Exhibit 99.1


                              JCPenney News Release
<table>
<c>                             <c>                             <c>                             <c>
CONTACT
Tim Lyons                     Quinton Crenshaw                 Eli Akresh                      Bob Johnson
Public Relations              Public Relations                Investor Relations            Investor Relations
(972) 431-4834                (972) 431-5581                  (972) 431-2207                  (972) 431-2217
tmlyons@jcpenney.com       qcrensha@jcpenney.com          eakresh@jcpenney.com           rvjohnso@jcpenney.com
- --------------------       ---------------------          --------------------           ---------------------
</table>



                    JCPENNEY REPORTS FOURTH QUARTER EARNINGS

        Earnings Per Share from Continuing Operations Increase 43 Percent

                   Financial Condition Continues to Strengthen



     PLANO,  Texas,  February 26, 2004 - J. C. Penney Company,  Inc. (NYSE: JCP)
reported today that fourth quarter earnings per share from continuing operations
increased 43 percent to $0.83 versus comparable earnings of $0.58 per share last
year.  Full year  earnings  per share from  continuing  operations  increased 27
percent to $1.21  versus  comparable  earnings of $0.95 per share last year.  In
accordance  with  current   accounting  rules,   Eckerd  drugstores  and  Mexico
department  store  operations  are being  reported as  discontinued  operations,
resulting  in a net loss for the  quarter  and full  year of $3.42 and $3.13 per
share, respectively (see discussion below).

     Allen Questrom,  Chairman and Chief  Executive  Officer said, "I am pleased
with our  continuing  progress  in the  department  store  and  catalog/Internet
business.  Department stores generated a comparable store sales increase for the
third consecutive year.  Catalog/Internet had its first sales gain after several
years of  repositioning,  with very strong  Internet  sales,  and a  significant
improvement in its  contribution  to results.  We continue to focus on providing
our  customers  with a compelling  value across all three  channels - department
stores,  catalog  and  Internet  -  through  improved  merchandise  assortments,
integrated  marketing  programs,  and an enhanced shopping  experience.  We have
implemented  the  majority  of  our  centralization   initiatives  and  are  now
positioned to turn our attention to improving execution and consistency, as well
as creating a more competitive expense structure."
<page>


     Looking  ahead  to 2004,  Questrom  added,  "We  anticipate  a much  better
consumer  environment this year, and the first half is expected to be especially
strong.  Last year's first quarter was impacted by a number of adverse  factors.
In 2004,  higher refunds and lower  withholding  rates from the  President's tax
package,  together with the current low-interest rate environment,  will benefit
the moderate customer.  We expect our business to continue to generate sales and
profit improvement, and are encouraged by recent business trends. I am confident
that we are on  track  to  achieve  our  operating  profit  goal of six to eight
percent of sales in 2005."

     Addressing  Eckerd,  Questrom  stated,  "We have  concluded  that a sale of
Eckerd,  at an  appropriate  price,  is in the best  interest of our  customers,
associates and shareholders, and will allow both JCPenney and Eckerd to maximize
their  potential.  We are in active  negotiations  with  interested  parties and
continue to make progress on a sale  transaction.  I appreciate  all of the hard
work and dedication that have created this valuable customer franchise, and know
Eckerd  associates will continue to serve customers in the highest  professional
manner, regardless of any change in ownership."

Department Stores and Catalog/Internet
- --------------------------------------

     Fourth  quarter  operating  profit  increased  28 percent  to $445  million
compared  with $349  million in last  year's  period.  Operating  profit was 7.3
percent of sales, an increase of 120 basis points. Operating profit reflects the
continuation  of  substantial  increases  in the gross  margin  ratio as well as
significant  growth  in  catalog/Internet's   profit  contribution.   Comparable
department  store sales  increased 3.2 percent on a 13-week basis,  representing
the third consecutive year with strong holiday sales gains, and catalog/Internet
sales  increased  8.7 percent on a 13-week  basis.  Internet  sales  continue to
experience  strong  growth,  increasing  by about 50 percent for both the fourth
quarter and full year, and exceeded $600 million in sales for the full year.

