UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-QSB/A-1 (Mark One) [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarter ended September 30, 2004 [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ________ to __________ Commission File Number: 000-30872 TRYCERA FINANCIAL, INC. (Exact name of Registrant as specified in charter) Nevada 33-0910363 State or other jurisdiction of I.R.S. Employer I.D. No. incorporation or organization 170 Newport Center Drive, Suite 210, Newport Beach, CA 92660 Address of principal executive offices Zip Code Issuer's telephone number, including area code: (949) 273-4300 Check whether the Issuer (1) has filed all reports required to be filed by section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. (1) Yes [X] No [ ] (2) Yes [X] No [ ] State the number of shares outstanding of each of the Issuer's classes of common equity as of the latest practicable date: At November 12, 2004, there were 5,887,500 shares of the Registrant's Common Stock outstanding. Table of Contents Page PART I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 ITEM 1. FINANCIAL STATEMENTS . . . . . . . . . . . . . . . . . . . . . 3 ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION . . 16 PART II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 ITEM 6. EXHIBITS . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 EXPLANATORY NOTE This quarterly report on Form 10-QSB/A-1 is being filed to revise the financial statements and amend the section on Management's Discussion and Analysis or Plan of Operation. Pursuant to Rule 12b-15 under the Securities Exchange Act of 1934, as amended, only Items 1 and 2 of Part I and Exhibits 31.1 and 31.2 are included in this amendment. 2 PART I ITEM 1. FINANCIAL STATEMENTS The condensed financial statements included herein have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the disclosures are adequate to make the information presented not misleading. In the opinion of the Company, all adjustments, consisting of only normal recurring adjustments, necessary to present fairly the financial position of the Company as of September 30, 2004, and the results of its operations and changes in its financial position from May 10, 2000, through September 30, 2004, have been made. The results of its operations for such interim period are not necessarily indicative of the results to be expected for the entire year. These condensed financial statements should be read in conjunction with the financial statements and notes thereto included in the Company's annual report on Form 10-KSB for the year ended December 31, 2003. 3 Trycera Financial, Inc. (A Development Stage Company) Balance Sheets September December 30, 2004 31, 2003 ----------- ----------- (Unaudited) Assets Current Assets Cash $ 967,180 $ - Prepaid Expenses 14,759 - Interest Receivable - 360 Note Receivable - Related Party - 1,200 ---------- ---------- Total Current Assets 981,939 1,560 Property & Equipment, Net 4,838 - ---------- ---------- Other Assets Deposits 9,207 - ---------- ---------- Total Other Assets 9,207 - ---------- ---------- Total Assets $ 995,984 $ 1,560 ========== ========== Liabilities & Stockholders' Equity Current Liabilities Accounts Payable $ 790 $ 11,323 Accrued Expenses 4,860 - Interest Payable 7,726 7,004 Convertible Debenture 200,000 - Note Payable - Related Party - 23,906 ---------- ---------- Total Current Liabilities 213,376 42,233 Stockholders' Equity Preferred Stock, 20,000,000 Shares Authorized, $.001 Par Value; None Issued and Outstanding - - Common Stock, 100,000,000 Shares Authorized at $.001 Par Value; 5,481,234 and 550,000 Shares Issued and Outstanding, Respectively 5,481 550 Additional Paid In Capital 1,222,532 10,450 Deficit Accumulated in the Development Stage (445,405) (51,673) ---------- ---------- Total Stockholders' Equity 782,608 (40,673) ---------- ---------- Total Liabilities & Stockholders' Equity $ 995,984 $ 1,560 ========== ========== See accompanying notes to the financial statements. 4 Trycera Financial, Inc. (A Development Stage Company) Statements of Operations (Unaudited) For the Period May 10,2001 For the Three Months Ended For the Nine Months Ended (Inception) to September September September September September 30, 2004 30, 2003 30, 2004 30, 2003 30, 2004 ----------- ----------- ----------- ----------- ----------- Revenues $ 1,114 $ - $ 15,114 $ - $ 15,114 ---------- ---------- ---------- ---------- ---------- Cost of Sales 37,998 - 37,998 - 37,998 ---------- ---------- ---------- ---------- ---------- Gross Profit (36,884) - (22,884) - (22,884) Expenses Technology Costs 12,030 - 20,711 - 20,711 Salaries and Wages 88,439 - 115,541 - 115,541 Professional Fees 65,589 - 133,111 - 133,111 General & Administrative 67,612 2,408 90,817 6,778 135,847 Option Expense 2,687 - 2,687 - 2,687 ---------- ---------- ---------- ---------- ---------- Total Expenses 236,357 2,408 362,867 6,778 407,897 Income (Loss) from Operations (273,241) (2,408) (385,751) (6,778) (430,781) ---------- ---------- ---------- ---------- ---------- Other Income (Expenses) Interest Income 2,035 30 2,192 90 2,552 Interest Expense (4,340) (593) (7,726) (1,787) (14,730) ---------- ---------- ---------- ---------- ---------- Total Other Income (Expenses) (2,305) (568) (5,534) (1,697) (12,173) ---------- ---------- ---------- ---------- ---------- Income (Loss) Before Taxes (275,546) (2,976) (391,285) (8,457) (442,959) Taxes (2,446) - (2,446) (1,646) (2,446) ---------- ---------- ---------- ---------- ---------- Net Income (Loss) $ (277,992) $ (2,976) $ (393,731) $ (10,121) $ (445,405) ========== ========== ========== ========== ========== Loss Per Common Share $ (.06) $ - $ (.14) $ (.01) Weighted Average Outstanding Shares, Retroactively Restated 5,023,558 1,100,000 2,909,689 1,100,000 1,112,960 See accompanying notes to the financial statements. 5 Trycera Financial, Inc. (A Development Stage Company) Statements of Cash Flows (Unaudited) For the Period May 10, 2000 For the Nine Months Ended (Inception) to September September September 30, 2004 30, 2003 30, 2004 ----------- ----------- ------------- Cash Flows from Operating Activities Net Income (Loss) $ (393,731) $ (10,121) $ (445,405) Adjustments to Reconcile Net Loss to Net Cash Provided by Operations; Stock Issued for Services 33,000 - 38,600 Forgiveness of Related Party Interest 7,705 - 7,705 Change in Assets and Liabilities: (Increase) Decrease in Accounts/Interest Receivable 360 (90) - (Increase) Decrease in Prepaid Expenses (14,759) - (14,759) (Increase) Decrease in Deposits (9,207) - (9,207) Increase (Decrease) in Accounts Payable (10,533) 10,211 790 Increase (Decrease) in Interest Payable 3,408 - 10,413 Increase (Decrease) in Accrued Expenses 4,860 - 4,860 ---------- ---------- ---------- Net Cash Provided (Used) by Operating Activities (378,897) - (407,003) ---------- ---------- ---------- Cash Flows from Investing Activities Acquisition of Property & Equipment (4,838) - (4,838) Proceeds received from Notes Receivable 1,200 - - ---------- ---------- ---------- Net Cash Provided (Used) by Investing Activities (3,638) - (4,838) ---------- ---------- ---------- Cash Flows from Financing Activities Proceeds from Issuance of Common Stock 1,173,621 - 1,179,021 Proceeds from Convertible Debenture 200,000 - 200,000 Proceeds from Issuance of Related Party Note - - 23,906 Payments made on Related Party Notes (23,906) - (23,906) ---------- ---------- ---------- Net Cash Provided (Used) by Financing Activities 1,349,715 - 1,379,021 ---------- ---------- ---------- Net Increase (Decrease) in Cash and Cash Equivalents 967,180 - 967,180 Cash and Cash Equivalents at Beginning of Period - - - ---------- ---------- ---------- Cash and Cash Equivalents at End of Period $ 967,180 $ - $ 967,180 ========== ========== ========== Cash Paid for: Interest $ - $ - $ - ========== ========== ========== Income Taxes - - - ========== ========== ========== See accompanying notes to the financial statements. 6 Trycera Financial, Inc. (A Development Stage Company) Notes to the Financial Statements September 30, 2004 NOTE 1 - CORPORATE HISTORY Trycera Financial, Inc., (the "Company") was incorporated in Nevada on May 10, 2000, under the name Whitelight Technologies, Inc., for the purpose of seeking and consummating a merger or acquisition with a business entity organized as a private corporation, partnership, or sole proprietorship. On July 16, 2004, the Company filed a certificate of amendment with the state of Nevada changing the name to Trycera Financial, Inc. The Company has yet to fully develop any material income from its stated primary objective and it is classified as a development stage company. All income, expenses, cash flows and stock transactions are reported since the beginning of development stage. NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES A. Basis of Accounting The Company uses the accrual method of accounting. B. Revenue Recognition The Company applies the provisions of SEC Staff Accounting Bulletin ("SAB") No. 104, Revenue Recognition in Financial Statements ("SAB 104"), which provides guidance on the recognition, presentation and disclosure of revenue in financial statements filed with the SEC. The SAB 104 outlines the basic criteria that must be met to recognize revenue and provides guidance for disclosure related to revenue recognition policies. In general, the Company recognizes revenue related to monthly contracted amounts for services provided when (i) persuasive evidence of an arrangement exists, (ii) delivery has occurred or services have been rendered, (iii) the fee is fixed or determinable and (iv) collectibility is reasonably assured. Within the Company's business, there are two key events that allow it to recognize revenue. The first event is when a consumer purchases a catalog shopping card, and the second event is when a consumer purchases a prepaid or stored value product. With regard to the Company's catalog shopping business, it fulfills the first aspect of SAB 104 when a customer signs and returns one of the Company's membership offerings with the appropriate payment for membership. The second aspect of the SAB 104 is met when the Company delivers the catalog shopping card to the consumer. This takes place when the Company fulfills the membership agreement by sending the customer an enrollment package containing the catalog shopping card and a select number of product catalogs for future order placement. The third and fourth criteria are satisfied because the membership price is fixed and known to the customer and payment for membership is collected in advance of issuing the membership package. An alternative justification for criteria four exists by virtue of the fact that the Company's fulfillment begins only after funds are verified by its bank, thus collectibility is reasonably assured. In the case of 7 Trycera Financial, Inc. (A Development Stage Company) Notes to the Financial Statements September 30, 2004 NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES (continued) purchases, sales are booked for the entire amount and the offset is to the accounts receivable, where the Company takes a reserve for bad debt. The merchandise portion of the Company's catalog business represents a portion of the sales that are booked for the catalog shopping line. In terms of the Signature line, the membership income is based off a yearly membership fee and accordingly the Company books the entire amount of sales into a deferred revenue account and on a monthly