Exhibit 10.1

                              EMPLOYMENT AGREEMENT

THIS  EMPLOYMENT  AGREEMENT  is  executed  on the  dates  set  forth  below  the
signatures  hereon but effective as of SEPTEMBER 1, 2011,  and is by and between
GLOBAL EQUITY  INTERNATIONAL  INC, a Nevada  Corporation  ("Employer"),  and Mr.
PETER SMITH a resident of Dubai, UAE ("Employee").

1. DUTIES; ASSIGNMENT

During the term of employment  hereunder,  Employee shall initially  perform the
duties of CHIEF  EXECUTIVE  OFFICER  (CEO) of Employer,  or such other duties as
assigned  by  and at the  location  determined  by the  Board  of  Directors  of
Employer.  Employee shall oversee the running and  development of the company to
the best of his ability.

2. COMPENSATION

In  consideration  of the services  rendered by Employee to Employer  hereunder,
Employer  shall  pay to  Employee  an annual  salary  of no less than  $240,000,
subject  to  annual  review  and  adjustment  of no  less  than a 5%  PERCENTAGE
INCREASE,  if any,  in the U.S.  Consumer  Price  Index  during such year ("Base
Salary").  This  Salary  shall be paid on a monthly  basis to the  employee or a
Company owned by the Employee at the option of the Employee.

3. EMPLOYMENT

Employer hereby employs  Employee and Employee hereby accepts  employment on the
terms set forth herein COMMENCING ON THE FIRST DAY OF SEPTEMBER, 2011.

     (a)  Employment  will  continue  for 36  MONTHS  and  until  terminated  as
          hereafter set forth.

     (b)  The Company  agrees to ACCRUE THE MONTHLY FROM SEPTEMBER 2011 onwards.
          PAYMENT OF THE ACCRUED  AMOUNTS  shall  commence no later than JANUARY
          2ND 2012 and payment of the ONGOING  MONTHLY  salary shall commence on
          the last working day of JANUARY 2012.

     (c)  Employer  shall have the right to terminate  this Agreement and all of
          Employee's  rights shall thereupon  terminate upon the disability (for
          180 or more days,  whether or not consecutive,  in any 360 day period)
          of Employee  ("Disability")  and the Employer  giving  written  notice
          thereof,  and this Agreement  shall  automatically  terminate upon the
          death of Employee ("Death").

     (d)  Employer shall have the right to terminate  Employee's  employment (1)
          for any reason or no reason  with  either  (i) 60 days  prior  written
          notice of termination or (ii) immediate  notice of termination with an
          undertaking to continue payment of Employee's  compensation under this
          Agreement  for 90 days,  (2) at any time  during  the thirty six month
          period  following  the  execution of this  agreement  and with 30 days
          prior  written  notice  or (3) for  Cause  (as  defined  below),  upon
          Employee's receipt of notice thereof. . As used herein,  "Cause" means
          (i) willful or serious misconduct or dishonesty in the performance of,
          Employee's  duties  hereunder or (ii) the  indictment or conviction of
          Employee for a felony under state or federal  criminal laws.  Upon the
          effective date of termination specified in such notice, this Agreement
          shall  terminate  except for the provisions,  which expressly  survive
          termination, and Employee shall vacate the offices of Employer.

     (e)  Employee  shall have the right to  terminate  employment  hereunder by
          providing 30 days written  notice.  Thereafter,  this Agreement  shall
          terminate   except  for  the  provisions,   which  expressly   survive
          termination.

4. SEVERANCE PAYMENTS

     (a)  If  Employer  terminates  this  Agreement  for any  reason  other than
          Disability, Death, Employee shall be entitled to receive, and Employer
          shall make, the following severance payments:

          (i)  continue to pay a sum equivalent to SIX MONTHS' SALARY.

     (b)  If Employer  terminates  this Agreement by reason of the Disability of
          Employee or if this  Agreement is  automatically  terminated  upon the
          Death of  Employee  pursuant to Section  3(b),  Employee or his estate
          shall be entitled to receive,  and Employer  shall make, the following
          severance payments:

          (i)  continue to pay a sum  equivalent to FIVE YEARS ANNUAL SALARY via
               the life assurance scheme to be put in place January 2012

5. EXPENSES

Employer shall reimburse Employee's expenses reasonably incurred in carrying out
his duties  hereunder within 30 days of submittal of an itemized account of such
expenses  together  with such  receipts and forms as are required by  Employer's
normal policies and practices. In the event of cash advances such reimbursements
will be credited against the advanced account.

                                      -2-

6. BENEFITS

Employer  shall provide and Employee  shall be entitled to participate in an all
benefit plans and programs  generally  available to employees of Employer on the
same terms as other employees except as follows:

     (a)  Vacation:  Employee  shall be entitled to four weeks paid vacation per
          year scheduled at times mutually  convenient to Employee and Employer.
          Employee shall be entitled to carry over unused vacation days into the
          next year in accordance with Employer's  policy, as modified from time
          to time.  Employee  shall be  entitled  to all  holidays as allowed to
          other employees of the Employer with similar responsibilities.

     (b)  Life  Insurance:  The  employee  shall be  entitled  a life  insurance
          coverage equivalent five years of gross salary.

     (c)  Medical:  The employee and his family shall be entitled to full health
          insurance coverage by a reputable  insurance company of the employee's
          choice.

