Exhibit 99.1


                              JCPenney News Release
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<c>                        <c>                                          <c>
CONTACT
Tim Lyons                  Quinton Crenshaw           Eli Akresh                  Bob Johnson
Public Relations           Public Relations        Investor Relations           Investor Relations
(972) 431-4834             (972) 431-5581          (972) 431-2207               (972) 431-2217
tmlyons@jcpenney.com       qcrensha@jcpenney.com    eakresh@jcpenney.com        rvjohnso@jcpenney.com
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                 JCPENNEY REPORTS STRONG FIRST QUARTER EARNINGS

                       Operating Profit More Than Doubles

                       Financial Condition Remains Strong



     PLANO, TX, May 18, 2004 -- J. C. Penney Company,  Inc. (NYSE: JCP) reported
today that first quarter  earnings  from  continuing  operations  were $0.38 per
share  compared  to $0.05 per share  last  year.  Net  income  includes a charge
related to the previously  announced treatment of Eckerd drugstore operations as
a discontinued operation, as discussed below.

     Allen  Questrom,  Chairman and Chief  Executive  Officer  said,  "I am very
pleased with JCPenney's continuing progress and first quarter performance. Sales
and operating profits far exceeded our plan, reflecting the strengthening of our
value   proposition   for  the  moderate   customer.   Our  management  team  is
concentrating  on  delivering  fashionable  merchandise  assortments,   superior
quality and compelling  value with the convenience of our three shopping options
- - stores, catalog and Internet. We are focused on consistent execution, creating
a more competitive cost structure,  and growing our business.  Combined with the
financial  repositioning from the sale of Eckerd,  these efforts are expected to
continue to enhance shareholder value."

     Addressing second quarter,  Questrom added, "We are optimistic that we will
continue to see  improvement  in the economy and consumer  spending.  Because we
face  economic and  geopolitical  issues,  we are planning  sales and  operating
profits  conservatively.  We currently  expect second  quarter sales to increase
low-single digits for both comparable  department  stores and  Catalog/Internet,
and  earnings to be in the area of six cents per share  compared to a three cent
loss last year."







Operating Results
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     First quarter  operating  profit was $229 million compared with $84 million
last year,  an  increase  of 350 basis  points as a percent of sales.  Operating
profit of 5.7 percent of sales,  reflects strong sales and continued improvement
in the gross  margin  ratio,  coupled  with SG&A  expense  leverage.  Comparable
department store sales increased 9.5 percent.  Sales  performance  reflects good
customer  response to both  fashion  and basic  merchandise,  planned  marketing
events and an improved  store  environment.  With a 6.5 percent sales  increase,
Catalog/Internet's  profit contribution continues to generate solid improvement.
Customers are responding to improvements in specialty  catalogs and the expanded
assortments and  convenience of the Internet.  Internet sales increased about 45
percent for the quarter.

     Department  Stores and Catalog gross margin increased by 90 basis points as
a percent of sales,  reflecting  good  sell-through  of seasonal  product,  less
clearance   merchandise,   and  the  continued   benefits  from   centralization
initiatives.  SG&A expenses  were  leveraged by 260 basis points as a percent of
sales.  Expenses  were well  managed and reflect  benefits  that  continue to be
derived from  centralization.  Expenses also reflect some early savings from the
previously   announced   cost   savings   initiative,   offset   by   additional
implementation costs related to the program.


Discontinued Operations
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     Beginning in the fourth  quarter of 2003,  Eckerd results of operations and
financial position were reported as a discontinued operation.  The first quarter
loss from  discontinued  operations  includes  a charge of $77  million,  net of
taxes,  to adjust the fair value that was  estimated at the end of 2003, as well
as Eckerd's operating results for the quarter. Including this charge, net income
for the quarter was $0.13 cents per share.

     Attached  to this  release  are  quarterly  balance  sheets  and cash  flow
statements  for prior periods that reflect  Eckerd and the  previously  divested
Mexico  department  store  operations  as  discontinued  operations.


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Financial Condition
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     The Company's  financial condition continues to be strong. With better than
planned results in the first quarter,  free cash flow from continuing operations
improved over last year. At the end of the quarter,  cash  investments were $3.0
billion and represented  approximately  55 percent of the Company's $5.4 billion
of  consolidated  long-term  debt.  The Company  continues  to expect to receive
approximately  $3.5 billion in net cash  proceeds  from the sale of Eckerd.  The
sale  process is  progressing  and is expected to be completed by the end of the
fiscal second quarter.  The Company's  strong  financial  position  continues to
provide the  resources to support and maintain  strong  liquidity  and financial
flexibility as it focuses on improving the performance of the business.

     Senior management will host a live conference call and real-time webcast on
Tuesday, May 18, 2004, beginning at 9:30 a.m. EDT. Access to the conference call
is open to the press and  general  public in a listen  only mode.  To access the
conference call, please dial  973-935-2035 and reference the JCPenney  Quarterly
Earnings  Conference Call. The telephone playback will be available for two days
beginning  approximately  two hours after the  conclusion of the call by dialing
973-341-3080,  pin code 4323457. The live webcast may be accessed via JCPenney's
Investor  Relations  website  (at  JCPenney.net),  or on  StreetEvents.com  (for
members) and FullDisclosure.com (for media and individual investors). Replays of
the webcast will be available for up to 90 days after the event.

     J. C. Penney Corporation,  Inc., the wholly-owned  operating  subsidiary of
the  Company,  is  one of  America's  largest  department  store,  catalog,  and
e-commerce retailers,  employing approximately 150,000 associates.  As of May 1,
2004, J. C. Penney  Corporation,  Inc. operated 1,021 JCPenney department stores
throughout the United States and Puerto Rico, and 59 Renner department stores in
Brazil. JCPenney Catalog,  including e-commerce, is the nation's largest catalog
merchant of general merchandise,  and JCPenney.com is one of the largest apparel
and home furnishings sites on the Internet. J. C. Penney Corporation,  Inc. is a
contributor to JCPenney Afterschool Fund, a charitable organization committed to
providing  children with high quality  after school  programs to help them reach
their full potential.


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     This release may contain  forward-looking  statements within the meaning of
the  Private  Securities  Litigation  Reform Act of 1995.  Such  forward-looking
statements,  which  reflect the  Company's  current  views of future  events and
financial  performance,  involve known and unknown risks and uncertainties  that
may cause the Company's  actual results to be materially  different from planned
or expected results.  Those risks and uncertainties include, but are not limited
to,  competition,   consumer  demand,  seasonality,   economic  conditions,  and
government  activity.  Investors should take such risks into account when making
investment decisions. In addition, non-GAAP terms referenced, such as EBITDA and
free cash flow, are defined and presented in the Company's 2003 Annual Report on
Form 10-K.

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