basis the Company recognizes one month of revenue for each of twelve months until the entire membership is realized and satisfied. With regard to events related to purchases of stored value or prepaid card products, the Company has sold no such goods at this time. When products are sold, they will be recognized immediately as the card is prepaid and funds are assured to have been collected. The consulting revenue the Company received was billed after satisfying the customers' requirement, and which follows the criteria of SAB 104 more specifically relating to the delivery of services rendered as outlined in criteria (ii). C. Cash Equivalents The Company considers all short term, highly liquid investments that are readily convertible, within three months, to known amounts as cash equivalents. The Company currently has no cash equivalents. D. Net Earnings (Loss) Per Share Primary Earnings Per: Share amounts are based on the weighted average number of shares outstanding at the dates of the financial statements. The Company operates under a simple capital structure. Fully Diluted Earnings Per Share shall be shown on stock options and other convertible issues that may be exercised within ten years of the financial statement dates. For the Nine Months Ended 09-30-04 Income Shares Per-Share (Numerator) (Denominator) Amount ----------- ------------- --------- Income before extraordinary item and accounting change ($393,731) Less: Preferred stock dividends (0) --------- Basic EPS Income available to common stockholders ($393,731) 2,909,689 ($0.14) ========= ========= ====== 8 Trycera Financial, Inc. (A Development Stage Company) Notes to the Financial Statements September 30, 2004 NOTE 2 - Significant Accounting Policies (continued) E. Depreciation The cost of property and equipment is depreciated over the estimated useful lives of the related assets. The cost of leasehold improvements is depreciated over the lesser of the length of the lease of the related assets for the estimated lives of the assets. Depreciation is computed on the straight line method. F. Use of Estimates The preparation of the financial statements in conformity with generally accepted accounting principles, in the United States of America, require management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates. G. Fair Value of Financial Instruments The fair value of the Company's cash and cash equivalents, receivables, accounts payable and accrued liabilities approximate carrying value based on their effective interest rates compared to current market prices. H. General and Administrative Costs General and administrative expenses include fees for office space, insurance, compensated absences, travel and entertainment costs. I. Income Taxes The Company utilizes the liability method of accounting of income taxes. Under the liability method, deferred income tax assets and liabilities are provided based on the difference between the financial statements and tax basis of assets and liabilities measured by the currently enacted tax rates in effect for the years in which these differences are expected to reverse. Deferred tax expense or benefit is the result of changes in deferred tax assets and liabilities. 9 Trycera Financial, Inc. (A Development Stage Company) Notes to the Financial Statements September 30, 2004 NOTE 3 - New Technical Pronouncements In December 2002, the FASB issued SFAS No. 148, Accounting for Stock-Based Compensation Transition and Disclosure an amendment of FAS 123. SFAS No. 148 amends SFAS No. 123, Accounting for Stock-Based Compensation, to provide alternative methods of transition for an entity that voluntarily changes to the fair value based method of accounting for stock-based employee compensation. It also amends the disclosure provisions of SFAS No. 123 to require prominent disclosure about the effects on reported net income of an entity's accounting policy decisions with respect to stock-based employee compensation. This Statement also amends APB Opinion No. 28, Interim Financial Reporting, to require disclosure about those effects in interim financial information. SFAS No. 148 is effective for annual and interim periods beginning after December 15, 2002. The adoption of the interim disclosure provisions of SFAS No. 148 did not have an impact on the Company's financial position, results of operations or cash flows. The Company is currently evaluating whether to adopt the fair value based method of accounting for stock-based employee compensation in accordance with SFAS No. 148 and its resulting impact on the Company's financial statements. In January 2003, the Emerging Issues Task Force ("EITF") issued EITF Issue No. 00-21, Accounting for Revenue Arrangements with Multiple Deliverables. This consensus addresses certain aspects of accounting by a vendor for arrangements under which it will perform multiple revenue-generating activities, specifically, how to determine whether an arrangement involving multiple deliverables contains more than one unit of accounting. EITF Issue No. 00-21 is effective for revenue arrangements entered into in fiscal periods beginning after June 15, 2003, or entities may elect to report the change in accounting as a cumulative-effect adjustment. The adoption of EITF Issue No. 00-21 did not have a material impact on the Company's financial statements. In January 2003, the FASB issued Interpretation ("FIN") No. 46, Consolidation of Variable Interest Entities. Until this interpretation, a company generally included another entity in its consolidated financial statements only if it controlled the entity through voting interests. FIN No. 46 requires a variable interest entity, as defined, to be consolidated by a company if that company is subject to a majority of the risk of loss from the variable interest entity's activities or entitled to receive a majority of the entity's residual returns. FIN No. 46 is effective for reporting periods ending after December 15, 2003. The adoption of FIN No. 46 did not have an impact on the Company's financial statements. 10 Trycera Financial, Inc. (A Development Stage Company) Notes to the Financial Statements September 30, 2004 NOTE 3 - New Technical Pronouncements (continued) In April 2003, the FASB issued SFAS No. 149, Amendment of Statement 133 on Derivative Instruments and Hedging Activities, which amends and clarifies accounting for derivative instruments, including certain derivative instruments embedded in other contracts, and for hedging activities under SFAS No. 133. SFAS No. 149 is effective for contracts entered into or modified after September 30, 2003 and for hedging relationships designated after September 30, 2003. The adoption of SFAS No. 149 will not have an impact on the Company's financial statements. In May 2003, the FASB issued SFAS No. 150, Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity. SFAS No. 150 changes the accounting guidance for certain financial instruments that, under previous guidance, could be classified as equity or "mezzanine" equity by now requiring those instruments to be reported as liabilities. SFAS No. 150 also requires disclosure relating to the terms of those instruments and settlement alternatives. SFAS No. 150 is generally effective for all financial instruments entered into or modified after May 31, 2003, and is otherwise effective at the beginning of the first interim period beginning after June 15, 2003. The adoption of SFAS No. 150 did not have an impact on the Company's financial statements. In December 2003, the SEC issued SAB No. 104. SAB No. 104 revises or rescinds portions of the interpretative guidance included in Topic 13 of the codification of staff accounting bulletins in order to make this interpretive guidance consistent with current authoritative accounting and auditing guidance and SEC rules and regulations. It also rescinds the Revenue Recognition in Financial Statements Frequently Asked Questions and Answers document issued in conjunction with Topic 13. Selected portions of that document have been incorporated into Topic 13. The adoption of SAB No. 104 in December 2003 did not have an impact on the Company's financial position, results of operations or cash flows. NOTE 4 - RELATED PARTY TRANSACTIONS During 2001, the Company loaned $1,200 to a corporation whose president is a shareholder of the Company. The receivable was unsecured, bore interest at the rate of 10% per annum and was due on demand. On May 19, 2004, the Company received a total of $1,539 in full satisfaction of the principal and interest of the related party note. On May 10, 2004, the Company entered into a contract with Cygni Capital, LLC ("Cygni") to provide management and consultation services. The contract became effective May 15, 2004, and will continue for one year. The contract will automatically renew for an additional six (6) month term, unless otherwise notified. Cygni will provide ongoing consulting services for $10,000 per month throughout the contract term. 11 Trycera Financial, Inc. (A Development Stage Company) Notes to the Financial Statements September 30, 2004 NOTE 5 - NOTE PAYABLE RELATED PARTY The Company had issued several promissory notes to various corporations whose officers and/or directors are shareholders of the Company. The notes were unsecured, bore an interest rate of 10% per annum and were due and payable on demand. On May 19, 2004, the Company paid a total of $23,906 in satisfaction of all related party notes. Accrued interest of $7,705 was forgiven by the note holders. Accordingly, this amount has been charged against additional paid-in-capital. September 30, December 31, The Company has the following note payable obligations: 2004 2003 ------------ ----------- (Unaudited) Related party notes payable due on demand accrued interest at a rate of 10% per annum $ - $ 23,906 --------- --------- Totals $ - $ 23,906 Less Current Maturities - (23,906) --------- --------- Total Long-Term Notes Payable $ - $ - ========= ========= On May 19, 2004, the Company paid a total of $23,906 in satisfaction of all related party notes. Accrued interest of $7,705 was forgiven by the note holders. Accordingly, this amount has been charged against additional paid-in-capital In September 2000, the FASB issued SFAS 140, which revises the standards set forth in SFAS 125 for the accounting of securitizations and other transfers of financial assets and collateral. SFAS 140 modifies the criteria for determining whether the transferor has relinquished control of assets and, therefore, whether the transfer may be accounted for as a sale. The provisions of SFAS 140 are effective for transfers and servicing of financial assets and extinguishments of liabilities after March 31, 2001. The Company cites paragraph 16 of SFAS 140 "Extinguishment of Liabilities." The adoption of SFAS No. 140 will not have an impact on the Company's financial statements. NOTE 6 - STOCKHOLDERS' EQUITY On May 4, 2004, the board of directors approved a reverse stock split at the rate of one share for each two (1:2) shares outstanding held by shareholder at the effective time of the reverse split. The Company did not issue any fractional shares due to reverse split. The effect of the reverse split was retroactively applied to all prior issuances. The effect of the reverse split was the resulted in the 2:1 division of shares in which the remainder was subsequently booked into additional paid in capital During the quarter ended September 30, 2004, the Company issued 1,264,167 shares of common stock pursuant to the private offering. Accordingly, common stock and additional paid in capital have been charged $1,264 and $897,057, respectively. 