EXHIBIT 4.3

                          SECURITIES PURCHASE AGREEMENT

     Securities   Purchase  Agreement  dated  as  of  October  ___,  2002  (this
"Agreement") by and between American Ammunition, Inc., a California corporation,
with principal  executive  offices located at 3545 NW 71st St.,  Miami,  Florida
33147 (the "Company"), and La Jolla Cove Investors, Inc. ("Buyer").

     WHEREAS,  Buyer  desires to  purchase  from the  Company,  and the  Company
desires to issue and sell to Buyer, upon the terms and subject to the conditions
of this Agreement, the 8 % Convertible Debenture of the Company in the aggregate
principal amount of $250,000 (the "Debenture"); and

     WHEREAS,  in  conjunction  with the  Debenture,  the  Company  has issued a
Warrant to  Purchase  Common  Stock to the Buyer  (the  "Warrant  or  Conversion
Warrant"); and

     WHEREAS,  upon the terms and  subject  to the  conditions  set forth in the
Debenture and the Warrant, the Debenture and Warrant are convertible into shares
of the Company's Common Stock (the "Common Stock");

     NOW,  THEREFORE,  in consideration of the premises and the mutual covenants
contained  herein,  the parties  hereto,  intending to be legally bound,  hereby
agree as follows:

I.   PURCHASE AND SALE OF DEBENTURE

A.  Transaction.  Buyer  hereby  agrees to purchase  from the  Company,  and the
Company  has  offered  and  hereby  agrees  to  issue  and  sell to  Buyer  in a
transaction exempt from the registration and prospectus delivery requirements of
the Securities Act of 1933, as amended (the "Securities Act"), the Debenture. B.
Purchase  Price;  Form of Payment.  The purchase  price for the  Debenture to be
purchased  by  Buyer  hereunder  shall  be  $250,000  (the  "Purchase   Price").
Simultaneously  with  the  execution  of this  Agreement,  Buyer  shall  pay the
Purchase Price by wire transfer of immediately  available  funds to the Company.
Simultaneously  with the execution of this Agreement,  the Company shall deliver
the  Convertible  Debenture and the Conversion  Warrants  (which shall have been
duly  authorized,  issued and executed I/N/O Buyer or, if the Company  otherwise
has been notified, I/N/O Buyer's nominee).

II.  BUYER'S REPRESENTATIONS AND WARRANTIES

         Buyer represents and warrants to and covenants and agrees with the
Company as follows:

A.  Buyer is  purchasing  the  Debenture  and the  Common  Stock  issuable  upon
conversion  or  redemption  of  the  Debenture  (the  "Conversion  Shares"  and,
collectively  with the Debenture and the Warrant Shares,  the  "Securities") for
its own account,  for investment purposes only and not with a view towards or in
connection  with the public sale or  distribution  thereof in  violation  of the
Securities Act.






B.  Buyer is (i) an  "accredited  investor"  within  the  meaning of Rule 501 of
Regulation D under the Securities Act, (ii) experienced in making investments of
the kind  contemplated  by this  Agreement,  (iii)  capable,  by  reason  of its
business and financial  experience,  of evaluating the relative merits and risks
of an  investment  in the  Securities,  and (iv) able to afford  the loss of its
investment in the Securities.

C. Buyer  understands  that the  Securities  are being  offered  and sold by the
Company in reliance on an exemption from the  registration  requirements  of the
Securities Act and equivalent state securities and "blue sky" laws, and that the
Company is relying upon the accuracy of, and Buyer's  compliance  with,  Buyer's
representations,  warranties  and  covenants  set  forth  in this  Agreement  to
determine the  availability  of such  exemption and the  eligibility of Buyer to
purchase the Securities;

D. Buyer  understands  that the Securities have not been approved or disapproved
by the Securities and Exchange  Commission  (the  "Commission")  or any state or
provincial securities commission.

E. This Agreement has been duly and validly  authorized,  executed and delivered
by Buyer and is a valid and binding agreement of Buyer enforceable against it in
accordance  with  its  terms,  subject  to  applicable  bankruptcy,  insolvency,
fraudulent  conveyance,  reorganization,  moratorium  and similar laws affecting
creditors'  rights and remedies  generally and except as rights to indemnity and
contribution  may be limited by federal or state  securities  laws or the public
policy underlying such laws. III. THE COMPANY'S REPRESENTATIONS

The Company represents and warrants to Buyer that:

A.       Capitalization.

     1. The  authorized  capital  stock of the Company  consists  of  __________
shares of Common Stock and _________ shares of Series A Preferred Stock of which
__________  shares  and  __________   shares,   respectively,   are  issued  and
outstanding  as of the date  hereof  and are fully paid and  nonassessable.  The
amount, exercise,  conversion or subscription price and expiration date for each
outstanding  option and other security or agreement to purchase shares of Common
Stock is accurately set forth on Schedule III.A.1.

     2. The Conversion  Shares and the Warrant Shares have been duly and validly
authorized  and reserved for  issuance by the Company,  and,  when issued by the
Company upon conversion of the Debenture will be duly and validly issued,  fully
paid and  nonassessable  and will not  subject  the holder  thereof to  personal
liability by reason of being such holder.

     3. Except as  disclosed  on  Schedule  III.A.3.,  there are no  preemptive,
subscription,  "call," right of first refusal or other similar rights to acquire
any capital stock of the Company or other voting  securities of the Company that
have been  issued or  granted  to any  person  and no other  obligations  of the
Company s to issue, grant, extend or enter into any security,  option,  warrant,
"call," right, commitment, agreement, arrangement or undertaking with respect to
any of their respective capital stock.