                                       2

<page>


     Department Stores and Catalog gross margin increased by 190 basis points as
a  percent  of sales in the  quarter,  and  continues  to  benefit  from  better
execution in a centralized  environment.  The  acceleration of gross margin over
the last several years  reflects the  Company's  focus on providing the customer
with fashionable, trend-right product that delivers compelling quality and value
for the moderate  customer.  Since  converting  to a  centralized  organization,
improvements in operating  results  reflect the leverage of centralized  buying,
significantly  improved  marketing,   more  effective  store  presentations,   a
repositioning of the catalog model and the exceptional growth of Internet.

     SG&A expenses  increased as a result of planned  increases in  advertising,
costs associated with the store distribution center network, and higher non-cash
pension  expense,  as well as  expenses  related to this  year's  53rd week.  In
addition,  operating  expenses  include the previously  announced  charge of $20
million for contract  cancellations and separation  benefits associated with the
first phase of the Company's cost savings initiative. The cost reduction program
is expected to result in annualized  cost savings in excess of $200 million when
fully implemented.

Discontinued Operations
- -----------------------

     During 2003, the Company  evaluated  strategic  alternatives for all of its
businesses,  including  Eckerd.  In the fourth  quarter,  the Company's Board of
Directors  concluded that a plan to sell Eckerd, at an appropriate  price, is in
the best  interest of the  Company's  shareholders.  Having met the  criteria of
Statement  of  Financial  Accounting  Standard  No.  144,  "Accounting  for  the
Impairment  or  Disposal  of  Long-Lived   Assets,"  Eckerd's  net  assets  were
classified  as "held for sale"  and its  results  of  operations  and  financial
position reported as a discontinued operation beginning in the fourth quarter of
2003.

     The  accounting  rules also  require  the  recording  of certain  financial
estimates related to a prospective sale, even though a definitive  agreement has
not been reached.  This year's fourth quarter includes a non-cash charge of $450
million to reflect the Company's  investment in Eckerd, as well as goodwill,  at
their estimated fair values. In addition,  the Company was required to recognize
a non-cash  charge of $875 million to reflect the deferred tax liability for the
excess of fair value  over the tax basis of  Eckerd.  The tax basis of Eckerd is
lower than its book basis  because the  Company's  drugstore  acquisitions  were
largely tax-free transactions.
                                       3
<page>



     Also included in  discontinued  operations is the loss on the November 2003
sale  of  the  Company's  Mexico  department  store  operation.   More  specific
information  on the  components  of  discontinued  operations  is  shown  on the
attached  financial  schedules.  The Company  has also  conformed  prior  period
financial  results to reflect Eckerd and Mexico as discontinued  operations (see
attached schedules).

Financial Condition
- --------------------

     The Company's  financial condition and liquidity continued to strengthen in
2003. Free cash flow from continuing  operations was approximately  $375 million
for the year,  substantially  higher than original  guidance  (free cash flow is
defined as cash flow from  operating  activities,  less  dividends  and  capital
expenditures, net of proceeds from the sale of assets). Cash flow benefited from
improved operating results and capital expenditure management. In addition, cash
flow also reflects the Company's $300 million cash  contribution  to the pension
plan in the third quarter.  At year-end,  cash investments were approximately $3
billion and represented in excess of 50 percent of the Company's $5.4 billion of
consolidated  long-term debt. The Company's strong financial  position continues
to provide the resources to maintain strong liquidity and financial  flexibility
as  it  focuses  on  improving  the   performance   of  department   stores  and
catalog/Internet.

Guidance
- --------

     At this time,  the Company is only  providing  2004 guidance for department
stores and  catalog/Internet  operating  profit and first  quarter  earnings per
share from continuing operations.  For the year, operating profit is expected to
improve by  approximately  80 basis  points to the area of 5.2 percent of sales,
with  contributions  from both  gross  margin and SG&A.  For the first  quarter,
earnings from continuing  operations are expected to be in the range of $0.09 to
$0.12 per share compared with last year's $0.05 per share.


