<COVER>
Qtr Ended: 3/31/2013
Greenwood Capital Associates, LLC
PO Box 3181
Greenwood, SC 29648
13F File number: 028-06727
J. Philip Bell
President
864-941-4051
13F holdings report
Other Managers: none
<Summary>
Number of other included managers: 0
Form 13F Information Table Entry Total: 98
Form 13F Information Table Value Total: 257407
List of Other Included Managers: none
FORM 13F INFORMATION TABLE
VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE
------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
ACCENTURE PLC IRELAND SHS CLAS COM G1151C101 2229 29334.0000SH SOLE 28784.0000 550.0000
AMER EXPRESS COM 025816109 2422 35901.0000SH SOLE 34701.0000 1200.0000
AMERICAN TOWER CORP CL A COM 03027x100 2226 28938.0000SH SOLE 28213.0000 725.0000
AMGEN INC COM 031162100 2386 23271.0000SH SOLE 22686.0000 585.0000
APPLE COMPUTER COM 037833100 8100 18298.0000SH SOLE 17845.0000 453.0000
AT&T INC COM COM 00206R102 220 6000.0000SH SOLE 6000.0000
AUTOMATIC DATA PROCESS COM COM 053015103 2029 31208.0000SH SOLE 30433.0000 775.0000
BANK OF AMERICA CORP COM 060505104 2787 228834.0000SH SOLE 223654.0000 5180.0000
BIOGEN IDEC INC COM COM 09062X103 1320 6854.0000SH SOLE 6599.0000 255.0000
BLACKROCK INC COM COM 09247X101 4735 18434.0000SH SOLE 17909.0000 525.0000
BROADCOM CORP CL A COM 111320107 2148 61952.0000SH SOLE 60192.0000 1760.0000
CAMERON INTL CORP COM COM 13342B105 1477 22654.0000SH SOLE 22074.0000 580.0000
CBS CORP NEW CL B COM 124857202 4592 98343.0000SH SOLE 95453.0000 2890.0000
CELGENE CORP COM COM 151020104 2604 22470.0000SH SOLE 21600.0000 870.0000
CHEVRON CORP NEW COM 166764100 1997 16805.0000SH SOLE 16355.0000 450.0000
COCA COLA COMPANY COM 191216100 4445 109920.0000SH SOLE 107620.0000 2300.0000
COMCAST CORP NEW CL A COM 20030N101 1035 24657.0000SH SOLE 24032.0000 625.0000
CONTINENTAL RES INC COM COM 212015101 1000 11505.0000SH SOLE 11325.0000 180.0000
DEERE & CO COM COM 244199105 3740 43501.0000SH SOLE 42536.0000 965.0000
DISNEY (WALT) COMPANY HOLDING COM 254687106 4253 74874.0000SH SOLE 72924.0000 1950.0000
E M C CORP MASS COM COM 268648102 2032 85061.0000SH SOLE 82926.0000 2135.0000
EBAY INC COM COM 278642103 6162 113642.0000SH SOLE 110852.0000 2790.0000
ELI LILLY & CO. COM 532457108 2142 37723.0000SH SOLE 36903.0000 820.0000
EMERSON ELEC COM 291011104 4325 77405.0000SH SOLE 75420.0000 1985.0000
EXXON MOBIL CORP COM COM 30231G102 4359 48377.0000SH SOLE 46942.0000 1435.0000
FACEBOOK INC CL A COM 30303m102 1908 74608.0000SH SOLE 73033.0000 1575.0000
FORD MOTOR COMPANY COM 345370860 2119 161159.0000SH SOLE 157119.0000 4040.0000
GEN ELECTRIC COM 369604103 5148 222677.0000SH SOLE 217127.0000 5550.0000