B.       Organization; Reporting Company Status.

     1. The Company is a corporation  duly  organized,  validly  existing and in
good  standing  under  the  laws of the  state  or  jurisdiction  in which it is
incorporated and is duly qualified as a foreign corporation in all jurisdictions
in which the  failure so to  qualify  would  reasonably  be  expected  to have a
material  adverse  effect  on the  business,  properties,  prospects,  condition
(financial  or  otherwise)  or results of  operations  of the  Company or on the
consummation  of any of the  transactions  contemplated  by  this  Agreement  (a
"Material Adverse Effect").

     2. The Company is subject to the reporting  requirements  of the Securities
Exchange  Act of 1934,  as amended  (the  "Exchange  Act").  The Common Stock is
traded  on the  OTC  Bulletin  Board  service  of the  National  Association  of
Securities  Dealers,  Inc. ("OTCBB") and the Company has not received any notice
regarding,  and to its  knowledge  there is no threat  of,  the  termination  or
discontinuance of the eligibility of the Common Stock for such trading.

C.  Authorization.  The Company (i) has duly and validly authorized and reserved
for  issuance  shares  of Common  Stock,  which is a number  sufficient  for the
conversion of the Debenture and the exercise of the Conversion  Warrant and (ii)
at all times from and after the date hereof  shall have a  sufficient  number of
shares of Common Stock duly and validly  authorized and reserved for issuance to
satisfy  the  conversion  of the  Debenture  in  full  and the  exercise  of the
Conversion  Warrant.  The Company  understands and  acknowledges the potentially
dilutive effect on the Common Stock of the issuance of the Conversion Shares and
the Warrant  Shares.  The Company  further  acknowledges  that its obligation to
issue Conversion Shares upon conversion of the Debenture and the exercise of the
Conversion  Warrant and the Initial Warrant in accordance with this Agreement is
absolute and unconditional  regardless of the dilutive effect that such issuance
may have on the  ownership  interests of other  stockholders  of the Company and
notwithstanding  the  commencement  of any case under 11 U.S.C.  ss. 101 et seq.
(the  "Bankruptcy  Code").  In the  event  the  Company  is a debtor  under  the
Bankruptcy  Code, the Company hereby waives to the fullest extent  permitted any
rights  to  relief  it may have  under  11  U.S.C.  ss.  362 in  respect  of the
conversion  of the  Debenture.  The Company  agrees,  without cost or expense to
Buyer, to take or consent to any and all action  necessary to effectuate  relief
under 11 U.S.C. ss. 362.

D.  Authority;  Validity  and  Enforceability.  The  Company  has the  requisite
corporate  power and  authority  to enter  into the  Documents  (as such term is
hereinafter  defined)  and  to  perform  all of its  obligations  hereunder  and
thereunder  (including  the  issuance,   sale  and  delivery  to  Buyer  of  the
Securities).  The  execution,  delivery  and  performance  by the Company of the
Documents and the consummation by the Company of the  transactions  contemplated
hereby and thereby (including, without limitation, the issuance of the Debenture
and the issuance and reservation  for issuance of the Conversion  Shares and the
Warrant Shares) have been duly and validly authorized by all necessary corporate
action  on the part of the  Company.  Each of the  Documents  has been  duly and
validly  executed and delivered by the Company and each  Document  constitutes a





valid and binding obligation of the Company enforceable against it in accordance
with  its  terms,  subject  to  applicable  bankruptcy,  insolvency,  fraudulent
conveyance,  reorganization,  moratorium and similar laws  affecting  creditors'
rights and remedies generally and except as rights to indemnity and contribution
may be  limited  by  federal  or  state  securities  laws or the  public  policy
underlying such laws. The Securities  have been duly and validly  authorized for
issuance by the Company and, when executed and delivered by the Company, will be
valid  and  binding  obligations  of  the  Company  enforceable  against  it  in
accordance  with  their  respective  terms,  subject to  applicable  bankruptcy,
insolvency, fraudulent conveyance,  reorganization,  moratorium and similar laws
affecting  creditors'  rights  and  remedies  generally.  For  purposes  of this
Agreement, the term "Documents" means (i) this Agreement;  (ii) the Registration
Rights  Agreement dated as of even date herewith  between the Company and Buyer,
(iii) the Debenture; and (iv) the Conversion Warrant.

E. Validity of Issuance of the Securities.  The Debenture, the Conversion Shares
upon their  issuance in accordance  with the  Debenture,  and the Warrant Shares
will be validly issued and outstanding,  fully paid and  nonassessable,  and not
subject to any preemptive  rights,  rights of first refusal,  tag-along  rights,
drag-along rights or other similar rights.

F.  Non-contravention.  The  execution  and  delivery  by  the  Company  of  the
Documents,  the issuance of the Securities,  and the consummation by the Company
of the other transactions contemplated hereby and thereby do not, and compliance
with the  provisions of this Agreement and other  Documents  will not,  conflict
with, or result in any violation of, or default (with or without notice or lapse
of time, or both) under, or give rise to a right of termination, cancellation or
acceleration of any obligation or loss of a material benefit under, or result in
the creation of any Lien (as such term is  hereinafter  defined) upon any of the
properties or assets of the Company or any of its Subsidiaries  under, or result
in the  termination of, or require that any consent be obtained or any notice be
given  with  respect  to (i) the  Articles  of  Incorporation  or By-Laws of the
Company or the  comparable  charter or  organizational  documents  of any of its
Subsidiaries,  in each case as amended to the date of this  Agreement,  (ii) any
loan or credit agreement,  Debenture, bond, mortgage, indenture, lease, contract
or other agreement, instrument or permit applicable to the Company or any of its
Subsidiaries or their respective  properties or assets or (iii) any Law (as such
term is hereinafter defined) applicable to, or any judgment,  decree or order of
any court or government body having jurisdiction over, the Company or any of its
Subsidiaries or any of their respective properties or assets.