                                       4

<page>





     Senior management will host a live conference call and real-time webcast on
Thursday,  February  26,  2004,  beginning  at  9:30  a.m.  EST.  Access  to the
conference  call is open to the press and general  public in a listen only mode.
To access the  conference  call,  please dial  973-935-2035  and  reference  the
JCPenney  Quarterly  Earnings  Conference  Call. The telephone  playback will be
available for two days beginning approximately two hours after the conclusion of
the  call  by  dialing  402-220-2910.  The  live  webcast  may be  accessed  via
JCPenney's Investor Relations website (at JCPenney.net),  or on StreetEvents.com
(for  members)  and  FullDisclosure.com  (for media and  individual  investors).
Replays of the webcast will be available for up to 90 days after the event.

     J. C. Penney Corporation, Inc., the wholly-owned operating subsidiary of J.
C. Penney Company,  Inc., (the "Company") is one of America's largest department
store,  catalog,  and  e-commerce  retailers,  employing  approximately  150,000
associates.  As of January 31, 2004,  J. C. Penney  Corporation,  Inc.  operated
1,019 JCPenney  department  stores throughout the United States and Puerto Rico,
and  58  Renner  department  stores  in  Brazil.  JCPenney  Catalog,   including
e-commerce, is the nation's largest catalog merchant of general merchandise.  J.
C. Penney  Corporation,  Inc. is a contributor to JCPenney  Afterschool  Fund, a
charitable  organization committed to providing children with high quality after
school programs to help them reach their full potential.

     This release may contain  forward-looking  statements within the meaning of
the  Private  Securities  Litigation  Reform Act of 1995.  Such  forward-looking
statements,  which  reflect the  Company's  current  views of future  events and
financial  performance,  involve known and unknown risks and uncertainties  that
may cause the Company's  actual results to be materially  different from planned
or expected results.  Those risks and uncertainties include, but are not limited
to,  competition,   consumer  demand,  seasonality,   economic  conditions,  and
government  activity.  Investors should take such risks into account when making
investment decisions.

                                      # # #



                                       5

                           J. C. PENNEY COMPANY, INC.
                          SUMMARY OF OPERATING RESULTS
                          -----------------------------
<table>

<c>                                             <c>               <c>             <c>         <c>             <c>       <c>
                                           ---------------------------------------   ----------------------------------
                                             14 weeks          13 weeks               53 weeks       52 weeks
                                               ended             ended                 ended          ended
                                             Jan. 31,          Jan. 25,     Inc.      Jan. 31,       Jan. 25,      Inc.
                                               2004              2003      (Dec.)      2004           2003        (Dec.)
                                           ---------------------------------------    ----------------------------------
Comparable department store
 sales increase (1)                              3.2%              1.9%                   0.9%           2.7%

Department Stores and Catalog/Internet
 net sales                                   $ 6,098           $ 5,743       6.2%    $ 17,786       $ 17,633        0.9%

Gross margin                                   2,188             1,950      12.2%       6,620          6,334        4.5%
Selling, general and
 administrative (SG&A) expenses               (1,743)           (1,601)      8.9%      (5,830)        (5,634)       3.5%
                                              -------           -------                -------        -------
Operating profit                                 445               349      27.5%         790            700       12.9%
Net interest expense                             (62)              (62)      0.0%        (261)          (226)      15.5%
Real estate and other                              -               (43)    100.0% +        17            (59)     100.0% +
                                              -------           -------                -------        -------
Income from continuing operations
  before income taxes                            383               244      57.0%         546            415       31.6%

Income taxes                                    (130)              (70)     85.7%        (182)          (130)      40.0%
                                              -------           -------                -------        -------
Income from continuing operations                253               174      45.4%         364            285       27.7%

Discontinued operations                       (1,322)               28       N/A       (1,292)           120        N/A
                                              -------           -------                -------        -------
Net (loss)/income                          $  (1,069)          $   202    -100.0% +   $  (928)        $  405     -100.0% +
                                              =======           =======                =======        =======
Earnings per share from continuing
   operations - diluted                       $ 0.83            $ 0.58      43.1%      $ 1.21         $ 0.95       27.4%

Net (loss)/earnings per share - diluted      $ (3.42)           $ 0.68    -100.0% +   $ (3.13)        $ 1.36     -100.0% +

</table>
(1)  The  Company's  fiscal year ending  January 31, 2004  includes a 53rd week.
     Comparable  store  sales  for the  fourth  quarter  and  full  year of 2003
     excludes the effects of the additional week.