GILEAD SCIENCES INC COM COM 375558103 5464 111652.0000SH SOLE 108602.0000 3050.0000
GOOGLE INC CL A COM 38259P508 3890 4898.0000SH SOLE 4812.0000 86.0000
HOME DEPOT INC COM 437076102 2819 40400.0000SH SOLE 39400.0000 1000.0000
HONEYWELL INC COM COM 438516106 5082 67451.0000SH SOLE 65746.0000 1705.0000
IBM COM 459200101 6015 28199.0000SH SOLE 27549.0000 650.0000
INTERNATIONAL PAPER COMPANY COM 460146103 2402 51577.0000SH SOLE 50277.0000 1300.0000
IPATH S&P 500 VIX SHORT-TERM F COM 06740c188 784 38704.0000SH SOLE 37993.0000 711.0000
ISHARES TR RUSSELL1000GRW COM 464287614 871 12211.0000SH SOLE 12211.0000
J P MORGAN CHASE & CO COM COM 46625H100 2232 47033.0000SH SOLE 45883.0000 1150.0000
JOHNSON & JOHNSON COM 478160104 6605 81007.0000SH SOLE 79032.0000 1975.0000
JOHNSON CTLS INC COM COM 478366107 1051 29982.0000SH SOLE 29207.0000 775.0000
KINDER MORGAN INC DEL COM COM 49456B101 984 25452.0000SH SOLE 24847.0000 605.0000
LIBERTY GLOBAL INC COM SER A COM 530555101 2849 38823.0000SH SOLE 37963.0000 860.0000
LOWES COS INC COM COM 548661107 2940 77531.0000SH SOLE 75906.0000 1625.0000
LYONDELLBASELL INDUSTR SHS - A COM n53745100 4323 68302.0000SH SOLE 66712.0000 1590.0000
MERCK & CO INC NEW COM 58933Y105 2244 50759.0000SH SOLE 48964.0000 1795.0000
MICROSOFT CORP. COM 594918104 2187 76456.0000SH SOLE 74467.0000 1989.0000
MONDELEZ INTL INC CL A COM 609207105 4819 157419.0000SH SOLE 153524.0000 3895.0000
MONSANTO CO NEW COM COM 61166W101 4146 39247.0000SH SOLE 38387.0000 860.0000
NESTLE S A SPONSORED ADR COM 641069406 4507 62198.0000SH SOLE 60563.0000 1635.0000
NEWS CORP LTD SP ADR PFD COM 65248E104 3181 104274.0000SH SOLE 101629.0000 2645.0000
NIKE INC CL B COM 654106103 1078 18272.0000SH SOLE 17762.0000 510.0000
NOBLE ENRGY INC COM COM 655044105 3197 27640.0000SH SOLE 27070.0000 570.0000
ORACLE SYSTEMS CORP COM COM 68389X105 2753 85144.0000SH SOLE 83079.0000 2065.0000
PENTAIR LTD SHS COM H6169Q108 1572 29798.0000SH SOLE 29083.0000 715.0000
PEPSICO COM 713448108 4665 58972.0000SH SOLE 57451.0000 1521.0000
PFIZER INC COM 717081103 4216 146078.0000SH SOLE 142593.0000 3485.0000
PNC FINL SVCS GROUP COM COM 693475105 1795 26996.0000SH SOLE 26346.0000 650.0000
QUALCOMM INC COM COM 747525103 6528 97525.0000SH SOLE 95001.0000 2524.0000
SCBT FINANCIAL CORP COM COM 78401V102 1545 30647.0000SH SOLE 30647.0000
SCHLUMBERGER, LTD COM 806857108 4299 57404.0000SH SOLE 56164.0000 1240.0000
SOUTHERN CO. COM 842587107 510 10872.0000SH SOLE 10872.0000
STATE STR CORP COM COM 857477103 1932 32689.0000SH SOLE 32124.0000 565.0000
STRYKER CORP COM COM 863667101 2014 30866.0000SH SOLE 30091.0000 775.0000
TEXAS INSTRS INC COM COM 882508104 3088 87027.0000SH SOLE 84817.0000 2210.0000