12 Trycera Financial, Inc. (A Development Stage Company) Notes to the Financial Statements September 30, 2004 During the quarter ended June 30, 2004, the Company issued a total of 3,300,000 shares of common stock to several individuals for services rendered on behalf of the Company. Accordingly, common stock and additional paid in capital have been charged $3,300 and $29,700, respectively. During the quarter ended June 30, 2004, the Company issued 367,067 shares of common stock pursuant to the private offering. Accordingly, common stock and additional paid-in-capital have been charged $367 and $274,933, respectively. On June 4, 2004, the board of directors authorized to undertake a non-public offering of 2,000,000 shares of common stock at $.75 per share to be sold pursuant to Rule 506 of Regulation D promulgated by the Securities and Exchange Commission. NOTE 7 - STOCK OPTION PLAN On May 4, 2004, the Company approved and adopted the 2004 Stock Option/Stock Issuance Plan, which allows for the Company to issue stock or grant options to purchase or receive shares of the Company's common stock. The maximum number of shares that may be optioned and sold under the plan is 5,000,000. The plan became effective with its adoption and remains in effect for ten years, however, options expire five years from grant, unless terminated earlier. Options granted under the plan vest according to terms imposed by the Plan Administrator. The Administrator may not impose a vesting schedule upon any option grant which is more restrictive than twenty percent (20%) per year vesting with the initial vesting to occur not later than one (1) year after the option grant date. The following schedule summarizes the activity during the nine month period ending September 30, 2004: 2004 Stock Plan ------------------- Weighted Average Amount of Exercise Shares Price --------- -------- Outstanding at January 1, 2004 - - Options Granted 2,215,000 $ .53 Options Exercised - - Options Canceled - - --------- ------- Options Outstanding at September 30, 2004 2,215,000 $ .53 ========= ======= Options Exercisable at September 30, 2004 390,002 $ .24 ========= ======= 13 Trycera Financial, Inc. (A Development Stage Company) Notes to the Financial Statements September 30, 2004 NOTE 7 - STOCK OPTION PLAN (continued) The Company has elected to use Statement of Financial Accounting Standards No. 123, "Accounting for Stock-Based Compensation." In accordance with SFAS No. 123, $2,687 was recognized for the period ended September 30, 2004. The fair value of the option grant was established at the date of grant using the Black-Scholes option pricing model with the following assumptions: September 30, 2004 ------------------ Five Year Risk Free Interest Rate 3.625 Dividend Yield 0% Volatility .001% Average Expected Term (Years to Exercise) 11 For our assumptions within the Black-Scholes model, we obtained the interest rate for the calculation from the five-year Treasury Bill found at Bloomberg.com. We do not issue dividends so this had no practical use in our calculation. With no trading history due to limited marketability of our shares, we did not assume volatility in our calculations and we used the Average Expected Term (Years to Exercise) as 1. Weighted Average Weighted Number of Average Remaining Number Average Range of Options Exercise Contractual of Options Exercise Exercise Price Granted Price Life (Years) Vested Price -------------- --------- -------- ------------ ---------- -------- $.001-$.85 2,215,000 $ .53 4.6 390,002 $ .24 The estimated fair value of the common stock was determined using the Company's net assets per common share: ($995,984/5,481,234) to equal a fair market value of $.18 per share. The grant date of May 26, 2004, confirmed a prior agreement earlier in May 2004 to grant these options to the individuals. This grant preceeded the determination of the offering price or any sales under the Company's first offering at $.75 per share. Management believed that the amount of the option price was appropriate at the time, since it did not have enough information to determine how the initial price of $.75 would be received. The Company's private placement offering did not commence until third quarter of 2004. Management believes the option price was fair based upon the fair value of the common stock at the time of the grant. NOTE 8 - CONVERTIBLE DEBENTURE On May 12, 2004, the Company issued a convertible debenture note to a corporation that is a shareholder of the Company. The note is unsecured, bears an interest rate of 10% per annum and is due and payable on November 12, 2004. At September 30, 2004, the accrued interest associated with the note is $7,726. 14 Trycera Financial, Inc. (A Development Stage Company) Notes to the Financial Statements September 30, 2004 NOTE 8 - CONVERTIBLE DEBENTURE (continued) September 30, December 31, The Company has the following convertible debenture obligations: 2004 2003 ------------ ------------ (Unaudited) Related party convertible debentures due November 12, 2004 accruing interest at a rate of 10% per annum $ 200,000 $ - --------- --------- Totals $ 200,000 $ - Less Current Maturities (200,000) - --------- --------- Total Long-Term Notes Payable $ - $ - ========= ========= NOTE 9 - SUBSEQUENT EVENTS On November 2, 2004, the Company entered into an Asset Purchase Agreement with Signature Credit Corporation ("SCC"), a California corporation. The Agreement states that the Company will acquire all of the fixed assets, rights under leases of equipment and all rights related to the business of SCC for $100,000 in cash and 150,000 shares of the Company's common stock. The terms of the Agreement state that the Company will pay SCC $85,000 in cash and Sunbelt Business Brokers $5,000 in cash and issue 33,750 shares of common stock to SCC and 3,750 shares of common stock to Victor Lee upon execution of the agreement, issue an additional 75,000 shares of common stock to SCC six months after execution of the agreement and an additional 37,500 shares of common stock to SCC one year after the execution of the agreement. On the sixty-first day after the agreement, the Company will pay SCC $10,000 less any lagging pre-close expenses paid by the Company plus 95% of all cash receipts received by that date from SCC mailings during the thirty days prior to the purchase agreement. 15 ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION Introduction Trycera Financial is a development stage company. Prior to May 2004, we had no operating history. In May 2004 we retained the services of new management and commenced our financial services and stored value products business. Our operations are in the startup phase of development. Based in Newport Beach, California, our charter is (1) to develop and market a turnkey suite of financial products with a stored value emphasis, and (2) to acquire and grow micro cap companies in the stored value and financial services sectors. Subsequent to the quarter ended September 30, 2004, we closed our initial round of funding and intend to apply for quotation on the OTC Bulletin Board during the fourth quarter of 2004. We sold a total of 2,000,000 common shares and raised gross proceeds totaling $1,500,000. We have agreed to register the resale of the shares sold in our initial round of funding, as well as certain shares held by existing shareholders. Currently, we have not produced material amounts of revenue to develeop a trend or trends. As such we believe at this time, it is inappropriate and uncertain to discuss the possible impact of any short-term or long-term operational revenue trends. Alternatively, we can discuss that absent revenue due to the new nature of our growth and development, we have certain financial commitments in the form of a property sublease. It is agreed that the minimal obligation will not materially change our financial position or have an adverse impact on our credit rating, earnings or cash flow. Aside of a long-term inability to produce revenue and offset ongoing costs including payroll, banking, marketing and advertising expenses, the loss of our membership service provider (MSP) status with MasterCard could impair our ability to continue to engage in business and stored value transactions that are an integral component of our current operations. Such a loss of the membership service could render our card commercially impractical, as cardholders would be unable to utilize the products for basic commerce and purchase transactions. In order to safeguard the MasterCard relationship, we partner with MasterCard to conduct quarterly reviews of the MasterCard authorized procedures that verify our compliance with the bylaws and guidelines as established to participate as a membership service provider (MSP). We are in the business of developing and marketing a suite of stored value and financial products and services. Stored value products are broadly defined as financial instruments where the value on the card has been prepaid, and where subsequent transactions decrease the value against the balance originally loaded onto the instrument. Our core operating business is centered upon developing and marketing a broad array of stored value products and services for persons without banking relationships and persons who are underserved by existing banking facilities. These stored value products and services include: 16 * Association-branded (MasterCard, Visa) prepaid debit cards; * Co-branded prepaid debit products; * Private label credit products; * Online payment solutions; * Financial management tools and support; and * Credit improvement programs and strategies. We are developing stored value products and services to deliver prepaid financial tools, online payment solutions, financial management services, and credit improvement strategies and programs. These services will be delivered through the use of business partner infrastructure and distribution partner systems. Our stored value products and services can be customized to meet the changing requirements for specific customer demands. In addition to our core operations, we intend to actively target additional financial services-related companies for acquisition. Management anticipates that such acquisitions would be funded primarily using our authorized, but unissued shares of common stock. We believe such acquisitions would provide additional stored value products or financial services, and/or augment our current staff. Our strategy is to acquire mature, quality companies with sound financials, intriguing products and/or position, a loyal customer base, and talented management teams that have a passion for what they are doing and want to continue to run and grow their companies. We intend to seek companies that would be strategically diversified across service channels to reduce the potential impact of a downturn in any specific channel. It is anticipated that each acquired business would remain a separate, self-funding unit with minimal overhead. We have unrestricted discretion in seeking and participating in a business opportunity. While our strategy is to acquire mature, cash flow positive, profitable companies, we are also interested in identifying additional growth opportunities that are not currently being addressed within the individual company's business plan. These growth opportunities will be evaluated for the potential to infuse additional capital to fund selected growth opportunities. Stored Value and Financial Products and Services Overview Trycera Financial is engaged in, or is in the process of developing, in two areas of focus, the first of which is to develop and implement programs either internally or for outside customers to market, service, and support stored value MasterCard and Visa branded debit and ATM cards. Our second core function is to develop and implement programs to market and service catalog shopping cards for our customers. 