                                       1

<page>




                           J. C. PENNEY COMPANY, INC.
                          SUMMARY OF OPERATING RESULTS
                          -----------------------------
<table>

<c>                                             <c>               <c>               <c>              <c>
                                           --------------------------------      ----------------------------
                                             14 weeks          13 weeks           53 weeks         52 weeks
                                               ended             ended              ended            ended
                                             Jan. 31,          Jan. 25,           Jan. 31,         Jan. 25,
                                               2004              2003               2004             2003
                                           --------------------------------       ----------------------------


DEPARTMENT STORES AND
CATALOG/INTERNET FINANCIAL DATA:
- --------------------------------
Ratios as a % of sales:
  Gross margin                                  35.9%             34.0%              37.2%            35.9%
  SG&A expenses                                 28.6%             27.9%              32.8%            32.0%
  Operating profit                               7.3%              6.1%               4.4%             3.9%
Operating profit dollars                     $   445            $  349             $  790           $  700
LIFO (credit)/charge                              (6)                6                 (6)               6
Depreciation and amortization                    103                91                372 (2)          365


SUPPLEMENTAL DATA:
- ------------------
Average shares outstanding (basic shares)      273.3             268.4              271.9            267.5
Average shares used for diluted EPS            311.1             294.5              297.5            293.0
Effective income tax rate for
  continuing operations                         33.7%             29.1%              33.2%            31.5%

BALANCE SHEET HIGHLIGHTS:
- --------------------------
Cash and short-term investments                                                   $ 2,994          $ 2,474
Department Stores and Catalog/Internet
  FIFO inventory                                                                    3,199            3,019
Long-term debt, including current maturities                                        5,356            5,173
Portion of long-term debt attributable to
  Eckerd - discontinued operations                                                  1,213            1,151

DISCONTINUED OPERATIONS:
- ------------------------
Eckerd operating profit                       $   85            $  160             $  291           $  412
Interest expense                                 (44)              (35)              (163)            (161)
Acquisition amortization                         (15)              (17)               (40)             (42)
Other                                             (2)               (2)                (7)              (5)
                                              -------           -------            -------          -------
Pretax income                                     24               106                 81              204
Income taxes                                      (9)              (39)               (31)             (75)
Fair value/goodwill impairment adjustment (3)   (450)                -               (450)               -
Deferred tax effect of book/tax
  basis difference                              (875)                -               (875)               -
                                              -------           -------            -------          -------
Total Eckerd                                  (1,310)               67             (1,275)             129
Mexico and other, net of income tax of
  $(30), $7, $(30) and $(26), respectively       (12)              (39)               (17)              (9)
                                              -------           -------            -------          -------
Total discontinued operations               $ (1,322)            $  28           $ (1,292)          $  120
                                              =======           =======            =======          =======
Eckerd Financial Data:
  LIFO (credit)/charge                         $  (4)            $ (13)             $  21            $  20
  Depreciation and amortization                   86                68                301              253
  FIFO Inventory                                                                    2,362            2,318
</table>

(2)  Excludes $22 million of accelerated depreciation for catalog facilities for
     the 53 weeks ended  January 31, 2004,  which is included in Real estate and
     other.


(3)  Represents  the  non-cash  charge to reflect the  Company's  investment  in
     Eckerd,  as well as goodwill,  at their  estimated fair values.  Additional
     information for this charge will be included in the Company's Annual Report
     on Form 10-K.

                                       2
<page>

JCPenney Company, Inc.
Income/(Loss) from Continuing Operations
Fiscal 1999 to 2003

<table>
<c>                                                      <c>               <c>             <c>              <c>             <c>
(in millions, except per share data)                    Q1 2003         Q2 2003          Q3 2003        Q4 2003       Fiscal 2003
                                                       --------         --------        --------        --------      -----------

Retail sales, net
     Department Stores                                  $ 3,124         $ 3,084          $ 3,666         $ 5,214        $ 15,088
     Catalog/Internet                                       587             561              666             884           2,698
                                                         ------          ------           ------          ------          ------
     Total                                                3,711           3,645            4,332           6,098          17,786


