============================================================================


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    ---------

                                    FORM 8-K

                                 CURRENT REPORT


                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                       THE SECURITIES EXCHANGE ACT OF 1934

        Date of Report (Date of earliest event reported): April 20, 2005


                           J. C. PENNEY COMPANY, INC.
             (Exact name of registrant as specified in its charter)


    Delaware                          1-15274                      26-0037077
(State or other jurisdiction      (Commission File No.)        (I.R.S. Employer
   of incorporation )                                        Identification No.)

6501 Legacy Drive
Plano, Texas                                                75024-3698

(Address of principal executive offices)                      (Zip code)


Registrant's telephone number, including area code:  (972) 431-1000


==============================================================================
Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions:

[ ] Written communications  pursuant to Rule 425 under the Securities Act (17
    CFR 230.425)

[ ] Soliciting  material  pursuant to Rule 14a-12 under the Exchange Act (17
    CFR 240.14a-12)

[ ] Pre-commencement  communications  pursuant  to Rule  14d-2(b)  under the
    Exchange Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement  communications  pursuant  to Rule  13d-4(c)  under the
    Exchange Act (17 CFR 240.13e-4(c))







Item 8.01  Other Events.

Attached as Exhibit 99.1 hereto are materials which will be distributed by J. C.
Penney  Company,  Inc.  ("Company")  to the attendees of the  Company's  analyst
meeting.  The materials will be distributed at approximately  12:00 noon Dallas,
Texas time on Wednesday, April 20, 2005.



Item 9.01(c)      Exhibits

Exhibit 99.1      J. C. Penney Company, Inc. Analyst Meeting Summary






                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                           J. C. PENNEY COMPANY, INC.


                                           By: /s/ Robert B. Cavanaugh
                                              Robert B. Cavanaugh
                                              Executive Vice President,
                                              Chief Financial Officer


Date:  April 20, 2005



                                  EXHIBIT INDEX


Exhibit Number                Description

99.1                          J. C. Penney Company, Inc. Analyst Meeting Summary







                                                                    Exhibit 99.1





                           J. C. Penney Company, Inc.
                             Analyst Meeting Summary



                                April 19-20, 2005







                              Safe Harbor Language

The following information contains forward-looking statements within the meaning
of the  Private  Securities  Litigation  Reform Act of 1995,  which  reflect the
company's  current view of future  events and financial  performance.  The words
expect, plan, anticipate,  believe, intend, should, will and similar expressions
identify  forward-looking  statements.  Any such forward-looking  statements are
subject to risks and  uncertainties  that may cause the company's actual results
to be materially  different  from planned or expected  results.  Those risks and
uncertainties  include,  but are not limited to  competition,  consumer  demand,
seasonality,   economic  conditions,   including  oil  prices,  retail  industry
consolidations,  changes in management, acts of terrorism or war, and government
activity. Please refer to the company's Form 10-K and other filings with the SEC
for a further  discussion of risks and  uncertainties.  Non-GAAP terms,  such as
EBITDA and free cash flow,  are  defined and  presented  in the  company's  most
recent Annual Report on Form 10-K.

The  Company's  April  19-20,  2005  Analyst  Meeting can be accessed  through a
real-time  webcast that will be available for up to one year.  For those viewing
the webcast after April 20, 2005,  please note that  information  presented will
not be updated and it is possible  that the  information  discussed is no longer
current.

This  information  may not be republished or otherwise  distributed  without the
prior written consent of the J.C. Penney Company.

                                       2





                                Table of Contents

           Topic                                                   Page
   ------------------------------------------------          ----------------
           Executive Summary                                       4-5
           Long-Range Plan                                         6-7
           Merchandise                                             8-11
               Styles That Inspire
               Private Brands
               Benchmarking
               Sourcing
           Marketing                                               12
           The Store                                               13-14
               New Store Plans & Store Environment
           Direct & Multi-Channel                                  15
           Technology                                              16
           Financial Targets                                       17-20
               2005 Guidance
               Long-Range Plan Guidance
           Executive Board Biographies                             21-25

                                       3





                                Executive Summary

JCPenney Has Made Significant Progress Executing the Turnaround Plan
          -    Comparable  department  store sales increased an average of about
               3% annually since 2000

