JCPenney News Release

CONTACT
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<c>                         <c>                     <c>                     <c>
Tim Lyons               Quinton Crenshaw          Eli Akresh             Bob Johnson
Public Relations        Public Relations          Investor Relations     Investor Relations
(972) 431-4834          (972) 431-5581            (972) 431-2207         (972) 431-2217
tmlyons@jcpenney.com    qcrensha@jcpenney.com     eakresh@jcpenney.com   rvjohnso@jcpenney.com
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                     JCPENNEY REPORTS THIRD QUARTER EARNINGS

          Department Stores and Catalog Operating Profit Increased 22%

                Catalog/Internet Performance Continues to Improve



     PLANO,  TX,  November 11, 2003 -- J. C. Penney Company,  Inc.  (NYSE:  JCP)
today  reported  third quarter  income from  continuing  operations of $0.27 per
share  compared  with $0.30 per share in last year's  quarter.  Earnings were in
line with management's recent guidance.

     Allen  Questrom,  Chairman and Chief  Executive  Officer  said,  "Operating
results for Department  Stores and  Catalog/Internet  exceeded our expectations,
reflecting better execution,  continuing benefits from our centralized  business
model,  and  delivery  of  compelling  value in all three  channels;  Department
Stores, Catalog and Internet. Eckerd's results, however, were below expectations
due to weak sales trends.  As we have stated  previously,  the Company is in the
process of  evaluating  strategic  alternatives  for  Eckerd,  and a decision is
expected by the end of the year."

     Questrom added, "We anticipate favorable trends in the consumer environment
during the holiday season,  and as a result, we expect improving  performance in
Department  Stores and  Catalog/Internet  compared with last year. At Eckerd, we
anticipate  continued  weakness in both sales and operating profit trends.  On a
consolidated  basis,  we currently  expect fourth quarter  earnings to be in the
area of $0.80 per share, and the full year to be about $1.25 per share."

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Department Stores and Catalog
- -----------------------------

     Third  quarter LIFO  operating  profit  increased  22 percent,  or 90 basis
points as a percent of sales, to $207 million compared with $170 million in last
year's period.  Comparable  department store sales increased 1.7 percent.  Sales
were driven by strong trends in Home,  Back-to-School  apparel, Family Shoes and
Fine Jewelry.  Catalog/Internet  sales increased 4.1 percent.  Print media sales
continue to strengthen,  with good results from the  Fall/Winter  Big Book and a
positive customer response to the Christmas catalog. In addition, Internet sales
continued  a strong  growth  trend,  increasing  by over 45  percent  during the
quarter and year-to-date.

     Department Stores and Catalog gross margin increased by 190 basis points as
a percent of sales, and reflects better execution in a centralized  environment.
SG&A  expenses   increased  as   anticipated,   with  about  half  the  increase
attributable to non-cash pension expense.  The remaining  increase  reflects the
completion of the store distribution center network, partially offset by expense
savings  in store  labor  from  centralized  checkouts  and the  elimination  of
in-store receiving.

Eckerd Drugstores
- -----------------

     LIFO operating profit was $34 million in this year's third quarter compared
with $79 million  last year.  Operating  profit  margin  decreased  by 130 basis
points  as a percent  of sales,  principally  as a result of weak  sales.  Total
drugstore sales increased 2.2 percent,  while  comparable  store sales decreased
1.0 percent during the quarter,  with pharmacy sales  increasing 1.4 percent and
non-pharmacy, or front-end, sales decreasing 6.5 percent.

     Gross  margin for the quarter  decreased by 30 basis points as a percent of
sales.  Gross  margin  for the  quarter  includes  a LIFO  charge of $7  million
compared with a charge of $9 million last year. SG&A expenses were not leveraged
as a percent of sales.
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Financial Condition
- -------------------

     The Company's  financial  condition  continues to be strong. As part of its
longer-term  strategy of  maintaining  a well-funded  pension plan,  the Company
contributed  $300  million,  or $190 million  after-tax,  to the plan during the
third quarter.  At the end of the quarter,  the Company's cash  investments were
consistent with its plan at $1.9 billion,  reflecting  normal holiday  inventory
build-up.  Full  year free cash  flow is  expected  to be in line with  previous
guidance.