TOYOTA MOTOR CORP SP ADR REP2C COM 892331307 1985 19337.0000SH SOLE 18822.0000 515.0000
UNILEVER N.V. COM 904784709 2245 54768.0000SH SOLE 53163.0000 1605.0000
UNION PACIFIC CORP. COM 907818108 4320 30334.0000SH SOLE 29639.0000 695.0000
UNITED PARCEL SERVICE CL B COM 911312106 2539 29555.0000SH SOLE 28800.0000 755.0000
VALERO ENERGY CORP COM 91913Y100 944 20742.0000SH SOLE 20507.0000 235.0000
WELLS FARGO & CO NEW COM COM 949746101 4129 111629.0000SH SOLE 108929.0000 2700.0000
WEYERHAEUSER COM 962166104 2190 69779.0000SH SOLE 68279.0000 1500.0000
CRESCENT LARGE CAP MACRO INST 85520V715 13143 1073767.025SH SOLE 1051945.473 21821.552
ALPS ETF TR ALERIAN MLP ETF 00162q866 1563 88227.000SH SOLE 88227.000
DEUTSCHE BK AG LDN BRH PS GOLD ETF 25154h756 423 86436.000SH SOLE 86436.000
ISHARES CORE S&P MIDCAP ETF 464287507 3662 31828.000SH SOLE 31328.000 500.000
ISHARES INC MSCI MEX INVEST ETF 464286822 1221 16368.000SH SOLE 16368.000
ISHARES TR BARCLYS TIPS BD ETF 464287176 205 1690.000 SH SOLE 1690.000
ISHARES TR DJ SEL DIV INX ETF 464287168 1728 27249.000SH SOLE 27249.000
ISHARES TR IBOXX INV CPBD ETF 464287242 503 4192.000 SH SOLE 4192.000
ISHARES TR MRTG PLS CAP IDX ETF 464288539 1088 69565.000SH SOLE 69565.000
ISHARES TR MSCI EAFE IDX ETF 464287465 3222 54636.000SH SOLE 53936.000 700.000
ISHARES TR MSCI EMERG MKT ETF 464287234 298 6970.000 SH SOLE 6970.000
ISHARES TR RUSSELL 2000 ETF 464287655 1466 15526.000SH SOLE 14826.000 700.000
ISHARES TR RUSSELL1000VAL ETF 464287598 1037 12780.000SH SOLE 12780.000
ISHARES TR US PFD STK IDX ETF 464288687 1692 41751.000SH SOLE 41751.000
POWERSHARES ETF TR II CEF INC ETF 73936Q843 1036 39583.000SH SOLE 39583.000
POWERSHS GBL ETF TRUST SOVEREI ETF 73936t573 457 15353.000SH SOLE 15313.000 40.000
PROSHARES TR PSHS ULTSH 20YRS ETF 74347B201 1026 15616.000SH SOLE 15616.000
SELECT SECTOR SPDR TR SBI HEAL ETF 81369y209 1017 22101.000SH SOLE 22101.000
SELECT SECTOR SPDR TR SBI INT- ETF 81369y506 809 10200.000SH SOLE 10200.000
SELECT SECTOR SPDR TR SBI INT- ETF 81369y605 1307 71801.000SH SOLE 71801.000
SELECT SECTOR SPDR TR SBI INT- ETF 81369y704 322 7705.000 SH SOLE 7705.000
SELECT SECTOR SPDR TR SBI INT- ETF 81369y803 2004 66207.000SH SOLE 66207.000
SPDR INDEX SHS FDS DJ INTL RL ETF 78463x863 389 9051.000 SH SOLE 9051.000
SPDR INDEX SHS FDS S&P INTL ET ETF 78463x772 1878 38639.000SH SOLE 38589.000 50.000
SPDR SERIES TRUST BRCLYS YLD E ETF 78464a417 1559 37920.000SH SOLE 37920.000
SPDR SERIES TRUST S&P REGL BKG ETF 78464A698 507 15962.000SH SOLE 15962.000
UNITED STATES NATL GAS UNIT ETF 912318201 617 28184.000SH SOLE 28184.000
VANGUARD INTL EQTY IDX EMR MKT ETF 922042858 2345 54679.000SH SOLE 54679.000