G. Approvals.  No  authorization,  approval or consent of any court or public or
governmental  authority  is  required  to be  obtained  by the  Company  for the
issuance and sale of the Securities to Buyer as  contemplated by this Agreement,
except such authorizations,  approvals and consents as have been obtained by the
Company prior to the date hereof.

H.  Commission  Filings.  The Company  has  properly  and timely  filed with the
Commission all reports, proxy statements,  forms and other documents required to
be filed with the Commission under the Securities Act and the Exchange Act since
becoming subject to such Acts (the "Commission Filings"). As of their respective
dates,  (i) the Commission  Filings  complied in all material  respects with the
requirements  of the Securities Act or the Exchange Act, as the case may be, and






the rules and regulations of the Commission promulgated thereunder applicable to
such Commission Filings and (ii) none of the Commission Filings contained at the
time of its filing any untrue statement of a material fact or omitted to state a
material  fact  required to be stated  therein or necessary in order to make the
statements  therein,  in light of the circumstances  under which they were made,
not  misleading.  The  financial  statements  of  the  Company  included  in the
Commission Filings, as of the dates of such documents, were true and complete in
all material respects and complied with applicable  accounting  requirements and
the published rules and regulations of the Commission with respect thereto, were
prepared in accordance  with  generally  accepted  accounting  principles in the
United States ("GAAP") (except in the case of unaudited  statements permitted by
Form 10-Q under the  Exchange  Act)  applied on a  consistent  basis  during the
periods  involved  (except as may be  indicated in the  Debentures  thereto) and
fairly  presented  the  consolidated  financial  position of the Company and its
Subsidiaries  as of the dates  thereof  and the  consolidated  results  of their
operations  and cash flows for the periods then ended  (subject,  in the case of
unaudited statements, to normal year-end audit adjustments that in the aggregate
are not material and to any other adjustment described therein).

I. Full  Disclosure.  There is no fact known to the Company  (other than general
economic or industry conditions known to the public generally) that has not been
fully disclosed in the Commission  Filings that (i) reasonably could be expected
to have a  Material  Adverse  Effect or (ii)  reasonably  could be  expected  to
materially  and adversely  affect the ability of the Company to  performing  its
obligations  pursuant to the  Documents.

J.  Absence  of Events of  Default.  No "Event of  Default"  (as  defined in any
agreement  or  instrument  to which the Company is a party) and no event  which,
with notice,  lapse of time or both, would constitute an Event of Default (as so
defined), has occurred and is continuing.

K.  Securities  Law Matters.  Assuming the accuracy of the  representations  and
warranties  of Buyer set forth in Article  II, the offer and sale by the Company
of the Securities is exempt from (i) the  registration  and prospectus  delivery
requirements  of the  Securities  Act  and  the  rules  and  regulations  of the
Commission thereunder and (ii) the registration and/or qualification  provisions
of all  applicable  state and  provincial  securities  and "blue sky" laws.  The
Company shall not directly or indirectly  take,  and shall not permit any of its
directors,  officers or Affiliates  directly or  indirectly to take,  any action
(including,  without limitation, any offering or sale to any person or entity of
any security similar to the Debenture) which will make unavailable the exemption
from Securities Act registration  being relied upon by the Company for the offer
and sale to Buyer of the Debenture, the Conversion Shares and the Warrant Shares
as  contemplated  by  this  Agreement.   No  form  of  general  solicitation  or
advertising  has been used or  authorized by the Company or any of its officers,
directors or Affiliates  in  connection  with the offer or sale of the Debenture
(and the  Conversion  Shares) as  contemplated  by this  Agreement  or any other
agreement to which the Company is a party.






L. Registration  Rights.  Except as set forth on Schedule III.H., no Person has,
and as of the Closing (as such term is  hereinafter  defined),  no Person  shall
have, any demand,  "piggy-back" or other rights to cause the Company to file any
registration  statement  under  the  Securities  Act  relating  to  any  of  its
securities or to participate in any such registration statement.

M.  Interest.  The timely payment of interest on the Debenture is not prohibited
by the  Articles of  Incorporation  or By-Laws of the  Company,  in each case as
amended to the date of this Agreement, or any agreement,  contract,  document or
other undertaking to which the Company is a party.

N. No Misrepresentation.  No representation or warranty of the Company contained
in this Agreement or any of the other Documents,  any schedule, annex or exhibit
hereto or thereto or any agreement,  instrument or certificate  furnished by the
Company to Buyer pursuant to this Agreement  contains any untrue  statement of a
material fact or omits to state a material fact required to be stated therein or
necessary to make the statements therein not misleading.


O. Finder's Fee. There is no finder's fee, brokerage  commission or like payment
in connection  with the  transactions  contemplated  by this Agreement for which
Buyer is liable or responsible.

IV.  CERTAIN COVENANTS AND ACKNOWLEDGMENTS

A. Filings.  The Company shall make all necessary  Commission  Filings and "blue
sky" filings  required to be made by the Company in connection  with the sale of
the Securities to Buyer as required by all applicable  Laws, and shall provide a
copy thereof to Buyer promptly after such filing.

B. Reporting Status.  So long as Buyer  beneficially owns any of the Securities,
the Company  shall  timely file all reports  required to be filed by it with the
Commission pursuant to Section 13 or 15(d) of the Exchange Act.

