Exhibit 10.3

J. C. Penney Company, Inc.                    Notice of Grant of Stock Option(s)
                                              2005 Annual Grant of Stock Options
2001 Equity
Compensation Plan

Stock Option Program
<table>
   <c>                                                  <c>                    
Name                                                 Date of Grant     Option Price Per Share
                                                                             $ 00.00

Employee ID                     Unit Number               Area of Responsibility / District Number
  0000000000                                                                 000000

                                                            Number of NSO Shares Granted
                                                                           0,000
</table>




This  Notice of  Non-Qualified  (also  known as  "Non-Statutory")  Stock  Option
("NSO")  gives you the right to  purchase  the total  number of shares of Common
Stock of 50 cent par  value  ("Common  Stock")  of J. C.  Penney  Company,  Inc.
("Company") at the price per share as shown above. This option is subject to all
the terms,  rules, and conditions of the J. C. Penney Company,  Inc. 2001 Equity
Compensation Plan ("Plan"). Capitalized terms not otherwise defined herein shall
have the respective  meanings assigned to them in the Plan. The option price and
number of shares  will be  adjusted  as  provided  in the Plan in the event of a
stock   dividend,   stock  split,   recapitalization,   merger,   consolidation,
combination or exchange of shares,  spinoff,  distribution  to holders of Common
Stock other than cash dividends, or the like.

Terms of Exercise
- -----------------

Effective Exercise Date
- ------------------------

When an option  exercise  instruction is given in conjunction  with a sell order
for the underlying  stock that is a  Sell-to-Cover  Order,  a Cashless  Exercise
Order, a Limit Order or a Good-till Cancelled Order, the effective exercise date
shall be the date on which  such  sale  order is  executed.  For a Cash  Payment
(Exercise and Hold)  transaction,  the effective  exercise date will be the date
the  requisite  funds are  received  by the Company at its home office in Plano,
Texas, or such other location as the Company may designate,  or by a third party
duly  designated by the Company at the offices of such third party.  For a Stock
Payment  transaction,  the effective exercise date will be the date the properly
completed  option  exercise  form and any necessary  accompanying  documents and
payment are received by the Company at its home office in Plano,  Texas, or such
other location as the Company may designate, or by a third party duly designated
by the  Company  at the  offices  of such  third  party.  Exercise  instructions
received  after the close of the New York Stock  Exchange  ("NYSE")  for the day
shall be deemed received as of the opening of the next Business Day (a "Business
Day"  being  any day on  which  the NYSE is open and  operating).  An  effective
exercise date shall never mean a non-Business  Day. If any  "effective  exercise
date," as defined above,  falls on a day Common Stock is not traded on the NYSE,
all transactions will be postponed until the next trading day, and the effective
exercise  date will be deemed to be the next  trading  date,  unless such day is
after the Normal  Expiration Date (as defined  below),  in which case the option
will  expire.  Options can only be exercised  through  your  Company  designated
brokerage  account which must be activated by you prior to your  exercising  any
option.

Transferability
- ----------------

This option may be assigned  or  transferred  by will or the laws of descent and
distribution. No Stock Option will be exercisable except by you or (a) upon your
incapacity, by your guardian or legal representative, or (b) upon your death, by
the beneficiary you have designated on the JCPenney Beneficiary Designation form
or in the absence of such beneficiary,  your legal representative (collectively,
"Legal Transferees").

Date Option Becomes Exercisable
- --------------------------------

This option will vest over a three-year  period in accordance with the following
schedule:
<table>
                                        <c>                                                     <c>
                                  Normal Vesting Dates                     Percent of this Option Grant that will vest
                  ----------------------------------------------------- ---------------------------------------------------
                  ----------------------------------------------------- ---------------------------------------------------
                                                                                             33-1/3%
                  ----------------------------------------------------- ---------------------------------------------------
                  ----------------------------------------------------- ---------------------------------------------------
                                                                                             33-1/3%
                  ----------------------------------------------------- ---------------------------------------------------
                  ----------------------------------------------------- ---------------------------------------------------
                                                                                             33-1/3%
                  ----------------------------------------------------- ---------------------------------------------------
</table>
This option will be 100% vested on -------------------.