          -    Gross margin and operating  profit increased nearly 700 bps since
               2000

          -    Operating performance is now competitive

          -    $2.3 billion of positive free cash flow  generated  over the last
               five years

          -    Significantly improved credit metrics

2004 Was "A Breakout Year"

*    2004 results:

     -    Comparable  department  store  sales  increased  5% -  Sales  per  gsf
          increased to $150/ft (up 17% since 2000) - Gross margin  increased 150
          bps; SG&A improved by 120 bps

     -    Operating profit increased 270 bps to 7.1% of sales - reached target 1
          year early

*    $4.7 billion in cash and short-term  investments  at the end of 2004,  $2.2
     billion    earmarked    for    common    stock    repurchases    and   debt
     reductions/retirements

*    Significant capital structure repositioning announced and underway

     -    Through April 1, 2005, have  repurchased $2.1 billion of common stock,
          $1.7 billion of debt

     -    Authorization for $1.6 billion additional share repurchase - expect to
          complete by year end 2005

                                       4
<page>

Moving From Turnaround to Retail Leadership

*    New Long-Range Plan maps out strategy to become retail industry leader

*    Four key strategies in Long-Range Plan

     -    Make an emotional connection with the JCPenney customer

     -    Make JCPenney an easy and exciting place to shop

     -    Make JCPenney a leader in performance and execution

     -    Make JCPenney a great place to work

*    Much has been accomplished, but much more can be done to drive growth


Financial Objectives Through 2009

     *    Comparable  department  store sales increasing  low-single  digits per
          year

     *    Department store square footage growth increasing about 1% per year

     *    Direct  (catalog and  Internet)  sales  increasing  low-to-mid  single
          digits per year

     *    Gross margin > 39%, SG&A < 30%

     *    Operating profit of about 9% to 9.5% in 2009

     *    Key  EPS  growth  drivers:  1)  customer   franchise,   2)  consistent
          execution, 3) sales growth, 3) stock repurchases

     *    Future free cash flow  targeted  for common stock  repurchases;  use a
          portion of existing cash for debt retirements

     *    Potential for future dividend  actions - targeting  payout ratio about
          20 - 25% of prior year earnings

     *    Continued strengthening of credit profile


                                       5
<page>


                                 Long-Range Plan

JCPenney Vision
*      Make JCPenney the preferred shopping choice for Middle America

     -    We define Middle  America as household  income in the range of $35,000
          to $85,000 and 35 to 54 years of age

*    Long-Range Plan is focused on delivering benefits to customers - in order
       to acquire new customers, increase shopping frequency, gain greater share
       of spending - as well as associates and investors

Four Key Strategies of the New Long-Range Plan

I.   Make an emotional connection with the customer

     *    Offer styles that inspire and reflect the lifestyle of our customer

     *    Create winning JCPenney private brands that develop customer loyalty

     *    Build  focused  businesses  that are  compelling  to our  customer and
          improve performance

     *    Provide   merchandise   with  quality  and  selection   comparable  to
          department and specialty stores at smart prices

     *    Develop   powerful   marketing  and  advertising  that  motivates  our
          customers to visit JCPenney on a regular basis

                                       6

<page>


II.  Make JCPenney an easy and exciting place to shop

     *    Interact with our customers pleasantly and efficiently

     *    Clearly  communicate  ideas and information  that are important to our
          customer

     *    Add interest, newness and excitement to the shopping experience

     *    Create easy and seamless shopping by connecting with our customer

     *    Strengthen our market presence with new stores and renovations

III. Make JCPenney a leader in performance and execution

     *    Maintain consistent, competitive sales growth

     *    Increase  the  productivity  of our assets,  including  inventory  and
          selling space

     *    Optimize our operating speed and cycle time

     *    Improve gross margin

     *    Continually challenge and leverage our expense structure

     *    Achieve top quartile performance

IV. Make JCPenney a great place to work

     *    Attract, develop, and retain the best people in retail

     *    Create and sustain a customer-focused culture

                                       7

<page>

         Merchandise (Making an Emotional Connection with the Customer)

Styles That Inspire

     *    Understand customer needs

          -    Perform  extensive  customer  research and analysis of purchasing
               behavior