C.  Listing.  Except to the extent the Company lists its Common Stock on The New
York Stock Exchange, The American Stock Exchange or The Nasdaq Stock Market, the
Company  shall use its best  efforts to maintain its listing of the Common Stock
on OTCBB.  If the Common Stock is delisted from OTCBB,  the Company will use its
best  efforts to list the Common  Stock on the most liquid  national  securities
exchange or quotation system that the Common Stock is qualified to be listed on.

D. Reserved Conversion Common Stock. The Company at all times from and after the
date hereof  shall have such  number of shares of Common  Stock duly and validly
authorized  and reserved for issuance as shall be sufficient  for the conversion
in full of the Debenture and the exercise of the Conversion Warrant.

E.  Information.  Each of the parties hereto  acknowledges and agrees that Buyer
shall not be provided  with,  nor be given  access to, any  material  non-public
information relating to the Company.

F.  Accounting  and Reserves.  The Company shall maintain a standard and uniform
system of  accounting  and shall keep proper  books and records and  accounts in






which full, true, and correct entries shall be made of its transactions,  all in
accordance with GAAP applied on consistent basis through all periods,  and shall
set aside on such books for each fiscal year all such reserves for depreciation,
obsolescence,  amortization, bad debts and other purposes in connection with its
operations as are required by such principles so applied.

G.  Transactions  with  Affiliates.  So long as the  Debenture  is  outstanding,
neither the Company nor any of its Subsidiaries  shall,  directly or indirectly,
enter into any material transaction or agreement with any stockholder,  officer,
director or Affiliate of the Company or family  member of any officer,  director
or Affiliate of the Company, unless the transaction or agreement is (i) reviewed
and  approved  by a  majority  of  Disinterested  Directors  (as  such  term  is
hereinafter  defined) and (ii) on terms no less  favorable to the Company or the
applicable  Subsidiary  than those  obtainable from a  nonaffiliated  person.  A
"Disinterested Director" shall mean a director of the Company who is not and has
not been an officer or  employee  of the  Company and who is not a member of the
family of,  controlled  by or under  common  control  with,  any such officer or
employee.

H. Certain Restrictions.  So long as the Debenture is outstanding,  no dividends
shall  be  declared  or paid or set  apart  for  payment  nor  shall  any  other
distribution  be  declared or made upon any capital  stock of the  Company,  nor
shall any  capital  stock of the Company be  redeemed,  purchased  or  otherwise
acquired  (other than a redemption,  purchase or other  acquisition of shares of
Common  Stock  made for  purposes  of an  employee  incentive  or  benefit  plan
(including  a stock  option  plan)  of the  Company  or  pursuant  to any of the
security  agreements  listed on Schedule  III. A, for any  consideration  by the
Company,  directly  or  indirectly,  nor  shall  any  moneys  be paid to or made
available for a sinking fund for the  redemption of any Common Stock of any such
stock.

J. Short  Selling.  So long as the  Debenture is  outstanding,  Buyer agrees and
covenants on its behalf and on behalf of its  affiliates  that neither Buyer nor
its  affiliates  shall at any time engage in any short sales with respect to the
Company's Common Stock, or sell put options or similar  instruments with respect
to the Company's Common Stock.

V.       ISSUANCE OF COMMON STOCK

A.  The  Company  undertakes  and  agrees  that no  instruction  other  than the
instructions  referred  to  in  this  Article  V  and  customary  stop  transfer
instructions  prior to the registration and sale of the Common Stock pursuant to
an  effective  Securities  Act  registration  statement  shall  be  given to its
transfer  agent for the  Conversion  Shares and the Warrant  Shares and that the
Conversion Shares and the Warrant Shares shall otherwise be freely  transferable
on the books and  records of the  Company as and to the extent  provided in this
Agreement,  the  Registration  Rights  Agreement  and  applicable  law.  Nothing
contained in this Section V.A. shall affect in any way Buyer's  obligations  and
agreement  to comply  with all  applicable  securities  laws upon resale of such
Common Stock.






B. Buyer shall have the right to convert the  Debenture and exercise the Warrant
by  telecopying  an executed and  completed  Conversion  Notice (as such term is
defined in the Debenture) or Warrant Notice of Exercise (as such term is defined
in the  Warrant)  to the  Company.  Each  date on which a  Conversion  Notice or
Warrant  Notice of  Exercise  is  telecopied  to and  received by the Company in
accordance with the provisions hereof shall be deemed a Conversion Date (as such
term is defined in the Debenture). The Company shall cause the transfer agent to
transmit the  certificates  evidencing the Common Stock issuable upon conversion
of the  Debenture  (together  with a new  debenture,  if any,  representing  the
principal  amount of the  Debenture  not being so  converted) or exercise of the
Warrant  (together with a new Warrant,  if any,  representing  the amount of the
Warrant  not  being  so  exercised)  to  Buyer  via  express  courier,  or  if a
Registration  Statement covering the Common Stock has been declared effective by
the SEC by electronic transfer,  within three (3) business days after receipt by
the Company of the Conversion Notice or Warrant Notice of Exercise(the "Delivery
Date").

