UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest reported) November 10, 2011
Commission File Number 001-33933
EXPLORE ANYWHERE HOLDING CORP.
(Exact name of registrant as specified in its charter)
Nevada 88-0319470
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)
6150 West 200 South, #3, Wabash, Indiana 46992
(Address of principal executive offices) (Zip Code)
877.539.5644
(Registrant's telephone number, including area code)
ITEM 8.01 OTHER INFORMATION
Explore Anywhere Holding Corp. (the "Company") today announced the
re-introduction of its "Keylogger PRO" brand. Both Keylogger PRO 2012 and
Spybuddy(R) 2012 became available for sale and immediate digital download on the
Company's website www.ExploreAnywhere.com on November 5, 2011.
Keylogger PRO 2012 is a computer monitoring product that offers customers the
ability to record both keystrokes typed and screenshots. All recorded data is
viewable remotely through the ExploreAnywhere Customer Account. The Company
believes that this new product offering will entice customers who do not want
Spybuddy's more comprehensive feature set or those customers who are looking for
computer monitoring software at a lower price point.
Additionally, the Company believes it is important to note the following
regarding the release of both Spybuddy(R) 2012 and Keylogger PRO 2012:
* Spybuddy(R)2012 is intended to completely replace Spybuddy(R)2009 and
therefore the Company will no longer offer or support Spybuddy(R)2009.
* Both Spybuddy(R)2012 and Keylogger PRO 2012 share the same software
code, whereas the two are technically the same product, but where
Keylogger PRO 2012 has most of the Spybuddy(R)2012 features disabled.
* Both products are offered at new price points. Spybuddy(R) 2012 is
initially being offered at $59.99 USD (increased from Spybuddy(R)
2009's $49.95 USD) and Keylogger PRO 2012 is initially being offered
at $29.99 USD.
* Both products are being offered under terms representing a different
business model than has previously been offered for these products -
previously, they were both sold as stand-alone products for a one-time
purchase price, whereas now they are being offered as subscription
products with a one-year license fee. At the time of purchase,
customers must also agree to automatically be charged for the second
year's license fee in order to continue using either product beyond
the first year from their original purchase date. The Company believes
that this is a significant change in its business model and cannot
anticipate the immediate or future success of this model.
* The remote viewing capabilities of both products requires the Company
to maintain server space to store customer recorded data. As a result,
the Company will incur additional support costs as well as additional
variable costs per customer. However, these costs cannot yet be
estimated and may only be known at a future date if the Company ever
achieves a yet undetermined volume of customers.
The Company's management believes that Keylogger PRO, with its narrower range of
features and lower price point, will appeal to customers who do not need or
desire Spybuddy's more comprehensive set of monitoring features. Also, the fact
that Keylogger PRO 2012 uses the same code base as Spybuddy(R) 2012 is the first
example of the Company's plan to offer many Company products all with different
feature sets and different price points with little additional development by
using the same code base.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange of 1934, the registrant
has caused this report to be signed on its behalf by the undersigned hereunto
duly authorized.
Date: November 10, 2011
EXPLORE ANYWHERE HOLDING CORP.
By: /s/ Bryan Hammond
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Name: Bryan Hammond
Title: President
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