          -    Develop  merchandise  assortments  that  reflect the style of the
               "Moderate Customer"

     *    Continually offer merchandise with quality and selection comparable to
          department and specialty stores at smart prices

     *    Introduce  new brands  and  products  to fill gaps in the  assortment,
          attract new customers and add interest,  newness and excitement,  such
          as:

          -    W - Work to Weekend

          -    nicole by Nicole Miller

          -    nick(it)

Building Private Brands

     *    Approximately  40%  of  JCPenney  sales  in  2004,  penetration  level
          determined by customer

     *    Private brand strategy for success

          -    Develop customer loyalty - offer exclusivity

          -    Define a distinct lifestyle,  make emotional  connection with the
               customer with consistent style, quality and price


                                       8

<page>

*    Seven major private brands,  about 80% of private brand sales (brands noted
     with "*" had sales that exceeded $1 billion in 2004)

          -    The JCPenney Home Collection*
          -    St. John's Bay*
          -    Arizona*
          -    Worthington
          -    Stafford
          -    Delicates
          -    Okie Dokie

Product Development and Sourcing

*    Product Development and Sourcing organization is critical to the success of
     private brand business

     -    Works  jointly  with buying  teams to identify  trends and develop new
          product - focus on design

     -    Optimizes order flow by country  (currently  orders are placed in over
          50 countries)

     -    Creates   tremendous   flexibility  while  maintaining   control  over
          merchandise design, quality and style - continually improving product

*    Cycle time reduction is a major initiative

     -    Develop processes that get the merchandise to the store faster


                                       9

<page>

Impact of Quota Elimination

*    Over time,  JCPenney will  concentrate  production  in fewer  countries and
     factories
*    Cost reductions allow investment in better product
     -    Costs could come down by 8% to 18% over the next few years
     -    Level of final cost savings  realized is impacted by  safeguards  that
          are implemented
     -    Do not expect significant change to consumer prices

*    China will be an important source for product over time
     -    Proceeding cautiously
     -    Safeguards  restricting  product  quantities  will impact imports from
          China
     -    Prepared with contingencies on all product

Benchmarking For Success

*    Using sophisticated analysis tools, we benchmark:
     -    Financial  metrics:  sales,  gross  margin,  market  share,  inventory
          turnover, etc.
     -    Best in class competitors and brands
     -    Store and merchandise category performance
     -    Quality and style for the price
     -    Customer  and   associate   perceptions   (customer   service,   store
          environment, etc.)

                                       10

<page>


*    Why we benchmark

     -    Benchmarking provides a focus on  businesses/categories  that are most
          important to our customer
     -    Learn from those who are doing it better - enhance our performance
     -    Internal   benchmarking  --  continually   learn  from  our  own  best
          practices,  share  learnings  across  categories and divisions  within
          JCPenney
     -    External benchmarking - learn from best in class competition



                                       11



          Marketing (Making an Emotional Connection with the Customer)

*    Evolution of the JCPenney marketing message

     -    Turnaround phase - focused primarily on promotional advertising
     -    Transition phase - beginning to elevate our branding message
     -    Leadership phase - "Make an emotional connection with the customer"

*    The JCPenney Brand Essence

     -    Internal handle to coordinate all customer touch points
     -    Focus on delivering style that is relevant to our customer
     -    Provides inspiration - adding newness, interest, excitement, energy to
          shopping experience
     -    Provides a sense of urgency - an internal call to action

*    Continue to balance our total marketing message

     -    Will maintain promotional intensity to remain competitive
     -    Evolve  customer's  perception  of the JCPenney  brand and our private
          brands
     -    Get more credit for broad  assortments,  merchandise style and quality
          we have to offer

*    Continuing  focus on improving  marketing  productivity  by utilizing  post
     analysis processes and measurement tools

                                       12

<page>

              The Store (Making the Store an Easier Place to Shop)

Increasing Productivity to Strengthen our Store Portfolio

*    Focus on consistent shopping experience - all departments and stores
     -    Implementation of merchandise presentation standards across all stores
     -    BOX 1 strategy - centrally led

*    Simplified,  standardized store layout is easier and faster to implement as
     new stores are opened

*    In-store navigation  simplified through  strategically  placed graphics and
     billboards

