Exhibit 99.1



                             JCPenney News Release

CONTACT
<table>
<c>                     <c>              <c>                    <c>
Rita Trevino Flynn     Tim Lyons         Eli Akresh            Bob Johnson
Public Relations       Public Relations  Investor Relations   Investor Relations
(972) 431-4753        (972) 431-4834     (972) 431-2207          (972) 431-2217
rflynn@jcpenney.com   tmlyons@jcpenney.com  eakresh@jcpenney.com   rvjohnso@jcpenney.com
</table>



                    JCPENNEY REPORTS SECOND QUARTER EARNINGS

             Department Stores and Catalog Operating Profits Double

                      Catalog/Internet Performance Improves

                       Financial Condition Remains Strong



     PLANO, TX, August 12, 2003 -- J. C. Penney Company,  Inc. (NYSE: JCP) today
reported a second  quarter loss of $0.02 per share compared with a loss of $0.05
per share in last year's quarter.

     Allen Questrom,  Chairman and Chief  Executive  Officer said, "I am pleased
with the  rebound in  Department  Stores and  encouraged  by the  turnaround  in
Catalog/Internet  sales.  Eckerd's  sales and  operating  profits  were  clearly
disappointing.  As we begin the second half, we anticipate  benefits from a more
favorable  consumer  environment  supported by the positive impacts that the tax
package  will  have on our  customers.  We  believe  our  Department  Store  and
Catalog/Internet business will continue to improve in the second half, beginning
with the  back-to-school  selling  season.  This  improvement  reflects  greater
experience  working with our centralized  business model,  and delivering a more
compelling value to both Department  Store and  Catalog/Internet  customers.  At
Eckerd,  we are making  changes to improve the business,  but recognize  that it
will take time for these  changes to register with our  customers.  Accordingly,
Eckerd's operating profits are likely to be below last year's level in the third
quarter,  and about  equal to last  year's  profit in the fourth  quarter.  On a
consolidated  basis,  we currently  expect third  quarter  earnings to be in the
range of $0.25 to $0.30 per share, and the full year to be in the range of $1.25
to $1.35 per share."
<page>

Department Stores and Catalog

     Second  quarter  LIFO  operating  profit  more than  doubled to $51 million
compared with $22 million last year, an increase of 80 basis points as a percent
of  sales.  Comparable  department  store  sales  increased  2.1  percent  in  a
challenging retail environment.  All merchandise  divisions had comparable store
sales increases.  Catalog/Internet sales increased 3.9 percent, representing the
first quarterly  sales gain in three years.  Sales benefited from improved print
media, including a positive early customer response to the Fall/Winter Big Book.
In addition,  Internet sales continue to experience strong growth, increasing by
more than 60 percent during the quarter and 40 percent year-to-date.

     Department  Stores and Catalog gross margin decreased by 20 basis points as
a percent of sales, reflecting a more aggressive merchandise clearance strategy.
Comparable  department store inventory levels increased about three percent over
last year,  and are balanced and in line with current sales  expectations.  SG&A
expense  dollars  were $22  million  lower than last year,  and were  leveraged,
improving  by 100 basis  points as a percent  of  sales.  The  decrease  related
primarily to salary  savings and lower  Catalog  expenses  that more than offset
transition  costs for the new store  distribution  network  and higher  non-cash
pension expense.

Eckerd Drugstores

     LIFO  operating  profit  was $54  million  in this  year's  second  quarter
compared with $73 million last year.  Operating  profit  margin  decreased by 60
basis points as a percent of sales. Total drugstore sales increased 2.3 percent.
Comparable  store sales decreased 0.8 percent during the quarter,  with pharmacy
sales increasing 1.7 percent and  non-pharmacy,  or front-end,  sales decreasing
6.0 percent.  Pharmacy sales were negatively impacted by approximately 430 basis
points from the effects of higher generic  dispensing rates and other changes in
branded drugs.  The best  performing  front-end  categories for the quarter were
seasonal items and over-the-counter medications, while photo and cigarette sales
declined  significantly.  Eckerd's  sales  reflect  increased  competitor  store
openings,  particularly  in Florida  and south  Texas,  coupled  with  execution
issues.  These issues are being  addressed  through  merchandise  and  marketing
changes, as well as a more competitive store opening program beginning in 2003.
<page>

     Gross  margin for the quarter  decreased by 40 basis points as a percent of
sales.  Gross  margin  for the  quarter  includes a LIFO  charge of $11  million
compared  with a charge of $9 million last year.  SG&A  expenses  increased  3.2
percent and were not leveraged as a percent of sales.