17 Consumer Based Stored Value Products. A stored value card, also commonly referred to as a prepaid card, is typically a credit card-sized piece of plastic encoded with certain consumer information and pre-loaded with a particular monetary value. Unlike credit cards, which draw their value from a line of credit, or debit cards, which draw their value from a checking account, the value on a prepaid card typically comes from money given to the company who markets and/or issues the card prior to its use. Prepaid cards take many forms, including gift cards that can be used at a specific merchant or mall, travel cards that can be used in the same way as travelers' checks, payroll cards that can be used to access one's wages, and "teen cards" that are marketed to those under 18 years to access funds their parents load onto the card. We intend to concentrate our efforts on developing customized programs and brands for clients who want to distribute prepaid cards through direct, non-retail channels or developing our own prepaid card programs which can likewise be marketed through direct, non-retail channels such as direct mail advertising or online advertising. We have developed and are marketing one prepaid card with our own branding and intend to launce a second card with our own brand during first quarter 2005. Although we have marketed our services to outside customers, we have not yet engaged any outside customers. Our services consist of the development of stored value products and include brand creation, consumer fees structuring, securing bank approvals, marketing materials production, and web site creation. Some of these services are performed by us in-house and some are outsourced to others. We will not provide card processing services which generally consist of set-up and maintenance of the card and cardholder funds, transaction authorization, processing, clearing and settlement of transactions, cardholder dispute resolution, regulatory compliance, security and fraud control, and activity reporting. These services will be performed for us by contract with a processing company. The prepaid cards will be issued by a financial institution authorized to issue Visa or MasterCards. Our first prepaid card product, the Trycera Financial MasterCard, was launched in February 2005, and is being marketed by us through online channels. This card was developed internally by us and not for an outside customer. Our second card, which we intend to launch during first quarter 2005, is the Mi Dinero Y Mis Suenos prepaid MasterCard, which will be a stored valued MasterCard that will be marketed to the Hispanic community online, through retail, and through consumer direct advertising. The Mi Dinero product card website has been built, marketing materials, such as posters, sticker and tri-fold handouts are in production, and the actual cards will be ready for sale before the end of the first quarter. We are also marketing our services to prospective customers which are located through leads generated from trade shows and conferences or from personal contacts of management, or through contacts made by management to selected companies. However, we have not entered into any arrangements or agreements with these potential customers for our services. We have entered into an exclusive, renewable service agreement with Galileo Processing, Inc. in which they have agreed to process all of our authorization and settlement transactions for 18 our prepaid cards and to handle payments and adjustments to the cards. They will also maintain cardholder information, provide customer service, implement fraud control processes and procedures, and provide related services in connection with the prepaid cards. We are obligated to pay a minimum monthly fee for these services which is credited against the fees payable to them by us for each processing transaction. During the term of the agreement, Galileo is required to maintain in effect errors and omissions insurance in the aggregate amount of $2,000,000. The agreement may be terminated by either party if the other party becomes insolvent, if any of the representations or warranties made by the other party in the agreement are inaccurate, if new legal requirements are imposed on cards, if the issuing bank ceases to issue the pre-paid cards, or if Galileo loses its sponsorship to MasterCard as a certified third-party processor. In addition, Galileo may terminate the agreement if we fail to make our monthly minimum our customer accounts. In connection with our processing agreement with Galileo, we have entered into a non-exclusive agreement with First Federal Savings Bank of Midwest, doing business as Meta Payment Systems, to issue to our customers the stored value Visa or MasterCards marketed by us. This agreement permits us to offer the prepaid cards which are issued by the bank. The design of the prepaid cards will be developed by us but will be subject to the bank's prior written approval. In addition to issuing the prepaid cards, the bank will be responsible for holding and retaining cardholder funds until the funds are used by the cardholders. The bank is also responsible for maintaining at its own expense a principal license with MasterCard, Visa, or any other card network system for which it issues prepaid cards. We have agreed to pay the bank a monthly minimum fee or a fee based on the monthly gross dollar value of card transactions, as well as transaction fees for PIN-based or ATM transactions. In return, the bank will distribute to us a percentage of the transaction fees collected from the card holders. The agreement requires us to maintain appropriate comprehensive general liability insurance, errors and omissions, and employee theft and dishonesty insurance policies with a limit of not less than $1,000,000 per occurrence. Either party may terminate the agreement for cause. Within our business model, retail distribution involves the sale of the stored value cards by us to a distributor, who in turn, will place the cards in a retail store for sale to the end consumer. Currently, we are seeking distributors for our products and have secured a contract from one distributor, MRG Communications. MRG Communications has agreed to represent our prepaid products to consumers by distributing product to retail channels that are represented by convenience stores and small chain grocery outlets with less than 100 locations nationwide. The end user, the consumer in this case, would be able to purchase the product in a retail establishment, and upon completion of the card activation process, be entitled to receive his stored value MasterCard in the mail within 7-10 business days. Upon receipt, the consumer can use the card anywhere MasterCard is accepted and they can add more funds at anytime either through the retailer or a variety of other methods, including direct deposit. Our role in this business cycle is that of a traditional wholesale company where we provide products to a distribution channel that are ultimately sold to a consumer. Once the consumer activates the 19 stored value product, we begin a service relationship with that consumer where we ensure the cardholders account is adequately managed. We manage our customer accounts through a combination of daily electronic reporting and transaction monitoring, reviewing the card spending patterns, load volumes and spending frequency reports. We maintain a fully redundant dataset on a daily basis to ensure the storage and availability of data retrieval. Moreover, these reports outline fraud scenarios and report suspicious activity such as high dollar load transactions. In addition, we are beginning to subcontract personnel from our processor to review fraud transactions and cross check our internal controls and management systems to be certain that the maintenance of the cardholder accounts continues to be administered to the documented guidelines. As the number of outstanding cards increases, we anticipate that these functions would be outsourced to our processor. Catalog Shopping Cards. With respect to our second core business, we own, distribute, and service two catalog shopping card portfolios under the brand names of Signature Credit and Tru Platinum. Both of our catalog shopping cards offer consumers an opportunity to buy goods and services out of designated catalogs without paying in full at the time of purchase. Consumers receive various catalogs from which they may elect to purchase products, or they may shop from one of our two web sites. In our catalog card sales cycle, a cardholder will purchase merchandise from a catalog by completing the required order forms and mailing in the down payment. This initial deposit covers the cost of goods, while future payments pay down the outstanding receivable balances for the catalog shopping cardholder and provide a profit source for our company. In most cases, the consumer is required to provide a down payment of between 20% and 50% of the purchase price, with the balance due in installments. These cards are marketed directly to consumers via direct mail and will be offered as a cross promotional offering to customers of our stored value products. We manage the marketing and design, customer service, and billing internally while we outsource the direct mail advertising and the fulfillment of products purchased by cardholders. In the first quarter of 2005, we plan to launch multiple direct mail campaigns to expand the reach of our catalog shopping card network and grow the size of our customer base. We generated $1,114 in revenue from this channel in the quarter ended September 30, 2004, and are actively involved in the further development of this product and business segment. To date we have purchased mail lists from individual list brokers who specifically target niche market segments. We have then mailed customized offers through the US Postal Service to each individual on the list supplied by the brokers. Those individuals who favorably respond to the offers are then shipped a personalized catalog shopping card. In addition to the direct mail offerings, we have also developed and launched a website on the world wide web that specifically markets the catalog shopping card and the catalog products. The website is not currently marketed through postings on web traffic sites such as Google, Yahoo, or Excite. In fulfilling the orders associated with the revenues, we have spent approximately $20,000 to fulfill the membership acceptances and purchase orders through our mailings. In addition, we 20 have spent an additional $74,000 in the direct mail marketing and online website placement for the support of the memberships. Under the current catalog shopping card operations, the target market consists of consumers with below average credit ratings. Upon acceptance of a catalog shopping card offer from us, the consumer pays a membership acceptance fee and receives a private name brand catalog shopping card along with the catalog or catalogs and/or