*    Consistent role of Hot Spots, Hot Zones, and Hot Looks

     -    Creates a more enjoyable shopping experience
     -    Adds excitement
     -    Provides solutions to help the customer

New Store and Store Renewal Plans

*    Two-pronged real estate approach, mall and off-mall

     -    Continue to be mall-based retailer
     -    Off-mall  store  model  extends  the  reach of  JCPenney  without  the
          dependence on new mall development
     -    Performance of new store format (both mall and off-mall)  continues to
          exceed expectations
                                       13


<page>


     -    Open about 20 new stores in 2005 including  about 10  relocations,  12
          stores will be off-mall
     -    Expect to have about 22 off-mall stores by year-end 2005
     -    Expect to open 20 to 25 new  stores  per year - gross  square  footage
          growth of about 1% annually
     -    Potential for up to 200 off-mall stores
     -    Have rationalized existing store base

*    Continue to allocate capital to refresh store base
     -    $200 million allocated to renovate existing stores in 2005
     -    Existing  store  base  also  benefits  from  consistent  graphics  and
          merchandise presentation

New Customer Service Model

*    Reduce workload in stores, while improving standard of service
     -    Interact with  customers  pleasantly and  efficiently to  consistently
          make JCPenney an easy place to shop
     -    Changed signing processes,  simplified the way we visually set stores,
          etc.
     -    Developed task management system to manage labor at the store
     -    Announced new store management structure - more efficient
     -    Expect improved salary costs and productivity

                                       14





        Direct / Multi-Channel (Making the Store an Easier Place to Shop)

Increase Multi-Channel Capabilities

*    Multi-channel is competitive advantage for JCPenney - leverage pre-existing
     catalog infrastructure
*    Offers  products and solutions that are relevant for the lifestyle needs of
     our customer
*    Breadth of  assortment  not found at other  department  stores (more sizes,
     colors, and categories)
*    Internet continues to be the fastest growing channel
     -    Should exceed $1 billion in 2005, increase of about 25%
     -    New POS in stores 2005/2006 will offer jcpenney.com access

Dynamics of the Direct-to-Consumer Business

*    Customers are shifting from print to Internet
*    Customer is less reliant on major  catalogs  ("Big  Books"),  however these
     catalogs remain an important part of media mix
*    Specialty catalogs  supplement the offering in the Big Books with freshness
     and newness


                                       15





              Technology (Making the Store an Easier Place to Shop)

*    Have  implemented  new,  integrated  technology to support our  centralized
     business model

*    Planning and Allocation technology roll-outs:

     -    Merchandise planning,  store planning,  assortment planning,  purchase
          order management, allocation, replenishment, markdown optimization
     -    Get the right product, in the right quantities, to the right store, at
          the right time

*    Early gross margin and inventory  turnover  benefits  already realized from
     technology and process changes

     -    Additional  improvement is expected in sales, gross margin,  inventory
          productivity and expense leverage

*    POS System

     -    Rolling out new $250 million POS system in 2005/2006
     -    Improve efficiency and effectiveness of registers
     -    Increased  functionality  and ability to process  more  complex  sales
          transactions
     -    In-store access to jcpenney.com


                                       16





             Financial Update (Leader in Performance and Execution)

Dramatic Transformation of Financial Profile Since 2000

*    Turnaround (2000 to 2005) - defensive posture,  built liquidity,  capex for
     infrastructure

     -    Divested non-core assets (DMS, Mexico dept stores, Eckerd Drugstores)
     -    Downsized (closed 10% of stores, 40% of catalog infrastructure)
     -    Opportunistic financings

*    Transition - competitive position, capex for growth

     -    Significantly  improved  operating  performance (gross margin +700 bps
          since 2000)
     -    Credit metrics consistent with investment grade retailers
     -    Proactive use of liquidity - capital structure repositioning

*    Leadership  (2005  to  2009)  -  aggressive   capex  for  growth,   enhance
     shareholder value, achieve "A" credit metrics

2005 Guidance

*    Comparable department store sales up low-single digits
*    About 1% square footage growth provides additional sales
*    Catalog/Internet up low- to mid-single digits
*    Operating profit about 7.6%
*    Operating profit benefiting from both gross margin and SG&A leverage