     Senior management will host a live conference call and real-time webcast on
Tuesday, November 11, 2003, beginning at 9:30 a.m. EST. Access to the conference
call is open to the press and general  public in a listen  only mode.  To access
the  conference  call,  please dial  973-935-8514  and  reference  the  JCPenney
Quarterly Earnings Conference Call. The telephone playback will be available for
two days beginning  approximately  two hours after the conclusion of the call by
dialing  973-341-3080 and entering the ID code 4279379.  The live webcast may be
accessed via JCPenney's  Investor  Relations  website (at  JCPenney.net),  or on
StreetEvents.com (for members) and FullDisclosure.com  (for media and individual
investors). Replays of the webcast will be available for up to 90 days after the
event.

     J. C. Penney Corporation,  Inc., the wholly-owned  operating  subsidiary of
the Company, is one of America's largest department store,  drugstore,  catalog,
and e-commerce  retailers,  employing  approximately  230,000 associates.  As of
October 25, 2003, it operated 1,038 JCPenney  department  stores  throughout the
United  States,  Puerto Rico,  and Mexico,  and 56 Renner  department  stores in
Brazil.  Eckerd Corporation operated 2,735 drugstores  throughout the Southeast,
Sunbelt,  and  Northeast  regions  of  the  U.S.  JCPenney  Catalog,   including
e-commerce, is the nation's largest catalog merchant of general merchandise.  J.
C. Penney  Corporation,  Inc. is a contributor to JCPenney  Afterschool  Fund, a
charitable  organization committed to providing children with high quality after
school programs to help them reach their full potential.

     This release may contain  forward-looking  statements within the meaning of
the  Private  Securities  Litigation  Reform Act of 1995.  Such  forward-looking
statements, which reflect the Company's current

<page>
     views of future events and financial performance, involve known and unknown
risks and  uncertainties  that may  cause the  Company's  actual  results  to be
materially  different  from  planned  or  expected  results.   Those  risks  and
uncertainties  include,  but are not limited to,  competition,  consumer demand,
seasonality, economic conditions, and government activity. Investors should take
such risks into account when making investment decisions.

                                      # # #

<page>

                           J. C. PENNEY COMPANY, INC.
                          SUMMARY OF OPERATING RESULTS
                  (Amounts in millions except per share data)
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         <c>                                         <c>            <c>         <c>             <c>             <c>         <c>
                                                  13 weeks ended                              39 weeks ended
                                                  --------------                              --------------
                                                  Oct. 25,      Oct. 26,       Inc.            Oct. 25,    Oct. 26,        Inc.
                                                     2003          2002      (Dec.)               2003         2002      (Dec.)
                                                  -------       -------     -------            -------      -------     -------
Comparable store sales increase/(decrease)
        Department stores                            1.7%          3.9%                          -0.4%         3.0%
        Eckerd drugstores                           -1.0%          4.9%                          -0.9%         6.2%

Total retail sales
        Department stores and catalog             $ 4,343        $4,310        0.8%           $ 11,724      $11,939       -1.8%
        Eckerd drugstores                           3,642         3,562        2.2%             11,067       10,859        1.9%
                                                  -------       -------                        -------      -------
        Total                                       7,985         7,872        1.4%             22,791       22,798        0.0%

Margins and expenses
- --------------------
Gross margin - LIFO
        Department stores and catalog               1,670         1,579        5.8%              4,444        4,400        1.0%
        Eckerd drugstores                             832           823        1.1%              2,531        2,490        1.6%
                                                  -------       -------                        -------      -------
        Total                                       2,502         2,402        4.2%              6,975        6,890        1.2%

