Exhibit 10.1
                     NOTICE OF RESTRICTED STOCK UNIT AWARD

                           Name: Michael T. Theilmann

Restricted Stock Unit Grant
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A  restricted  stock unit award for 17,971  units was  granted to you on June 1,
2005.  Each  restricted  stock unit shall at all times be deemed to have a value
equal to the  then-current  fair  market  value of J. C.  Penney  Company,  Inc.
("Company")  Common Stock of 50(cent) par value ("Common Stock").  This grant is
subject to all the terms,  rules,  and  conditions of the J. C. Penney  Company,
Inc. 2005 Equity  Compensation  Plan ("Plan") and the  implementing  resolutions
approved  by the Human  Resources  and  Compensation  Committee  of the Board of
Directors.

The  restricted  stock unit award shall vest in  accordance  with the  following
schedule  provided you are still actively  employed on the vesting dates with no
interruption of employment with the Company:

- ----------------------------------        --------------------------------
                                          Number of Restricted Stock Units
      Scheduled Vesting Date                           Vesting
- ----------------------------------        --------------------------------
      June 1, 2015                                  8,985
- ----------------------------------        --------------------------------
      June 1, 2020                                  4,493
- ----------------------------------        --------------------------------
      June 1, 2025                                  4,493
- ----------------------------------        --------------------------------
You will be eligible to be credited with a quarterly  distribution  of an amount
equivalent  to the  dividend  declared on Common Stock on the  restricted  stock
units until such time as the units are converted to shares of Common Stock.  Any
such dividends shall be converted into a number of additional  restricted  stock
units equal to the aggregate dividend which would have been paid with respect to
the  number of  restricted  stock  units then  credited  to you under this grant
divided by the closing price of the Company Stock on the New York Stock Exchange
on the day on which such  dividends  are paid.  Any such  additional  restricted
stock  units  shall  vest and be paid out along with the  underlying  restricted
stock units.

Employment Termination
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If your employment terminates due to death, Disability,  involuntary termination
without cause, or voluntary retirement on or after the attainment of age 55, the
restricted stock unit grant will immediately vest with no further  restrictions.
Upon  any  other  termination,  any  unvested  restricted  stock  units  will be
forfeited.   The  beneficiary  listed  on  your  J.  C.  Penney  Company,  Inc.,
Company-Paid Life Insurance Beneficiary Designation Form will receive the vested
shares covered by the restricted  stock unit award in the case of termination of
employment  due to death.  If your  termination  occurs for  reasons  other than
death, you will be required to wait until six months after such termination date
before receiving such vested shares.

Taxes and Withholding
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At the time the  restricted  stock units vest, the Company will issue to you, in
cancellation  of the restricted  stock units,  shares of Common Stock.  The fair
market  value  of the  shares  (the  opening  JCPenney  stock  price on the NYSE
multiplied by the number of vested shares) will be included in your W-2 form and
the Company will be required to withhold  applicable  taxes on such shares.  The
Company  may  collect  any  withholding  taxes  due by  requesting  you send the
withholding amount, by deducting the required amount from your paycheck or other
payment or by retaining  and  canceling the number of vested shares equal to the
value of the required tax withholding.

Transferability
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Any non-vested restricted stock units are non-transferable.

Effect on Other Benefits
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The value of the shares covered by the  restricted  stock unit grant will not be
included as  compensation  or earnings for  purposes of any other  compensation,
retirement, or benefit plan offered to Company associates.

Change of Control
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The restricted stock unit award vests immediately  without regard to the vesting
dates  listed  above  upon a Change of  Control of the  Company  (as  defined in
Attachment A).

Administration
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The  Human  Resources  and  Compensation  Committee  of the  Company's  Board of
Directors has full  authority and  discretion to decide all matters  relating to
the  administration  and  interpretation of the Plan and this award and all such
Committee determinations shall be final, conclusive, and binding.