                                       17

<page>


Capital Expenditures

*    Spending  expected  to be in the area of $700  million  per  year  over the
     Long-Range Plan period

*    2005 spending comprised of

     -    New stores - $270 million

     -    Existing stores - $200 million

     -    Technology - $170 million

     -    Other - $60 million

*    Company  has  flexibility  for  opportunistic  purchases  of real  estate -
     incremental to plan shown above

Long-Range Plan Guidance

*    Improved  financial  performance  depends on  consistent  execution  of the
     Long-Range Plan strategies
*    Sales increases in-line with 2005 expectations
*    Modest increase in gross margin over the plan period (> 39%)
*    Majority of operating profit  improvement from SG&A sales leverage and cost
     control (< 30%)
*    Targeting operating profit of approximately 9% to 9.5% of sales for 2009
*    Strong credit  metrics by 2009 (ROE >20%,  ROIC >15%,  Debt/EBITDA 1 times,
     cash position of about $1.5 billion)

                                       18
<page>


Value Delivery

*    Dividend outlook - competitive  position - currently expect payout ratio of
     20% to 25% of prior year earnings
*    Capital structure repositioning expected to continue
*    Common stock  repurchase  programs  expected to be funded by free cash flow
     and proceeds from employee stock option exercises
*    Debt reductions expected to be funded by existing cash balances
*    Continued  strengthening  of  the  credit  profile  supports  the  goal  of
     restoring investment grade credit ratings with access to commercial paper -
     added flexibility

EPS Drivers

*    Strong  customer  franchise is the  foundation  for  attaining a leadership
     position in retail industry
*    Consistent  execution of Long-Range  Plan  strategies  will drive  improved
     operating performance and is the most significant contributor to EPS growth
     through 2009
*    Sales  growth - comp  department  store sales  increases,  supplemented  by
     off-mall stores and multi-channel
*    Capital structure repositioning programs enhances EPS growth


                                       19

<table>

                       JCPenney Company, Inc.
                   Five-Year Financial Highlights
           (all amounts in millions except per share data)

<c>                                                    <c>           <c>           <c>             <c>           <c>

                                                       2004          2003          2002           2001          2000

                                                     --------      --------       --------       --------     --------
Sales
   Department Stores                                 $ 15,685      $ 15,088      $ 15,020       $ 14,743      $ 14,520
   Catalog/Internet                                    2,739         2,698         2,613          3,349         4,173
                                                     --------      --------       --------       --------     --------

       Total Sales                                     18,424        17,786        17,633         18,092        18,693

   Gross Margin                                        7,139         6,620         6,334          6,082         5,940
   SG&A                                                5,827         5,830         5,634          5,529         5,692
                                                      --------      --------       --------       --------     --------

   Operating Profit                                    1,312         790           700            553           248

   Interest                                            233           261           226            231           213
   Bond Premiums and Unamortized Costs                 47            -             -              -             -
   Real Estate and Other Expense (Income)              12           (17)           59             48            333
                                                      --------      --------       --------       --------     --------

   Income from Cont Ops before Taxes                   1,020         546           415            274          (298)

   Income Taxes                                        353           182           130            92           (123)
                                                      --------      --------       --------       --------     --------
   Income from Continuing Operations                 $ 667         $ 364         $ 285          $ 182        $ (175)
                                                      =======       ========       ========       ========     ========


   Earnings per share from Continuing Operations     $ 2.23        $ 1.21        $ 0.95         $ 0.57       $ (0.79)
                                                      =======       ========       ========       ========     ========
   Comp Store Sales %                                  5.0%          0.9%          2.7%           3.4%         -2.3%
   As a percent of sales:
        Gross Margin                                   38.7%         37.2%         35.9%          33.6%         31.8%
        SG&A                                           31.6%         32.8%         32.0%          30.5%         30.5%
         Operating Profit                              7.1%          4.4%          3.9%           3.1%          1.3%
   Average Diluted Shares                              307           297           293            267           262
   Cash and Short-Term Investments                   $ 4,687       $ 2,994       $ 2,474        $ 2,840       $ 944
   Long-Term Debt, including Current Maturities        3,923       $ 5,356       $ 5,173        $ 6,060       $ 5,657