Selling, general and
administrative (SG&A) expenses
        Department stores and catalog              (1,463)       (1,409)       3.8%             (4,103)      (4,051)       1.3%
        Eckerd drugstores                            (798)         (744)       7.3%             (2,325)      (2,238)       3.9%
                                                  -------       -------                        -------      -------
        Total                                      (2,261)       (2,153)       5.0%             (6,428)      (6,289)       2.2%

Segment operating profit - LIFO
        Department stores and catalog                 207           170       21.8%                341          349       -2.3%
        Eckerd drugstores                              34            79      -57.0%                206          252      -18.3%
                                                  -------       -------                        -------      -------
        Total                                         241           249       -3.2%                547          601       -9.0%

Other unallocated                                      (6)           (4)        N/A                 12          (19)        N/A
Net interest expense                                 (107)          (97)      10.3%               (319)        (291)       9.6%
Acquisition amortization                               (7)           (8)     -12.5%                (25)         (25)       0.0%
Income from continuing operations                 -------       -------                        -------      -------
        before income taxes                           121           140      -13.6%                215          266      -19.2%

Income taxes                                          (41)          (51)     -19.6%                (74)         (97)     -23.7%
                                                  -------       -------                        -------      -------
Income from continuing operations                      80            89      -10.1%                141          169      -16.6%
                                                  -------       -------                        -------      -------
Gain on sale of discontinued
        operations, net of tax                          -            34         N/A                  -           34         N/A
                                                  -------       -------                        -------      -------

Net income                                           $ 80         $ 123      -35.0%              $ 141        $ 203      -30.5%
                                                  =======       =======                        =======      =======
Earnings per share from continuing
        operations - diluted                       $ 0.27        $ 0.30      -10.0%             $ 0.45       $ 0.55      -18.2%

Earnings per share - diluted                       $ 0.27        $ 0.42      -35.7%             $ 0.45       $ 0.68      -33.8%

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<table>
<c>                                                <c>              <c>                          <c>            <c>

                                                         13 weeks ended                              39 weeks ended
                                                         --------------                              --------------
                                                  Oct. 25,      Oct. 26,                      Oct. 25,      Oct. 26,
                                                     2003          2002                           2003         2002
                                                  -------       -------                        -------      -------

SEGMENT FINANCIAL DATA:
- -----------------------
Department stores and catalog
Ratios as a % of sales:
        FIFO/LIFO gross margin                      38.5%         36.6%                          37.9%        36.8%
        SG&A expenses                               33.7%         32.7%                          35.0%        33.9%
        Segment operating profit                     4.8%          3.9%                           2.9%         2.9%
Depreciation and  amortization  (1)                  $ 92          $ 90                          $ 269        $ 276

Eckerd drugstores
Ratios as a % of sales:
        FIFO gross margin                           23.0%         23.3%                          23.1%        23.2%
        LIFO gross margin                           22.8%         23.1%                          22.9%        22.9%
        SG&A expenses                               21.9%         20.9%                          21.0%        20.6%
        Segment operating profit                     0.9%          2.2%                           1.9%         2.3%
LIFO charge                                           $ 7           $ 9                           $ 25         $ 33
Depreciation and amortization                        $ 77          $ 64                          $ 215        $ 185


SUPPLEMENTAL DATA:
- ------------------
Average shares outstanding (basic shares)           272.0         268.0                          271.3        267.2

Average shares used for diluted EPS                 298.0         292.2                          273.8        269.7

Effective income tax rate for
        continuting operations                      33.7%         36.3%                          34.5%        36.4%


BALANCE SHEET HIGHLIGHTS:
- ------------------------
Cash and short-term investments                                                                $ 1,939      $ 1,748

FIFO inventory:
        Department stores and catalog                                                            3,993        3,887
        Eckerd drugstores                                                                        2,495        2,466

Long-term debt, including current maturities (2)                                                 5,640        5,197


(1)  Excludes $22 million of accelerated depreciation for catalog facilities for
     the  39  weeks  ended  October  25,  2003,   which  is  included  in  Other
     Unallocated.

(2)  Excludes present value of operating leases and Eckerd's securitized receivables

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