UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON D.C. 20549 SCHEDULE 13D Amendment 2 Under the Securities Exchange Act of 1934 U.S. RARE EARTHS, INC. ---------------------- (Name of Issuer) COMMON STOCK, PAR VALUE $0.00001 PER SHARE ------------------------------------------ (Title of Class of Securities) 19655K 10 3 ----------- (CUSIP Number) Matt Hoff, Trustee Hoff Family Trust 91 Faircrest Road Montoursville, PA 17754 (570) 368-7633 ---------------------------------------------- (Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications) June 28, 2013 ------------- Date of Event Which Requires Filing of This Statement If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Rule 13D-1(e), 13D-1(f) or 13D-1(g), check the following box. [ ] Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Section 240.13D-7 for other parties to whom copies are to be sent. * The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page. The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). SCHEDULE 13D ________________________________________________________________________________ CUSIP NO. 19655K 10 3 PAGE 2 ________________________________________________________________________________ 1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY) Matt Hoff ________________________________________________________________________________ 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ] (b) [ X ] ________________________________________________________________________________ 3 SEC USE ONLY ________________________________________________________________________________ 4 SOURCE OF FUNDS PF ________________________________________________________________________________ 5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) or 2(e) [ ] ________________________________________________________________________________ 6 CITIZENSHIP OR PLACE OF ORGANIZATION US ________________________________________________________________________________ NUMBER OF 7 SOLE VOTING POWER 1,875,000 SHARES ____________________________________________________________ SHARES BENEFICIALLY 8 SHARED VOTING POWER 0 SHARES ____________________________________________________________ OWNED BY EACH 9 SOLE DISPOSITIVE POWER 1,875,000 SHARES ____________________________________________________________ REPORTING PERSON 10 SHARED DISPOSITIVE POWER 0 SHARES ____________________________________________________________ WITH ________________________________________________________________________________ 11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,875,000 SHARES ________________________________________________________________________________ 12 CHECK BOX IF AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES [ ] ________________________________________________________________________________ 13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11) 6.7% ________________________________________________________________________________ 14 TYPE OF REPORTING PERSON* IN ________________________________________________________________________________ ITEM 1. SECURITY AND ISSUER. This Schedule 13D Amendment 2 ("13D") relates to the shares of common stock, par value $0.00001 per share (the "Common Stock"), of U. S. Rare Earths, Inc. ("USRE"), a Nevada corporation, whose principal executive office is located at 12 Gunnebo Drive, Lonoke, Arkansas. The principal executive officer is Kevin Cassidy, Chief Executive Officer. This 13D provides notice of the following transactions: Acquisition of Shares from Mr. Hoff ----------------------------------- On June 28, 2013, the Company committed to acquire 165,000 shares of common stock from Matthew Hoff at $1.00 per share. Cancellation of Shares ---------------------- On July 26, 2011, the Company entered into an Addendum to a Revised Employment Agreements with Matthew Hoff. Under these Agreement, the Company approved the issuance 1,250,000 shares of common stock to Mr. Hoff for (i) $500,000 in severance at $.50 per share for the change in control effected on December 15, 2010: and (ii) 125,000 shares related to each of years 4 and 5 for the change in control effected on August 22, 2011, each as outlined in the Agreements. On June 28, 2013, Mr. Hoff forfeited 750,000 shares of the 1,250,000 issuance discussed above. ITEM 2. IDENTITY AND BACKGROUND. This 13D is being filed pursuant to Rule 13D-1(a) under the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Matt Hoff is a Pennsylvania citizen. This "Reporting Party" is an "institutional investor" or an "accredited investor." Information with respect to this Reporting Person is given solely by such Reporting Person. Mr. Hoff was the founder of both Media Max and Media Depot. Mr. Hoff is a graduate of the University of Arkansas with a degree in Business Administration. Mr. Hoff has held management and sales positions in several companies including advertising, manufacturing and internet based businesses. The principal business address of Matt Hoff is 91 Faircrest Road, Montoursville, PA 17754. During the last five years, the Reporting Person, to the best of his knowledge, has not been convicted in a criminal proceeding (excluding traffic violations and similar misdemeanors). During the last five years, the Reporting Person, to the best of his knowledge, has not been a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws. ITEM 3. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION. See description to Item 4. 3 ITEM 4. PURPOSE OF TRANSACTION. The Common Stock were acquired for, and are being held for, investment purposes. This 13D provides notice of the following transactions: Acquisition of Shares from Mr. Hoff ----------------------------------- On June 28, 2013, the Company committed to acquire 165,000 shares of common stock from Matthew Hoff at $1.00 per share. Cancellation of Shares ---------------------- On July 26, 2011, the Company entered into an Addendum to a Revised Employment Agreements with Matthew Hoff. Under these Agreement, the Company approved the issuance 1,250,000 shares of common stock to Mr. Hoff for (i) $500,000 in severance at $.50 per share for the change in control effected on December 15, 2010: and (ii) 125,000 shares related to each of years 4 and 5 for the change in control effected on August 22, 2011, each as outlined in the Agreements. On June 28, 2013, Mr. Hoff forfeited 750,000 shares of the 1,250,000 issuance discussed above. Other The Reporting Person may purchase additional shares of Common Stock from time to time depending upon price, market conditions, availability of funds, evaluation of other investment opportunities, and other factors. The Reporting Person have no present intention to sell any shares of Common Stock, although any Reporting Person could determine from time to time, based upon the same factors listed above for purchases, to sell some or all of the shares of Common Stock held by such Reporting Person. The Reporting Person do not have any plans or proposals that would result in any of the actions or transactions described in clauses (a)through (j) of Item 4 of Schedule 13D, except as previously disclosed in this Schedule 13D, as amended, or as set forth above. ITEM 5. INTEREST IN SECURITIES OF ISSUER. (a) As of July 3, 2013, Mr. Hoff beneficially owned 1,875,000 shares of Common Stock individually. Mr. Hoff owned 6.7% of the Common Stock outstanding, based on total shares of Common Stock outstanding as of July 3, 2013 of 27,893,939 shares. (b) As of July 3, 2013, Mr. Hoff had sole voting power and sole dispositive power with respect to 1,875,000 shares of Common Stock individually. (c) Mr. Hoff has disposed of or cancelled 915,000 shares of common stock of the Company within the 60 days prior to the filing of this Schedule 13D. (d) Not applicable. (e) Not applicable. 4 ITEM 6. CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT TO SECURITIES OF THE ISSUER. Except as described herein, no Reporting Person nor any other person referred to in Item 2 herein, has any contract, arrangements understandings or relationship (legal or otherwise) with any person with respect to any securities of the Issuer, including but not limited to the transfer or voting of any of the securities, finder's fees, joint ventures, loan or option arrangements, puts or calls, guarantees of profits, division of profits or losses, or the giving or withholding of proxies. ITEM 7. MATERIALS TO BE FILED AS EXHIBITS. (a) Not applicable. SIGNATURE After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. Dated: July 3, 2013 Matt Hoff Hoff Family Trust By: /s/ Matt Hoff ------------- Name: Matt Hoff Hoff Family Trust Investor ATTENTION: INTENTIONAL MISSTATEMENTS OR OMISSIONS OF FACT CONSTITUTE FEDERAL CRIMINAL VIOLATIONS (SEE 18 U.S.C. 1001) 5