</table>


                                       20
<page>



                           Executive Board Biographies

MYRON E. ULLMAN,  III,  chairman of the board of directors  and chief  executive
officer of J. C. Penney Company,  Inc. since December 2004. Mr. Ullman served as
directeur  general,  group managing director of LVMH Moet Hennessy Louis Vuitton
from 1999 to 2002.  From 1995 to 1999,  Mr. Ullman served as group  chairman and
chief  executive  officer of DFS Group  Limited.  From 1992 to 1995,  Mr. Ullman
served as chairman  and chief  executive  officer of R.H.  Macy & Co.,  Inc. Mr.
Ullman also serves on the board of directors of Starbucks  Coffee Company,  Polo
Ralph Lauren and Segway, LLC.


JEFFREY J.  ALLISON,  executive  vice  president  and  director of planning  and
allocation  since 2000.  Mr.  Allison was formerly vice  president of finance at
Express,  Inc.,  a division of The  Limited,  Inc.  Prior to that,  he served as
director of corporate planning & analysis for the Limited, Inc., which he joined
in 1990. Mr. Allison began his career with Exxon Corporation in 1986.


JOANNE L. BOBER,  senior vice  president,  general  counsel and secretary  since
February 2005. Ms. Bober served as senior vice president and general  counsel at
The Chubb Corporation from 1999 to 2005. Prior to 1999, Ms. Bober held positions
including senior vice president, general counsel and secretary at General Signal
Corporation and partner at Jones, Day, Reavis and Pogue, where she worked for 13
years. Ms. Bober began her career as an attorney with Moore & Peterson in 1980.

                                       21
<page>

MICHAEL J. BOYLSON,  executive vice president and chief marketing  officer since
2003. Previously, Mr. Boylson served as vice president and director of marketing
planning and promotions.  Mr. Boylson began his career with JCPenney in 1978 and
has held a variety  of  positions  including  catalog  media  manager,  regional
business planning manager, store manager and district manager.

ROBERT B. CAVANAUGH,  executive vice president and chief financial officer since
2001.  From 1999 to 2001,  he  served  as  executive  vice  president  and chief
financial  officer of Eckerd Drug Stores.  Prior to that,  he held  positions of
increasing  responsibility,  and was elected  treasurer in 1995.  Mr.  Cavanaugh
joined JCPenney in 1978 from General Telephone and Electronics Corp.

KATHI S. CHILD, senior vice president and director of human resources since July
2004.  Ms. Child joined the company in 1988 and has served in various  positions
in the human resources department, most recently as director of compensation and
benefits.  Prior to joining JCPenney,  she worked at Coopers & Lybrand from 1985
to 1988 and at Jackson & Walker from 1981 to 1984.

CHARLES CHINNI, executive vice president and general merchandise manager for the
home, fine jewelry, family footwear and women's accessories divisions. He joined
JCPenney in 2001 from Strouds,  where he served as chairman and CEO. Previously,
Mr. Chinni was executive  vice  president of  merchandising  for Kmart Corp. and
also president of merchandise for Macy's/Bamberger's.

                                       22
<page>




THOMAS A.  CLERKIN,  senior vice  president  and director of finance for stores,
catalog and Internet  since 2001.  Mr.  Clerkin  joined  JCPenney in 1971 in the
catalog  division,  and subsequently  held a variety of management  positions of
increasing  responsibility in personnel,  administrative services,  treasurer's,
specialty retailing and planning and research.

GARY  L.  DAVIS,   executive   vice   president,   chief  human   resources  and
administration  officer  since  1996.  Mr.  Davis  joined  JCPenney  in 1964 and
subsequently held a number of store, district and regional management positions.
During  his  extensive  career  with the  company,  he has  served  as  regional
president, director of stores coordination,  director of geographic markets, and
assistant director of corporate personnel.

BERNARD D. FEIWUS, senior vice president and chief operating officer of JCPenney
Direct. Mr. Feiwus joined JCPenney in 2001 from eRewards.com, where he served as
president. He also served as president of Brierley & Partners and spent 19 years
at Neiman  Marcus,  including  eight years as president and CEO of Neiman Marcus
Direct.

