the  Company and (iv) all  directors  and  executive  officers of the
Company as a group.


                                            Amount and Nature of          Percent of
 Name and Address of Beneficial Owner       Beneficial Ownership*     Outstanding Shares
 ------------------------------------       ---------------------     ------------------
                                                                

 Mitchell Geisler**                              18,000,000                 83.17%
 All executive officers and
    directors as a group (one person)            18,000,000                 83.17%

 -------------------

 *       Beneficial  ownership is determined in accordance with the rules of the
         Securities  and Exchange  Commission and generally  includes  voting or
         investment  power with  respect to  securities.  Shares of common stock
         issuable upon the exercise of options or warrants currently exercisable
         or convertible within 60 days, are deemed outstanding for computing the
         percentage ownership of the person holding such options or warrants but
         are not deemed  outstanding  for computing the percentage  ownership of
         any other person.

 **      Mitch  Geisler is the  Company's  president,  treasurer,  secretary and
         chairman of the board.

         As of the Record Date, there were no outstanding options or warrants to
purchase shares of our stock.



                                       2


                        DIRECTORS AND EXECUTIVE OFFICERS

         The  following  table sets forth  information  concerning  the  current
director  and  executive  officer  of the  Company  and his  age  and  position.
Directors  of the  Company  holds  office  until the next  annual  stockholders'
meeting  and  thereafter  until  the  individual's   successor  is  elected  and
qualified. Officers serve at the pleasure of the board of directors.

 Name                         Age          Position
 ----------------             ---          -----------------------------------

 Mitchell Geisler             32           President, Treasurer, Secretary and
                                           Chairman

         Mr.  Mitchell  Geisler,  32, has been the President and Chairman of the
Board since January 2001 and Treasurer  and  Secretary  since October 2002.  Mr.
Geisler has more than 15 years of  experience  in the  hospitality  and services
industry.  He has been an active  member of the  Toronto  business  and  tourist
district  in a variety of  capacities,  and has worked  with many  international
corporations including, Prime Restaurants, The Keg Restaurants,  Cara Foods, and
Sire Corp  Restaurants.  Most  recently,  during  the period  1998 to 2001,  Mr.
Geisler was president and operator of the  Toronto-based  52 Restaurants Inc. He
was a supervisor for Imago  Restaurants  from 1997 to 1998. From 1996 to 1997 he
was a  manager  of Ruby  Beets  Restaurant.  Mr. M.  Geisler  is a  graduate  of
Toronto's York University in Toronto,  and also studied at the University of Tel
Aviv. Mr.  Geisler,  until June 2003, was a director and president and treasurer
of GL Energy and Exploration,  Inc., a development  stage company engaged in the
mineral exploration business.

Board of Directors' Meetings and Committees

         During 2001 and 2002, the board of directors acted by unanimous consent
or meeting on five and four occasions,  respectively.  The Company does not have
standing executive, compensation and audit committees of the board of directors.

Director Compensation

         Persons  who are  directors  and  employees  will  not be  additionally
compensated  for their  services  as a  director.  There is no plan in place for
compensation  of persons  who are  directors  who are not  employees,  but it is
expected  that in the future we will  create a  remuneration  and  reimbursement
plan.

Compliance with Section 16(a) of the Exchange Act

         Section  16(a) of the  Securities  Exchange  Act of 1934  requires  the
Company's  directors and executive officers and persons who own more then 10% of
the common  sock of the Company to file with the SEC  reports of  ownership  and
reports of changes in ownership of common stock and other equity  securities  of
the  Company.  Based on its  review of the  reports  that it has  received,  the
Company believes that the reports due have been timely filed.

Executive Compensation

         We currently do not pay any cash  compensation or other benefits to our
executive officers.  Cash compensation  amounts will be determined in the future
based on the  services to be rendered  and time  devoted to our business and the
availability  of  funds.  Other  elements  of  compensation,  if  any,  will  be
determined at that time or at other times in the future.


                                       3


         On January 17, 2001, Mr. Mitchell Geisler received 18,000,000 shares of
common stock valued at $.001 per share for consulting  services rendered.  These
services were valued at $9,000.

         Until we have sufficient  capital or revenues,  Mr. Geisler will not be
provided  cash  remuneration.  At such time as we are able to  provide a regular
salary,  it is our intention that our officers will become employed  pursuant to
executive employment  agreements,  at an annual salary to be determined based on
their  then  levels  of time  devoted  to the  Company  and the  scope  of their
responsibilities. Until we enter into an employment agreement, we may use shares
of common stock to compensate  our officers and directors.  In addition,  we may
use common stock to compensate others for services to the Company.