website from which an individual can purchase products. The membership acceptance fees vary by the specifics of a given offer, but typically range from $49 to $79. In addition, the individual may elect to pay an expedited delivery fee, which is above the cost of the membership acceptance fee and is always offered at $15. As a feature of our catalog shopping products, we do not charge any interest rates to our customers on purchases from either the Tru Platinum Card or the Signature Credit Classic Advantage Card. Any outstanding balances carried forward by our cardholders are done so on a principal only basis. Competition Although the retail based stored value industry is still in its infancy, considerable specialization has begun to occur with the end result delivering a competitive landscape that can be broken into three primary segments: open, PIN-based semi-open, and closed loop product offerings. Most segments are filled with unique competitors and an equally divergent collection of product offerings. The open segment of the market consists of a fragmented collection of association branded prepaid debit card products. The common trait within this product segment is that all products carry the Visa, MasterCard, American Express, or Discover brand on the front of the card giving the product category unparalleled payment acceptance. Examples of companies who compete within the space are Next Estate Communications, Net Spend, One Global Finance, and ITC Financial Services. Many of these companies share common traits including: well-developed proprietary infrastructure, substantial investment in internal IT resources, significant and/or continual venture capital backing, profitability, and direct relationships with the associations, such as Visa and MasterCard. Within the context of the stored value space, "PIN-based or semi-open loop" traditionally refers to a category of products that do not carry a major association branded (Visa, MasterCard, American Express, Discover) on the front of the card. These cards are affiliated with the Cirrus, Maestro, or Plus networks and are accepted as payment at debit-enabled merchant locations. Unlike an open loop product, a PIN-based product cannot be used for online commerce. Several dozen small companies have emerged in this semi-open segment, evolving from the precursor industry of prepaid phone cards. Included on the list would be companies such as Air Time Technologies, I2C, and Morgan Beaumont, among others. 21 Closed-loop product offerings make up the largest collective segment of the stored value industry in terms of cards issued and transactional volume. Cards within this segment tend to be focused on specific use applications within a single organization or structure. The common trait among these products is that they carry no direct payment affiliation to the debit or credit network, and typically are designed as a replacement for paper gift certificates or in limited cases to access merchant specific online content. Common examples include: the Starbucks gift card and Dave & Busters game card. There are several entrants within this space, most of which are competing only for their own gift card business. Notable providers within the space are Stored Value Systems, Value Link, AT&T, and others. There is a growing degree of competition among companies seeking to acquire interests in stored value and financial services companies such as those we may target for acquisition. A large number of established and well-financed entities, including large banking and financial institutions, stored value distributors and aggregators and venture capital firms, are active in acquiring interests in companies that we may find to be desirable acquisition candidates. Many of these entities have significantly greater financial resources, industry expertise and managerial capabilities than do we. Consequently, we may be at a competitive disadvantage in negotiating and executing possible acquisitions of these entities as competitors may have easier access to capital than do we. Although entrepreneur-founders of privately held stored value and financial services companies may place greater emphasis on the ease of access to capital than on obtaining the management skills and industry expertise that we can provide, management believes that it offers unique and attractive set of benefits, including the ability of the founders and management to preserve their business culture and identity while leveraging the strengths of an acquired company. In addition, each of the prospective acquired companies will undoubtedly face significant competition in their individual markets. We believe competition will continue to grow both from new entrants to the market as well as from existing participants, such as banks expanding the breadth of their services into the markets currently underserved. We believe that competition in the stored value products and services market is based upon the following factors: * Addressing the needs of underserved and unbanked customers; * Program flexibility for user-specific needs; * Responsiveness to customer demands; * Easy product distribution access and usage (i.e. online, telephone, retail, etc); * Stored value expertise; * Brand recognition and geographic presence; and * Price. It can be assumed that we and any acquired company will compete with numerous large companies that have substantially greater market presence and financial, technical, marketing and other resources than we have, such as Next Estate Communications, Net Spend, One Global Finance, WildCard Systems and ITC Financial Services. These competitors include (i) large 22 stored value product and service providers; (ii) national, regional and local networked retail prepaid service providers who have stored value services divisions; (iii) fully integrated on-line services companies; and (iv) major venture-backed stored value firms. Many of our competitors expanded their product and/or service offerings over the past year and increased their focus on new product development and delivery, thus increasing the number of organizations that are providing products and services similar to ours. As a result of continued competition, we expect to encounter product or pricing pressure, which in turn could result in reductions in the average selling price of our products and services. There can be no assurance that we will be able to offset the effects of any such price reductions through an increase in the volume of product sales, higher revenue from new products or services, cost reductions or otherwise. In addition, we believe that continuing awareness and expansion in the stored value products and services industry could result in increased price pressure and other competition in the industry. Regulatory Environment As the stored value industry continues to grow, we can expect regulatory oversight to expand accordingly. Currently, various states are investigating the feasibility of clarifying existing regulations for stored value products. Although there may be additional regulations at both the state and federal level, outlined below are the key risks associated with the stored value industry: * State laws: States such as Pennsylvania and Maryland are proactive in defining and regulating the stored value industry and serve as benchmarks for other states currently in the process of defining the regulatory aspects of the emerging industry. These laws are designed to protect consumers and regulate the legitimate businesses in conducting business in the stored value space. On a state-by-state basis, each state may elect to further refine the regulatory scope and enact new laws to manage stricter compliance in the growing stored value arena. * Money transmitter laws: Many states engage in the regulation of the transfer or transmittal of money. Oftentimes this type of transaction is regulated by the state banking authorities to ensure consumer protection. As stored value makes an increased presence in the transactional marketplace, it could be expected that further regulatory guidelines will be established to monitor industry compliance. * Patriot Act: This law was enacted by the United States' government to provide further investigative tools to Justice Department authorities attempting to prevent acts of terrorism. This legislative action is a potential risk for the stored value industry as new laws governing information collection could be further changed. Under the auspices of current law, the Patriot Act regulates the submission of appropriate personal identification for applications on all non-anonymous stored value products. As an extension of the Patriot Act, there is a subsequent Bank Secrecy Act, which may pose a 23 future risk as the regulatory climate changes in response to further refining the existing laws. Intellectual Property We are committed to protecting our interests through the application of appropriate trademarks, patents or rights. Though we currently do not have any of the aforementioned protections, we are seeking such protections with regard to newly developed products in our consumer-based stored value and catalog shopping card business segments. As we further develop products, processes or methods, we will continue to actively pursue the necessary protections. Strategic Acquisitions Management is seeking potential acquisition candidates. We have recently closed an asset purchase agreement with a direct mail organization and continue to court potential acquisition targets based on the criteria outlined below. In addition to the current asset purchase, we currently have no other binding agreements. Selection Criteria for Acquisition Targets Prospective acquisitions will be selected for their profitability, product synergy, market position, and customer base and for their experienced management teams. We will attempt to negotiate acquisition terms which will limit financial risk to our shareholders by setting specific performance milestones in order for the target company's owners to receive full purchase consideration. Management intends to consider a number of factors prior to making any final decision as to whether to purchase a company or to participate in any specific business endeavor, none of which may be determinative or provide any assurance of success. Selection Process for Acquisitions The selection of a business opportunity in which to participate is complex and risky. Additionally, as we have only limited resources available to us, it may be difficult to find good opportunities. There can be no assurance that we will be able to identify and acquire any additional business opportunity based on management's business judgment. We are unable to predict the time as to when and if we may actually participate in any specific business endeavor. We anticipate that proposed business ventures will be made available to us through personal contacts of directors, executive officers and stockholders, professional advisors, broker dealers in securities, venture capital personnel, members of the financial community, attorneys, and others who may present unsolicited proposals. In certain cases, the Company may agree to pay a finder's fee or to otherwise compensate the persons who 24 submit a potential business endeavor in which the Company eventually participates. Such persons may include our directors, executive officers, beneficial owners or our affiliates. In this event, such fees may become a factor in negotiations regarding a potential acquisition