CHARLES F.  FOUGHTY,  senior vice  president  and director of store  environment
since 2001. Mr. Foughty  previously  served as president of the women's  apparel
division and catalog  merchandising  director.  He started his extensive  career
with  JCPenney in 1966 and has held a number of store,  district and home office
positions of increasing responsibility.


                                       23
<page>



KEN C. HICKS,  president and chief merchandising officer since January 2005. Mr.
Hicks  joined  JCPenney  in 2002 as  president  and chief  operating  officer of
JCPenney stores and merchandise operations.  Previously, Mr. Hicks was president
of Payless  Shoe  Source and  executive  vice  president  of  merchandising  and
programming  for Home  Shopping  Network.  Mr. Hicks has held a number of senior
merchandise  positions  at May  Department  Stores  and was a senior  manager at
McKinsey & Co. consultants.

JOHN W. IRVIN,  executive  vice  president and president of catalog and Internet
since 2002.  Mr.  Irvin  joined  JCPenney in 2001 and was elected to his current
position in 2002.  Previously,  Mr. Irvin was president and CEO of Spiegel, Inc.
In his more than  30-year  career,  he has held senior  positions  at  Mervyn's,
Maison Blanche Department  Stores,  the Dallas Market Center,  Sanger-Harris and
Foley's.

LANA CAIN KRAUTER,  executive vice president and general  merchandise manager of
the men's and children's  divisions since 2003. Prior to joining  JCPenney,  Ms.
Krauter  was  president  and chief  merchandising  officer  for  Goody's  Family
Clothing.  She previously held senior merchandise management positions at Sears,
Stage Stores and Joske's of Texas.

JAMES W.  LaBOUNTY,  senior vice  president  and  director of supply chain since
2004. He previously  served as director of procurement  and strategic  sourcing.
Mr.  LaBounty  joined  JCPenney  in 2001  after  serving as  practice  director,
Integrated Procurement Strategies at Perot Systems and previously as director of
procurement and financial processes,  SupplySource,  at Electronic Data Systems.
In 1995,  he  completed  a 28-year  career  in the U.S.  Army in  logistics  and
procurement.

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<page>




PETER M. McGRATH,  executive vice president and director of product development,
trend and quality and sourcing since 2001.  Mr. McGrath joined  JCPenney in 1973
and has held positions including vice president and director of JCPenney private
brands,  vice  president and director of quality and  sourcing,  and director of
merchandising for the children's division.  Mr. McGrath is currently chairman of
the United States Association of Importers of Textiles and Apparel,  chairman of
the National  Retail  Federation's  International  Trade Action  Committee and a
member of the executive committee on the U.S.D.A. Cotton Board.

STEVEN F. RAISH,  executive vice president and chief  information  officer since
2001.  From 1999 to 2001, he served as president of the company's ACT initiative
to centralize store and merchandising  operations.  Mr. Raish's extensive career
with  JCPenney  began in 1972.  He has held a variety  of  positions,  including
president  of the home and leisure  division;  director of stores  coordination;
director of geographic  markets;  manager of store systems and inventory;  store
manager; and district manager.

ELIZABETH H. SWENEY, executive vice president and general merchandise manager of
the women's  apparel  division.  Ms.  Sweney joined  JCPenney in 2000.  Prior to
joining  JCPenney,  Ms. Sweney held several  senior-level  positions at Kellwood
Co.,  including  executive vice president of Sag Harbor and president of several
moderate sportswear businesses.  Prior to joining Kellwood Co., Ms. Sweney spent
17 years with Montgomery Ward & Co.

MICHAEL W. TAXTER,  executive vice president,  director of JCPenney stores since
2002. Mr. Taxter was named senior vice president and director of JCPenney stores
in 1999,  and director of  strategic  development  in 1998.  Mr.  Taxter  joined
JCPenney in 1971.  Previous positions during his career with the company include
regional president, director of stores coordination,  district manager and store
manager.

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<page>

Investor Relations


Robert Johnson
Vice President, Director of Investor Relations
rvjohnso@jcpenney.com
972.431.2217


Edward Merritt
Manager of Investor Relations
emerritt@jcpenney.com
972.431.8167


Jeanne Rae
jrae1@jcpenney.com
972.431.3436



           Or visit our Investor Relations website @ www.jcpenney.net



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