Other Unallocated

     Other  unallocated  in this year's  second  quarter was a net credit of $11
million.  The credit  includes  $30 million of real estate  gains on the sale of
closed  department  store  facilities  and the  charges  include  $24 million of
previously announced Catalog restructuring and department store closings.

Financial Condition

     The Company's  financial  condition and liquidity remain strong. At the end
of the quarter, cash investments were approximately $2.6 billion and represented
in excess of 40 percent of long-term debt.  Capital  expenditures  are currently
expected  to be at the lower end of previous  guidance  of $900  million to $1.1
billion.  Full  year  free cash  flow is  expected  to be in line with  previous
guidance.


     Senior management will host a live conference call and real-time webcast on
Tuesday,  August 12, 2003,  beginning at 9:30 a.m. EDT. Access to the conference
call is open to the press and general  public in a listen  only mode.  To access
the  conference  call,  please dial  416-695-5261  and  reference  the  JCPenney
Quarterly Earnings Conference Call. The telephone playback will be available for
two days beginning  approximately  two hours after the conclusion of the call by
dialing  416-695-6030  and  entering  the ID code 6308.  The live webcast may be
accessed via JCPenney's  Investor  Relations  website (at  JCPenney.net),  or on
StreetEvents.com   (for  members)  and   companyboardroom.com   (for  media  and
individual  investors).  Replays of the webcast will be  available  for up to 90
days after the event.
<page>

     J. C. Penney Corporation,  Inc., the wholly-owned  operating  subsidiary of
the Company, is one of America's largest department store,  drugstore,  catalog,
and e-commerce retailers, employing approximately 230,000 associates. As of July
26, 2003, it operated 1,040  JCPenney  department  stores  throughout the United
States,  Puerto Rico,  and Mexico,  and 56 Renner  department  stores in Brazil.
Eckerd Corporation operated 2,710 drugstores throughout the Southeast,  Sunbelt,
and Northeast regions of the U.S. JCPenney Catalog, including e-commerce, is the
nation's  largest  catalog  merchant  of  general  merchandise.   J.  C.  Penney
Corporation,  Inc. is a contributor to JCPenney  Afterschool  Fund, a charitable
organization  committed to  providing  children  with high quality  after school
programs to help them reach their full potential.

     This release may contain  forward-looking  statements within the meaning of
the  Private  Securities  Litigation  Reform Act of 1995.  Such  forward-looking
statements,  which  reflect the  Company's  current  views of future  events and
financial  performance,  involve known and unknown risks and uncertainties  that
may cause the Company's  actual results to be materially  different from planned
or expected results.  Those risks and uncertainties include, but are not limited
to,  competition,   consumer  demand,  seasonality,   economic  conditions,  and
government  activity.  Investors should take such risks into account when making
investment decisions.


                           J. C. PENNEY COMPANY, INC.
                          SUMMARY OF OPERATING RESULTS
                   (Amounts in millions except per share data)
<table>


                                                           13 weeks ended                   26 weeks ended
<c>                                             <c>             <c>        <c>        <c>                       
                                                July 26,       July 27,     % Inc.     July 26,      July 27,      % Inc.
                                                 2003           2002         (Dec.)     2003          2002          (Dec.)