and, accordingly, may present a conflict of interest for such individuals. Our directors and executive officer have not used any particular consultants, advisors or finders on a regular basis to locate potential business opportunities. The possibility exists that we may acquire or merge with a business or company in which our executive officers, directors, beneficial owners or our affiliates may have an ownership interest. Our current policy does not prohibit such transactions. Because no such transaction is currently contemplated, it is impossible to estimate the potential pecuniary benefits to these persons. Recent Developments During the quarter ended September 30, 2004, we solidified business relationships with our key stored value platform business partners. These relationships play an integral part in executing operations with regard to our core business model. Through the recent execution of service agreements and long-term contracts with these key partners, we may now prepare to launch our suite of products in support of the core model, including: consumer based stored value products, catalog shopping cards and customized stored value program management. These new stored value alliances include a provider of stored value processing platforms, a large banking institution who is a leading provider of banking and program management in the stored value space, and MasterCard, the currently selected Association-branded partner for the Trycera Financial product offerings. In addition to executing these service agreements and contracts, the quarter ended September 30, 2004, welcomed the launch of our catalog shopping card business segment. Under the brand name Tru Platinum Card, we launched a catalog shopping card that is marketed through direct mail and online advertising. Unlike an association branded Visa or MasterCard credit card, our Tru Platinum Card is a private purchasing card that is issued to the consumer and allows them to buy products from specific catalogs at agreed upon terms. The Tru Platinum Card is marketed to consumers with below average credit ratings. Upon acceptance of a card offer from Tru Platinum Card, the consumer pays an acceptance fee and receives the catalog shopping card along with the catalog or catalogs and/or website from which the cardholder may purchase products. Tru Platinum Card actively manages the direct mail and customer solicitation process, including fulfillment, printing, and payment processing. To service these consumers on an ongoing basis, we have partnered with third party catalog companies who provide a broad array of products and services that can be purchased by the catalog cardholder and drop shipped to their selected destination. Our revenues for the third quarter were primarily a result of the initial and successful launch of Tru Platinum Card. Through the launch of this business segment and product offering, 25 we anticipate and have already started work on significant additional revenues from this product channel for subsequent quarters. Beyond the catalog shopping card business, we have been in discussions to provide consulting services with a large telecommunications company. Traditionally, there has been a migration of telecommunications organizations moving into the stored value area and with limited market intelligence, they seek industry expertise. With our key management team and through discussions and meetings, we have been able to provide them with a compelling foundation to compensate us for our knowledge within the stored value space. Our organization has a long-term view to expanding that consulting relationship to help meet their major corporate initiative to move forward in the stored value space. If successful, we could expand our services to include building a stored value implementation team on their behalf. Our time horizon in consummating this deal is currently one month. We continue to develop other relationships with national, regional and local stored value card marketers. We have been discussing several venture partnerships and alliance opportunities, including long term contracts that may require us to provide significant capital and human resources. Each relationship is being closely evaluated for strategic fit and seamless integration within our core business model. Besides these nationwide prospects and customers, we are also actively pursuing several program management opportunities. At present we are in discussions with other card marketing companies who have expressed an interest in partnering with us to develop, launch and manage their retail-based stored value product offerings. As we continue to develop and deploy unique stored value programs, we stand to develop recurrent revenue opportunities that would allow us to establish longer term and more predictable revenue streams. In other developments, we have agreed to cash compensation for office space for the Chairman of the Board of Directors. The current expense amount represents $650.00 per month expense for space in close proximity to our headquarters location. Employees We currently employ four full time individuals. As we continue to develop our products and services, our headcount will expand accordingly. It is anticipated that in the coming months we will add an additional four to five employees. Facilities We sublease approximately 1,478 square feet of office space in Newport Beach, California, for $3,695 per month. The sublease expires on September 8, 2007. 26 Management's Discussion and Analysis and Plan of Operation The following discussion should be read in conjunction with our financial statements and related notes thereto as filed with the Securities and Exchange Commission. Key Accounting Policies Key accounting policies are defined as those that are reflective of significant judgments and uncertainties, and potentially result in materially different results under different assumptions and conditions. There were no changes to our key accounting policies for the quarter ended September 30, 2004. Results of Operations During the third quarter ending September 30, 2004, we generated revenues of $1,114 and incurred operating expenses of $279,106. For the nine months ended September 30, 2004, we generated revenues of $15,114 and incurred operating expenses of $408,845. Revenue in the third quarter trailed the revenue earned during the prior six months due to a one-time non-recurring consulting agreement executed in May of 2004. The value of the engagement, $14,000, represented all of the revenue generated in the second quarter, while no revenue was generated in the first quarter. During the third quarter we continued to execute our planned business strategy and focus on growing our revenue through our prepaid product and catalog card programs. Since operations commenced in May 2004, there is no comparable data for the same period in the prior year. Management has not yet determined the amount of revenues and expenses estimated for the remainder of 2004, but anticipates that they will increase progressively based upon the expansion of operations during the third quarter of 2004. Liquidity and Capital Resources A primary source of operating capital for the quarter ended September 30, 2004, was from the sale of stock. On June 7, 2004, we commenced an offering of up to 2,000,000 shares of our common stock at $.75 per share to investors for maximum gross proceeds of $1,500,000. At September 30, 2004, we had sold 1,628,145 shares in this offering and collected gross proceeds of $1,221,109. This offering in now closed. The shares offered will not be and have not been registered under the Securities Act and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. A second principal source of our operating capital for the quarter was furnished through the issuance of a convertible debenture and the receipt of $200,000 for the debenture. This six-month 10% convertible debenture was issued on May 12, 2004, upon receipt of the $200,000. The debenture is convertible at the rate of $0.75 per share. Likewise, neither the debenture nor the shares issuable upon conversion of the debenture, will not be and have not been registered under the Securities Act and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. 27 As of September 30, 2004, cash totaled $967,180 as compared with $356,684 of cash at June 30, 2004, resulting in an increase of $610,496 in cash and cash equivalents for the quarter ended September 30, 2004. The increase in cash and cash equivalents consists of $610,496 provided by the $200,000 loan in exchange for a six-month convertible debenture with the balance of the increase attributed to proceeds of the private common stock offering, with cash used in operations of $311,584. There were no comparable operations or financing activities for the same period last year. Working capital was $768,563 at September 30, 2004, as compared with working capital of $362,277 at June 30, 2004. This increase in working capital was a result of the contribution of funds provided by both the new debt and private offering proceeds to support the business during its startup and growth phase. Proceeds from the private stock offering continued into the fourth quarter 2004 to support the startup phase. Management believes that with funds from the offering, together with revenues generated from operations, we will have sufficient cash to satisfy existing operating cash needs and working capital requirements during 2004 and through at least 2005. Our monthly cash requirements have increased to $74,924 per month as we continue to expand headcount and operations. Management estimates that future monthly cash requirements will rise to approximately $82,000. Without generating any additional revenues, we estimate that cash from our private offering and anticipated revenues generated from operations would meet our cash flow requirements through at least December 31, 2005. Any additional funds from operations would likely extend this estimated period. With the closing of our stock offering, we would not anticipate the need for additional funding from investors. Additionally, we may elect to compensate employees with equity incentives where possible and continue to utilize equity instruments to compensate all associates in efforts to minimize cash outlays. Management believes this strategy provides the ability to increase stockholder value as well as utilize cash resources more effectively. During future quarters we may seek additional funding to finance future acquisitions and growth. The amount and timing of such capital transactions is not yet known and will depend largely on our operating needs and the cost to acquire financial services and products companies. Our ability to secure this additional funding given present market conditions is uncertain, as is the financial effect any such funding may have on our capital structure or operating results. Off-Balance Sheet Arrangements During the quarter ended September 30, 2004, we did not engage in any off-balance sheet arrangements. 