However,  this option becomes immediately  exercisable,  without regard to these
dates,  upon a "Change of Control" (as defined in the Plan) of the Company,  and
this option becomes immediately  exercisable,  without regard to these dates, in
the event of your employment termination due to retirement,  death,  disability,
or reduction in force/unit closing as described below.

<page>

Additional Exercise Terms Of This Option Are:
- ---------------------------------------------

While you are Employed
- ------------------------

While you are employed by the Company,  subsidiary,  or other entity  affiliated
with the  Company,  you may  exercise  vested  options  any time on or after the
Normal  Vesting  Dates  until the  option  Expiration  Date of  ------  ("Normal
Expiration Date"). This option can be exercised by:

    o   Cash Payment Method (Exercise and Hold)
    o   Stock Payment Method
    o   Cashless Method
    o   Sell To Cover Method

After your Employment Termination
- ----------------------------------

In all cases,  the option  exercise period  following  termination of employment
cannot  extend  beyond  the  applicable  date  described  below  or  the  Normal
Expiration Date, whichever comes first.

1)   Retirement or Disability: If your employment terminates due to your:

    o   Retirement at age 60 or more,
    o   Retirement between ages 55 and 59 with at least 15 years of service, or
    o   Disability,

     before all Normal Vesting Dates have been reached,  this option will become
     immediately  100% exercisable on such employment  termination.  This option
     may  be  exercised  for a  period  of  five  years  after  such  employment
     termination or until the option's Normal  Expiration Date,  whichever comes
     first.

     If your employment  terminates due to any of the three circumstances listed
     above on or after all Normal  Vesting Dates have been reached,  this option
     may be exercised for a period of five years after employment termination or
     until the option's Normal Expiration Date, whichever comes first.

2)   Reduction in Force or Unit Closing - If your employment terminates due to a
     reduction in force or unit  closing  before all Normal  Vesting  Dates have
     been  reached,  this  option will become  immediately  exercisable  on such
     employment termination.  This option may be exercised for a period of three
     years  after  such  employment  termination  or until the  option's  Normal
     Expiration Date, whichever comes first.

     If your  employment  terminates due to a reduction in force or unit closing
     on or after all Normal Vesting Dates have been reached,  this option may be
     exercised for a period of three years after employment termination or until
     the option's Normal Expiration Date, whichever comes first.

3)   Resignation,   Discretionary   Dismissal   or   Resignation   in   Lieu  of
     Discretionary  Dismissal (excluding Reduction In Force or Unit Closing): If
     your employment terminates due to your resignation, discretionary dismissal
     or resignation in lieu of a discretionary dismissal,  then this option will
     expire as of the date of your employment separation

4)   Death:  If your  employment  terminates due to your death before all Normal
     Vesting Dates have been reached,  this option will become  immediately 100%
     exercisable on such employment  termination.  Such exercise must be made by
     your Legal Transferee, and must be made within two years after your date of
     death; provided,  however, that in no event may such exercise be made after
     the Normal Expiration Date.

     If you die on or after all Normal  Vesting  Dates have been reached and: a)
     while  employed by the Company;  b) during the  five-year  post-termination
     exercise  period  described  above for  termination  due to  retirement  or
     disability;  or c) during the three-year  post-termination  exercise period
     described  above for  termination  due to  reduction  in force,  your Legal
     Transferee  may  exercise  this option for a period of two years  following
     your date of death.  However,  in no event can the  exercise  period  after
     death extend  beyond the option's  Normal  Expiration  Date. In most cases,
     special  documentation  will be required  to exercise an option  after your
     death.

5)   Summary Dismissal or Resignation in Lieu of Summary  Dismissal:  If you are
     given a  Summary  Dismissal,  or  allowed  to  resign  in lieu of a Summary
     Dismissal,  then this option will expire as of the date of your  employment
     separation.

This stock option grant does not constitute an employment contract.  It does not
guarantee  employment  for the length of the  vesting  period or for any portion
thereof.