C. Upon the  conversion  of the  Debenture  or  exercise  of the Warrant or part
thereof,  the Company  shall,  at its own cost and expense,  take all  necessary
action  (including  the  issuance  of an opinion of  counsel) to assure that the
Company's transfer agent shall issue stock certificates in the name of Buyer (or
its  nominee)  or  such  other  persons  as  designated  by  Buyer  and in  such
denominations  to be specified at conversion  representing  the number of Common
Stock of common stock  issuable upon such  conversion  or exercise.  The Company
warrants  that the  Conversion  Shares and Warrant  Shares  will be  unlegended,
free-trading, and freely transferable, and will not contain a legend restricting
the  resale  or  transferability  of  the  Company  Common  Stock  provided  the
Conversion  Shares and Warrant  Shares are being sold  pursuant to an  effective
registration  statement  covering  the Common  Stock to be sold or is  otherwise
exempt from registration when sold.

D. The Company  understands  that a delay in the delivery of the Common Stock in
the form required pursuant to this section,  or the Mandatory  Redemption Amount
described in Section E hereof,  beyond the Delivery Date or Mandatory Redemption
Payment  Date (as  hereinafter  defined)  could  result in economic  loss to the
Buyer.  As  compensation  to the Buyer for such loss,  the Company agrees to pay
late  payments  to the  Buyer  for late  issuance  of  Common  Stock in the form
required  pursuant to Section C hereof upon  Conversion of the Debenture or late
payment of the Mandatory  Redemption  Amount, in the amount of $100 per business
day after the Delivery  Date or Mandatory  Redemption  Payment Date, as the case
may be, for each  $10,000 of  Debenture  principal  amount  being  converted  or
redeemed.  The Company  shall pay any  payments  incurred  under this Section in
immediately available funds upon demand.  Furthermore,  in addition to any other
remedies  which may be  available  to the Buyer,  in the event that the  Company
fails for any reason to effect delivery of the Common Stock by the Delivery Date
or make payment by the  Mandatory  Redemption  Payment  Date,  the Buyer will be
entitled to revoke all or part of the relevant  Notice of  Conversion or rescind
all or part of the notice of  Mandatory  Redemption  by  delivery of a notice to
such  effect to the  Company  whereupon  the Company and the Buyer shall each be
restored to their respective positions immediately prior to the delivery of such
notice,  except  that late  payment  charges  described  above  shall be payable
through the date notice of revocation or rescission is given to the Company.






E.  Mandatory  Redemption.  In the event the Company is prohibited  from issuing
Common Stock,  or fails to timely  deliver  Common Stock on a Delivery  Date, or
upon the  occurrence of an Event of Default (as defined in the Debenture) or for
any reason other than pursuant to the limitations set forth herein,  or upon the
occurrence  of an Event of  Default as  defined  in the  Debenture,  then at the
Buyer's election, the Company must pay to the Buyer ten (10) business days after
request by the Buyer or on the Delivery  Date (if  requested by the Buyer) a sum
of money determined by multiplying up to the outstanding principal amount of the
Debenture  designated  by the Buyer by 130%,  together  with  accrued but unpaid
interest thereon  ("Mandatory  Redemption  Payment").  The Mandatory  Redemption
Payment  must be received  by the Buyer on the same date as the  Company  Common
Stock  otherwise  deliverable  or within ten (10) business  days after  request,
whichever is sooner ("Mandatory  Redemption Payment Date").  Upon receipt of the
Mandatory Redemption Payment, the corresponding Debenture principal and interest
will be deemed paid and no longer outstanding.


F.  Buy-In.  In  addition to any other  rights  available  to the Buyer,  if the
Company fails to deliver to the Buyer such Common Stock issuable upon conversion
of a Debenture  or exercise  of a Warrant by the  Delivery  Date and if ten (10)
days after the Delivery Date the Buyer purchases (in an open market  transaction
or otherwise) shares of Common Stock to deliver in satisfaction of a sale by the
Buyer of the  Common  Stock  which the  Buyer  anticipated  receiving  upon such
conversion  (a  "Buy-In"),  then the Company  shall pay in cash to the Buyer (in
addition  to any  remedies  available  to or elected by the Buyer) the amount by
which (A) the Buyer's total purchase price (including brokerage commissions,  if
any) for the  shares of Common  Stock so  purchased  exceeds  (B) the  aggregate
principal  and/or  interest  amount of the  Debenture  or Warrant for which such
conversion or exercise was not timely honored, together with interest thereon at
a rate of 15% per annum,  accruing  until such amount and any  accrued  interest
thereon is paid in full (which  amount shall be paid as  liquidated  damages and
not as a penalty).  For example,  if the Buyer purchases  shares of Common Stock
having a total  purchase  price of $11,000 to cover a Buy-In with  respect to an
attempted  conversion  of  $10,000 of  Debenture  or  Warrant  principal  and/or
interest,  the Company shall be required to pay the Buyer $1,000, plus interest.
The Buyer shall  provide  the  Company  written  notice  indicating  the amounts
payable to the Buyer in respect of the Buy-In.

G. The  Securities  shall be delivered  by the Company to the Buyer  pursuant to
Section I.B. hereof on a "delivery-against-payment basis" at the Closing.

VI.      CLOSING DATE

     The  Closing  shall occur by the  delivery to the Buyer of the  certificate
evidencing  the  Debenture  and all  other  Agreements  and to the  Company  the
Purchase Price.

VII.     CONDITIONS TO THE COMPANY'S OBLIGATIONS

     Buyer  understands  that the Company's  obligation to sell the Debenture on
the Closing Date to Buyer
pursuant to this Agreement is conditioned upon:






A. Delivery by Buyer of the Purchase Price;

B. The accuracy on the Closing Date of the  representations  and  warranties  of
Buyer  contained  in this  Agreement  as if made on the Closing Date (except for
representations  and warranties  which, by their express terms,  speak as of and
relate to a specified  date, in which case such accuracy shall be measured as of
such specified date) and the performance by Buyer in all material respects on or
before the Closing Date of all covenants and  agreements of Buyer required to be
performed by it pursuant to this Agreement on or before the Closing Date and

C. There  shall not be in effect any Law or order,  ruling,  judgment or writ of
any  court  or  public  or  governmental  authority  restraining,  enjoining  or
otherwise prohibiting any of the transactions contemplated by this Agreement.