Margins and expenses
- --------------------
Gross margin                                              1,456           1,310            1,666           2,188           6,620
Selling, general and administrative expenses             (1,372)         (1,257)          (1,458)         (1,743)         (5,830)
                                                         ------          ------           ------          ------          ------
Operating profit                                             84              53              208             445             790
Net interest expense                                        (65)            (70)             (64)            (62)           (261)
Real estate and other                                          9             12               (4)              -              17

Income/(loss) from continuing operations before
        income taxes                                         28              (5)             140             383             546
Income taxes                                                 (8)              2              (46)           (130)           (182)
                                                         ======          ======           ======          ======          ======
Income/(loss) from continuing operations                   $ 20            $ (3)            $ 94           $ 253           $ 364

Diluted earnings/(loss) per share from
   continuing operations                                $  0.05        $  (0.03)        $   0.31        $   0.83         $  1.21

Average shares used for diluted earnings/(loss) per share   273             271              298             311             297

Department Stores and Catalog/Internet Financial Results:
- ---------------------------------------------------------

Ratios as a % of sales
   Gross margin                                            39.2%           35.9%            38.5%           35.9%           37.2%
   SG&A expenses                                           37.0%           34.5%            33.7%           28.6%           32.8%
   Operating profit                                         2.2%            1.4%             4.8%            7.3%            4.4%
LIFO credit/(charge)                                       $  -           $   -             $  -            $  6           $   6
Depreciation and amortization                                89  (1)         88  (1)          92             103             372 (1)
FIFO inventory                                            3,176           3,155            3,977           3,199           3,199
Effective income tax rate for continuing operations        28.2%          -46.6%            33.6%           33.7%           33.2%



</table>

(1)  Q1, Q2 and full year of 2003  excludes  $12  million,  $10  million and $22
     million,  respectively,  of accelerated depreciation,  which is included in
     Real estate and other.

                                       3
<page>



JCPenney Company, Inc.
Income/(Loss) from Continuing Operations
Fiscal 1999 to 2003
<table>
<c>                                                      <c>               <c>             <c>              <c>            <c>

(in millions, except per share data)                    Q1 2002         Q2 2002          Q3 2002         Q4 2002      Fiscal 2002
                                                       --------         --------        --------        --------      -----------
Retail sales, net
     Department Stores                                  $ 3,330         $ 3,066          $ 3,654         $ 4,971         $15,020
     Catalog/Internet                                       660             540              640             772           2,613
                                                         ------          ------           ------          ------          ------
     Total                                                3,990           3,606            4,294           5,743          17,633

Margins and expenses
- --------------------
Gross margin                                              1,507           1,302            1,575           1,950           6,334
Selling, general and administrative expenses             (1,350)         (1,279)          (1,404)         (1,601)         (5,634)
                                                         ------          ------           ------          ------          ------
Operating profit                                            157              23              171             349             700
Net interest expense                                        (54)            (52)             (58)            (62)           (226)
Real estate and other                                        (8)             (3)              (5)            (43)            (59)
                                                         ------          ------           ------          ------          ------
Income/(loss) from continuing operations before
        income taxes                                         95             (32)             108             244             415
Income taxes                                                (33)             12              (39)            (70)           (130)

Income/(loss) from continuing operations                   $ 62           $ (20)            $ 69           $ 174           $ 285
                                                         ======          ======           ======          ======          ======
Diluted earnings/(loss) per share from
   continuing operations                                $  0.20        $  (0.10)         $  0.23          $ 0.58         $  0.95

Average shares used for diluted earnings/(loss) per share   269             268              269             294             293

Department Stores and Catalog/Internet Financial Results:
- ---------------------------------------------------------
Ratios as a % of sales
   Gross margin                                            37.7%           36.1%            36.7%           34.0%           35.9%
   SG&A expenses                                           33.8%           35.5%            32.7%           27.9%           32.0%
   Operating profit                                         3.9%            0.6%             4.0%            6.1%            3.9%
LIFO credit/(charge)                                       $  -           $   -            $   -           $  (6)          $  (6)
Depreciation and amortization                                91              94               89              91             365
FIFO inventory                                            2,961           3,078            3,865           3,019           3,019
Effective income tax rate for continuing operations        35.2%          -38.9%            35.9%           29.1%           31.5%