28 Stock-Based Compensation We account for employee stock-based compensation under the "intrinsic value" method prescribed in Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to Employees ("APB 25"), as opposed to the "fair value" method prescribed by Statement of Financial Accounting Standards No. 123, Accounting for Stock-Based Compensation ("SFAS 123"). Pursuant to the provisions of APB 25, we generally do not record an expense for the value of stock-based awards granted to employees. If proposals currently under consideration by various accounting standard organizations are adopted, such as the Financial Accounting Standards Board Proposed Statement of Financial Accounting Standard, "Share-Based Payment, an amendment of FASB Statements No. 123 and 95," we may be required to treat the value of stock-based awards granted to employees as compensation expense in the future, which could have a material adverse effect on our reported operating results and could negatively affect the price of our common stock. If these proposals are adopted, we could decide to reduce the number of stock-based awards granted to employees in the future, which could adversely impact our ability to attract qualified candidates or retain existing employees without increasing their cash compensation and, therefore, have material adverse effect on our business, results of operations and financial condition. Subsequent Events The following events occurred subsequent to the quarter ended September 30, 2004: Asset Purchase Agreement We have closed an asset purchase agreement with Signature Credit Corporation effective November 2, 2004. Trycera Financial will deploy the assets purchased to complement the recently launched in-house catalog shopping card program marketed under the Tru Platinum Card brand. In addition, Trycera will continue to market Signature Credit Corporation's catalog card marketed under the Classic Advantage Card brand. The Signature Credit assets will also allow us to integrate proprietary technology and management solutions serving as the basis for management of both the Tru Platinum and Classic Advantage catalog shopping card programs. On November 12, 2004, we filed with the SEC a current report on Form 8-K describing the acquisition of the assets of Signature Credit Corporation and included financial statements of Signature Credit. Consulting Agreement We have entered into a consulting agreement with a key telecommunications customer effective October 22, 2004. The scope of the engagement is one month for the initial phase and may expand according to mutually agreed upon terms. 29 Employees We added a key employee on October 20, 2004. The position, Director of Programs and Compliance, is responsible for the ongoing relationships of management with regard to all Trycera Financial banking and regulatory environments. As a result of the asset purchase agreement with Signature Credit Corporation, we added two customer service employees to maintain the current service levels for all Signature Credit customers. Forward-Looking Statements This report contains certain forward-looking statements and information that are based on assumptions made by management and on information currently available. When used in this report, the words "anticipate," "believe," "estimate," "expect," "intend," "plan," and similar expressions, as they relate to our company or its management, are intended to identify forward-looking statements. These statements reflect management's current view of the company concerning future events and are subject to certain risks, uncertainties and assumptions, including among many others the following: changes in federal, state or municipal laws governing the distribution and performance of financial services; a general economic downturn; our startup phase of operations; reliance on third party processors and product suppliers; the inability to locate suitable acquisition targets; and other risks and uncertainties. Should any of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those described in this report as anticipated, estimated or expected. Risk Factors Our company is subject to a number of material risks, of which those known to management are set forth below: * Because we Recently Commenced Operations, our Business is Subject to all of the Risks Inherent in a New Enterprise, including the Absence of a Profitable Operating History and Expenses of New Product Development for our Prepaid and Stored Value MasterCard Products and Catalog Shopping Cards. Since inception we generated total revenues of only $15,144, while incurring a net loss of ($445,450). Also, future growth will require significant expenditures for expansion, marketing, research and development as we expand our offering of stored value products and catalog shopping cards. Traditional sources of funding from lending institutions will likely not be available to us. These expenses must either be paid out of future earnings or future offerings of equity or debt instruments. The availability of funds from either of these sources cannot be assured. Potential investors in the shares in this offering will likely suffer significant dilution if we are able to raise additional money through a future equity offering. In addition, we have no definitive marketing agreements or arrangements for 30 the implementation of our business plan, and there is no assurance that management will be able to enter into such agreements or arrangements which would reasonably support our proposed operations. * Because we have Not Performed any Market Studies or Obtained any Independent Market Study of our Products or Services, there is No Assurance that these Products and Services will be Accepted in the Marketplace. Our business plan is to introduce prepaid or stored value cards to the public. Rather than conducting extensive internal or independent marketing studies relating to these products, we will be relying upon the prior experience of our management in this industry as to the anticipated market acceptance of our products and services. Because we have conducted no formal marketing studies or other similar analysis, there is no assurance that these services and products will be accepted in the marketplace. Since commencing operations in May 2004, we have generated only $15,114 in gross revenue from these operations through September 30, 2004, and have incurred net losses of ($445,450) during the same period. We have not allocated any funds to performing any in-house or independent marketing studies to confirm or estimate market acceptance of our proposed services and products. * If Persons Using our Catalog Shopping Cards Fail to Pay the Balance on their Cards, we may Encounter a Bad Debt Write-off which could Adversely Affect our Business. Although our catalog shopping card business does not extend credit, it does provide a spending limit to all active cardholders. Our consumers are provided catalog shopping cards which allow them to purchase products through our website or associated catalogs. Each purchase requires the consumer to pay a 25 percent down payment as a deposit, which covers the cost of the merchandise. However, there is no certainty that the cardholder will pay the remaining receivable balance, and thus we are at risk of needing to write down accounts receivable that cannot be collected. * As we Attempt to Acquire New Business Ventures or Products, we may Incur Significant Costs in the Process and may Allocate Significant Time from our Core Business, all of which Could Adversely Affect our Operating Results and Stock Price. As a part of our overall business plan, we intend to seek potential acquisition targets. As we do so, we will incur legal, accounting, and other costs associated with performing our due diligence on the proposed acquisition. If the acquisition is not completed, we may not be able to recoup these expenses from the target venture. Even if the acquisition is successful, the costs associated with the transaction could be significant and could cause funds to be reallocated from our core business to satisfy these expenses. Also, management may devote significant time to a proposed acquisition or new business venture which would distract the individual from his or her focus on developing our core business and which could adversely affect our operating results and stock price. The integration of divergent business operations may require significant time commitment on management which may also distract management from operating our core business. The business activities of these acquisitions may also involve risks which we are unable to predict at this time. The results of operations of any specific entity may not necessarily 31 be indicative of what may occur in the future, by reason of changing market strategies, product expansion, changes in product emphasis, future management personnel and changes in innumerable other factors. Further, in the case of a new business venture or one that is in a research and development stage, the risks will be substantial, and there will be no objective criteria to examine the effectiveness or the abilities of its management or its business objectives. Also, a firm market for its products or services may yet need to be established, and with no past track record, the profitability of any such entity will be unproven and cannot be predicted with any certainty. * The Acquisition of Existing Businesses Could Result in the Dilution of the Percentage Ownership of Existing Shareholders. As part of our business plan, we intend to seek and acquire related businesses or operations using shares of our common stock. For example, on November 2, 2004, we acquired certain assets of Signature Credit Corporation and agreed to issue a total of 150,000 shares in connection with the acquisition. The issuance of these shares and shares in future acquisitions could materially reduce the percentage ownership interest in the company of existing shareholders. There is no assurance that any acquired businesses or operations would be successful or that if unsuccessful, such acquisitions could be rescinded and the issued shares returned to us. * We have had a Number of Related Party Transactions Which May Not Have Been on Terms as Favorable as with Unrelated Parties. As a start-up venture, we have engaged in a significant number of transactions with related parties that may not be deemed to have been at arm's length, including the following: - On May 12, 2004, we borrowed $200,000 from Trymetris Capital Fund I, LLC pursuant to the terms of a six-month 10% convertible debenture which we issued for the loan. The debenture is convertible at $0.75 per share. We also issued 100,000 shares of common stock as additional consideration for the loan and granted demand registration rights for the shares. The Fund is managed by Trymetris Capital Management, LLC. Alan S. Knitowski, our Chairman, is one of two managing members of this entity and holds an ownership interest in the Fund. Jason Daggett, a member of our advisory committee, is the other managing member of this entity. Eric Chess Bronk, the former sole officer and director of our company, is a non-managing member of this entity. - On May 12, 2004, we entered into a renewable one-year consulting agreement with Cygni Capital LLC and Ecewa Capital LLC in which we agreed to pay $10,000 every thirty days for the services and, during the initial term, a finder's fee equal to 8% of any transaction plus five-year warrants to purchase shares equal to 8% of the securities subject to the transaction. On May 18, 2004, we repaid $8,731 of loans made to us by Cygni Capital. On May 24, 2004, Cygni Capital leased approximately 1,478 square feet of office space and sublet the space to us for $3,695 per month. In addition, Mr. Bronk personally guaranteed the lease, for which we granted him five-year options to purchase 50,000 shares. These options are exercisable at $0.25 for the first 12,500, $0.45 for the next 32 