VIII.    CONDITIONS TO BUYER'S OBLIGATIONS

     The Company  understands that Buyer's obligation to purchase the Securities
on the Closing Date pursuant to this Agreement is conditioned upon:

A.  Delivery by the Company of the  Debenture,  the  Conversion  Warrant and the
other Agreements (I/N/O Buyer or I/N/O Buyer's nominee);

B. The accuracy on the Closing Date of the representations and warranties of the
Company  contained in this  Agreement as if made on the Closing Date (except for
representations  and warranties  which, by their express terms,  speak as of and
relate to a specified  date, in which case such accuracy shall be measured as of
such  specified  date) and the  performance by the Company in all respects on or
before the Closing Date of all covenants and agreements of the Company  required
to be performed by it pursuant to this  Agreement on or before the Closing Date,
all of which shall be confined  to Buyer by delivery of the  certificate  of the
chief executive officer of the Company to that effect;

C.  There not having  occurred  (i) any  general  suspension  of trading  in, or
limitation on prices listed for, the Common Stock on the OTCBB/Pink  Sheet, (ii)
the declaration of a banking moratorium or any suspension of payments in respect
of  banks  in  the  United  States,  (iii)  the  commencement  of a  war,  armed
hostilities or other  international or national  calamity directly or indirectly
involving  the  United  States  or  any  of its  territories,  protectorates  or
possessions  or (iv) in the case of the  foregoing  existing at the date of this
Agreement, a material acceleration or worsening thereof,

D.  There not  having  occurred  any event or  development,  and there  being in
existence no condition,  having or which reasonably and foreseeably could have a
Material Adverse Effect;

E. The  Company  shall  have  delivered  to Buyer  (as  provided  in the  Escrow
Instructions)  reimbursement  of  Buyer's  reasonable  out-of-pocket  costs  and
expenses  incurred in  connection  with the  transactions  contemplated  by this
Agreement






F. There shall not be in effect any Law, order, ruling,  judgment or writ of any
court or public or governmental  authority  restraining,  enjoining or otherwise
prohibiting any of the transactions contemplated by this Agreement;

     The Company  shall have  obtained all  consents,  approvals or waivers from
governmental authorities and third persons necessary for the execution, delivery
and performance of the Documents and the transactions  contemplated thereby, all
without material cost to the Company;.

G. Buyer shall have received such additional documents,  certificates,  payment,
assignments,  transfers  and  other  delivers  as it or its  legal  counsel  may
reasonably  request  and as are  customary  to effect a closing  of the  matters
herein contemplated.

H. Delivery by the Company of an enforceability opinion from its outside counsel
in form and substance satisfactory to Buyer.

I. Reimbursement of Buyer's legal fees in the amount of $2,000.

IX.  SURVIVAL; INDEMNIFICATION

A. The representations, warranties and covenants made by each of the Company and
Buyer in this Agreement, the annexes,  schedules and exhibits hereto and in each
instrument,  agreement  and  certificate  entered  into  and  delivered  by them
pursuant to this Agreement shall survive the Closing and the consummation of the
transactions  contemplated  hereby. In the event of a breach or violation of any
of such  representations,  warranties  or  covenants,  the  party  to whom  such
representations,  warranties  or covenants  have been made shall have all rights
and remedies for such breach or violation  available to it under the  provisions
of this Agreement or otherwise, whether at law or in equity, irrespective of any
investigation  made by or on  behalf  of such  party on or prior to the  Closing
Date.

B. The  Company  hereby  agrees  to  indemnify  and  hold  harmless  Buyer,  its
affiliates  and their  respective  officers,  directors,  partners  and  members
(collectively,  the "Buyer  Indemnitees")  from and  against any and all losses,
claims,   damages,   judgments,   penalties,    liabilities   and   deficiencies
(collectively,  "Losses")  and agrees to  reimburse  Buyer  Indemnitees  for all
out-of-pocket  expenses  (including the fees and expenses of legal counsel),  in
each case promptly as incurred by Buyer  Indemnitees  and to the extent  arising
out of or in connection with:

1.   any  misrepresentation,  omission of fact or breach of any of the Company's
     representations  or  warranties  contained  in this  Agreement or the other
     Documents,  or the annexes,  schedules or exhibits hereto or thereto or any
     instrument,  agreement  or  certificate  entered  into or  delivered by the
     Company pursuant to this Agreement or the other Documents;
2.   any  failure by the Company to perform  any of its  covenants,  agreements,
     undertakings  or  obligations  set  forth in this  Agreement  or the  other
     Documents  or any  instrument,  certificate  or  agreement  entered into or
     delivered by the Company pursuant to this Agreement or the other Documents;
3.   the purchase of the Debenture, the conversion of the Debenture, the payment
     of interest on the  Debenture,  the  issuance  of the Warrant  Shares,  the







     consummation  of the  transactions  contemplated  by this Agreement and the
     other  Documents,  the use of any of the proceeds of the Purchase  Price by
     the Company, the purchase or ownership of any or all of the Securities, the
     performance by the parties hereto of their respective obligations hereunder
     and  under  the   Documents  or  any  claim,   litigation,   investigation,
     proceedings  or  governmental  action  relating  to any  of the  foregoing,
     whether or not Buyer is a party thereto; or
4.   resales of the Common Stock by Buyer in the manner and as  contemplated  by
     this Agreement and the Registration Rights Agreement.