</table>
                                       4

<page>

JCPenney Company, Inc.
Income/(Loss) from Continuing Operations
Fiscal 1999 to 2003

<table>
<c>                                                      <c>               <c>             <c>              <c>            <c>

(in millions, except per share data)                    Q1 2001         Q2 2001          Q3 2001         Q4 2001      Fiscal 2001
                                                       --------         --------        --------        --------      -----------

Retail sales, net
   Department Stores                                    $ 3,171         $ 3,155          $ 3,534         $ 4,882        $ 14,743
   Catalog/Internet                                         878             687              812             973           3,349
                                                         ------          ------           ------          ------          ------
Total                                                     4,049           3,842            4,346           5,855          18,092
Margins and expenses
- ---------------------
Gross margin                                              1,456           1,274            1,534           1,818           6,082
Selling, general and administrative expenses             (1,324)         (1,262)          (1,384)         (1,559)         (5,529)
                                                         ------          ------           ------          ------          ------
Operating profit                                            132              12              150             259             553
Net interest expense                                        (64)            (51)             (57)            (59)           (231)
Real estate and other                                        12             (23)             (15)            (22)            (48)
                                                         ------          ------           ------          ------          ------
Income/(loss) from continuing operations before
    income taxes                                             80             (62)              78             178             274
Income taxes                                                (25)             31              (23)            (75)            (92)
                                                         ------          ------           ------          ------          ------
Income/(loss) from continuing operations                   $ 55           $ (31)            $ 55           $ 103           $ 182
                                                         ======          ======           ======          ======          ======

Diluted earnings/(loss) per share from
   continuing operations                                $  0.18        $  (0.14)         $  0.18         $  0.34         $  0.57

Average shares used for diluted earnings/(loss) per share   264             263              268             291             267

Department Stores and Catalog/Internet Financial Results:
- ------------------------------------------------------------
Ratios as a % of sales
   Gross margin                                            36.0%           33.1%            35.3%           31.0%           33.6%
   SG&A expenses                                           32.7%           32.8%            31.8%           26.6%           30.5%
   Operating profit                                         3.3%            0.3%             3.5%            4.4%            3.1%
LIFO credit/(charge)                                       $  -            $  -             $  -            $  9            $  9
Depreciation and amortization                               101              94               86              87             368
FIFO inventory                                            3,386           3,415            4,195           2,959           2,959
Effective income tax rate for continuing operations        32.1%          -50.7%            28.5%           42.2%           33.4%

</table>

                                       5
<page>


JCPenney Company, Inc.
Income/(Loss) from Continuing Operations
Fiscal 1999 to 2003

<table>
<c>                                                                   <c>                     <c>
(in millions, except per share data)                                Fiscal 2000           Fiscal 1999


Retail sales, net
   Department Stores                                                  $ 14,520             $ 14,987
   Catalog/Internet                                                      4,173                4,290
                                                                        ------               ------
   Total                                                                18,693               19,277
Margins and expenses
- --------------------
Gross margin                                                             5,940                6,529
Selling, general and administrative expenses                            (5,692)              (5,864)
                                                                        ------               ------
Operating profit                                                           248                  665
Net interest expense                                                      (213)                  28
Real estate and other                                                     (333)                 (53)
                                                                        ------               ------
Income/(loss) from continuing operations before income taxes              (298)                 640
Income taxes                                                               123                 (204)
                                                                        ------               ------
Income/(loss) from continuing operations                                $ (175)               $ 436
                                                                        ======               ======
Diluted earnings/(loss) per share from
  continuing operations                                               $  (0.79)             $  1.54

Average shares used for diluted earnings/(loss) per share                  262                  260


Department Stores and Catalog/Internet Financial Results:
- ----------------------------------------------------------
Ratios as a % of sales
   Gross margin                                                           31.8%                33.9%
   SG&A expenses                                                          30.5%                30.4%
   Operating profit                                                        1.3%                 3.5%
LIFO credit/(charge)                                                   $   (14)               $   9
Depreciation and amortization                                              359                  385
FIFO inventory                                                           3,274                3,798
Effective income tax rate for continuing operations                      -41.2%                32.0%

</table>

                                       6