                                   NAME CHANGE

         On August 5, 2003,  the Board of  Directors  adopted a  resolution  and
obtained  stockholder  approval of the change in the Company's  name to "Pacific
Gold  Corp." In the  judgment of the Board of  Directors,  the change in name is
desirable to more  accurately  reflect the  business of the Company  which is to
acquire  one or more mining  claims and mining  operations  with an  orientation
towards  gold  mineralization.  The change of name will not  affect the  current
stockholders  in any way,  and  stockholders  will not be  required  to exchange
outstanding stock certificates for new certificates.


                              AVAILABLE INFORMATION

         Please read all the sections of the  Information  Statement  carefully.
The  Company is  subject to the  informational  requirements  of the  Securities
Exchange Act of 1934, as amended  ("Exchange Act") and in accordance  therewith,
files reports,  proxy  statements and other  information with the Securities and
Exchange  Commission  ("SEC").   These  reports,   proxy  statements  and  other
information filed by the Company with the SEC may be inspected without charge at
the public  reference  section of the SEC at Judiciary  Plaza, 450 Fifth Street,
N.W.,  Washington,  DC 20549.  Copies of this material also may be obtained from
the SEC at  prescribed  rates.  The SEC also  maintains a website that  contains
reports, proxy and information statements and other information regarding public
companies  that file  reports  with the SEC.  Copies of these  materials  may be
obtained from the SEC's website at http://www.sec.gov.


                    INCORPORATION OF INFORMATION BY REFERENCE

         The  following  documents,  which  are  on  file  with  the  Commission
(Exchange Act File No. 000-32629) are incorporated in this Information Statement
by reference and made a part hereof:

         (i)    Annual Report on Form 10-KSB for the fiscal year ended  December
                31, 2002; and

         (ii)   Quarterly  Reports on Form 10-QSB for the  quarters  ended March
                31, 2003 and June 30, 2003.

         The   Company's   Registration   Statement  on  Form  10-SB  (File  No.
000-32629),  which contains  descriptions of the Company's Common Stock, is also
incorporated in this Information  Statement by reference and made a part hereof.
The financial statements of the Company,  management's  discussion and analysis,
and  changes  in  accountants  sections  of the  Form  10-KSB  noted  above  are
incorporated by reference and may be found at pages 6-16 and page 17.

         All  documents  filed by the Company  with the  Commission  pursuant to
Section  13(a),  13(c),  14 or 15(d) of the  Exchange Act after the date of this
Information  Statement  and prior to the  Effective  Date  shall be deemed to be
incorporated  by reference  in this  Information  Statement  and shall be a part
hereof from the date of filing of such documents.  Any statement  contained in a
document  incorporated by reference in this Information Statement and filed with
the Commission prior to the date of this  Information  Statement shall be deemed
to be modified or superseded for purposes of this  Information  Statement to the
extent that a statement  contained  herein, or in any other  subsequently  filed
document which is deemed to be  incorporated  by reference  herein,  modifies or
supersedes  such statement.  Any such statement so modified or superseded  shall
not be deemed, except as so modified or superseded, to constitute a part of this
Information Statement.


                                       4


         The Company  will  provide  without  charge to each person to whom this
Information Statement is delivered, upon written or oral request of such person,
a copy of any or all of the foregoing documents incorporated herein by reference
(other than exhibits to such  documents,  unless such exhibits are  specifically
incorporated by reference into such  documents).  Written or telephone  requests
should be directed to the Company at 141 Adelaide Street West, Toronto, Ontario,
Canada  M5H  3L5,  Attention:   Investor  Relations   (telephone  number:  (416)
214-1483).




BLUE FISH ENTERTAINMENT, INC.



Toronto, Ontario, Canada
August 18, 2003




                                       5


                                                                       Exhibit A

                            CERTIFICATE OF AMENDMENT

                                       OF

                            ARTICLES OF INCORPORATION
                            (After Issuance of Stock)

                                       OF

                          BLUE FISH ENTERTAINMENT, INC.



                I, the undersigned, Mitchell Geisler, President and Secretary of
Blue Fish Entertainment, Inc., does hereby certify:

         That the Board of  Directors  of said  corporation  by  consent  of the
directors, on August 5, 2003, adopted Resolutions to amend the original Articles
of Incorporation, as amended previously, as follows:

                RESOLVED, That the name of the corporation be changed to Pacific
Gold Corp.

         That the changes and amendment to the Articles of  Incorporation of the
corporation  as set forth in this  certificate  of amendment and approved by the
consent of directors have been consented to and approved by a written consent of
the  stockholders of the  corporation  holding a majority of each class of stock
outstanding and entitled to vote thereon.

Dated: September ___, 2003


                                               _________________________________
                                               President



                                               _________________________________
                                               Secretary





                                       6