C.  Buyer  hereby  agrees  to  indemnify  and hold  harmless  the  Company,  its
Affiliates  and their  respective  officers,  directors,  partners  and  members
(collectively,  the "Company  Indemnitees") from and against any and all Losses,
and agrees to reimburse the Company  Indemnitees for all out-of-pocket  expenses
(including  the fees and expenses of legal  counsel),  in each case  promptly as
incurred  by the  Company  Indemnitees  and to the extent  arising  out of or in
connection with:

1.   any  misrepresentation,  omission  of  fact  or  breach  of any of  Buyer's
     representations  or  warranties  contained  in this  Agreement or the other
     Documents,  or the annexes,  schedules or exhibits hereto or thereto or any
     instrument,  agreement  or  certificate  entered into or delivered by Buyer
     pursuant to this Agreement or the other Documents or
2.   any  failure  by  Buyer  to  perform  in any  material  respect  any of its
     covenants,  agreements,  undertakings  or  obligations  set  forth  in this
     Agreement  or  the  other  Documents  or  any  instrument,  certificate  or
     agreement  entered into or delivered by Buyer pursuant to this Agreement or
     the other Documents.

D.  Promptly  after  receipt  by either  party  hereto  seeking  indemnification
pursuant to this Article IX (an  "Indemnified  Party") of written  notice of any
investigation,   claim,   proceeding   or  other  action  in  respect  of  which
indemnification  is being  sought  (each,  a  "Claim"),  the  Indemnified  Party
promptly  shall notify the party against whom  indemnification  pursuant to this
Article  IX is being  sought  (the  "Indemnifying  Party")  of the  commencement
thereof,  but the omission so to notify the Indemnifying Party shall not relieve
it from any liability that it otherwise may have to the Indemnified Party except
to the extent that the Indemnifying Party is materially  prejudiced and forfeits
substantive rights or defenses by reason of such failure. In connection with any
Claim as to which  both the  Indemnifying  Party and the  Indemnified  Party are
parties, the Indemnifying Party shall be entitled to assume the defense thereof.
Notwithstanding  the assumption of the defense of any Claim by the  Indemnifying
Party,  the  Indemnified  Party  shall have the right to employ  separate  legal
counsel and to  participate in the defense of such Claim,  and the  Indemnifying
Party shall bear the reasonable fees,  out-of-pocket  costs and expenses of such
separate  legal  counsel  to the  Indemnified  Party if (and only  if):  (x) the
Indemnifying Party shall have agreed to pay such fees,  out-of-pocket  costs and
expenses,  (y) the Indemnified Party and the Indemnifying Party reasonably shall
have concluded that representation of the Indemnified Party and the Indemnifying
Party by the same legal  counsel would not be  appropriate  due to actual or, as
reasonably  determined by legal counsel to the  Indemnified  Party,  potentially
differing  interests  between such parties in the conduct of the defense of such
Claim, or if there may be legal defenses available to the Indemnified Party that






are in addition to or disparate from those available to the  Indemnifying  Party
or (z) the  Indemnifying  Party  shall  have  failed  to  employ  legal  counsel
reasonably  satisfactory to the Indemnified  Party within a reasonable period of
time after notice of the  commencement of such Claim.  If the Indemnified  Party
employs  separate  legal  counsel in  circumstances  other than as  described in
clauses  (x),  (y) or (z)  above,  the fees,  costs and  expenses  of such legal
counsel shall be borne exclusively by the Indemnified Party.  Except as provided
above,  the  Indemnifying  Party shall not, in connection  with any Claim in the
same jurisdiction,  be liable for the fees and expenses of more than one firm of
legal  counsel  for the  Indemnified  Party  (together  with  appropriate  local
counsel). The Indemnifying Party shall not, without the prior written consent of
the Indemnified Party (which consent shall not unreasonably be withheld), settle
or  compromise  any Claim or consent to the entry of any judgment  that does not
include an unconditional  release of the Indemnified  Party from all liabilities
with respect to such Claim or judgment.

E. In the event one party hereunder should have a claim for indemnification that
does  not  involve  a claim or  demand  being  asserted  by a third  party,  the
Indemnified   Party   promptly  shall  deliver  notice  of  such  claim  to  the
Indemnifying  Party. If the Indemnified  Party disputes the claim,  such dispute
shall  be  resolved  by  mutual  agreement  of the  Indemnified  Party  and  the
Indemnifying  Party or by binding  arbitration  conducted in accordance with the
procedures and rules of the American Arbitration Association.  Judgment upon any
award rendered by any arbitrators  may be entered in any court having  competent
jurisdiction thereof.

X.   GOVERNING LAW

     This Agreement  shall be governed by and interpreted in accordance with the
laws  of the  State  of  California,  without  regard  to the  conflicts  of law
principles of such state.

XI.      SUBMISSION TO JURISDICTION

     Each of the parties hereto  consents to the exclusive  jurisdiction  of the
federal  courts whose  districts  encompass any part of the City of San Diego or
the state courts of the State of California  sitting in the City of San Diego in
connection  with  any  dispute  arising  under  this  Agreement  and  the  other
Documents.  Each party hereto hereby irrevocably and unconditionally  waives, to
the fullest  extent it may  effectively  do so, any  defense of an  inconvenient
forum or improper  venue to the  maintenance of such action or proceeding in any
such court and any night of jurisdiction on account of its place of residence or
domicile.  Each party hereto  irrevocably  and  unconditionally  consents to the
service of any and all process in any such action or  proceeding  in such courts
by the mailing of copies of such process by registered or certified mail (return
receipt  requested),  postage prepaid, at its address specified in Article XVII.
Each party hereto agrees that a final  judgment in any such action or proceeding
shall be conclusive  and may be enforced in other  jurisdictions  by suit on the
judgment or in any other manner provided by law.






