SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    ---------

                                    FORM 8-k

                                 CURRENT REPORT


                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                       THE SECURITIES EXCHANGE ACT OF 1934

         Date of Report (Date of earliest event reported): July 31, 2004


                           J. C. PENNEY COMPANY, INC.
             (Exact name of registrant as specified in its charter)


      Delaware                      1-15274                     26-0037077
(State or other jurisdiction     (Commission File No.)       (I.R.S. Employer
      of incorporation )                                     Identification No.)

6501 Legacy Drive
Plano, Texas                                                         75024-3698

(Address of principal executive offices)                             (Zip code)


Registrant's telephone number, including area code:  (972) 431-1000







Item 2.         Acquisition or Disposition of Assets.

     J. C. Penney Company,  Inc. (the "Company") and certain of its subsidiaries
     closed the sale of its Eckerd  drugstore  operations on July 31, 2004.  The
     Company generated  approximately $3.5 billion in net cash proceeds from the
     sale after taxes,  fees and other related costs.  As previously  announced,
     The Jean Coutu  Group (PJC) Inc.  acquired  Eckerd  drugstores  and support
     facilities located in thirteen  Northeast and mid-Atlantic  states, as well
     as the Eckerd Home  Office in  Florida.  CVS  Corporation  acquired  Eckerd
     drugstores and support facilities located in the remaining southern states,
     principally  Florida  and  Texas,  as well as  Eckerd's  pharmacy  benefits
     management and mail order businesses.  See the news release dated August 1,
     2004, attached as Exhibit 99.1.


Item 5.         Other Events and Regulation FD Disclosure.

     Capital Structure Repositioning
     -------------------------------

     On  August  2,  2004  the  Company  announced  that it  intends  to use the
     approximately $3.5 billion in net cash proceeds from the sale of the Eckerd
     drugstore  operations  and  $1.1  billion  of  existing  cash  balances  to
     implement a major repositioning of its capital structure. This will consist
     of:

     o    Up to $3.0 billion for common stock repurchases,  including up to $650
          million contingent upon the conversion of the Company's 5% Convertible
          Subordinated Notes Due 2008;

     o    $2.3 billion for the reduction of outstanding debt; and

     o    $3.4  billion  elimination  of  the  present  value  of  Eckerd  lease
          obligations.

     Preferred Stock Redemption
     ---------------------------

     The  Company  has  called  for  redemption  on August  25,  2004 all of its
     outstanding shares of Series B ESOP Convertible  Preferred Stock, which are
     entirely held by the Company's Savings,  Profit-Sharing and Stock Ownership
     Plan, a 401(k) savings plan.

     See the news release dated August 2, 2004, attached as Exhibit 99.2.


                                       2




                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                          J. C. PENNEY COMPANY,INC.

                                          By: /s/ Charles R. Lotter
                                          ----------------------------
                                          Charles R. Lotter
                                          Executive Vice President, Secretary
                                          and General Counsel



Date:  August 3, 2004


                                  EXHIBIT INDEX


Exhibit Number                      Description

99.1                                J. C. Penney Company, Inc. News Release
                                    issued August 1, 2004



Exhibit Number                      Description

99.2                                J. C. Penney Company, Inc. New Release
                                    issued August 2, 2004