     (d)  Stock  Options:  The employee shall be entitled to stock options to be
          agreed before September 30, 2011.

7. CONFIDENTIALITY; NON-DISCLOSURE

     (a)  For the  purpose  of this  Agreement,  "Confidential  Information"  is
          defined to include  any  information,  designs,  software,  processes,
          practices, plans, proposals,  markets, pricing, personnel or financial
          or  business   information   relating  to  Employer,   its  affiliates
          (including  the   Subsidiary),   and  their   respective   businesses,
          customers,  suppliers,  products or services, whether in written, oral
          or other form. Confidential Information shall not include information,
          which at the time of disclosure is in the public domain by publication
          or otherwise through no fault of Employee, or information furnished by
          a third  party  which  was not  received  directly  from  Employer  or
          otherwise under an obligation of secrecy.

     (b)  At all times after the date hereof,  including  after  termination  of
          this  Agreement,  Employee shall not,  except with the expressed prior
          written  consent of  Employer,  directly  or  indirectly  communicate,
          disclose or divulge any of the Confidential  Information or use any of
          the Confidential Information for any purpose other than performance of
          his duties hereunder.

                                      -3-

     (c)  Employee  agrees that  Employer will own all work products of any type
          and in any form or media produced or created by Employee in the course
          of his  employment.  Employee hereby  acknowledges  that all such work
          products are specially  ordered or  commissioned by Employer and shall
          be  considered  works  made for hire as such  terms is  defined in the
          United States Copyright Act of 1976, 17 U.S.C.

8. AGREEMENT NOT TO COMPETE

For so long as Employee is entitled to receive severance payments under Sections
4(a),  4(b) or 4(c), or (ii) for a period of one year from the effective date of
termination if Employee  voluntarily  terminates his employment  hereunder or if
Employee is terminated by Employer for Cause,  Employee agrees that he will not,
directly or indirectly, (1) be employed by, serve as a consultant or advisor to,
or have a material  ownership  interest in any corporation or other entity whose
business is competitive  (as reasonably  determined by the Board of Directors of
Employer)  with  the  business  of  Employer,  the  Subsidiary  or any of  their
affiliates;  provided,  however that this clause (1) shall not prohibit any such
employment or other  relationship  with an entity which itself is not, but has a
separate corporate  affiliate which is, engaged in such competitive  business so
long as Employee does not provide services to, assist or advise such competitive
affiliate in any way, or (2) induce or solicit any other person who was employed
by Employer, Subsidiary or any of their affiliates at any time during Employee's
employment by Employer to engage in any line of business  competitive  with that
of Employer, Subsidiary or their affiliates.

9. NO CONFLICTING AGREEMENTS

Employee  represents  and  warrants  that he is not a party  to or  bound by any
agreement  or subject to any  restriction  arising  out of any  current or prior
employment  or  relationship  which would be violated by his  entering  into and
performing his obligations under this Agreement,  including, without limitation,
restrictions  relating to  non-competition  or the  protection  of  confidential
information.

10. NOTICES

All notices and other  communication  which are required or permitted  hereunder
shall be given in writing  and either  delivered  by hand or  overnight  courier
service or mailed by certified mail, return receipt requested,  postage prepaid,
to the following addresses:

     GLOBAL EQUITY INTERNATIONAL INC.

     1 Berkeley Street,
     London, W1 8DJ,
     United Kingdom.

     PETER SMITH

     Villa K23
     Palm Jumeriah
     Dubai UAE

                                      -4-

11. MISCELLANEOUS

     (a)  This  Agreement  shall be binding  upon,  inure to the benefit of, and
          enforceable  by the  successors  and assigns of the  Employer  and the
          heirs, estate, personal representatives and beneficiaries of Employee.
          The rights,  obligations and duties of the Employee hereunder shall be
          personal and are not assignable or delegable in any manner whatsoever;
          provided,  however,  that  this  Agreement  shall be  assigned  to and
          assumed by the Subsidiary if and when required by Section 1.

     (b)  The  obligations  of the  parties  in  Sections  4, 7, 8 and 11  shall
          survive any termination of this Agreement.

     (c)  This Agreement  constitutes  the entire  understanding  of the parties
          with  respect to subject  matter  hereof,  and shall not be  modified,
          terminated or any provisions waived orally, including this clause. Any
          such modification, termination or waiver must be in writing and signed
          by each of the parties hereto.

     (d)  No failure to  exercise  or delay in  exercising  any right,  power or
          remedy  hereunder shall preclude any other or further  exercise of the
          same or any other right, power or remedy.

     (e)  This Agreement  shall be construed and enforced in accordance with the
          laws of the State of Nevada  applicable  to  contracts  made and to be
          performed  solely  therein,  and each party  consents to the exclusive
          jurisdiction of and venue in the State and Federal courts of Nevada to
          resolve any disputes between the parties.

IN WITNESS  WHEREOF,  the  parties  have  executed  this  Agreement  on the date
indicated below intending to be legally bound hereby.

GLOBAL EQUITY INTERNATIONAL INC.                EMPLOYEE


/s/ Enzo Taddei                                 /s/ Peter Smith
--------------------------------                --------------------------------
Enzo Taddei                                     Peter Smith
CFO

Dated: September 1, 2011                        Dated: September 1, 2011


                                      -5-