XII. WAIVER OF JURY TRIAL

     TO THE FULLEST  EXTENT  PERMITTED BY LAW, EACH OF THE PARTIES HERETO HEREBY
KNOWINGLY,  VOLUNTARILY AND INTENTIONALLY WAIVES ITS RESPECTIVE RIGHTS TO A JURY
TRIAL OF ANY  CLAIM  OR  CAUSE  OF  ACTION  BASED  UPON OR  ARISING  OUT OF THIS
AGREEMENT  OR ANY OTHER  DOCUMENT OR ANY DEALINGS  BETWEEN THEM  RELATING TO THE
SUBJECT  MATTER OF THIS  AGREEMENT  AND OTHER  DOCUMENTS.  EACH PARTY HERETO (i)
CERTIFIES THAT NEITHER OF THEIR RESPECTIVE REPRESENTATIVES,  AGENTS OR ATTORNEYS
HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH PARTY WOULD NOT, IN THE EVENT
OF LITIGATION,  SEEK TO ENFORCE THE FOREGOING WAIVERS AND (ii) ACKNOWLEDGES THAT
IT HAS BEEN INDUCED TO ENTER INTO THIS  AGREEMENT  BY, AMONG OTHER  THINGS,  THE
MUTUAL WAIVERS AND CERTIFICATIONS HEREIN. XIII. COUNTERPARTS; EXECUTION

     This  Agreement  may be  executed  in  counterparts,  each of which when so
executed  and  delivered  shall be an original,  but both of which  counterparts
shall together constitute one and the same instrument.  A facsimile transmission
of this signed Agreement shall be legal and binding on both parties hereto.

XIV.     HEADINGS

     The headings of this  Agreement are for  convenience of reference and shall
not form part of, or affect the interpretation of, this Agreement.

XV.      SEVERABILITY

     In the event any one or more of the provisions  contained in this Agreement
or in the other Documents  should be held invalid,  illegal or  unenforceable in
any  respect,  the  validity,  legality  and  enforceability  of  the  remaining
provisions  contained  herein or  therein  shall not in any way be  affected  or
impaired  thereby.  The parties  shall  endeavor in good-faith  negotiations  to
replace the invalid,  illegal or unenforceable provisions with valid provisions,
the economic  effect of which comes as close as possible to that of the invalid,
illegal or unenforceable provisions.

XVI. ENTIRE AGREEMENT; REMEDIES, AMENDMENTS AND WAIVERS

     This Agreement and the Documents  constitute the entire  agreement  between
the parties  hereto  pertaining  to the subject  matter hereof and supersede all
prior agreements, understandings,  negotiations and discussions, whether oral or
written,  of  such  parties.  No  supplement,  modification  or  waiver  of this
Agreement shall be binding unless executed in writing by both parties. No waiver
of any of the provisions of this Agreement shall be deemed or shall constitute a
waiver of any other provision  hereof  (whether or not similar),  nor shall such
waiver constitute a continuing waiver unless otherwise expressly provided.






XVII.    NOTICES

     Except  as  may  be  otherwise   provided  herein,   any  notice  or  other
communication  or delivery  required or permitted  hereunder shall be in writing
and  shall  be  delivered  personally,  or sent by  telecopier  machine  or by a
nationally  recognized overnight courier service, and shall be deemed given when
so delivered  personally,  or by telecopier machine or overnight courier service
as follows:

A.       if to the Company, to:
                  American Ammunition, Inc.
                  3545 NW 71st St.
                  Miami, Florida 33147
                  Telephone:        305-835-7400
                  Facsimile:        305-694-0037


B.       if to Buyer, to:

                  La Jolla Cove Investors, Inc.
                  7817 Herschel Avenue, Suite 200
                  La Jolla, California 92037
                  Telephone:  858-551-8789
                  Facsimile:  858-551-0987

The Company or Buyer may change the foregoing  address by notice given  pursuant
to this Article XVII.

XVIII.   CONFIDENTIALITY

     Each of the  Company  and  Buyer  agrees  to keep  confidential  and not to
disclose  to or use for  the  benefit  of any  third  party  the  terms  of this
Agreement  or any other  information  which at any time is  communicated  by the
other  party as being  confidential  without the prior  written  approval of the
other  party;  provide,   however,  that  this  provision  shall  not  apply  to
information  which,  at the time of  disclosure,  is already  part of the public
domain (except by breach of this Agreement) and information which is required to
be disclosed by law (including, without limitation,  pursuant to Item 601(b)(10)
of Regulation S-K under the Securities Act and the Exchange Act).

XIX.     ASSIGNMENT

     This  Agreement  shall not be  assignable  by either of the parties  hereto
prior to the Closing without the prior written  consent of the other party,  and
any attempted  assignment  contrary to the  provisions  hereby shall be null and
void;  provide,  however,  that Buyer may  assign  its  rights  and  obligations
hereunder, in whole or in part, to any affiliate of Buyer.


     IN WITNESS  WHEREOF,  the parties hereto have duly caused this Agreement to
be executed and delivered on the date first above written.


American Ammunition, Inc.                    La Jolla Cove Investors, Inc.

By: __________________________               By: __________________________

Title: _________________________             Title: _________________________







                                 SCHEDULE III.M.

                               REGISTRATION RIGHTS

         Name