Comparable store sales increase/(decrease)
    Department stores                             2.1%          -2.4%                   -1.6%          2.5%
    Eckerd drugstores                            -0.8%           6.1%                   -1.0%          6.9%

Total retail sales
    Department stores and catalog               $ 3,658        $ 3,623          1.0%   $ 7,381       $ 7,629      -3.3%
    Eckerd drugstores                             3,655          3,575          2.3%     7,425         7,297       1.8%
                                                  -----          -----                   -----         -----
    Total                                         7,313          7,198          1.6%     14,806        14,926     -0.8%

Margins and expenses
- --------------------
Gross margin - LIFO
    Department stores and catalog                 1,314          1,307          0.5%     2,774         2,821      -1.7%
    Eckerd drugstores                             833            828            0.6%     1,699         1,667       1.9%
                                                  -----          -----                   -----         -----
    Total                                         2,147          2,135          0.6%     4,473         4,488      -0.3%

Selling, general and
administrative (SG&A) expenses
    Department stores and catalog                (1,263)        (1,285)        -1.7%    (2,640)       (2,642)     -0.1%
    Eckerd drugstores                            (779)          (755)           3.2%    (1,527)       (1,494)      2.2%
                                                  -----          -----                   -----         -----
    Total                                        (2,042)        (2,040)         0.1%    (4,167)       (4,136)      0.7%

Segment operating profit - LIFO
    Department stores and catalog                 51             22             100.0% + 134           179        -25.1%
    Eckerd drugstores                             54             73            -26.0%    172           173        -0.6%
                                                  -----          -----                   -----         -----
    Total                                         105            95             10.5%    306           352        -13.1%

Other unallocated                                 11            (5)             N/A      18           (15)         N/A
Net interest expense                             (108)          (92)            17.4%   (212)         (194)        9.3%
Acquisition amortization                         (8)            (7)             14.3%   (18)          (17)         5.9%
                                                  -----          -----                   -----         -----
Income/(loss) before income taxes                 0             (9)             100.0% + 94            126        -25.4%

Income taxes                                      0              3             -100.0% +(33)          (46)        -28.2%
                                                  -----          -----                   -----         -----
Net income/(loss)                               $ 0            $(6)             100.0% +$61          $ 80         -23.8%
                                                  =====          =====                   =====         =====
(Loss)/earnings per share - diluted             $(0.02)        $(0.05)          60.0%  $ 0.18        $ 0.24       -25.0%
</table>
<page>
<table>



                                                  13 weeks ended                         26 weeks ended
     <c>                                          <c>              <c>                    <c>           <c>
                                               July 26,       July 27,               July 26,      July 27,
                                                 2003           2002                    2003          2002

SEGMENT FINANCIAL DATA:
Department stores and catalog
Ratios as a % of sales:
    FIFO/LIFO gross margin                        35.9%          36.1%                   37.6%         37.0%
    SG&A expenses                                 34.5%          35.5%                   35.8%         34.6%
    Segment operating profit                      1.4%           0.6%                    1.8%          2.4%
Depreciation and  amortization  (1)             $ 88           $ 94                    $ 177         $ 186

Eckerd drugstores
Ratios as a % of sales:
    FIFO gross margin                             23.1%         23.4%                    23.2%         23.2%
    LIFO gross margin                             22.8%         23.2%                    22.9%         22.9%
    SG&A expenses                                 21.3%         21.1%                    20.6%         20.5%
    Segment operating profit                      1.5%          2.1%                     2.3%          2.4%
LIFO charge                                     $ 11           $ 9                     $ 18          $ 24
Depreciation and amortization                     69             60                      138           121

SUPPLEMENTAL DATA:
Average shares outstanding (basic shares)         271.5          267.7                   271.0         266.8

Average shares used for diluted EPS               271.5          267.7                   273.0         269.8

Effective income tax rate                         35.4%          36.5%                   35.4%         36.5%


BALANCE SHEET HIGHLIGHTS:
Cash and short-term investments                                                        $ 2,631       $ 2,004

FIFO inventory:
    Department stores and catalog                                                        3,166         3,100
    Eckerd drugstores                                                                    2,430         2,303

Long-term debt, including current maturities (2)                                         5,803         5,186

</table>

(1)  Excludes  $10  million  and $22  million of  accelerated  depreciation  for
     catalog facilities for the 13 weeks and 26 weeks ended July 26, 2003, which
     is included in Other  Unallocated.

(2)  Excludes  present  value  of  operating  leases  and  Eckerd's  securitized
     receivables