12,500, $0.65 for the next 12,500, and $0.85 for the next 12,500. On May 27, 2004, we granted to Cygni Capital options to purchase 125,000 shares for prior consulting services. These options are exercisable at $0.25 for the first 31,250, $0.45 for the next 31,250, $0.65 for the next 31,250, and $0.85 for the next 31,250. Mr. Bronk is the president of Cygni Capital. Mr. Knitowski is the owner and manager of Ecewa Capital. - On May 18, 2004, we repaid $19,295 of loans made to us by Rigel Funds Management, Ltd., of which Mr. Bronk is a director. These transactions may not be on terms as beneficial as could be obtained from unrelated parties. In addition, the related parties may have interests that differ from those of other investors. We may engage in additional related party transactions in the future on less favorable terms than those offered by unrelated parties. These related party transactions would favor the interests of the related parties over those of the other stockholders, including persons who purchase shares in this offering. * The Loss of the Services of Current Management Would Have a Material Negative Impact on Our Operations. We will be dependent on Matthew S. Kerper, our CEO and President, and Bryan W. Kenyon, our CFO, as our current management for the foreseeable future. The loss of the services of any member of this management group could have a material adverse effect on our operations and prospects. We have not obtained "key man" insurance policies on any member of management, including these individuals. * Because we are in Competition with a Number of Other Companies, Most of Which are Better Financed Than is Our Company, There is no Assurance we will be able to Compete Successfully with These Companies which could Adversely Affect Our Business. The dominant player in the prepaid stored value space is Next Estate Communications, America's leading provider of prepaid MasterCard cards. Next Estate boasts strong venture backing from numerous companies and currently sells products in over 35,000 retail stores nationally. Austin, Texas, based NetSpend Corporation is also a well-capitalized leader within prepaid stored value platforms, offering a turnkey, retail based stored value solution to the check cashing industry. NetSpend is buoyed by venture funding from a broad cross-section of technology and banking firms. ITC Financial Services specializes in electronic payment solutions for a multitude of business pursuits, primarily focusing on retail based stored value and payroll products. ITCFS was founded by Cam Lanier III and funded by ITC holdings with an initial equity infusion of $54 million dollars in September 2003. WildCard Systems is another stored value provider with access to large amounts of capital and an established track record as the originator of Visa Buxx. Backed by GE Technology Finance and other private equity stakeholders, the company has developed a secure technology and services platform. This platform supports client configurable program management, cardholder account management, card distribution and other essential services for banks and business partners on a global scale. Each of these companies has a longer operating history and is better financed than our company. There is no assurance that as a startup 33 company, we will be able to compete successfully with these other entities or that we will be able to capture a significant segment of the market share from these competitors. * There is No Public Market for the Common Stock which Significantly Limits the Ability to Sell our Outstanding Shares. There is currently no public market for our common stock and no assurance that one will develop in the future. Management intends to apply for quotation of our common stock in the OTC Bulletin Board in the future, but there is no assurance such application process will be successful. Prior to making application to the Bulletin Board, we would be required to file a registration statement with the SEC and become subject to the reporting requirements of the Exchange Act. The process of registering the shares and making application for trading is extremely time-consuming. The process could take several months. And, there is no assurance that a registration statement would be declared effective by the SEC or that an application for trading would be approved. * Because our Shares will be Designated as Penny Stock, the Market Price of our Stock will likely be Adversely Affected. Our outstanding shares are designated as "penny stock" and thus may be more illiquid, if a market for the stock is established in the future. The SEC has adopted rules (Rules 15g-2 through l5g-6 of the Securities Exchange Act of 1934) which regulate broker-dealer practices in connection with transactions in "penny stocks." Penny stocks generally are any non-NASDAQ equity securities with a price of less than $5.00, subject to certain exceptions. The penny stock rules require a broker-dealer to deliver a standardized risk disclosure document prepared by the SEC, to provide the customer with current bid and offer quotations for the penny stock, the compensation of the broker-dealer and its salesperson in the transaction, monthly account statements showing the market value of each penny stock held in the customers account, to make a special written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser's written agreement to the transaction. These disclosure requirements may have the effect of reducing the level of trading activity, if any, in the secondary market for a stock that becomes subject to the penny stock rules. Since our shares are subject to the penny stock rules, shareholders or investors may find it more difficult to sell their securities. The market liquidity for our shares could be severely and adversely affected by limiting the ability of broker-dealers to sell the shares. These penny stock regulations, and the restrictions imposed on resales of penny stocks by these regulations, will likely adversely affect our stock price. * If a Public Trading Market for our Common Stock Develops, it will likely be a Volatile One and will likely Result in Higher Spreads in Stock Prices. We intend to seek quotation of our stock on the OTC Bulletin Board, which is part of the over-the-counter market. The over-the-counter market for securities has historically experienced extreme price and volume fluctuations during certain periods, especially during the initial period after the stock is approved for quotation. These broad market fluctuations and other factors, such as acceptance of our products and services, and trends in the stored value industry, and the investment markets generally, as well as economic conditions and 34 quarterly variations in our results of operations, may adversely affect the market price of our common stock, if a public trading market should develop in the future. In addition, the spreads on stock traded through the over-the-counter market are generally unregulated on the over-the-counter market and higher than on the NASDAQ or the national exchanges, which means that the price at which shares could be purchased by investors on the over-the-counter market compared to the price at which they could be subsequently sold would be greater than on these exchanges. This is especially true of stocks traded in the over-the-counter market during the period immediately after the stock is approved for quotation through the over-the-counter quotation service such as the OTC Bulletin Board. Significant spreads between the bid and asked prices of the stock could continue until a sufficient volume of trading is reached and the stock is quoted by a significant number of market makers. We cannot predict when, if ever, the trading volume will be sufficient to significantly reduce this spread, or if we will ever have sufficient market makers to affect this spread. These higher spreads could adversely affect investors who purchase the shares at the higher price at which the broker sells the shares, but subsequently sell the shares at the lower bid prices quoted by the brokers. Unless the bid price for the stock increases and exceeds the price paid for the shares by the investor, plus brokerage commissions or charges, the investor could lose money on the sale. For higher spreads such as those on over-the-counter stocks, this is likely a much greater percentage of the price of the stock than for exchange listed stocks. There is no assurance that at the time the investor wishes to sell the shares, the bid price will have sufficiently increased to provide a profit on the sale. * Our Board of Directors can, without Stockholder Approval, Cause Preferred Stock to be Issued on Terms that Adversely Affect Common Stockholders. Under our articles of incorporation our board of directors is authorized to issue up to 20,000,000 shares of preferred stock, none of which are issued and outstanding as of the date of this report, and to determine the price, rights, preferences, privileges and restrictions, including voting rights, of those shares without any further vote or action by our stockholders. If the board causes any preferred stock to be issued, the rights of the holders of our common stock could be adversely affected. The board's ability to determine the terms of preferred stock and to cause its issuance, while providing desirable flexibility in connection with possible acquisitions and other corporate purposes, could have the effect of making it more difficult for a third party to acquire a majority of our outstanding voting stock. Preferred shares issued by the board of directors could include voting rights, or even super voting rights, which could shift the ability to control the company to the holders of the preferred stock. Preferred shares could also have conversion rights into shares of common stock at a discount to the market price of the common stock which could negatively affect the market for our common stock. In addition, preferred shares would have preference in the event of liquidation of the corporation, which means that the holders of preferred shares would be entitled to receive the net assets of the corporation distributed in liquidation before the common stock holders receive any distribution of the liquidated assets. We have no current plans to issue any shares of preferred stock. 35 * We have not Paid, and do not Intend to Pay, Dividends and therefore, unless our Common Stock Appreciates in Value, our Investors may not Benefit from Holding our Common Stock. We have not paid any cash dividends since inception. We do not anticipate paying any cash dividends in the foreseeable future. As a result, our investors will not be able to benefit from owning our common stock unless the market price of our common stock becomes greater than the price paid for the stock by these investors. ITEM 6. EXHIBITS (a) Exhibits. 31.1 Rule 13a-14(a) Certification by Principal Executive Officer 31.2 Rule 13a-14(a) Certification by Chief Financial Officer 32.1 Section 1350 Certification of Principal Executive Officer 32.2 Section 1350 Certification of Chief Financial Officer SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this amended report to be signed on its behalf by the undersigned hereunto duly authorized. Trycera Financial, Inc. Date: February 25, 2005 By: /s/ Matthew S. Kerper Matthew S. Kerper, President (Principal Executive Officer) Date: February 25, 2005 By: /s/ Bryan Kenyon Bryan Kenyon, Chief Financial Officer (Principal Financial and Accounting Officer) 36